CHANNEL PARTNER PROGRAM

How to create
email newsletter
campaigns
An email newsletter or regular email
sequence is a great way to showcase your
products and services, build customer
relationships, and grow your business.

If you have decided to use this technique

to reach your customers and showcase and
promote Advisera’s products and services,
there are a few steps you should consider
before doing so.

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1. Decide which tool you want to use
There are many tools you can use foremail newsletter campaigns.

The easiest is your personal or business email account, which you can use to
contact existing customers in your database or potential customers you want to
partner with.

Keep in mind that email providers limit the number of emails that can be sent
per day > click here for Gmail’s limits; click here for Outlook’s limits.

If you plan to send large email newsletter campaigns, consider using one of the
automated tools available on the market (e.g. HubSpot, MailChimp, AWeber,
etc.). Most of these tools are initially free, but once you reach a certain number of
subscribers, fees will apply.

2. Design your newsletter

Regardless of which tool you use, an eye-catching design is sure to increase
interest in your message.

Automated tools already have a predefined design you can use, and you’ll save
some time vs. creating your own.

3. Create your subject line

Using the right subject line for your audience can increase their interest in your
message as well as open rates in general.

Writing the perfect subject line is difficult, but not impossible. A short and
meaningful subject line, the use of emojis, and concise language are just a few of
the tips and tricks you can use to increase your open rate.

Do not forget to A/B test different subject lines to see which one gets the best
results.

4. The email content

The content of an email should be related to the subject line you write. Even
if your subject line is clear, it’s all for naught if the content of the email does
not align with the subject line. It’s important that you deliver the content you
promised!

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Do not forget to include your personal tracking link in the body of the email.
Only if your reader clicks on it and buys something, will be saved in your account.
It’s important tochoose the correct links to promote your content. Also, make
sure that links are relevant to your niche so that they make sense to your target
audience.

5. Test and measure

Feel free to test different subject lines, designs, and email copy. After a few days/
weeks you will see what works best for you and your target audience.

6. Examples
Here are some examples that you can use as inspiration for your email newsletter
efforts.

Example 1: Partnership with Advisera email

Partnership with Advisera

Subject line: We have partnered with Advisera. What does this mean for you?

Hi <Name>,
We are pleased to announce that we have partnered with Advisera, a market leader in providing
documentation, online courses, and software solutions for EU GDPR, ISO 27001, ISO 22301, ISO
9001, ISO 14001, ISO 45001, AS9100, ISO 13485, EU MDR, IATF 16949, ISO 17025, ISO 20000 and
ITIL.
If you are looking to take your business to the next level and get certified in one or more standards,
now we can help you prepare your business for the certification process.
Click <here> to find out more.
If you have any questions, feel free to send an email to <your email>.

Best regards,
<Your name and surname>

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Example 2: Products/services email

Products/services

Subject line: <Name>, we have just added several compliance products that may be of interest to you!

Hi <Name>,
We are pleased to inform you that we have expanded our portfolio with various products related to
the compliance industry!
In the last few weeks, we have been working tirelessly to improve our portfolio offering and we
believe that <Product Name1>, <Product Name2>, <Product Name3>, ... will help your business grow
even more.

So what is it all about?

<Product Name1 Short Description>
<Product Name 1 Benefits>
<Product Name2 Short Description>
<Product Name2 Benefits>
<Product Name3 Short Description>
<Product Name 3 Benefits>
Add more if needed.

Are you ready to learn more? Click <here> to get started!

If you have any questions, feel free to send an email to <your email address>

Best,
<Your name and surname>

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Example 3: Conformio presentation

Conformio presentation

Subject line: <Name>, want to know how to become ISO 27001 compliant?

Hi <Name>,
We are pleased to announce that we have expanded our portfolio with Conformio all-in-one online
ISO 27001 compliance software!
Over the last few months we have worked tirelessly to improve our offerings and we believe
Conformio will help your business grow even more.

So what is Conformio all about?

• ISO 27001 automation software for small and medium businesses
• Step-by-step guide through the implementation
• Does 90% of the work for you and puts the ISO 27001 compliance on autopilot
• Involve your team members in the implementation and hold them accountable for the outcomes

Using Conformio you will:

• Save both time and money!
• Get support from industry-leading experts!
• Reduce stress and manual work!
• Quickly meet the compliance requirements of your most important clients!

Ready to find out more? Click <here> to get started!

If you have any questions, feel free to send an email to <your email address>

Best,
<Your name and surname>

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Example 4: Toolkit presentation

Toolkit presentation

Subject line: <Name>, want to know how to implement <Standard Name> in the easiest way?

Hi <Name>,
We are excited to announce that we added <Toolkit Name> to our portfolio!
In the last few months, we have been working tirelessly to improve our portfolio offerings and we
believe that <Toolkit Name> will help your business grow even more.

So, what is it all about?

• This toolkit allows you to implement <Standard Name> in the easiest way possible
• It is fully optimized for small and medium companies.
• It includes all the required documentation and expert support so that you can implement a
standard all by yourself.
• It is easy to understand, simple to use.

Using <Toolkit Name>, you will:

• Save both time and money!
• Get support from industry-leading experts!
• Become compliant faster and be able to attract new clients!

Ready to find out more? Click <here> to get started!

If you have any questions, feel free to send an email to <your email address>

Best,
<Your name and surname>

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Example 5: Online training presentation

Online training presentation

Subject line: <Name>, want to know how to expand your knowledge in the compliance industry?

Hi <Name>,
We are excited to announce that we added <Online Training Name> to our portfolio!

In the last few months, we have been working tirelesslysly to improve our portfolio offerings and we
believe that <Online Training Name> will help your business grow even more.

So, what is it all about?

• An online course that you can attend from your own computer, as well as online exams
• Unlimited access to training
• Access to the course script
• Free exam retake
• Access to the practice exam

By attending <Online Training Name>, you will:

• Save both time and money!
• Get support from industry-leading experts!
• Learn faster and be certified by a trusted partner!
• Expand your knowledge and position yourself as an expert in the field!

Ready to find out more? Click <here> to get started!

If you have any questions, feel free to send an email to <your email address>

Best,
<Your name and surname>

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Contact us.
Business support
Ruzica Kadic Kesegic
Channel Partner Program Manager
Email: ruzica.kadic@advisera.com or partners@advisera.com
Skype: kadic.ruzica
LinkedIn: linkedin.com/in/ruzicakadickesegic

Product support
Support Team
Email: support@advisera.com
Phone: +1 (646) 759 9933
Chat: Contact us via chat!

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