5 Digital Marketing Trends In 2022

February 28, 2022 The digital marketing niche is known for its dynamism, thereby requiring players to be
on the lookout for trends that will be relevant in the nearest future. Never in history has the digital
marketing space experienced a more drastic change than during it has the COVID-19 period. New
business marketing models and apps have emerged and will most likely influence the market in 2022.
"Businesses must be ready to take risks and keep trying out new methods because what works today
may not necessarily work tomorrow," says David Brenton. Therefore, businesses need to understand the
market's movement to identify possible trends that could make waves in the coming year. 2022 Digital
Marketing Trends Many trends that businesses should explore in 2022 have existed in the past but have
only recently gained popularity. Others are new and have created quite a sensation from the moment of
their inception. Let us dive in. #1. Influencer Marketing Influencer marketing is undoubtedly a digital
marketing trend to watch out for in 2022. Recent statistics project an increase in the amount spent on
influencer marketing from $9.7 billion in 2020 to $15 billion in 2022. This figure shows a possible
quantum leap in this digital marketing avenue as many businesses will be taking advantage of
influencers to build their brands. Through Artificial Intelligence, marketers will be able to identify
influencers with coverage within the targeted demographics whose content is most likely to convert
patrons and help them buy in to the brand. This process can expand and diversify the business's
consumer reach. #2. The Emergence of New Marketing Strategies Marketing is not a one-way street but
a collaboration between customers and businesses. In 2022, companies will need to be more responsive
to the needs and desires of their customers and bring out advertising content that will provide answers
to the questions plaguing the hearts of customers. Marketers will need to imbibe a content creation
pattern that provides quality, yet straightforward content to answer their clients' questions.
Additionally, the use of storytelling to capture the audience's attention to pass across the brand’s
information will become more popular. Storytelling as a digital marketing trend in 2022 will take the
emphasis away from what you want to sell and instead tell people the benefit of what you are
marketing can offer them. The use of user-generated content that will make it possible for customers'
responses to be used as marketing content will also likely increase in 2022. #3. Short Video DIYs Short
video content has not only come to stay but is making waves in the world of digital marketing. Platforms
like Tik Tok that provide users with features like this have become a sensation recently. Other platforms
are not left behind in this trend as Instagram has rolled out reels: a short Instagram video feature while
YouTube (News - Alert) has added "shorts" to its features. All these adjustments are evidence of the
trends that digital marketing will follow in 2022. Short video content will convert faster and have a
further reaching coverage in place of curated pictures and written content. #4. Voice Search In 2022,
voice search will be a game-changer in digital marketing. Long-tail instead of short-tail keywords will
become the new way of targeting the right audience for the products and services your offer. The
popularity of voice-activated assistants is growing, and many people are conducting searches on google
using the voice search feature. People using the voice-search feature will most likely use long sentences
to conduct Google (News - Alert) searches. To rank and convert, content marketers will have to make
use of long-tail keywords to cover what most users ask on the internet. #5. Content Remains King The
quality of content dished out to consumers must not be undermined come 2022. In digital marketing,
content is and will remain king. Businesses that market quality content that seeks to add value will
experience higher conversion rates than their counterparts who do not. The competition in the digital
marketing space is fierce. However, what will make your content stand out is its quality and simplicity,
so ensure the content you send out is top-notch. Giving out quality content will help businesses build
authority and maintain credibility. Going Forward The digital marketing world will surely experience a
change in the way things are done. As cookies are on their way to extinction, brands will have to look for
better ways of marketing their products and reaching their target audience. The consumer in 2022 will
go for what will offer them the best possible value so, businesses will have to find better ways of making
consumers believe they will get the value they require. » More TMCnet Feature Articles