Name:

ID:
Subject name:
Assessment 1- Case study report
Term:

1
THE101_Assessment 1_Case Study Report_230921
 Executive Summary
This report is written to draw the reader’s attention to the relationship between
organisations within the tourism, hospitality and events industries and Sofitel Sydney Darling
Harbour will be the specific example for this issue.
To speak about the cotemporary hospitality, tourism, and events industry in brief, it can
be heavily competitive. To survival, the organizations need to know the ways to rely on and
interact to support each other to offer quality products and experiences to consumers. The main
aim of the report is to provide an informative description of the Sofitel Sydney Darling Harbour,
including its history and current operation. A detailed description of its interrelation with other
organizations in hospitality, tourism and events industry are also included. Moreover, a detailed
of the trends, strategies, and the way to implement it is also provided.

2
THE101_Assessment 1_Case Study Report_230921
 Table of content
Introduction………………………………………………………………………………4
Findings and discussions
1. Brief overview of Sofitel Sydney Darling Harbour’s history and current
operations…………………………………………………………………………………4
2. The practical examples of how it interacts with other organisations within the
hospitality, tourism, and events industries………………………………………………..5
3. Socio-cultural, environmental, and economic trend
3.1. Socio-cultural trend…………………………………………………………..6
3.2. Environmental trend………………………………………………………….7
3.3. Economic trend……………………………………………………………….7
4. Strategies that it has implemented to address these trends
4.1. Consolidation among players seeking economies of scale…………………..7
4.2. Install energy-efficient technology and encourage consumers to be
environmentally conscious……………………………………………………………….7
Conclusion………………………………………………………………………………..8
References………………………………………………………………………………..9

3
THE101_Assessment 1_Case Study Report_230921
 Introduction
The hotel, tourist, and events industries are highly competitive, as global trends and
customer expectations change daily. To thrive, businesses must learn to rely on and interact with
one another in order to supply excellent products and services to clients. The Sofitel Sydney
Darling Harbour is the perfect illustration to grasp this problem.
The Sofitel Sydney Darling Harbour will be explored in this research to show the
relationship between tourism, hospitality, and events. This study will begin with a brief history
of the firm. Then it will elaborate on its contacts and interactions with other organizations in the
tourism, hotel, and events industries. To fully comprehend this arrangement, the strategies
implementing different socio-cultural, economic, and environmental aspects will be studied. This
data may be used to develop new techniques in the future.
Finding and discussion:
1. A brief overview of its history and current operations
Sofitel Sydney Darling Harbour has established in 2017, making it the city's first
international new-build luxury hotel (Sofitel Sydney Darling Harbour, 2019). This is one of
AccorHotels' premium sectors, and its formation is crucial for the growth of both AccorHotels
and the Australian hotel industry.
The 5-star Sofitel Sydney Darling Harbour sets the standard for waterfront refinement
with its position in Darling Harbour, next to the International Convention Centre and a short
walk from the CBD and Barangaroo sector. This group has a critical role to play in not just
revitalizing the bustling Darling Harbour sector, but also in ushering in a new hotel renaissance
in Sydney. The hotel's roughly 600 contemporary bedrooms have a mix of French flair, modern
luxury, and spectacular panoramic views, all at varying pricing points and with varying
amenities (Accord, 2018).
2. The practical examples of how it interacts with other organisations within the
hospitality, tourism, and events industries.
The hospitality industry is one of the fastest expanding sectors in Australia, generating
more money via the provision of high-quality services to customers. Tourism and event
industries are expanding their market share daily by meeting client demand in the most efficient
and effective manner possible. The company delivers high-quality services that are tailored to the
customer's budget and region. Tourism and event industries employ a huge number of employees

4
THE101_Assessment 1_Case Study Report_230921
that are dedicated to the growth of their respective organizations (Wu and Lu, 2012). These
industries adhere to a variety of distinct cultures and structures, depending on the country's
commercial climate.
To capture the market, organizations in the hospitality, tourist, and event sectors operate
by delivering great services to customers at competitive pricing. The industries operate in
separate sectors, yet they are all interconnected in terms of services. The expansion of the
hospitality industry is reliant on the tourist and event industries, while the tourism and event
industries are reliant on the hospitality industry. The hospitality sector provides a variety of
services to consumers, including lodging, transportation, food and drinks, etc. In this perspective,
the tourist sector incorporates all of these amenities in the packages that organizations give to
their clients. It is reasonable to infer that the operations of these industries are intertwined in
terms of the products given to clients (Murphy, 2013).
As a result, it is evident that the Sofitel Sydney Darling Harbour will need to collaborate
with other organizations in the sector to satisfy the expectations of clients. The first practical
illustration is that travelers do not always prefer to stay in hotels. The primary purpose of a hotel
is to offer lodging for visitors, and the majority of tourists wish to go for sight-seeing. As a
result, Sofitel Sydney Darling Harbour must engage with travel agencies that may plan
excursions and provide transportation to clients (Soeg Jobs, n.d.). Second, there are several
things that individuals may desire to attempt or seek out when traveling. Several travelers, for
example, wish to visit casinos, swimming pools, nightclubs, pubs, and cruises. These would be a
necessary component of the hospitality industry (Soeg Jobs, n.d.). As a result, Sofitel Sydney
Darling Harbour has to collaborate with these organizations so that guests may take use of their
services anytime they choose.
3. Socio-cultural, environmental, and economic trends
3.1. Socio-cultural trend
In connection to both the destination and the tourist, sociocultural implications relate to
the ways in which tourism alters community and individual values, behavior, community
structure, lifestyle, and general quality of life (Hall, 2007; Murphy, 1985, as cited in Brunt &
Courtney, 1999). It is obvious that it is a vital basis for numerous hotel's development and visitor
attraction strategies. Whether or not it is acceptable will have a considerable influence on the
functioning of traditional tourism, particularly hotels, such as the Sofitel Sydney Darling

5
THE101_Assessment 1_Case Study Report_230921
Harbour. This covers the hotel's direct and indirect relationships with visitors. The consequences
occur when Sofitel Sydney Darling Harbour is forced to conform to the socio-cultural trend
brought on by visitors in order to prosper. There are several characteristics of the socio-cultural
trend (Fletcher et al., 2008). People can obviously perceive it in food. The most visible
component of a socio-cultural movement is cuisine. This implies that hotels will convey their
own distinct location to wherever they are located. As a result, the cuisine at a Sofitel hotel in
Vietnam will vary from the one at the Sofitel Sydney Darling Harbour (Accord, 2018). The
foods on the Vietnamese menu are inspired by Asian spaces and products like "pho" or
Vietnamese bread, whilst the cuisine at Sofitel Sydney Darling Harbour will represent the unique
culture of Australians. Consequently, the Sofitel Sydney Darling Harbour must address this
characteristic to attract more visitors to its restaurants.
3.2. Environmental trend
Aside from socio-cultural trends, the influence of environmental trends on the Sofitel
Sydney Darling Harbour would be substantial. Every year, millions of visitors visit Australia,
necessitating the construction of hundreds of hotels to accommodate them. This implies that it
will generate massive amounts of resource consumption and waste, which will have a severe
impact on the environment. Despite the fact that it has a detrimental effect, many hotels do not
pay enough attention to this. Consequently, they lack a benchmark by which to assess the effect.
In fact, hotels that pay close attention to environmental preservation tend to attract travelers. This
implies that Sofitel Sydney Darling Harbour's requirements and everyday operations must
include a certain degree of sustainability. For instance, they promise to use environmentally
friendly items instead of plastic ones, and they are increasingly relying on renewable energy
sources, among other things. As a consequence of these procedures, the Sofitel Sydney Darling
Harbour's brand image will improve, allowing the hotel to generate more profits in the long term.
3.3. Economic trend
Economic trends have a significant impact on Sofitel Sydney Darling Harbour's
functioning. It is worth noting that the average income of Australians has grown in recent years.
It is comparable for citizens of several nations, including China, Japan, and Korea. People travel
more when their financial situation is stable, resulting in a rise in demand for hotel services at
Sofitel Sydney Darling Harbour. To keep existing customers and attract new ones, Sofitel

6
THE101_Assessment 1_Case Study Report_230921
Sydney Darling Harbour could consider renovating rooms and purchasing new amenities and
furnishings that will make visitors feel at ease while staying at this location (DeKadt, 1979).
4. Strategies that it has implemented to address these trends
4.1. Consolidation among players seeking economies of scale
Consolidation has happened increasingly often in the hotel business during the previous
decade. This strategy's mission is to achieve many set goals for the hotels, including Sofitel
Sydney Darling Harbour. These goals would include the acquisition of new regional
development drivers, the expansion of the hotel brand portfolio into new market segments, the
reinforcement of local hotel networks, the expansion of the services available to hotel guests, and
the use of economies of scale (Anne & Andrew, 2011). If these goals are not accomplished, the
hotel will be unable to meet the demand of the clients based on the patterns indicated above.
Consolidation would aid this organization in cementing their dominant position in the hotel
industry by expanding their presence. Additionally, it is the quickest method of diversifying the
services offered to clients. Besides, consolidation would bolster Sofitel Sydney Darling
Harbour's vitality. It is able to offer clients a range of services at a range of pricing. Additionally,
this would enable the hotal to serve a variety of clientele with varying traditions, conventions,
and beliefs (Sari, 2012).
4.2. Install energy-efficient technology and encourage consumers to be
environmentally conscious
In recent years, an increasing number of individuals have developed an interest in
sustainability across a range of businesses, most notably tourism and hospitality. To suit the
needs of visitors while also protecting the future environment, Sofitel Sydney Darling Harbour
has included energy-efficient technology such as heating and cooling systems, lights, and
appliances. It would result in a reduction in the hotel's energy use. Additionally, it embraces
recycling. For instance, the hotel reused soiled tablecloths to create chef aprons, neckties, and
napkins. Moreover, this arrangement used cloth laundry bags made from repurposed linens.
These are various projects that Sofitel Sydney Darling Harbour is doing that will have a long-
term impact on the hotel's functioning (Hotel Laundry, 2018). Additionally, it has placed a notice
in each room advising guests to reuse towels whenever feasible and to turn off lights while
leaving. Consequently, visitors are more aware of and supportive of hotels that take steps to
safeguard the environment, and they would want to participate in these efforts as well.

7
THE101_Assessment 1_Case Study Report_230921
 Conclusion
In conclusion, Sofitel Sydney Darling Harbour has clearly caught the wave to collaborate
with other organizations in hospitality, tourism, and events to improve service quality and client
demands. Moreover, adopting these tactics allows it to compete with other Australian businesses.
The significance of relationships between organizations in the tourism, hospitality, and events
sectors cannot be questioned. This is crucial for the long-term development of the hospitality,
tourist, and events business, notably Sofitel Sydney Darling Harbour.

8
THE101_Assessment 1_Case Study Report_230921
 References
Anne, P. C., & Andrew, S. (2011). Hospitality quality: new directions and new
challenges. International Journal of Contemporary Hospitality Management. 23(4), 463-478.
DeKadt, E. (1979). Tourism: Passport to development?. New York: Oxford University
Press.
Fletcher, J., Cooper, et al. (2008). Tourism Principles and Practice (4th ed.). Harlow:
Pearson Education Limited.
Hotel Laundry. (2018). 10 Ways Hotels Can Reduce Their Impact On The Environment.
https://www.hydrofinity.com/blog/10-ways-hotels-can-reduce-their-impact- on-the-environment.
Sari, F. O. (2012). Socio-Cultural Approaches to Tourism: A Research on the “Tourist”
Notion of Young Turkish People. Sociology Mind. 12(2), 200-203.
Soeg Jobs. (2022). What are the 5 Different Sectors of Hospitality Industry?. Hospitality
Career. https://www.soegjobs.com/different-sectors-hospitality-industry
Sofitel Sydney Darling Harbour. (2019). Luxury The Hotel.
https://www.sofitelsydneydarlingharbour.com.au

9
THE101_Assessment 1_Case Study Report_230921