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Digital presence those competitors have especially post COVID I think there's
generally been arise across the board. What do you think is causing concerns
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Have more demanded use of credit repair so I think there's the actual mahogany
landscape which is
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Simply function up consumers you know having more collections having more
potentially inaccurate negative items
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Credit report.
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Is probably close to 2008 levels if not higher I I don't know the exact numbers but
I know that it's close to peak you know I I think that's kind of the indirectly
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The circumstances that allow for an increase of the in demand and I think once
consumers actually
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They'll go online
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Acquisition potentials but I think the companies that do

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Efficient digital campaign

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For example with our company SEO is a big piece we do right now and
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One of the ways that we've been able to capture some that indirect demand is by
creating over 3000 landing pages or SEO lining pages around every major collection
company keyword in the US
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And so we've been able to in some ways artificially increase that demand by
funneling
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XYZ collections into Google they would have a list of very concluded search results
that didn't necessarily help them at all there might be
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Some epic you articles maybe you know some ads at the top obviously
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Hey consultation and then follow you into our services so

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And I noticed on your website you have a page that then links to a series of pages
comparing
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To various competitors, right? And I would imagine that that is

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At least a part SEO driven so that totally makes us before I became an analyst and
consultant was a journalist
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I I was the editor in chief of of a trade publication for the mortgage industry and
SEO strategy was a
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