CONTRIBUTION OF BUAD 828 TEAM WORK ASSIGNMENT

BY

MAIJIR IBRAHIM - P20DLBA80509

Choose an organization of your choice and construct a SWOT analysis for the

organization.

What Is a SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT

analysis is a technique for assessing these four aspects of your business.

SWOT Analysis is a tool that can help you to analyze what your company does best right

now, and to devise a successful strategy for the future. SWOT can also uncover areas of the

business that are holding you back, or that your competitors could exploit if you don't protect

yourself.

A SWOT analysis examines both internal and external factors – that is, what's going on

inside and outside your organization. So some of these factors will be within your control and

some will not. In either case, the wisest action you can take in response will become clearer

once you've discovered, recorded and analyzed as many factors as you can.

SWOT seems simple, but, if used carefully and collaboratively, it can be very revealing. For

example, you may be well aware of some of your organization's strengths, but until you

record them alongside weaknesses and threats you might not realize how unreliable those

strengths actually are. Equally, you likely have reasonable concerns about some of your

business weaknesses but, by going through the analysis systematically, you could find an

opportunity, previously overlooked, that could more than compensate.

Positioning Furniture Company does not intend to start a furniture manufacturing business

like the usual carpenter shops around the street corner; our intention of starting a furniture

manufacturing company is to build a standard and one stop furniture manufacturing company

in Abuja.

We will ensure that we hire people that are qualified, honest, customer centric and are ready

to work to help us build a prosperous business that will benefit all the stakeholders (the

owners, workforce, and customers).

We will be sure to bring comfort to every household, office and classrooms.

As a matter of fact, a profit-sharing arrangement will be made available to all our

senior management staff and it will be based on their performance for a period of ten years or

more. In view of that, we have decided to hire qualified and competent hands to occupy the

following positions;

● Chief Executive Officer

● Workshop Manager

● Human Resources and Admin Manager

● Merchandize Manager

● Sales and Marketing Manager

● Carpenters and Furniture Markers

● Accountants / Cashiers

● Customer Services Executive

● Cleaners
SWOT Analysis

Positioning Furniture company is in business to become one of the leading office and

household furniture manufacturing companies in the whole of Abuja and we are fully aware

that it will take the right business concept, management and organization – structure to

achieve our goal.

We are quite aware that there are several furniture manufacturing companies all over Abuja

and even in the same location where we intend locating ours, which is why we are following

the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to

position our business to maximize our strength, leverage on the opportunities that will be

available to us, mitigate our risks and be well equipped to confront our threats.

Positioning Furniture company employed the services of an expert HR and Business Analyst

with bias in manufacturing to help us conduct a thorough SWOT analysis and to help us

create a Business model that will help us achieve our business goals and objectives. This is

the summary of the SWOT analysis that was conducted for Positioning Furniture company.

Strength:

Our core strength lies in the high quality of our finished furniture, the power of our team and

the state of the art and well – equipped furniture making factory that we own. We have a

team of highly trained and experienced carpenters and support staff members that can go all

the way to produce top notch office and household furniture.

We are well positioned in the heart of Abuja and we know we will attract loads of clients

from the first day we open our furniture manufacturing company for business.
Weakness:

A major weakness that may count against us is the fact that we are a new furniture

manufacturing company and we don’t have the financial capacity to compete with multi –

billion nairas furniture manufacturing companies, when it comes to manufacturing furniture

at rock bottom prices. So also, we may not have enough cash reserves to promote our

furniture manufacturing company the way we would want to do.

Opportunities:

The fact that we are going to operate our furniture manufacturing company in Abuja provides

us with unlimited opportunities to sell our furniture to a large number of individuals and

corporate organizations.

We have been able to conduct thorough feasibility studies and market surveys and we know

what our potential clients will be looking for when they visit our furniture manufacturing

workshop; we are well positioned to take on the opportunities that will come our way.

Threat:

Just like any other business, one of the major threats that we are likely going to be faced with

is economic downturn. It is a fact that economic downturn affects purchasing /

spending power. Another threat that may likely confront us is the arrival of a new furniture

manufacturing company in the same location where ours is located. So also, unfavorable

government policies may also pose a threat for businesses such as ours.

References