SUMMER INTERNSHIP REPORT

ON

​DIGITAL MARKETING PRACTICES

AT

LEANPORT SOFTWARE PVT LTD

​

Submitted in partial fulfillment of the requirement for the Award of degree of

Master of Business Administration
(Major in Marketing)

SUBMITTED BY:
SADIAH
E.NO:2018-502-092
(BATCH: 2018-2020)

DEPARTMENT OF MANAGEMENT

JAMIA HAMDARD UNIVERSITY

NEW DELHI, INDIA

FACULTY SUPERVISOR GENERAL SUPERVISOR

Mr.Kapil Matta Mohammad Asif
Asst P​rof

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​DECLARATION

I , Sadiah, hereby declare that the presented report of internship titled “DIGITAL MARKETING
PRACTICES” of “LEANPORT SOFTWARE PRIVATE LIMITED” is uniquely prepared by me
after the completion of one and a half months’ work at LEANPORT under the guidance of
Dr.Kapil Matta (Faculty Mentor) and is free from plagiarism.

I also confirm that the report is only prepared for my academic requirement, not for any other
purpose. It might not be used with the interest of the opposite party of the corporation.

Sadiah
MBA General
Major in Marketing

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CERTIFICATE FOR INTERNSHIP

This is to certify that Miss Sadiah, Student of MBA (Major in Marketing - Summer semester) ,
Jamia Hamdard University, New Delhi, has successfully completed 45 days internship Program
(from 15th June 2019 to 5th August 2019) at Leanport Software Pvt Ltd.

During this internship she actively managed various online marketplace stores for
Temptinghome.com and promoted Limofahr.com and Temptinghome.com over different social
channels working closely with the Digital Marketing and E-commerce Team.

She demonstrated good marketing skills and strategy with self-motivated attitude to learn new
things. She was found punctual, hardworking and inquisitive.

We wish her all the best for her future endeavors!

MOHAMMAD ASIF
(General Supervisor)

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SUMMER INTERNSHIP DETAILS

STUDENT’S DETAILS

NAME: SADIAH
ENROLLMENT No: 2018-502-092
EMAIL ID: sadiah.ahmd@gmail.com
MOBILE No: 9560638628

COMPANY SUPERVISOR’S DETAILS

NAME: MOHAMMAD ASIF

COMPANY NAME: LEANPORT SOFTWARE PVT LTD.
ADDRESS: 2ND FLOOR,G-43,SECTOR-3 NOIDA-201301
EMAIL ID: sif@leanport.com
MOBILE No: 991197748

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ACKNOWLEDGEMENT

The internship opportunity I had with LEANPORT was a great chance for learning and
professional development. Therefore, I consider myself as a very lucky individual as I was
provided with an opportunity to be a part of it. I am also grateful for having a chance to meet so
many wonderful people and professionals who led me through this internship period.
I am using this opportunity to express my deepest gratitude and special thanks to the MD of
Leanport Mr. Asif who in spite of being extraordinarily busy with his duties, took time out to
hear, guide and keep me on the correct path and allowing me to carry out my project at their
esteemed organization and extending during the internship.
I express my deepest thanks to Mr.Najme, Business Development Executive for taking part in
useful decision & giving necessary advice and guidance and arranged all facilities to make life
easier. I chose this moment to acknowledge his contribution gratefully.
It is my radiant sentiment to place on record my best regards, deepest sense of gratitude to
Mr.Shams, Project Coordinator, Mr.Amit, SEO Specialist, Mr.Shravan, Web designer for their
careful and precious guidance which were extremely valuable for my study both theoretically
and practically.
I perceive as this opportunity as a big milestone in my career development. I will strive to use
gained skills and knowledge in the best possible way, and I will continue to work on their
improvement, in order to attain desired career objectives. Hope to continue cooperation with all
of you in the future,

Sincerely,
Sadiah

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EXECUTIVE SUMMARY

I remember my interview with the Founder of my company at Leanport Software Pvt Ltd. He
was looking for a person who is outgoing and has current updates about the digital world. I
realised this during the first few minutes of the interview. As I got selected I realised this was a
crucial phase of my life.

I was a part of Digital Marketing Team at Leanport.

First phase of my internship was about getting familiar with the Products & Services offered by
Leanport as well as the Environment (People & Processes) at Leanport. After a few days, I was
put into a team which was looking after the Marketing of Tempting Home which is an
e-commerce website for home decorating products. I worked on the Social Media Marketing of
Tempting Home for 3 weeks.

Phase Two ​started in Fourth week onwards I started my working with the SEO Team. It was a
very dynamic profile and various tasks were already planned for me by Mr.Amit Singh, these
included writing product pages and blogs, which gave me the opportunity to learn content
writing. Scheduling social media posts and updates, was daily activity for keeping the customers
engaged with the products. I also looked after the inventory management and product listing of
Tempting homes’s product on Amazon through Amazon Seller Central.

Phase Three started in 6th week where I started handling the social media accounts of Limofahr,
which is an online taxi booking service provider, from another client and created google ads
using adwords. The Special offers campaign and submission of coupons, attracts new customers
to buy products.
Digital Marketing is about combination of various things – value of content is most important as
the people who are searching online have to be provided with information which is relevant &
they can use. If one succeeds in doing this rest of the sales follows.

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In the last phase of internship, I was able to increase more visitors to our blogs and websites.
This was a great achievement for me because digital marketing is measured by Traffic which is
generated by the Marketers. It was a very exciting journey of seven weeks in Leanport where I
got ample opportunities to learn and apply my knowledge which I got in Jamia Hamdard. It
helped me a lot to contribute to the growth of business. Also along with core learning regarding
marketing and online B2C scenario, this internship improved my writing skills; creative abilities
and interviewing skills and result that I was able to deliver was indeed a confidence booster for
me.

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