New Balance:

Group-5
Developing an
Integrated CSR Krish Mittal
Madhur Mathur
Mahima Jain
Strategy Manas Pratap Singh
Maneesh Mannam
Manya Srivastava
New Balance was developed by William J. Riley, a 33-year-old

waiter in 1906
It started producing custom shoes in 1940
James Davis bought New Balance for $100,000 in 1972
New Balance became a global firm in 2009 with $1.61 billion in

sales
 Human and labour rights in the supply chain
Maximum work hours, health and safety in overseas
factories and "exit strategies" when closing facilities
overseas were all on the table in 2009.

Increasing transparency expectations

Key
It may aid in the development of an emotional
bond with ethical customers, resulting in
Challenges increased customer loyalty.

Regulation of greenhouse gas (GHG)

emissions
Massachusetts, where New Balance was based, implemented
obligatory GHG reporting for businesses in January 2009.

Health, safety, and product stewardship

The potential for liability from using dangerous
chemicals or materials significantly increased.
Other Challenges

For New Balance, Certain essential The corporation

there was a lack of efforts, such as failed to establish
a detailed openness and several measures,
description and accountability were such as utilizing
corporate grasp of left out of the RL renewable energy
what RL constituted committee plan
Our Solutions

Communication
Centralisation of
Alignment of

Gap CSR footwear and

apparel
Our Solutions

Having a CSR
Assessment of CSR
Development of a

Department management and

CSR report
performance
 Proper CSR structure/committee should be
constituted and not informal one

Key Being serious about CSR is one thing, but we

Learnings
need to tell it to general public too

Impact on the environment should be measured

to see the progress
 New Balance should centralize their CSR
activities.

Key CSR can be a powerful tool to improve brand

Learnings awareness, increasing customer loyalty and
differentiating from competitors

Doing CSR activity is not enough. They need to

advertise what they did, like other companies
THANK

YOU!!