MEDISYS CORP: THE INTENSCARE

PRODUCT DEVELOPMENT TEAM

Organizational Dynamics, Case Study-08
Submitted to Dr. Nilanjan Sengupta

Presented by Group-3, Section-A

21018- GREESHMA SHARATH
21019- HIRANMAYI N M
21020- JACK CHERIAN
21021- JEFFY SHARINE E
21022- KRISHNA GANAPATHY P B
21025- LAVANEESH LS
21026- MOKA SAI VAMSI NAIDU
Introduction & Characters
Medisys corp - US based medical manufacturer
Manufacturing and selling medical monitoring systems for hospital
segments
Intense care was gaining importance rate.
Innovative thinking was there across the organization
Successful launches – specialty pulmonary and renal monitoring system
Annual revenue of 400million
1750 people employees

Key characters
Case Summary
Problems

Improper Clarity on Executives

allocation of modularity's must consider
resources inclusion the larger
picture

Coordination issues Power Changing the

and a lack of distribution that management
engagement isn't adequate style of
between cross- operation
functional teams

Design that has Evaluation and Preventing

been outsourced reporting have Valerie from
changed quitting the
company
 Proper Resource Coordination & Reinforcement
Allocation should be Communication. Theory – Negative
implemented. Reinforcement.

Solutions Organizational
Resistance to
Power, Politics &
Conflict: Process
Goal setting.
change – power.
Organisational
design.

Planning of goals. Change Management

Management: concepts:
Managing the Controlling.
Planned Change
Process.
Key Takeaways
It's important to have a work team rather than a work group.

A careful evaluation of employee personalities must be done before making them  part of a cross functional team.

The top management should help in alignment of individual goals with team goals and organizational goals.

Proper communication and conflict resolution channels must be set up.

Poor Communication can always create problems

They made tailor – made products depending on the needs of the customer

A parallel system for development of products was implemented