BAFS/BAFM- Domain Level 1

Building Blocks of Domain Level 1

Module 1: Financial Markets and Institution

Indian financial system: organised and unorganized system; Money Market: call money,
commercial paper, certificate of deposit, MMMF, Repurchase agreements; Capital Market:
Primary Market and Share Market/Secondary Market; Share Market Intermediaries: MB,
Underwriters, PM, VC, CR, RTI, BTI; Book building/ Price Discovery of Shares; Derivatives
Market: Forward, Future, Options and SWAPs; Debt/ Bond Market; Commodities Market: Soft
and Hard Commodities; Forex Market (Currency Market); Financial Institutions and
Developmental Institutions: IFCI, TFCI, SIDBI, IDBI, LIC, GIC, UTI; NBFC; Credit Rating

Module 2: Financial Products and Services

Demand Deposit and Time Deposit; Different types of bank loans; Credit card and
debit cards; CIBIL and Credit Score; NEFT and RTGS, Hire Purchase; Leasing: Financial
Lease, Operating Lease, Sale and Lease Back; Insurance: Term, Whole Life Insurance,
Money back plan, Endowment Plan, Annuities and Pension Plan, ULIPs and General
Insurance: Fire, Health, Marine, Motor, Home Insurance; Mutual Funds; Forfaiting
and Factoring, Letter of Credit and Bank Guarantee; Securitization

Module 3: Banking
History of banking; Structure of Indian Banking System: Commercial Banks, Regional Rural
banks, Cooperative Banks, Payment Banks, Small Finance banks; Banks Obligations and Rights;
CTS: Traditional Clearing, MICR band Clearing, MICR clearing, Inward Clearing and Outward
clearing, Currency Chest; Digital Payment Gateways: NEFT/ RTGS/ ECS/ NECS/NACH/ Debit/
Credit/ ATM/ Prepaid Cards/AEPS / USSD/ UPI/ Mobile wallets/ Micro ATMs/ PoS/ MPoS/
VPoS/ Internet Banking/ Mobile Banking; Frauds: SWITCH; CBS; BCSBI; Bank Customers; Bank-
Customer Relationship; KYC Norms; Bills Collections and types of Bills

Module 4: Marketing and Selling Services

Marketing, 4 Ps of Marketing, Brand Positioning, USP, Tagline and Logo; Sales Cycles;
Marketing and Selling Objectives; Marketing Kit and Selling Kit; Closing the Deals:
Assumptive Close. Sharp angle, Impending event, Procupine; Social Media Marketing, Digital
Marketing : SEO, SEM, Content Marketing, Non Linear Marketing; Marketing Colleteral
Module 5: Legal Aspects of Banking
Negotiable Instrument Acts, Bankers Book of Evidence, Banking regulation Act, Banking
Core Principles, BASEL, RBI Role and Functions; SEBI and Stock Exchange; SCRA, 1956

Module 6: Financial Management

Time Value of Money; Objective of FM: Profit and Wealth Maximizations; Simple Int
and Compound int.; Capital Budgeting: NPV, PBP, IRR, ARR

Micro Finance and Social Entrepreneurship/ Banking

Self help group, NGO, Govt Roles, Institution, Borrowers, Rural banking and
Rural Finance; Developmental banking ; Priority Sector Lending; Social Scheme;
Social Entrepreneurship