ROYAL HOTEL

1. I am the manager of the Royal Hotel. To make our hotel more accessible to customers,
we created an advertising campaign. The message of this campaign is "Your fun is our
satisfaction - We are always here to serve you".

2. Our hotel not only has a beautiful location, luxurious interior, perfect services,
convenient features, but also other special features such as

 Our hotel booking process is easy and accommodating. Always done quickly and
smoothly without stressing customers at the check-in and check-out.
 Well-trained, polite and professional staff
 Minibars should be included in premium room categories.
 A pickup and drop-off shuttle
 Free services. Guests staying in the special room gets free access to the hotel's
fitness center, spa, swimming pool, and other exclusive features.
 Each room has toiletries such as towels, robes, brushes, and more.

3. In addition, our hotel also has a unique selling point that other competitors do not have.
For example, with the lowest cost, you can use the highest quality services such as

 Wifi 5g
 Room sevice 24 hours, room rent temporany ( 30  45 minutes)
 Swimming pool: everyone can swimming when they want
 Cinema theater: new movies are shown in theater, attracting people to watch,
relax,…
 Fitness room: everyone can exercise after a meal
 Chef: have a famous private chef to serve delicious food
  New drink menu every day : to have more new choices, attract more interested
customers
 All inclusive: they do not need to choose each item
 Private taxi driver : ensure absolute safety when people need to use a driving
 Area for teenagers , children: they have their own area to play, socialize and make
friends
 Karaoke

4. The customers we mainly target are

- Business people: They often go to work and stay hotel. They are relatively easy to
serve. And business travelers talk to each other about the hotel they stay at.

- Families with children, Teenagers: They often go travel with family and friends on
vacations or holidays

- The local guests are the customers who need to use the hotel's products and services,
mainly food, spa, and entertainment services.

With the great experiences we bring, we hope they will share and introduce their friends
to our brand, bringing us more customers.

5. In this campaign, we use Facebook to advertise our hotel. Because really, there's no
need to mention the popularity of this mass media platform. Being the most visited social
media platform, it gives us many opportunities to advertise our hotel.

That goes without saying, Facebook is truly an essential social media marketing method
for our hotel.

The first thing we have to do is create a business profile for your property. Then, add a
featured photo and cover photo to capture the attention of your audience.
After creating the profile, add a photo for our hotel. Next, they need to have their hotel
posts specifically: Beautiful nearby destinations and eye-catching photos of the interior
and exterior of our hotel. Short videos about the customer service process. Live stories
and videos. Or special offers, promotions, and deals.

Next, we need Facebook Ads for hotels

Facebook Ads help target new audiences or even existing audiences that have visited our
website before but didn't take any action.

Running Facebook Ads can help us: Increase direct bookings.

• Advertise attractive offers and discounts.

• Target a large audience that goes straight to the hotel

• Maximize profit

• Save time

• Optimize customer conversion rate

6. And finally, To be able to attract more customers to our hotel. We have proposed some
attractive promotions. Here, we have several options as follows:

- To show our gratitude to our loyal customers, we will give those who come to the hotel
a loyalty card, enough 5 points will get a free BBQ meal at the hotel.

- Currently, 4.0 technology has developed strongly, so customers can easily book online.
During the holidays, we offer a 10% discount when booking online 2 weeks in advance to
ensure a steady flow of guests and prepare to serve our customers in the best way. In
addition, when you book a room with the attractive price of two nights 7 million VND for
two people including round-trip airport transfers, a choice of dining experience with
lunch and dinner every day, you will receive a 30% discount room rate.
- And more specifically, today's hotels are all linked with the resort, culinary, and
catering services. Because these are essential needs and linked together to support
business very well. Partners are also potential customers, we will have a food promotion
voucher program and a free one-night stay at the hotel to create a sustainable
development relationship.

Hopefully, this advertising campaign will be a great success so that our hotel brand is
known and visited by more people. With sustainable criteria Your fun is our satisfaction -
We are always here to serve you.

Thank you!