Competitors

Ruangguru (direct)
Pahamify (direct)
Edukasystem (direct)
ECODU (different solution)
Stanbrain (different solution)
ENS (dif solution)
STAN masuk kampus (dif solution)

Competitor Analysis Ruangguru

Product Tryout UTBK
Primary Buyer / Decision Students / Parents
Target Customer / Message Maker
Target Customer Calon peserta UTBK
Messaging Pasti Bisa UTBK
Product Feature Basic:
- Aturan pengerjaan soal seperti
Product Specification UTBK aslinya
Customer Service Via Whatsapp, Call
Pricing Metode Share/IDR10.000
Positioning Why customer should choose Akademis.id
Customer Acquisition Method Influencer Marketing & Build a Small-Scale Influencer Referral
Unique Strengths CEO as Industry Influencer,
product variation, Acquire a
 Overview of Main Competitors
Market Leaders Challenger Niche Competitor
v
v
v
v
v
v
(dif solution) v

Ruangguru Pahamify Edukasystem

Tryout UTBK Tryout UTBK & Bimbel Singkat Tryout UTBK & Bimbel Singkat
Students / Parents Students Students
Calon peserta UTBK Calon peserta UTBK
Pasti Bisa UTBK Mantapkan Persiapan UTBK dan Platform Latihan Seru &
Premium: Raih PTN
- Paket Impianmu!,
Soal Taklukkan
& pembahasan teks Menantang
- TryOut UTBK Premium
- Aturan pengerjaan soal seperti video - Akses Materi rangkuman TPS &
UTBK aslinya - Penilaian sama dgn UTBK oleh TPA
Via Whatsapp, Call Whatsapp, call Whatsapp, call
1x = IDR25.000 3x = IDR70.000 Share/Rp20.000 - Metode share/Rp25.000 (2x TO)
5x = IDR112.000 10x = - Rp60.000-Rp259.000
ng & Build a Small-Scale Influencer Referral Try Out Battle & Kompetisi Try Out Battle & Kompetisi
SekolahAnalysis
Fitur SMART TO Flexi &Sekolah
materi soal UTBK
 ECODU Kejar PKN STAN Stanbrain
Tryout STAN & Bimbel Singkat
Students Students Students Students
Calon peserta STAN Calon peserta STAN
Bimbel Online PKN STAN No. 1 Di Indonesia Aplikasi Belajar SPMB PKN
TPS SKD - Kelas Online STAN
- MateriNo 1
ZOOM MEETING ZOOM MEETING - Paket belajar gold - Kelas
LEARNING FROM LEARNING FROM (99rb) - Try Out
Whatsapp, call Whatsapp, call Whatsapp, call Whatsapp, call
Start from IDR199.000 (dibimbing sampe ujian)

Discount & Promo Build Content off of Build Content off of Unique
Unique Data Data, product variation
 ENS STAN masuk kampus yukmasukstan
Tryout STAN & Bimbel STAN Tryout STAN
Parents/Students Students
Calon peserta STAN
- PELOPOR Jaminan 100% sejak 2009 TRY OUT Online PKN
- TERBANYAK meluluskan 4000 STAN
- Try out
-Whatsapp,
Analisis Nilai
call
Rp10.000

Create Co-Branded Content

CEO as Industry Influencer and Share out the Leads
 Features soal Features Pemb
Brands Soal TKD (TKP, Jawaban &
Soal TPS Soft file soal
TIU,TWK) Pembahasan per
Ruangguru v v v
Pahamify v v v
Edukasystem v v v
ECODU v v v v
Stanbrain v v v v
STAN masuk kampus v v v v
kerjarpnkstan v v v v
Eduline v v v v
Newtonsix v v v v
Priority STAN v v v v
FOCUS v v v v
ENS STAN v v v v

Main Differentiation Soal Features, Ranking Nasional,

Features Prediksi Peluang Jurusan

Brands Ruangguru& Try Pahamify

Marketing Edukasystem
Out Battle & Try Out Battle &
Customer Acquisition Build a Small- Kompetisi Kompetisi
Scale Influencer Sekolah Sekolah
Further Research Pricing Method & Guarantee

Back to Objective STAN User Acquisition

Two Options 1. Integration with other product -> Fill a gap in another company's product off
2. Do further research for a whole new product branch for STAN user (takes years &
 Features Pembahasan Feature Belajar
LIVE Class Video LIVE Class Grup Belajar
Buku Modul Video Materi
Pembahasan Pembahasan materi Eksklusif
v v v v
v v v v
v v v v
v v v v v v
v v v v v v
v v v v
v v v v v v
v v v v v v
v v v v v v
v v v v v v
v v v v v v
v v v v v v

STAN masuk
ECODU Kejar PKN STAN Stanbrain
Discount & kampus
Build Content off Build Content off Branded Content
Promo of Unique Data of Unique Data and Share out the

r company's product offering that they're unlikely to fill

TAN user (takes years & Akademis have to compete with existing solution in the market)
 Analysis Feature Analysis
Ranking Rekomendasi Prediksi peluang
kelemahan Konsultasi
Nasional belajar jurusan
v kelebihan
v v v
v v v v
v v v
v v v v
v v v v v
v v v v v
v v v v v
v v v v v
v v v v v
v v v v v
v v v v v
v v v v v