Business is act of buying and selling,with sole aim of making profit.

Th use of mobility as a

service is aimed at providing individuals,group and company enhance movement of clients,it

operates the service that integrates planning payment, reservations and subscription in one app.

These form of service,rendered by company to its client has resulted into some form of

harassment to users of the said company. These genuine form strive has let to so many

questioning the kind gesture of the private company,despite it has rendered reasonable service.

some discriminating elements have hijacked the good goal to self interest motive in resent

time,people complain of harassment or been molested at the cause of their patronizing the said

app. Mobility as a service was geared towards helping both the rich and th poor.Its a resource

efficient venture and has a sustainable perspective if manage to its fullest. Just like the UK which

has a population of millions of car owners and no car owners. But resent survey shows that even

the the car owners have venture into using the Mobility as a service. These show that it is

resource efficient but sustainability of it is what these write up is trying looked into and provide

solutions in area of sustainability.

Just as any business organization,WHIM as an organization is out to make profit,despite it

cheap service to the population. It need to set up goal by creating awarenes,encourage, security

threats, and posibly awareness on safety of using their app to the UK,if possible use data from

their achievements in Scotland and Holland were it's service has been accepted and is a success.

Special seminar, flyers,documentaries and ways in which clients in UK will be engaged to

showcase the benefits of using the app with some little incentives that comes with regards of

using their app because so many different companies operating on the same service will

definitely look for sustainability and what makes the app special in comparison to other form of

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app,without any meaningful knowledge on the new app it wouldn't create the awareness. The

best form of advert now is individual when an individual has benefits from a service he spread

the comfort that comes with use of such an app.

Basically for any business to strive it most have a standard and maintaining such standard have

always been the issue behind such venture. Business can only grow only if it get the cooperation

of the populace the need to assess customers need,by analyzing the situation determine specific

needs,and consider special interest. Every organization need to check competitors by surveys the

prospect and customer.

The niche is designed to attract a specific sub set of customers. These can be achieved by

1 Identify core motivators,always wake up motivated believing I will try to achieve goals set.

2 Identify repeated daily action. we learn every day so learn from previous mistake and never

repeat them

3 Move with purpose,appeal ways have a purpose and achieve within stipulated time.

4. Don't neglect your core clients. Always respect your first client because they are your sell

point

5. Think beyond the 'chasm' as an organization you need to think beyond,what are maginary to

imaginry.

6. Keep Language universal :Use of English or common language will enhance communication

there by easing communication barrier.

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7. Create a message with broad appellate: people globally are looking for new adventure,with an

appellant appeal will rush for it.

8. A segment of a larger clients that can be defined by its own unique minds presence or identify

that makes different from other competitor by knowing your target customers taking an

integrated approach competitors and your USP focusing on your customers problem above all

commitment.

9. Expand your quest blogging opportunities by the opportunity to gain client would definitely

utilise the opportunity that comes with it.

10. Use of videos : The use of videos would make clients have a visual assessment of the

comfort a picture of the organization vision and mission.

These niches enables the organization to function efficient there by check mating the competition

that come with the business.

Disadvantage of niche is that lack of economic scale (lower unit cost that arise from operating at

high demand )Risk of over dependant on single dependant,because as a particular segment of

large industry group. A major disadvantag is that it may be too small and can limit your growth

potential.

RISK FACTORS ASSOCIATED TO WOMEN USING BAAS.

Most women tain to go for comfort which most of the these companies provide ,but recent

developments has showed that women are harass or raped on daily basic,which could be

attributed to the privacy which most commuter of such vehicle patronize. The drivers of such

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vehicle take advantage of route or time through which their clients explore on daily basic or

period that the move on.

Another disadvantage is that this drivers are conniving with smugglers and drugs dealers and

informed their accomplish of their victim's and the laid siege on them this is another factor that

affect BAAS Commuter.

Generally most commutes are advicd to always move in pairs to avoid such acts there should be

communication among commuter and their guidance on interval basic,these singular act will

enable them access their movement.

Another aspect that needs for security cameras to be mounted every where within the

community,since these car or means of mobility is to rendered service Camara can be placed on

the vehicle used for these purpose where it is connected to a server of every driver within the

organization there by reducing this kind of harassment which most of the ladies undergo at the

course of there duty.

Special form of panel could be setup where women who may have faced this form of harassment

can channel these grieve commuters would have their cased heard and culprit allowed to face

judgements. Research has showed that 1 of 3 women have faced sexual harassment and 81

percent globally have faced one harassment or the other,men are not left behind with 43 percent

of male complaining harassment this has showed that the harassment has nothing to do with

gender but because of the alarming rate attached to women more emphasis would be laid on

them and how to curb with the menaces that it cause the UK government and the world as a

whole.

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A robotic awarenes need to be implemented where victim could speak out,of their story to the

wider world,from these stories been told most people would be encouraged to speak up. The

culprit should be allowed to faced justice because justice can't be denied. stiff punishment should

passed unto the culprit so that it shall be a deterants to others who may have had plans to

engaged to such dishuman act. No light sentence should be given for harassment a minimum of

ten to fifteen should be the sentence. People should be made to understand the trauma the

victim's go through and the need to stop such an act.Both religious frowned at act of harassment,

these can't be achieved only on writeup but religious leaders, and community leaders,individuals

and people of reputed character needs to speak now and put a stop.

Traveling is part of live and people need to travel because MAAS has come to ease the pain of

mobility from car owners and those who don't. from the above mentioned there use of cameras

by organization to a central server would reduce the harassment.

people should be encouraged to desist from traveling at night,if the do should have someone

accompany them.Any place or location where is dangerous shouldn't be where a single lady used

while on transit alone.

Another one is Frequently updating relatives of your movement at intervals,thus given them your

last location in case of any emergency and need to contact the security operatives by relatives.

Women who use this kind of means for transportation should ensure they have pepper sprays and

whenever the see or hear mode of communication from the driver is geared towards sexual

motive,dropped or alert passers by.

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From a business perspective it's a welcome development because money is generated,and the

demands are high in every location these practices are rendered,but to everything there is

disadvantage as much as the advantages supersedes the disadvantages the use of these means of

transportation should be encouraged and if possible more investors need to venture into,despite

the challenges because life itself is a risk.