November

2020

BUSINESS PLAN

MOBILE
APPLICATION
"PHYSMATH"

BY AKHMETOV ADILET
ABOUT INITIATOR OF THE
PROJECT

The initiator of the project is Akhmetov Adilet

Askarovich.

Expert in the field of education in physics and

mathematics.
I have tremendous experience of tutoring in schools
with advanced study of physics and mathematics since
2012. Teaching experience 4 years.

Competence
Knowledge of all typical mistakes during studying difficult
subjects at school (such as math and physics). Knowledge how
to make studying easier with the help of different methods as
well

I put forward the idea of creation mobile application

“PHYSMATH” which will become a necessary tool and
assistant for a modern student
 SUMMARY

The relevance of this idea:

In the 21st century, everything moves to the Internet. This global network has captured absolutely all areas.

Education is no exception. Modern technologies progressing every year are developing at a rapid pace.

Every person these days has a smartphone that provides instant access to the Internet and the use of any available

services. And children are the audience that comprehends new technologies much faster than adults.

Having global experience in working with children and every day faced with the problem of mastering difficult

subjects of physics and mathematics, I propose the idea to create a convenient and adapted for children mobile

application "Physmath"

"Physmath" is about ease of use, about a beautiful, "fashionable" interface and a huge amount of knowledge

accumulated by me over the entire period of studying these subjects.

GEOGRAPHY OF THE PROJECT

The plan for the introduction of the application is the market, first of all, Kazakhstan, and
the CIS countries, for Russian-speaking students.

Audience
Schoolchild 10-18 years, students and adults

Initially, the application will be created in Russian, in the process of development it is planned to introduce English.

This will ensure that Physmath will enter the European, Asian and American markets.

In the CIS countries, there is a similar situation with education, and therefore, the same mistakes in the approach of

teaching and program development

The "Physmath" application will be aimed at the modern student, no matter what country he is in.
 STATISTICS

CIS Countries

20

15

10

According to statistics at the time of 2020,

3.4 million schoolchildren in Kazakhstan.

The CIS has over 37 million schoolchildren

This is a huge market and potential for the growth and development of a mobile
application.
 SWOT ANALYSIS

ADVANTAGES DISADVANTAGES

1. Large audience 1. Possible system errors

2. Helping children
learn difficult
subjects
3. Lack of serious
competition
4. Low project budget
5. Distance learning during
the quarantine period

Perspectives THREATS

1. Refusal to purchase
1. Entry into the market
application renewal
of the CIS, Europe and
America 2. New competitors
2. Constant introduction of
new features and plots
3. v Introduction of manuals
for preparation for UNT
 Consumer
analysis
Analyzing consumers of a mobile application, we get the following data.

Children
10 - 15 years old – average school age
16-18 years old – senior school age
Based on personal experience, 75% of children do not fully understand physics and
mathematics.

Since these subjects are basic in school, children need to learn and accumulate knowledge
in this area. Starting from elementary grades, children study topics according to the school
curriculum, moving to the next grade, the child needs to use the knowledge of past years.
If the topic has not been mastered and disassembled fully earlier, he is faced with the
problem of studying a more complex topic. Thus, we have a pattern of growing stagnation
of the child's knowledge.

About the topic of tutoring

Child students at school, not understanding and not mastering the material, turns to
various tutors, to individual and group lessons.
I think this method is not effective, because by asking the same questions to the tutor, and
still not understanding the topic, the child begins to feel shy and withdrawn into himself,
afraid to ask additional questions
.
Analyzing mobile applications for the study of
mathematics and physics for schoolchildren, we
highlight the top 3

Operation Math.
Fact: Application aimed at playing with passing
math problems
Disadvantages: primitive tasks, more suitable for the
game

Mathmateer
Fact: App for studying mathematics, in a space theme
Disadvantages: simple uninteresting graphics.

DragonBox Algebra
Fact: Aimed at the development of logic
Disadvantages: not clear interface, lack of
updates.
 Analyzing competitors, we can come
to some conclusions:

COMPETITION IS THE BEST THAT CAN

HAPPEN TO YOU.
COMPETITION BIRTHS GENIUS

After conducting a detailed analysis of competitors, I can

summarize.

All of the above applications have obvious disadvantages in

various aspects. This is functionality, design, plot.
Also, the main problem of such applications is the banal
provision of reference material, without the ability to learn
and understand this information.

Physmath will outperform all competitors in the market by

an order of magnitude.
Since the interface will use colorful animations, graphic
animations, cartoon characters. All this will be accompanied
by interesting voice acting and music.

« Physmath» By Ahmetov Adilet 9

 APPLICATION
LAUNCH

A prerequisite for the

approach of developing
the Physmath
application is the
highest quality
approach to each
point.

Therefore, I trust only

professionals.

« Physmath» By Ahmetov Adilet 10

 TEAM

Kulenkov Group
Application development.
Market leader in Kazakhstan.
Advantages: The shortest terms, quality, development
of programs of any complexity, support throughout the
entire period of the application.
More than 34,000 attracted clients for 2020.
https://kulenkov.kz

Тeam of methodologists

The task of the methodologists is to create a compact and

a capacious tutorial that will be packaged into a script and embedded in
a mobile application
Physics and mathematics are subdivided into sections, so you need to
cover each one.

Script team

For an interesting and engaging application to work, it is necessary

to develop a script that will provide the study of the subject in a
playful and relaxed manner.
"Store of art" script, Director - Kira Pushkina
fwww.storeofart.com

Advertising
Professional marketing agency Eva. Specializing in all types of
internet advertising.
https://evamarketing.agency
 TECHNICAL
JUSTIFICATION

For the application to work

correctly, the developers are
obliged to actively monitor,
control the processes on a daily
basis and, in case of errors,
instantly eliminate them.
At this stage, it is necessary to use
target users to test the beta
version of the application.

Weekly update

« Physmath» By Ahmetov Adilet 12

 Platforms

Application « Physmath» will be available for

download on:
App Store
Play Market

13
 FINANCIAL PLAN

From a financial point of view, we have the following data:

LIST PRICE(KZT)

Application development 4 000 000

Tutorial 300 000
Screenwriter 250 000

Advertising(for 1 year) 1 200 000

Technical costs (per year) 100 000

PROJECT BUDGET

5 850000 KZT

13600 USD
 Budget+Term
1. Application development.
To implement a complex project in terms of graphics and animations, you need 4,000,000
tenge. The responsibilities of developers include:

1. Creating an application
2. Preparation of technical specifications
3. Creation of an account on the server of mobile applications
4. System monitoring and troubleshooting
5. Server maintenance
Implementation period: 3 months

2. Tutorial
To cover a large amount of information, 3 methodologists will be involved in the work.

Implementation period: 1 month

3. Script
Development of the script and voice acting Implementation period: 1 month
4. Advertising
The annual advertising budget will be 1,200,000 per year.
The marketing strategy includes contextual advertising on YouTube, as well as targeted
advertising on social networks.

5. Technical costs include:

Publishing the application on the platforms per year - App store $ 99
PlayMarket 25%
Server maintenance 40 000KZT (93 USD) per year

15
 Monetization

For convenience and testing of the Physmath application, users will be offered a free 2 week
version

After this time, you need to pay $ 1 for a year of using the application.

The cost of the annual use was chosen taking into account the capabilities of all consumers,
my task is to enable each student to access the Physmath application and use it to the fullest.

If the exchange rate fluctuates, we will not notice a critical increase in prices.

Convenience.
Developing an application for a large number of countries, we also provide the convenience of
payment using only $ 1.

Pay-back
Having identified the target audience, their preference and quantity, it is necessary to calculate
the profit and payback

With an audience of 37 million people in the first month of launching the application, having
received 1% of downloads, we will cover - 370,000 people

50% will purchase an annual subscription - 185,000 people, taking into account the cost of the
application in the first month, the planned profit is 185,000 dollars, or about 75,000,000 tenge

In the first year, we are targeting 2 million downloads.

 "PHYSMATH"

Best Regards
Akhmetov
Adilet Askarovich

Almaty, Kazakhstan

tel: +7 707-84-01-395 (Whatsapp) email: achehov69@mail.ru