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Expert Answer

Dhaval Furia answered this

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3,406 answers

1.

Let
be the number of TV ads and
be the number of radio ads

2.

Thus, the cost of

TV ads and
radio ads is

Let us call the objective function as

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3.

 
At least

TV ads are to Textbook

be run
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At least
radio ads are to be run

The number of TV ads should be at least twice the number of radio

ads but not more than three times the
number of radio ads

Hence, the problem can be formulated as a Linear Programming

Problem as follows:

Minimize
subject to

4.

The constraints can be graphed as following equations

The red line represents

The blue line represents

The green line represents

The orange line represents

5.

The feasible region can be shaded by taking into account the

inequality sign and its direction as follows:

It is the unbounded region shaded in

black

6.

The corner points can be identified by solving systems of linear

equations whose intersection represents a
corner point as
follows:

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As shown above, there are two

corner points.

The green point can be identified by solving the red and green
equation simultaneously as follows:

The orange point can be identified by solving the red and orange
equation simultaneously as follows:

7.

The objective function evaluated at these corner points is as

follows:

The minimum value is

which is obtained at

Result:

The businesswoman should choose to run

TV ads and
radio ads to minimize the cost of her
product's campaign.
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