Professional Documents
Culture Documents
Week 6
Course Learning Outcome Demonstrate how the organizational behavior can integrate in
understanding the motivation behind behavior of people in the organization.
Student Learning Outcomes a.) Determine the start of motivation
b.) Differentiate theories under content and process approaches of
motivation
c.) Discuss job designs practices that motivate employees
Learning Content
EMPLOYEE MOTIVATION
Introduction
Managers are always interested in knowing and understanding the causes of effective
and ineffective performances. Motivation plays a significant role in shaping behavior and
influencing to a great extent work performance in organizations. Organizational behavior
design is found to be a major cause of effective job performance.
The concept of motivation plays an important role in analyzing and explaining the
behavior. Motivation means inspiring the personnel/ workers/ employees with an enthusiasm
to work for the accomplishment of objectives of the organizations. Thus, manager has to
motivate his workers to perform in order to get the things done. Giving well organized and
understandable instructions and orders does not mean that they will be followed.
An unsatisfied need is the starting point or motivation process and becomes the primary
connection in the chain of events leading to behavior. The unsatisfied need leads the
individual to execute behavior to satisfy the need. Attaining the goal satisfies
thee need and the process of motivation is complete.
Lesson Content
CONTENT APPROACHES
Motivation is a complex phenomenon. Several theories attempt to explain how motivation
works. In management circles, probably the most popular explanations of motivation are based
on the needs of the individual.
The basic needs model, referred to as content theory of motivation, highlights the specific
factors that motivate an individual. The content approaches center on the factors within the
individual which rejuvenate, direct, sustain and stop behavior. These approaches try to
determine the particular needs that motivate or inspire people which have an influence on
1. Deficit principle – A satisfied need no longer motivates behavior because people act to
satisfy deprived needs.
2. Progression principle – The five needs he identified exist in a hierarchy, which means that
a need at any level only comes into play after a lower-level need has been satisfied.
1) In the first level, physiological needs exist which include the most basic needs for
humans to survive, such as air, water and food.
2) In the second level, safety needs exist which include personal security, health, well-
being and safety against accidents remain.
3) In the third level, belonging needs exit. This is where people need to feel a sense of
belonging and acceptance. It is about relationships, families and friendship.
Organizations fulfill this need for people.
This approach proposes that unsatisfied needs motivate behavior, and that as lower level
needs are satisfied, they become less important. Higher level needs, though, become more
important as they are satisfied, and if these needs are not met, a person may move down the
hierarchy, which Alderfer calls the frustration-regression) principle. Frustration-regression
principle means that an already satisfied lower level need can become reactivated and influence
behavior when a higher level need cannot be satisfied. As a result, managers should provide
opportunities for workers to capitalize on the importance of higher level needs.
PROCESS APPROACHES
Process approaches are concerned with "how” motivation happens. They provide a
description and analysis of how behavior is energized, directed, sustained and stopped. In other
Expectancy Theory
Expectancy Theory argues that humans act according to their conscious expectations
that a particular behavior will lead to specific desirable goals.
Victor H. Vroom, developed the expectancy theory in 1964, producing a systematic
explanatory theory of workplace motivation. Theory asserts that the motivation to behave in a
particular way is determined by an individual's expectation that behavior will lead to a particular
outcome, multiplied by the preference or valence that person has for that outcome.
Here is the equation suggests that human behavior is directed by subjective probability.
Motivation = Expectancy x Instrumentality x Valence
Where:
M (motivation) is the amount a person will be motivated by the situation they find
themselves in. It is a function of the following.
E (expectancy) is the person's perception that effort will result in performance. In other
words, the person's assessment of the degree to which effort actually correlates with
performance.
I (instrumentality) is the person's perception that performance will be
rewarded/punished. Example, the person's assessment of how well the amount of reward
correlates with the quality of performance.
V (valence) is the perceived strength of the reward or punishment that will result from the
performance. If the reward is small, the motivation will be small, even if expectancy and
instrumentality are both perfect (high).
Equity Theory
Developed by John Stacey Adams in 1963, Equity Theory suggests that if the individual
perceives that the rewards received are equitable, that is, fair or just in comparison with those
received by others in similar positions in or outside the organization, then the individual feels
satisfied. Adams asserted that employees seek to maintain equity between the inputs that they
bring to a job and the outcomes that they receive from it against the perceived inputs and
outcomes of others.
Adams identifies six types of possible behavior as consequences of inequity. They are:
1) Changes to input - a person may increase or decrease the level of his inputs.
2) Changes to outcomes - a person may attempt to change outcomes such as pay, without
changes to inputs.
Goal-setting Theory
Edwin Locke proposed Goal Theory in 1968, which proposes that motivation and
performance will be high if individuals are set specific goals which are challenging, but accepted,
and where feedback is given on performance.
The attributes that Locke made emphasıs in this theory are:
1) Goal specificity - the degree of quantitative preciseness of the goal
2) Goal difficulty - the degree of proficiency or the lever of goal performance that is being
sought
3) Goal intensity - the process of setting a goal or of determining how to reach it
4) Goal commitment - the amount of effort that is actually used to achieve a goal
Job Rotation
Job rotation involves moving employees from job to job at regular intervals. When
employees periodically move to different jobs, the monotonous aspects of job specialization can
be relieved. Using this technique, among others, the company is able to reduce its turnover level.
Job Enlargement
Job enlargement refers to expanding the tasks performed by employees to add more
variety, By giving employees several different tasks to be performed, as opposed to limiting their
activities to a small number of tasks, organizations hope to reduce boredom and monotony as
well as utilize human resources more effectively. Job enlargement may have similar benefits to
job rotation, because it may also involve teaching employees multiple tasks. Experts say that
when jobs are enlarged, employees view themselves as being capable of performing a broader
set of tasks.
Job Enrichment
Job enrichment is a job redesign technique that allows workers more control over how
they perform their own tasks. This approach allows employees to take on more responsibility.
As an alternative to job specialization, companies using job enrichment may experience positive
outcomes, such as reduced turnover, increased productivity and reduced absences.
Empowerment
One of the contemporary approaches to motivating employees through job design is
empowerment. The concept of empowerment extends the idea of autonomy. Empowerment is
the removal of conditions that make a person powerless.
The idea behind empowerment is that employees have the ability to make decisions and
perform their jobs effectively if management removes certain barriers. Thus, instead of dictating
roles, companies should create an environment where employees thrive, feel motivated, and
have discretion to make decisions about the content and context of their jobs. Employees who
feel empowered believe that their work is meaningful. They tend to feel that they are capable of
performing their jobs effectively, have the ability to influence how the company operates, and
can perform their jobs in any way they see fit, without close supervision and other interference.
These liberties enable employees to feel powerful. In cases of very high levels of
empowerment, employees decide what tasks to perform and how to perform them, in a sense
managing themselves. Structural empowerment - it refers to the aspects or the work
environment that give employees discretion and autonomy, and enable them to do their jobs
effectively. The idea is that the presence of certain structural factors helps empower people, but
in the end empowerment is a perception. The empowerment process starts with structure that
leads to felt empowerment.
Here are some tips tor empowering employees:
1) Change the company structure so that employees have more power on their jobs - lf jobs
are strongly controlled by organizational procedures or it every little decision needs to be
approved by a superior, employees are unlikely to feel empowered. Give them discretion
at work.
2) Provide employees with access to information about things that affect their work - When
employees have the information they need to do their jobs well and understand company
goals, priorities, and strategy, they are in a better position to feel empowered.
3) Make sure that employees know how to perform their jobs - This involves selecting the
right people as well as investing in continued training and development.
4) Do not take away employee power - If someone makes a decision, let it stand unless it
threatens the entire company. it management undoes decisions made by employees on
a regular basis, employees will not believe in the sincerity of the empowerment initiative.
5) Instill a climate of empowerment in which managers do not routinely step in and take
over instead, believe in the power of employees to make the most accurate decisions,
as long as they are equipped with the relevant facts and resources.
Assessment
DIRECTION: For each of the following incidents, determine whether the individuals will be
motivated to behave as desired. Then select the appropriate managerial action from those listed
and justify your answers.
Case 1
Frank Edwards is head basketball coach at a small regional state university, a campus of
the state's main university system. He has just had a visit with Walter Johnson, a local high
school athlete who is clearly one of the state's blue chip basketball prospects. Frank desperately
needs a player of Walter's potential to turn his mediocre team around, but he realizes that it
won't be easy to sign him. He is confident that he made it clear to Walter that there is a
scholarship available for Walter if he wants it. He also knows that Walter needs a scholarship to
be able to go to college. However, an article in the Sunday Sports section reports that two of the
major state university coaches (larger schools upstate, with nationally known basketball
programs) intend to actively recruit Walter, also. Coach Edwards should take which of the
following actions?
A: Send Walter a written and notarized offer of the scholarship.
B: Write Walter's parents, stressing that the scholarship will cover all of his tuition, room
and board, and book expenses.
D: Talk to Walter again, stressing the likelihood that he would make the starting five in his
freshman year.
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Case 2
Joyce, a recent College of Business graduate, has been working several months as a
salesperson for a small manufacturer of computers and word processors. She is one of two sales
people working a large metropolitan area. Her sales manager, Eric Kurtz, is concerned about
her performance, however. He is aware that Joyce wants very much to have high sales in order
to participate in the company's generous incentive bonus plan. She has expressed her
satisfaction with the way the plan operates, and was clearly in agreement that there is a booming
demand for computers and word processors in the market area. He is puzzled, therefore, by her
poor performance. He should take which of the following actions:
A: Post Sales performance figures in the office so that everyone can see how the sales
persons are doing.
B: Have a talk with Joyce, stressing the details of how she can benefit financially from
increased sales.
C: Tell Joyce that unless she begins to reach her quota within the next three months, she
will be terminated from employment,
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Case 3
Motumba is a small African nation with rich deposits of several rare metals. Tall, forbidding
mountains to the North and West make it impossible to ship out ore in these directions. Kobutsu,
the country bordering on their East has a modern deep water port city, and an extensive rail
network, which make it a logical alternative route for shipping out the ore. However, due to a
long-running conflict between the heads of state of the two countries, Kobutsu has not allowed
Motumban ore to be transported to and through its port, and Motumba has been forced to settle
for sending out small quantities through the neighboring country to the south via a long route of
antiquated rail facilities. Recently, however, the government of Kobutsu changed with a new
head of state coming to power who had a reputation of being friendly toward the Motumbans
and cognizant of the potential benefits to Kobutsu of serving as a transportation route for their
ore. As U.S. Department of State envoy to that area, your action should be:
A: Meet with the Kobutsun head of State, stressing the potential benefits of being a
transportation link for Motumban ore.
B. Meet with the Kobutsun head of State and point out the opportunity present for a new
relationship with Kobutsu.
C. Send a letter to the Kobutsun Minister of Commerce stressing the likelihood of being
able to work out a trade agreement with Motumba.
D. Invite both heads of State to the U.S., and tell both of them that the U.S. will cut off all
economic aid to them if they do not begin to cooperate.
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