BUSINESS PLAN

 The company NAME

“EFOYTA”
 The company logo

“CLEAN ADDIS”
PRODUCT & SERIVICE
 PORTABLE TOILET SERVICE & RENTAL
 ENTREPRENUERSHIP
ASSIGNMENT
ON BUSINESS PLAN
PREPARED BY
NAME
1, BERISA MOHAMED …………...UGR/0468/12
2, YADEN DEJENE …………………..UGR/7432/12
3, ABDUREHMAN TAHIR ……….UGR/1065/12
4, DAGNE
5, YITAYAL ISATU ……………………UGR/7781/12
6, HAILEMIKAEL TEMESGEN …..UGR/7716/12
7, ABERA MEKURIYAW ………….UGR/4859/12
EXECUTIVE SUMMARY
1. BRIEF DISCRIPTION ABOUT THE PRODUCT( history of the project)

2. PROJECT CONTRIBUTION TO THE ECONOMY

1. SALES AND MARKETING

1.1 PRODUCT DESCRIPTION

1.2 COMPETITORS

1.3 LOCATION

1.4 MARKET AREA

1.5 MAIN CUSTOMERS

1.6 TOTAL DEMAND

1.7 MARKET SHARE and plan

1.8 SELLING PRICE

1.9 SALES FORECAST

1.10 PROMOTIONAL MEASURES

2. PRODUCT AND SERVICE

2.1 THE SERVICE AND PRODUCT
2.2 SERVICE QUALITY

2.3 SERVICE PLAN

2.4 FIXED CAPITAL AND ITS LIFE

2.5 PLANNED CAPACITY

2.6 FUTURE CAPACITY

2.7 TERMS AND CONDITION OF PURCHASE OF CAPACITY

2.8 MATERIAL NEEDED

2.9 COST OF MATERIAL

2.10 WORKER
2.11 COST OF WORKER

2.12 LABOUR AVAILABILITY

3. ORGANIZATION AND MANAGEMENT

3.1 FORM OF BUSINESS

3.2 BUSINESS EXPERIENCE AND QUALIFICATION OF THE ENTREPRENUER

3.3 Organizational plan

3.4 ORGANIZATIONAL STRUCTURE

3.5 PRE OPRATING ACTIVITY

3.6 WORK PLACE EQUIPMENT

3.7 PRE OPRATING EXPENCE

4 FINANCIAL PLAN
4.1 PROJECT COST

4.2 FINANCIAL PLAN & LOAN REQUIREMENT

4.3 PROFIT & LOSS STATEMENT

ENTREPRENEURSHIP ASSIGNMENT
BUSINESS-PLAN
WE CHOOSE THE IDEA OF PORTABLE TOILET IS THAT IT IS COMPATIBLE WHITH THE MARKET
NEED AND ENVIRONMENT WE TRIED TO CHOOSE {RESTAURANT {B1}, RECYCLING WEST
MATERIALS {B2}, BOUTIQUE {B3}, FAST FOOD {B4} PORTABLE TOILET {B5}
RATE 1 TO 3

S.NO QUESTION B1 B2 B3 B4 B5
1 ARE WE FAMILIAR WITH THIS BUSINESS? 1 1 1 1 1
2 DOES THIS BUSINESS MEET OUR INVESTMENT 1 1 2 1 3
GOAL?
3 DOES THIS BUSS.MEET OUR INCOME GOALS? 1 2 1 2 3
4 DOES THE BUSS. GENERATE SUFFICENT PROFIT? 1 1 2 2 3
5 DO WE FEEL COMFORTABLE WITH THIS 2 2 1 2 2
BUSINESS?
6 DOES OUR FAMILY FEEL COMFERTABLE WITH 2 2 1 2 1
THE BUSINESS?
7 DOES OUR BUSS. SATISFY OUR SENCE STATUS? 1 1 1 1 1
8 IS THE BUSS. COMPATEBLE WITH OUR PPL 1 2 1 2 1
SKILL?
9 IS THERE GOOD GROWTH PROJECTED FOR THE 1 2 1 1 3
OVERALL INDUSTRY OF THE BUSS.
10 IS THE RISK FACTOR ACCEPTABLE? 1 2 2 1 3
11 DOES THE BUSS. REQUIRE LONG HOURS? 1 1 1 1 1
12 IS THE BUSS. LOCATION SENSETIVE? 1 1 1 2 3
13 DOES THE BUSS. FIT OUR PERSONAL GOAL AND 1 1 2 2 3
OBJECTIVE?
14 DOES THIS BUSS. FIT OUR PROFETIONAL SKILL? 1 1 1 1 1
TOTAL 16 20 18 21 29

RANK
B1 RESTAURANT ~16
B2 RECYCLING WEST~20
B3 BUTIQUE ~18
B4 FAST FOOD ~21
B5 PORTABLE TOILET~29
Executive summary
The purpose for this business plan is TO RAISE “300,000.00“Birr
for portable toilet rental service.
AS WE KNOW THAT ADDIS IS THE CAPITAL CITY OF ETHIOPIA BESIDE IT IS THE
HOSTER OF ,AND THE HOME OF AFRICAN AND MANY OTHER POLITICAL AND
ECONOMICAL,SOCIAL AND OTHER ORGANIZATIONS, AND DIPLOMATIC HUB ,
HOW EVER ITS NOT THAT MUCH SUITABLE. WE CAN SAY THAT THERE ARE MANY
NEGATIVE THING THAT RUIN ITS IMAGE ALTHOUGH THERE ARE MANY THING, WE
DON’T WANT TO NAME IT ALL BUT OUR INTENTION IS THAT TO SPOT LIGHT ON
ONE OF THE MAJOR ISSUES, WHICH IS THE PERSONAL HYGIENE .WE ARE
ASHAMED TO SAY THAT BUT WE CANNOT DENIE THE TRUTH THAT PEOPLE IN
ADDIS TAKE THEIR PIE IN THE STREAT WHICH IS DISTURBING AND DISGUISTING.
SO WE ARE INTENDED TO PRODUCE THE PORTABLE TOILET AND TO
FUNCTION IN MANY AREA AND EVENTS.

DISCRIPTION ABOUT THE PROJECT

 The History of Portable Toilet
The History of the Industry
The industry began in the 1940's in the ship building yards of Long
Beach, California. The laborers working on the ships had to go to the
dock each time they had to use a toilet. The US Navy, recognizing that it
was a great cost for people to go so far to use the toilets, asked the
person who was emptying the holding tanks of the dock toilets if he
could make a toilet which could be temporarily put on the ship closer to
the workers. A wood cabana was developed with a small holding tank
which became the first portable toilet. This unique concept spread to
the construction industry and to organizers of large crowd events. The
first portable toilets, made of wood and metal, were heavy to transport
and, unfortunately, absorbed odors. In the early 1970's, portable toilets
made of fiberglass were introduced. They were lighter than wood and
easier to transport. Still, problems persisted. The fiberglass toilets
required more maintenance due to the brittle nature of the material. In
addition, fiberglass also absorbed odors in the holding tank and soon
proved to be a poor choice. In the mid-1970's, polyethylene portable
toilets were introduced. Polyethylene made the toilets light weight and
more durable. Polyethylene is easier to clean, since it is a non-porous,
non-absorbing material. It is the most popular material for portable
toilets today. The success of the clean, portable toilet is almost
unparalleled. The advantage of having no moving parts, requiring no
energy, and the use of colorful non-porous plastic with smooth
surfaces, has made the portable toilet superior to many permanent
facilities. As part of the cost of renting toilets, the portable sanitation
operator services the toilets with a frequency based on the number of
toilet users. At service time, the operator sends a pump truck to the
toilet site, and the driver of the truck pumps the waste from the toilet
into the truck's holding tank. The truck driver then sanitizes the inside
of the toilet's holding tank and cabana and "recharges" the holding tank
with fresh deodorizer. The driver refills supplies (toilet paper, soap,
fresh .water)
AS FOR ETHIOPIA THE BUSINESS IS NOT SOO MUCH COMMON AND WE WANT TO
MANIPULATE THE OPPORTUNITY AND MAKE PROFIT BESIDES CREATING BUSINESS
OPPORTUNITY FOR OTHERS.

Portable toilets are always in demand in areas known to host open field
parties, rallies, construction sites, events or sports such as mountain
biking, mountain marathon, skiing, hunting camp, camps for different
purposes et al.
If WE have the capital required to purchase some numbers of portable
toilets, and WE have space to keep them, then we ARE considering
investing in portable toilet rental business. No doubt, starting any
rental business including portable toilet rental business is a profitable
venture if there are demands for what Wearer renting. That is why it is
important to confirm whether OUR rental business can thrive in the
location WE want to establish it

Portable toilet rental business is an aspect of the service industry that

entrepreneurs don’t find fashionable to engage in, but the fact remains
that it is highly lucrative and the competition is very low compare to
other type of businesses in the service industry.
The fact that rental business is one of the easiest businesses to start
does not mean that anything you choose to put up for rent will be
rented. The truth is that portable toilet rental business cannot thrive in
every city. As a matter of fact, this type of business can only do well in
areas notable for hosting open air rallies, camping, sports , religious
event, CONSERTS AND OTHER EVENTS.
Why Portable Toilets?
The portable toilet industry has grown worldwide because of the
important economic benefits it provides to the construction and
outdoor event industries. Portable toilets save money on construction
and other work sites because they save time and reduce labor costs.
Workers are more productive spending less time using the clean and
conveniently located portable toilet and more time completing the
construction project. The toilets are easily re-locatable and can follow
the workers as the project progresses. For outdoor events, portable
toilets generate money for the event organizer because the spectators
will stay longer and thus spend more money. By managing the proper
collection and disposal of human waste, in temporary or permanent
locations where sewer-connected facilities are not available, this
industry has become important for improving public health,
maintaining human dignity and preserving the world's environment
using an efficient low-cost system. This ever-increasing demand for
portable toilets provides an excellent business opportunity for
entrepreneurs and established businesses who wish to diversify into
this business segment. By providing a service that has widespread
demand in the marketplace and benefits society, owners of portable
toilet companies are finding the portable toilet rental and service
business to be a profitable venture with unlimited growth potential.

 Why Should WE Enter This Business Now?

More and more, the world is striving for improved public health
which leads to a higher standard of living, increased productivity
and safer environmental conditions. Portable toilets and their
benefits respond to these trends.
In many countries, this industry is just beginning. Whoever enters now
can develop it and become a dominant figure in the local market. ¾
Take advantage of Satellite’s turn-key idea. ¾ Earn a respectable
income with your sales skills and reputation for reliable service.
¾ Operate a thoroughly proven business with an extensive
performance record over the last 45 years in 50 countries. ¾ Satellite
Industries can act as your external information source, enabling you to
make quick, smart decision and solve problems fast!
As of our city we are intending to do that benefit not only for our profit
but also for the wellbeing of the city and its reputation. Beside our
business idea provide many job opportunity we are intended to provide
job opportunity for those women who live in the street ,we will give
them the role to clean the equipment.

Project Contribution to the Economy

The project contribution to the economy is not only financially/monetary/ but
also it will help the city to vanish disturbing odor and to gain clean city.
Beside its contribution to social life is uncountable it also provide many job
opportunity and contribute to the economy as well by paying tax and provide job
opportunity to the street /homeless/ woman.
Its importance is ~
1. Economically
2. Socially
3. Retaining the cities good reputation
4. Providing job opportunity to the homeless/street/ woman’s
5. Peoples relief

1.SALES AND MARKETING

1.1 Description about the project
The portable toilet import will be an expensive, which costs one unit of the
portable toilet will cost 50,000 birr. But we will produce our own portable toilet
locally by using SATO toilet technology which keeps cost down and facilitates
broader distribution, we can sell rent and give service.
By establishing the local make, sell, usecycle, we can independently and
consistently improve our cities sanitary condition.
1.2 Competitors
AS
WE
INVESTIGATED IN THESE BUSINESS THERE IS NO SOO MUCH
COMPETITORS WICH IS GOOD FOR US. THE COMPETITOR WILL BE THE
GOVERNMENT (PUBLIC BATH ROOM) AND THAT FOUND LONG AGO
BUT OUR COMPETITION WILL BE WHITH PRICE. FIRMS BUT WE CAN
SAY THAT IN THIS BUSINESS THERE IS NO ACTUAL COMPETITOR TO
US IN THE PRICING THE SERVICE.
SO BY USING THIS OPEN OPPORTUNITY OUR BUSINESS WILL BE THE
COMPETITOR TO THE NEWLY EMERGING FIRM AS WELL AS TO THE
FORMERLY EXISTING ONE.

THE COMPETITION WILL BE TOUGH AND EXHOUSTING ALTHOUGH

THE SERVICE IS NOT THAT MUCH FAMILIAR TO THE MARKET.
BUT BY PUTTING ASTRICT STRATEGY SPECIALY ON OUR SERVICE
QUALITY AND LONG HOURS AVAILABILITY AND WHITH LOW PRICE
THE COMPETITION WILL NOT BE THAT MUCH TOUGH.

1.3 LOCATION

 As a nature of this business we are targeting the area which is highly

populated.
 The area which is well known for its economic impact / highly populated
market area.
 The area which is well known for its cultural and religious ceremony
gathering
 The area which is known for its political gathering and etc…..

1.4 MARKET AREA

The product will provide service in three sub-city as first trial
1-merkato
2-MEGENAGNA

3-arada sub-city
 We are intended to target the areas of crowdedly populated so that
it can easy for us to generate easy revenue.
Beside we are targeting the areas that hosts many events.
 Like a place where hosts ,
Religious events
Musical like {Concert, special event, rallies and etc.}

There could be some competition from government {PUBLIC TOILET}, but

not that much. Because it is not portable and flexible Whit the market need.
PROFILE OF ENTERPRENUER
THE Entrepreneur will be composed of seven from Addis Ababa University students
And our Agreement is on the basis of equitable share of the market profit and cost

 1.5 MAIN CUSTOMER

OUR MAIN CUSTOMER WILL BE ~
. WORKER OF INFRUSTRUCTURE
.WORKER IN BIG MARKETS
. TAXI QUEUE WAITERS
.PARKS
. EVENTS ATTENDERS
.WADDING ATTENDERS
Etc…..

 1.6 TOTAL DEMAND

THE TOTAL DEMAND WILL BE HIGHER RELATED TO OUR PRICING AND OUR SERVICE
CONVINIENCE .AND IT IS EXPRESED IN MARKET SEGMENT AS FOLLOWS
  1.7 MARKET SHARE

Market segment

-special event – 58% Concerts, carnivals, weddings, fairs, sports events, political
gatherings, etc.
Casual- day to day, 23%
Recreation – 10% parks, sporting grounds, zoos, etc.
Commercial –10% Bus stops, mining operations, agriculture, and other
commercial and industrial sites. ¾ special event and Commercial are typically
long term rentals. ¾ Events and recreation are normally short term rentals. ¾
These percentages are averages and vary accordingly to our market plan

1.2; 9%
1.4; 10% special event
casual
recreation
commercial
3.2; 23% 8.2; 59%

 1.8 SELLING/RENTING PRICE

Our service will be sold in a form that does not harm the customer’s pocket and we are
intended to offer the service on the basis of minute they use.
IT WILL BE 0.5 CENT PER MINUTE FOR RENT.

 1.9 sale fore cast

 Our product will be composed of giving service and renting the Equipment’s
It will be

1, giving sanitation service

2, selling the toilet with low price

FOR RENT

Salary/ Minute No-of cost Price of Saving

minute used work rent one per
/day day toilet month

*birr 0.50 *12 30 1800 500 1300

*birr 0.50 *12 30 18000 1000 17000
*birr 0.50 *12 30 45000 2000 42000
* *12 30 90000 3000 87000
*12 30 135000 4000 131000

.
 NO OF PRICING PER PER HOUR DAILY NO OF TOTAL DAILY
USER MINUTE INCOME INCOME EQUIPMENT INCOME
PER FROM ALL
HOUR EQUI

5 *0.5 *60 *150 *15 2,250

10 *0.5 *60 *300 *15 4,500

15 *0.5 *60 *450 *15 6,750

20 *0.5 *60 *600 *15 9,000

25 *0.5 *60 *750 *15 11,250

AVERAGE DAILY INCOME = LOWEST+HIGHEST/2

2,250+11,250/2= 7875

1.10 THE PROMOTIONAL MEASURES

THE PROMOTIONAL MEASURE WILL BE BASED ON OUR CAPACITY, BUT THE PROMOTION OF
OUR BUSINESS WILL BE CRUCIAL TO THE BUSINESS WE PUT IT as follow

1.40% on internet /website

2.20% on news paper
3.20% on radio
4.10% on posters
5.10% on local TV

2. THE PRODUCT AND SERVICE

2.1 Service
When WE are planning a large event or arranging for a job with many
workers, planning restroom amenities is a vital part of the process. At
our Portable Restrooms, we will be one-stop shop for sanitation
rentals, including toilets, toilet trailers, sinks, showers, and more. In
order to fit all of our customers’ various needs, we provide all types of
products, ranging from standard portal pot ties to luxurious trailer
restrooms, and even celebrity restroom trailers. In addition, if you are
in need of temporary fencing, sand bags, or holding tanks, we can help
with that. Start by reaching out to us today and telling our team about
the event or job that requires rentals. With our portal potty rentals in,
Addis Ababa we make sure you and any of your events or job are taken
care of.

2.2 Service quality

We offer a modern and extensive fleet of portable sanitation, temporary fencing
and many other solutions to meet all of your site needs. Our portable toilet
service rentals undergo a rigorous pre-delivery cleaning and inspection process
before your rental is delivered. Our portal potty cleaning service are constantly
evaluated to ensure their condition is satisfactory. Each year USS adds thousands
of new portable toilet rentals to its inventory to provide the best customer
experience possible. We understand the demands associated with a wide range of
customer needs including proper planning, reliable service, timely delivery, rapid
response, clean like-new restrooms and much more. We have the ability to
deploy equipment quickly and the inventory to support a large portable toilet
project when you need us more.

2.3 Service plan

1, Restroom to be placed in a convenient and accessible location on level
ground
2, holding tank will be evacuated and interior debris removed
3, holding tank will be refilled with earth-friendly deodorizer
4, Interior walls, toilet seat, urinal, the exterior of holding tank, paper
dispenser and the floor will be sprayed with disinfectant, cleaned &
dried
5, Interior will be sprayed with a special deodorizer
6, if ordered, Hand Sanitizer or Hand Wash Station will be replenished
and restocked
7, Toilet paper dispenser will be restocked with two rolls
8, a technician will inspect each unit for minor damage or repairs

2.4 FIXED CAPITAL

FIXED CAPITAL WILL BE COMPOSED OF 300,000.00 BIRR LOAN AND 100.000.00 BIRR FROM OUR
CONTRIBUTION
WICH LASTS FOR 3 YEARS TOTALLY

2.5 PLANNED CAPPACITY

THE PLANNED CAPPACITY WILL BE AT LEAST TO GIVE SERVICE TO 50 PERSON PER DAY FOR ONE
EQUIPMENT.
50*0.50*60*12=
18,000

2.6 FUTURE CAPACITY

THE FUTURE CAPACITY OF THE BUSINESS WILL BE TO GIVE SERVICE AT LEST TO 80 PERSON PER
DAY FROM ONE EQUIPMENT.

2.7 TERM AND CONDITION

IS TO INFORM THE CUSTOMER THAT THE SERVICE WILL COST HIM 0.50 CENT PER MINUTE AND
TO CARE FULL USE THE TISSUE PAPER, WATER AND SOAP.
2.8 MATERIAL NEEDED
1. PORTABLE TOILET
2. WATER
3. CAR RENT FOR TRANSPORTATION
4. TISSUE PAPER
5. SOAP
6. AIR FRESHNER

2.9 COST OF MATERIAL NEEDED

1. PORTABLE TOILET ………. 15,000*15=225,000
2. WATER DAILY 150BIRR………75*30*12………27,000
3. CAR RENT1500 TWICE MONTHLY………….3*1500*12=12000
4. TISSUE PAPER DAILY…………10*15*30*12…..4500
5. SOAP (2 MONTHLY)……….2*15*12 =360
6. AIR FRESSHNER (1 PER MONTH) ……1*12*30BIRR …….360

TOTAL COAST ………269,000.00 BIRR

2.10 WORKER
THE WORKER WILL BE COMPOSED OF 20 PERSON
15 PEOPLE FOR MANAGING THE TOILETS WHOM THEY ARE THE ENTERPRUNUER.
AND FIVE PERSON FOR CLEANING
 NO OF WORKER PAYMENT PER DAILY PAYMENT PER PAYMENT PER
MONTHLY YEAR

FOR TOILET 150*15=2250 2250*30=67,500 67,500*12=810,000

MANAGEMENT
15
FOR CLEANINIG 5 5*75=375 375*30=11,250 11,250*12=13500

3. Organization and Management

3.1 form of business

The business will be operated in the partnership form because we will operate with
seven entrepreneurs. The distribution of loss and profit will be depends on the agreement
between the partnerships.

experience and qualification of the

3.2 Business
entrepreneur
In fact we don’t have experience concerning portable toilet because there is
no such type of service in Addis. But we have entrepreneurial qualification to
run the portable toilet service. Such as
1. Opportunity seeking: we have qualities to seek opportunity
such as access to credit, education, training etc.
2. Persevering: we always makes concerted efforts towards the
successful completion of our goal.
3. Risk taking: we have our own objective where there is
moderate risk of failure and take calculated risks.
 4. Information seeking: we don’t rely on guess work and rely
on others for information. Instead we spend our time collecting
information about our customers, suppliers, competitors, relevant
technology and markets.
5. Goal setting: we have general direction or long term aim
that we want to accomplish.
6. Building of self-confidence: we have confidence that a
chosen course of action is the best or
Most effective given the circumstances.

3.3 Organizational plan

Portable toilet is a partnership form of business enterprise established
by seven members. Each partner has its own responsibility and
necessary authority’s. The enterprise has seven departments in which
each department has its own managers.

3.4 organizational structure

Chief executive manager

BERISA MOHAMMED

Store manager
Production Financial Human resource HAILEMIKAEL
Marketing manager
management management
YITAYAL DAGNE &
YADEN ABDUREHMAN
ABERA
3.5 pre operating activity

.Gathering information about government regulation and about problem

areas.
. Finding funding sources
.gathering information regarding competitor.
.searching windows of the opportunity.
.gathering information about customers need towards the
Business.

3.6 work place equipment

1. Portable toilet
2. Water
3. Tissue paper
4. Gloves
5. Soaps

6. Uniform

3.7 PRE-OPRATING EXPENSE

 Pre-operating expense will be 350,000 totally

4.0 Financial Plan

4.1 project cost

. To run the portable toilet service project it will cost 400,000.00 in

Ethiopian birr.

4.2 Financial plan and loan requirement

The portable toilet service will be based on its performance of financial statements
on the following:
the portable toilet service, will have an annual revenue growth rate of 8% per year.
 We will acquire 300,000 birr of debt funds to develop the business. And 100,000 birr of our
own
The loan will have a 5 year term with a 4% interest rate.

4.3 Profit and loss statement

YEAR 1 2 3

Sales 3,63,120.00 3,090,000 4,040,000

Cost of service sold 531,500.00 306,500.00 400,000.00
And tax

Gross margin 38.52% 29.52% 50.52%

Operating income 3,098,620 3,593,500 4,000,000

Expense Year 1 year 2 Year 3

Payroll 250,000 270,000 300,000

General and Administrative 300,000 320,000 335,000

Marketing expense 56,000 65,000 70,000

Licensure 7,000 10,000 10,000

Insurance costs 7,000 7,500 8,100

Cost of toilet 225,000 ~ ~
Travel and Vehicle costs 12,000 18,000 21,000
Miscellaneous Costs
Tissue papers 1,600 2,700 3,000
soap 360 500 700
Toilet deodorant 1,240 2,060 2,789
Advertise expense 12,182 14,566 16,349
Call expenses 500 1,015 1,675

Water 27,000 30,000 32,000

Total operating cost 892,882 741,000 794,313

Income Year 1 Year 2 Year 3

Federal Income Tax 4,500 5,700 6,038
Interest expense 17,000 28,00 41,788
Depreciation expense 1,799 2,300 2,987

RISKS
We are interested in knowing the tentative risks
to evaluate the viability of the business and to
measure the risks involved in the business. This
can further give confidence to us, as we can
calculate the risks involved in the business from
our perspectives as well
 bench mark

0
year one cost year one profit
profit cost yeaar
salarytwo coast year two profit