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CSR/Sustainability Report

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Introduction

Corporate responsibility (CSR) is a type of activity in which businesses work to improve social

responsibility. Companies engage in ethical philanthropy initiatives to enhance their brand's

image. CSR efforts have a good impact on a company's brand image, which may attract

additional investors. It is critical to understand what most people think about a firm to build a

successful brand. Customers choose businesses that are socially conscious and concerned about

social issues. Companies that are concerned about the environment, social issues, and the ethics

of the country in which they operate attract more customers than profit-driven businesses. A

company that participates in CSR activities regularly demonstrates strong corporate citizenship.

The corporate culture is evolving away from profit-making and toward CSR awareness. Today's

employees prefer employers who are professionally active and engaged in CSR initiatives. It

offers customers a sense of security, knowing that a business that cares about the environment

and its employees would equally care about them.

Description

CSR is practiced by the majority of Fortune 500 organizations and start-ups. Companies often

form alliances based on their CSR initiatives and shared values. When doing CSR activities, the

Company considers its stakeholders' social and environmental demands. The following are some

of the most important CSR activities.

CSR or Sustainability Values

Environment

Because of the growing rate of global warming, the environment has become one of the most

pressing concerns worldwide. Companies are now attempting to create environmentally friendly

items. These include production methods that produce little or no waste to the environment. NH
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Hotel group is concentrating its efforts on lowering their carbon impact to the greatest extent

possible. This will help not only civilization but the entire planet. Apple products, which are

usually built from ecologically friendly materials, are a fantastic example of environmental CSR.

They just announced that its offices and data centers are now powered entirely by renewable

energy.

philanthropy of Corporate social responsibility

Companies are becoming increasingly interested in philanthropic efforts. They are contributing

in the form of cash, goods, and services. Philanthropic efforts are carried out by the NH Hotel

Group, which gives millions of dollars to charity each year. Other companies such as Apple are

also involved in several humanitarian endeavors and help people living with AIDS through its

red product line.

Labour Practises of Corporate social responsibility

Companies become more conscious of their workforce and people. Laborers are now subject to

health and safety regulations. Participating companies in CSR follow ethical and social norms.

This is especially true in the case of international corporations. They must comply with the

country's labor laws in which it operates.

Carolls four-part definition of CSR

Economic

Organizations are obligated to support the general community economically, which is an

essential condition of their reality. Some people consider this obligation weird, but it is actually

quite essential for the NH Hotel Group and has come with incredible returns.
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Legal

Organizations are authorized as financial institutions by society, which has likewise

characterized the guidelines they should follow according to the law. These crucial standards,

which incorporate regulations and guidelines, the mirror's how society might interpret "classified

morals.". in the process of conducting business organizations are commited to follow all the

commitments and required guidelines as stipulated by the law.

Moral

Most social orders' regulating assumptions keep up with that rules are essential yet not adequate.

Society believes that organizations should flourish and direct their tasks morally,

notwithstanding what is required by regulations and guidelines. Taking on moral obligations

shows that organizations will embrace such exercises, standards, guidelines, and standard

practices, notwithstanding how they are not laid out in regulation.

Philanthropy

The NH Hotel Group has philanthropic policy where there is a variety of gifts that the

organization gives out annually through out the wolrd. These gists range from donations, price

waivers and involvement in community projects. Through this program the company is able to

maintain a good relation ship with the people, maintain a good image and thus attracting more

clients

Structure of CSR Report

The NH Hotel uses the current environment, ESG criteria, analysis of international

developments, the Global Reporting Initiative (GRI) standards, and the United Nations 2030

Agenda, 26 relevant matters have been identified for this year's report. An examination of trends
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that illustrates the influence of COVID-19 on the Company has been introduced as a new feature,

in keeping with the present situation wherein the Company finds itself.

Stakeholders the hotel identifies with

Employees: The hotel fosters an ethical culture that incorporates CSR Policies and the mission

statement into daily activities.

Customers: NH Hotels provides outstanding service and a unique offer, and include them in the

NH Hotel Group's socially responsible efforts.

Community: NH Hotels encourages social programs in the regions where the Company operates

and positive local impact by forming appropriate alliances with institutions and NGOs, employee

participation as volunteers in accountable projects, and patronage efforts, among other things.

How the Hotel handles issues

Dividend payment

The NH Hotel Group ensures that the shareholders are happy with a consistent and fair dividend

payment. The Company has been enjoying increasing profits and thus increased dividends for the

shareholders.

Company culture

For long-term success, the Company's culture must be in sync with its plan. This culture also

allowed NH to expand from a management strategy to a leadership strategy that integrates the

values that govern its workers' day-to-day actions and can be stated in eight beliefs.

Strategic Plan

The Group has a wide presence around the this necessitates the creation of a well-thought

strategy which is exactly what the Company has done.

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References

CSR Annual Reports | NH Hotel Group. (n.d.). Retrieved April 1, 2022, from https://www.nh-

hotels.com/corporate/responsible-and-sustainable-company/csr-annual-reports