Mike DeVesta

1615 Travertine Terrace * Sanford, FL 32771 * (407) 463-0982

mdacdab6@westpost.net
MARKETING PROFESSIONAL
Multifaceted, highly motivated marketing professional seeks position with a dyna
mic organization to leverage 11 years of extensive marketing experience in multi
ple markets
AREAS OF EXPERTISE

* Proposal Development and Support

* Partner and Client Relationship Growth
* Effective Communication and Presentation
* New Account Generation
* Managing Start-Up Operations
* Promotional Event Management
* Business-to-Business Product Development
* Product Branding
* Sample Programs
* Trade Shows
* Web Site Management
* Consumer Trend Analyses
* Market Analyses
* Program Effectiveness Analysis
* Budget Management
* Top Tier/High Profile Accounts
* Team Management & Leadership
* Multi-media advertising
* Front/Back-End Monitoring
* Human Resource Management
* Lead Development
* Product Development/Roll-Out

CAREER MILESTONES

* Secured promotion of organization on a national television show, Made in Ameri

ca, which visited the facility and recorded its activity.
* Managed all marketing activity for six facilities with over $200M in sales.
* Generated sales of more than $5M in less than two years through the developmen
t of effective marketing campaigns.
* Performed extensive Internet research to identify potential clients resulting
in a 30% increase in client base.
* Established operational policies and procedures, which resulted in exceeding s
ales objectives for 12 consecutive months.
PROFESSIONAL EXPERIENCE

Marketing Manager - Five Star Airport Alliance 2005-7/2010

* Held responsibility for developing corporate marketing strategies for parent c
ompany and six subsidiaries. Initiated proposal development, strategy, coordinat
ion, management and support for government funded projects ranging from 1 M to 3
0 M in value. Performed market research, analyzed data, gathered and made adjust
ments to marketing strategies based on that information. Directed the preparatio
n of all marketing communication materials including the design of brochures and
the development of speeches and presentations. Managed and supervised the marke
ting team including mentoring and assisting subordinate personnel. Monitored and
tracked sales, marketing plans and budgets for all six companies. Handled sale
s responsibilities including lead development, bid packages and contract negotia
tions. Coordinated activity for trade show participation including materials and
attendance. Developed advertising campaigns including logos and media utilizati
on plans. Prepared all internal communication materials including newsletters. P
lanned and coordinated special corporate events.
Marketing Manager - Transportation Engineering 2003-2004
* Interacted, coordinated with senior management, project managers and engineers
to develop highly effective project proposals of varying cost and size. Develop
ed marketing presentations and other materials while working in conjunction with
advertising agencies. Managed daily office activity establishing operating poli
cies and procedures. Held responsibility for managing the corporate web site. Cr
eated and updated project tracking spreadsheets. Oversaw all advertising and med
ia placement.

Assistant Manager - Hertz Corporation 2001-2003

* Established positive feedback and policies resulting in an increase in employe
e morale and performance. Held responsibility for an inventory in excess of $3.4
M. Established numerous corporate accounts including such organizations as IBM,
Mercedes Benz of Orlando and Corey Fairbanks Mazda.
Marketing Coordinator - RatingSource.com 2000-2001
* Assisted with the design and development of B2b products. Developed and implem
ented highly effective marketing plans. Researched and identified potential cli
ents. Managed client database and assisted with the development of a corporate w
ebsite. Wrote press releases and trade publication articles. Provided assistance
with the development of print advertisements.
Marketing/Promotions Assistant - Orlando Solar Bears/Orlando Magic 1999-2000
* Held responsibility for increasing brand awareness through the effective use o
f advertising campaigns and special promotions. Coordinated and orchestrated spe
cial events. Provided assistance with direct mail campaigns designed to sell tic
kets to a targeted audience.

EDUCATION
Master's Degree in Sports Marketing - 1999
- University of Florida - Gainesville, FL
Bachelor of Science Degree in Advertising - 1996
- University of Florida - Gainesville, FL
COMPUTER SKILLS

Microsoft Office * Act * Joomla * Photoshop * Illustrator * InDesign

REFERENCES
Excellent references available upon request.