CAROLINE REGIS AT

EXCEL SYSTEMS
Gr o up - 4 D a te - 2 2 / 1 0 / 2 0 2 0

S u bm itt ed to – D r. N ila n j a n S e n g u p ta

H a r ith a Ha r ida s a n – 2 0 0 1 9

H a r s hit a – 2 0 0 2 0

H rit v ik – 2 0 0 2 1

H ru d h ay – 2 0 0 2 2

An us h a K – 2 0 0 2 3

Ka p il Pa th a k - 2 0 0 2 4
 About the 2 companies

Excel Systems Gemini Systems

• Founded in NY by Ron • Based in Boston
Whitney in 2010
• Market competitor of Excel
• Technical-based startup.
Produced smart homes • Well organized professional
appliances. business
• Strong Engineering
• Has good marketing and
functions.
promotions
• Weak administration and
operations
 ISSUES
• Po wer clash between the Ex-CEOs o f Excel an d G emini
• Cult ural clash between t he t wo co mpanies
• Af ter t he acqu isition, bot h companies fou nd it diffi cu lt to cope up
wit h the work cultu re.
• Dreanan wanted to out so urce manufact uring with out proper
underst andin g.

P ro b l e m s i n M e r g i n g -
•I n t e g r a t i o n p r o b l e m s

•I m p r o p e r a s s u m p t i o n s

•I n t e r n a l p o l i t i c s

•L a c k o f c o m m u n i c a t i o n

•L a c k o f m o t i v a t i o n

Excel believed in Manufacturing, whereas Gemini believed in outsourcing

 Recommendations
• C a r o l i n e s h o u l d h a v e g a t h e r e d i n f o r m a t i o n o n g o a l s f r o m k e y d e c i s i o n m a k e r s l i k e D r e a n a n , S p a n n e r.

• In the meeting, Caroline should have highlighted the value of the manufacturing f acility for better integration
and lesser shipping times.

• Proactive change- managing change strategy and long-term vision.

• She must have obtained some information from Dreanan to get an idea on the requirements of the organization.

• I n t e r g r o u p c o m m u n i c a t i o n - D e v e l o p c o m m u n i c a t i o n , r e d u c e c o n fl i c t s .

• She could have solved the issue by providing a solution alternative to outsourcing by understanding what the
problem was.

Key Learnings
• Good and effective communication is very essential to manage the operations within any organization.
• Problems need to be solved immediately to prevent bigger issues from arising.
• Every individual’s point of view needs to be addressed. It is important to think from other’s perspectives
too.