Electric Vehicle

PRINCIPLES OF MARKETING
 PRESENTATION
GROUP MEMBERS
HIGHLIGHTS

Introduction
Components of EV
Why the need
AMAN AGARWAL: 0023 Challenges
SNEHA MUKHOPADHYAY: 0024 Market Scenario
Government Contribution
SWARNAMI SAHA: 0036
Marketing Strategies
POOJAN PACHISIA: 0038 Road Ahead

EV | PRINCIPLES OF MARKETING
MEANING

An electric vehicle, also called an

EV, uses one or more electric
motors or traction motors for
propulsion instead of the
traditional fossil fuel.
 TYPES OF EVs

BEV HEV
Battery Electric Vehicle Hybrid Electric Vehicle

PHEV FCEV
Plug in Hybrid Ekectric Vehicle Fuel Cell Electric Vehicle

EV | PRINCIPLES OF MARKETING
 Motor Battery
COMPONENTS OF

EV

Reducer On-Board charger

Electric Power
Control unit
 BENEFITS OF EV

Low Maintenance Costs

EVs have no noise of their own
Low Running Costs
No more fuel price hikes
Convenient charging at home
Easy to drive
Environment Friendly
 CHALLENGES FACED IN INDIA

High price of electric Range

Charging
vehicles. anexiety. infrastructure.

EV | PRINCIPLES OF MARKETING
MARKET
40
SCENARIO IN

INDIA
30

As per 2017 report, 4 million motor vehicles(ICE) were

sold in India
According to the United Nations Intergovernmental 20
Panel on Climate Change (IPCC), greenhouse gas
emission must be reduced by 85% by 2050 as per the
level of 2000.
Many countries have taken initiatives to produce 10
Electric Vehicles and promised to achieve their
targets in the next 10 to 15 years.
For keep tracking and promoting electric cars, the
government made a scheme under the Department 0
Item 1 Item 2 Item 3 Item 4 Item 5
of the heavy industry called Faster Adoption and
Manufacturing of (Hybrid &) Electric Vehicle in India.
 The Government of India started Faster Adoption and
Manufacturing of Hybrid and Electric vehicles (FAME) GOVERNMENT
w.e.f 1st April 2015 – I & II scheme
The National Mission of Electric Mobility (NCEM) has
launched the National Electric Mobility Mission Plan CONTRIBUTION
(NEMMP) – 2020 with an aim to invest INR 140 billion
in the next 8 years
Recently the Government released a two – pronged
strategy aimed at both buyers and manufactures, in
which it offers $1.4 billion in subsidies to buyers while
imposing a hike on import tariffs to increase
manufacturing of these vehicles by domestic
companies.
The Power Ministry is close to finalising a policy of
electric vehicles charging infrastructure that proposes
granting subsidies to PSUs for setting up a basic
charging station network in big cities and highways for
gaining momentum in electric vehicle sales.
The government announced Rs. 1,50,000 income tax
deduction on interest paid on loans for purchase of
electric vehicles during the Union Budget 2019-20
 MARKETING

STRATEGIES

Customer education to clear FUD

(Fear, Uncertainty and Doubt)
Incentives for importing of EV
components
Special benefits for ancillary
product makers
Pilot EV corridors across National
Highways
Lowering EV buying costs
 ROAD AHEAD

The future of mobility promises to besilent, efficient

and much better for our environment.
Investments by fleet operators such as Ola and
Uber, as well as some operators of food
distribution services, are also expected to boost
the initial growth of two- and four-wheeled
electric vehicles.
India will save 8 lakh crore by 2030 on gasoline
and diesel imports.
The timely adoption coupled with the
electrification of the existing vehicles and growth
of charging infrastructure will create a shift, the
impact of which will be felt in metropolitan cities
With the median age of Indians being 27 years,
the younger generation is driven for innovation,
sustainability and environmental conservation.
THANK YOU !