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Instagram is a popular social media site designed specifically for teenagers that allows users to submit
and share photographs and videos via a mobile app. Around 3.6 billion people use social networking
sites, and this number is anticipated to rise as mobile device usage increases and social networks
become more popular (Kar, 2021). As of October 2020, Instagram had 1158 million active users
worldwide, with 62.70 percent of users between the ages of 18 and 34. India had 120 million active
users (Clement, n.d.). Instagram, Facebook, and Twitter, among other social media platforms, have
deeply invaded young people's lives (Lakhiwal & Kar, 2016; van Dijck & Poell, 2013).
People seeking self-evaluation seek approval and comparisons with individuals who really are similarly
to them rather than those who are dissimilar. Colleagues, instead of models or celebrities portrayed on
social media, are the primary source of comparison targets (Tiggemann et al., 2018).
Instagram, unlike other social networking sites like Facebook and Twitter, focuses on images and videos
rather than text. Instagram's visual, photo-focused nature stimulates users to look at and comment on
other users' photographs, which they then show under their own accounts, resulting in social
acceptability. Walker et al., 2019; Anand, Urolagin, & Mishra, 2021).
Therefore, users on Instagram aim to seem as "perfect" as possible by sharing a series of strategically
planned shots, even utilizing photo editing tactics which including filters or tools to enhance their own
images (Chua & Chang, 2016). Individuals do this to ensure that their own posts are all consistent. To
eliminate any confusion, people think of what others would think of the photo and strive to match it to
their own just by posting the images that cut. (Tiggemann & Anderberg, 2020) looked into the effects of
Instagram vs. Reality images and discovered that it causes women to be more dissatisfied with their
bodies.
APA References
Kar, A. K. (2021). What affects usage satisfaction in mobile payments? Modelling user generated content
to develop the “digital service usage satisfaction model. Information Systems Frontiers, 23(5), 1341–
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10.1016/j.jjimei.2021.100036.
Chua, T. H. H., & Chang, L. (2016). Follow me and like my beautiful selfies: Singapore teenage girls’
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Tiggemann, M., & Anderberg, I. (2020). Social media is not real: The effect of ’Instagram vs reality
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