MVP Experiment Canvas

Project Name: Made by: START date / time:

Homeworth Direct Bram END date / time:

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4. Customer Engagement 7. Experiment Scenario / Workflow 10. Results
How are you going to engage the customers who used your MVP, to learn from their HOW does that work? Describe the steps What are the qualitative and / or quantitative
Follow-up call
experience and gather feedback to improve your Value Proposition? from beginning to end. results of your experiment?

🎁 - Customers get referred to our

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2. Value Proposition website
1. Your Customer Segment
- Customers can request and pay for a
Which segment of your target customers will My company, __(insert of company)____, request on the website
experience the most value from your MVP, and My company, Homeworth Direct,
is developing __(a defined offering)__ - Operating team manually crafts the 11. Learnings & Insights
is developing an Online Service report and sends it to customer
can you learn from them? to help __(a defined audience)__
to help first time homeowners, - Follow-up call to establish What are your key learnings?
__(solve a problem)__
quickly get a digital market valuation relationship
withreport
__(secret sauce/differentiation)__.
of their home, What are your key surprises?
First time homeowners who are
for the fraction of the cost compared
looking to sell their house
to a traditional appraiser.
Did you get enough results?

📈 What do they tell you about your Riskiest

8. Metrics Assumption(s)?
🚚 What will you measure? (Can be multiple metrics)
3. Channel(s) - Visits to the website
How are you going to reach your Customer Segment and “deliver” your Value Proposition to them? - Clicks on each available call-to-
Social media / referral: Ask if online friends know people action button
who want to sell their first home (tag them!) - Number of paid requests to get a
valuation report (conversion)
VALIDATED INVALIDATED INCONCLUSIVE

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5. Riskiest Assumption(s) 6. Experiment Format 9. Success Criteria 12. Next steps
What you are setting out to test with your MVP? WHAT type of experiment are you going to run? How do you qualify and/or quantify a What do the results tell you to do next?
successful outcome of this experiment?
“I will run the experiment with at least
Are these assumptions about the Problem, 250 visitors to Homeworth Direct's
Are you going to Pivot, Pursue, or Stop?
SolutionHomeowners
or Implementation? “Wizard-of-Oz” MVP:
are willing to pay a website and define it a success when 10
digital requests by customers and
competitive price for a valuation, visitors become a customer by paying for
manual delivery of the valuation report.
without seeing the appraiser in real life a home valuation report. This represents
a conversion rate of 4%.”

This work is licensed under a Creative Commons

Attribution-ShareAlike 4.0 International License. Learn more and download the canvas at themvpcanvas.com Made by Bram Kanstein (twitter.com/bramk)