Assessment Task 2 - BSBMKG413

Assessment
Task 2
Promote products and
services
BSBMKG413
BSBMKG413 - Promote products and services V2 2020 Page 1

RTO Provider: 91153 - CRICOS Code: 02672K
greenwichcollege.edu.au
Student Declaration
To be filled out and submitted with assessment responses
◻ I declare that this task and any attached document related to the task is all my own work and I have not
cheated or plagiarised the work or colluded with any other student(s)
◻ I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me
according to the process explained to me
◻ I have correctly referenced all resources and reference texts throughout these assessment tasks.
◻ I have read and understood the assessment requirements for this unit
◻ I understand the rights to re-assessment
◻ I understand the right to appeal the decisions made in the assessment
Unit Title
Unit Code
Thuy Ngan Phuong
Student name
Student ID 63096
number
Student Ngan Date
signature
17/10/2021
Task Number
------OFFICE USE ONLY-----

For Trainer and Assessor to complete:
◻ Student requested reasonable adjustment for the assessment

Completed successfully Comments
DNS
Did the student satisfactorily:
The student has satisfactorily completed and ☐ ☐ ☐
submitted the following:
 Customer persona x 2 in Task 2.1A

 Evaluation of promotional activities in
Task 2.1B
 Promotional Plan x 2 in Task 2.1C
 Summary of consultation with Managing
Director in Task 2.1D
 PowerPoint in Task 2.2A
 Reflection in Task 2.2B
 Email to City Council in Task 2.2C1
 Press Release in Task 2.2C2
 Sponsorship strategy in Task 2.2C3
The student participated in the Role-Play ☐ ☐ ☐

(consultation with the managing director).
 Confirmed that the two marketing activities

meet organisational requirements and are fit
for purpose
 Confirmed overall promotional objectives
 Confirmed that timelines and costs for
promotion of activities are realistic and
consistent with budget resources
 Asked for support with the implementation
of the plan
 Discussed changes/adjustments to the
promotional plan
 Presented information in a clear and concise
manner
 Answered questions
 Sought relevant feedback and inputs
Feedback in comments.
The student met with the team. ☐ ☐ ☐
 Presented the promotional activities

 Prepared a brief PowerPoint presentation
 Sought feedback on the planned activities.

DNS
 Prepared the personnel to facilitate the
achievement of promotional goals
 Agreed on roles and responsibilities for the
delivery of promotional services as set in the
promotional plan
 Built rapport with the Uni Street Clothing
team to maintain positive work relationships
 Used appropriate communication techniques
such as summarising, questioning,
rephrasing and active listening
Feedback in comments.
Demonstrated ability to: ☐ ☐ ☐
 Identify the context for the promotional
activities Identify and assess promotional
activities to ensure compatibility with
organisational requirements
This is evidenced by:

 Customer persona x 2 in Task 2.1A
 Evaluation of promotional activities in Task
2.1B
 Plan and schedule promotional activities
according to the marketing needs of the
organisation
 Determine overall promotional
objectives
 Ensure that timelines and costs for
 Develop action plans to provide details
of products and services being
promoted
 Ensure personnel and resources to
support promotional activities are
identified
 Identify roles and responsibilities for
delivery of promotional services and
allocate to relevant personnel


DNS
 Plan and schedule promotional activities
according to the marketing needs of the
organisation
 Determine overall promotional
objectives in consultation with
designated individuals and groups
 Ensure that timelines and costs for
 Develop action plans to provide details
of products and services being
promoted
identified and prepared to facilitate the
 Identify and agree on roles and
responsibilities for delivery of
promotional services and allocate to
relevant personnel
 Use networks to assist in the
implementation of promotional activities

 Consultation with Managing Director
 Summary of consultation with Managing
Director in Task 2.1D
identified and prepared to facilitate the
 Identify and agree on roles and
responsibilities for delivery of
promotional services and allocate to
relevant personnel

 Meeting with team

DNS

 Meeting with team
 Establish and conduct relationships with
targeted groups in a manner which
enhances the positive image of the
organisation

 Email to City Council in Task 2.2C1
 Press Release in Task 2.2C2
 Sponsorship strategy in Task 2.2C3
Task Outcome: Satisfactory ☐ Not Yet Satisfactory ☐
Student Name:
Assessor Name:
Assessor Signature:
Date:

Table of Content
Student Declaration................................................................................................................................................2
Task 2 – Plan and coordinate promotional activities...............................................................8
Task 2.1 Plan promotional activities...............................................................................................................14
Task 2.2 Coordinate promotional activities..................................................................................................20
Appendix 1 – The Street University..............................................................................................23
Appendix 2 – Marketing Plan -excerpt........................................................................................33

Task 2 – Plan and coordinate promotional activities
Task summary and instructions
What is this You have just been employed as a Marketing Officer at Street Uni
assessment task Clothing.
about? You will plan and coordinate two promotional activities.
To complete this task, please refer to :
o Appendix 1 – The Street University

o Appendix 2 – Marketing and communication- Media planning and
procurement policy and procedure
This task comprises of product-based assessment methods, and direct

observation of Role Plays in a simulated work environment.
It has been designed to evaluate your ability to:
 Identify the context for the promotional activities Identify and

assess promotional activities to ensure compatibility with
organisational requirements
 Plan and schedule promotional activities according to the
marketing needs of the organisation
 Determine overall promotional objectives in consultation with
designated individuals and groups
 Ensure that timelines and costs for promotion of activities are
realistic and consistent with budget resources
 Develop action plans to provide details of products and services
being promoted
 Ensure personnel and resources to support promotional activities
are identified and prepared to facilitate the achievement of
promotional goals
 Identify and agree on roles and responsibilities for delivery of
promotional services and allocate to relevant personnel
 Establish and conduct relationships with targeted groups in a
manner which enhances the positive image of the organisation
 Use networks to assist in the implementation of promotional
activities
You are required to address the following:

 Task 2.1 Plan promotional activities

o Develop customer persona

o Evaluate promotional activities
o Develop a promotional activity plan
o Consult with the Managing Director
 Task 2.2 Coordinate promotional activities
o Meet with the team
o Reflect on the meeting with the team
o Establish relationships with target groups
What do I need to do  submit the completed assessment tasks, according to instructions,
to complete this task  complete the tasks with sufficient detail and present them in a
satisfactorily? professional manner,
 use your own words and reference sources appropriately,
 meet the word count where required,
 use the scenario provided,
 use the templates provided where required,
 for your performance to be deemed satisfactory in this
assessment task you must satisfactorily address all of the
assessment criteria,
 if part of this task is not satisfactorily completed you will be asked
to complete further assessment to demonstrate satisfactory
performance.
Specifications You must deliver/participate in:
 Consultation with the Managing Director (Role-Play) in week 3

 Meeting with the team (Role-Play) in week 4
You must submit to GOALS
 Customer persona x 2
 Evaluation of promotional activities
 Promotional Plan x 2
 Summary of consultation with Managing Director
 PowerPoint
 Reflection
 Email to City Council
 Press Release
 Sponsorship strategy
Resources and • Computer with Internet access

equipment • Access to Microsoft Office suites or similar software
• Learning material

• Scenario for assessment document

• Relevant policies and procedures provided in a separate folder
• Use of the templates included in this assessment document
What will the Your assessor will be looking for demonstrated evidence of your
assessor be looking ability to:
for?
o Identify the context for the promotional activities
o Select and plan promotional activities
o Coordinate the implementation of the promotional activities
o Engage with stakeholders
o Consult and collaborate with pertinent stakeholders
Re-submission You will be provided feedback on your performance by the Assessor.

opportunities The feedback will indicate if you have satisfactorily addressed the
requirements of each part of this task. If any parts of the task are not
satisfactorily completed, the assessor will explain why, and provide
you written feedback along with guidance on what you must
undertake to demonstrate satisfactory performance. Re-assessment
attempt(s) will be arranged at a later time and date. You have the
right to appeal the outcome of assessment decisions if you feel that
you have been dealt with unfairly or have other appropriate grounds
for an appeal. You are encouraged to consult with the assessor prior
to attempting this task if you do not understand any part of this task
or if you have any learning issues or needs that may hinder you when
attempting any part of the assessment.
Procedures
1. Review the assessment scenario, the business documentation, including policies and
procedures and the templates provided:
o Appendix 1 – The Street University
o Appendix 2 – Marketing and communication- Media planning and
procurement policy and procedure
at the end of this document
o Templates:
 1 – Customer Persona in Task 2.1
 2 – Promotional Plan in Task 2.1
 3 – Email in Task 2.3
2. You have just been employed as a Marketing Officer at Street Uni Clothing. The Managing

Procedures
Director asked you to plan two promotional activities.
3. Read Appendix 1 and 2, and undertake individual research to understand the context of the
promotional activities.
4. Develop a customer persona to describe the target buyer for the beanie and the T-shirt.
(Template 1)
5. Assess promotional activities and select two.
6. Plan the two promotional activities according to the marketing needs of the organisation.
(Template 2)
7. Consult with the managing director about the plans.

 Summarise the content of the consultation in the space provided below.
 List any changes agreed on with the Managing Director.
 Finalise the promotional plan based on the changes agreed on with the Managing Director.
Duration: 5 minutes
The trainer and assessor will validate the consultation and provide feedback on the marking
sheet.
If you are absent from class, it is your responsibility to make alternative arrangements with
the trainer and assessor to perform the Role-Play.
Please be aware that the trainer and assessor will check that the changes have been made to
the promotional plan when marking your assessment.
8. Schedule a time with the trainer and assessor in week 4 of class and consult with staff at
Uni Street Clothing (Role-Play).
 Present the promotional activities (Prepare a brief PowerPoint presentation with 3-4
slides)
 Ask feedback on the planned activities.
 Prepare the personnel to facilitate the achievement of promotional goals
 Agree on roles and responsibilities for the delivery of promotional services as set in the
promotional plan
 Build rapport with the Uni Street Clothing team to maintain positive work relationships
A group of classmates will play the employees (team working on the promotional activities
with you) at Uni Street Clothing.

Procedures
Duration: 10 minutes
Note: submit the PowerPoint with your assessment.
The trainer and assessor will evaluate your performance during the presentation and
provide feedback on the marking sheet.
If you are absent from class, it is your responsibility to make alternative arrangements with
the trainer and assessor to perform the Role-Play.
9. Reflect on the meeting with the team.
10. Establish relationships with target groups:

 Write an email to the local council to invite them to the launch of the new product and to
help to enhance the positive image of the organisation.
 Write a brief press release for the local paper to announce one of the promotional
activities. The press release should help to enhance the positive image of the organisation.
 Develop a strategy to ask one of the suppliers you identified for the promotional activities,
to sponsor Street Uni Clothing (co-branding) and provide their services/products in kind.
Complete the following activities:

You have just been employed as a Marketing Officer at Street Uni Clothing.
Street Uni Clothing is an entrepreneur program that aims to equip young people with the skills and
practical experience required to start their own small business ventures. They specialise custom tee
printing using a vinyl transfer process. Materials are precision cut and heat pressed on 100% cotton
T-shirts sourced from local and international suppliers.
The values of Street Uni Clothing align very closely to the vision of The Street University: "The
Street University is an urban learning facility. Street University serves to empower young
people to find their own solutions through a holistic and multifaceted approach to
education, creative expression and career pathways."
Street Uni Clothing has recently received a $ 5,000 grant and would like to invest it in marketing
activities.
The Managing Director asked you to plan two promotional activities to:
 Launch a new product: Street Uni Clothing Beanie

• Cotton (from sustainable cotton farming)
• Australina made

• 10 different colours
• 20% of revenue supports the Street University Services
(Images above are samples only from google search).
Budget: $2,500
Timeline for planning and implementation: 2 months.
 Increase sales by 50% on project sales for the next six months for B2C (individual customer
design T-shirts)
Budget: $ 2,000
Timelines for planning and implementation: 3 months.
Choose from the following promotional activities the activities that would best suit the objectives:
 Advertising
 Media announcements

 Product launches
 Web pages and websites
 Special offers
 Online promotions (e.g. Linked in, Twitter, Facebook, etc.)
The promotional activities must be in line with the mission, vision and ethos of Stree Uni Clothing.
There is no dedicated marketing team for The Street Uni Clothing social enterprise. Marketing team
roles are shared by a number of Youth Workers, counsellors and coordinators involved in the
enterprise who also have other jobs to do. They were chosen because of their familiarity and
creativity around social media.
You will work with the existing staff at Street Uni Clothing, however being the one with the marketing
expertise, you will have to take the lead.
Contingency budget: $500.00.
Task 2.1 Plan promotional activities
Read Appendix 1 and 2, and undertake individual research to understand the context of the
promotional activities:
 Relevant legislation and regulations

 Background information about the organisation
 Organisation's goals, objectives, systems, policies and procedures
 Budget and timelines
 Marketing needs and, if defined, marketing plans
 Objectives of the promotional activities
Develop a plan for promotional activities:
 Profile the target market (customer profile)

 Identify and assess promotional activities to ensure compatibility with organisational requirements
 Consider different marketing communication strategies
 Set clear objectives
 Determine your promotional materials
 Identify resource needs
 Develop your promotional message
 Allocate roles and responsibilities
 Set a budget

 Determine how you'll measure results or success
Address the following:
A. Customer Persona
Develop a customer persona to describe the target buyer for the beanie and the T-shirt.
Use Template 1.
Template 1 -Customer Persona
Beanie
Customer Persona
Customer Age: 24
Gender: Male
Location: Melbourne city
Occupation: Advertising and marketing Goals: comprehending ever-changing markets

Income level: 600,000 AUD
Education: University Values: autonomy, a commitment to the
environment and social issues, and a
distaste for quick fashion.
Challenges/pain points: assisting in the
expansion of internet visibility
Objections to the sale: seeks to boost the Sources of Information

company's revenues and visibility
Role in the purchase process: funding, Blogs/websites/games/social media
customer role presence:
https://blog.hootsuite.com/buyer-

Beanie
Customer Persona
persona/
Influencers: Blake Mycoskie, Paul

Polman
T-shirts
Customer Persona
Customer Age: 19
Gender: female
Location: Melbourne city
Occupation: Graphic design student Goals: have an uncomplicated and serene

Income level: 300,000 AUD demeanor
Education: University Values: responsibility, honesty, caring
Challenges/pain points: manufacturing and
delivery times
Objections to the sale: Not interested in Sources of Information

cotton t-shirts or heat-pressed stamped t-shirts.
Role in the purchase process: Individuals Blogs/websites/games/social media
who purchase and encourage others to purchase presence:
the t-shirt via their usage of it, as well as
businesses as product users. https://www.statista.com/statistics/7
29928/australia-social-media-usage-
by-age/

T-shirts
Customer Persona
Influencers: Jacqueline novogratz,

Charlie Kim
B. Evaluation
Assess promotional activity types against:
 Customer profile (customer persona)

 Organisational requirements (they may include budget, timelines and objectives for the
promotional activities; organisational policy and procedures; relevant regulation and regulations;
pricing and discount policy, quality requirements; confidentiality and security requirements).
Select two preferred promotional activities based on your evaluation.
Use the table below to document your analysis.
Promotional activity Evaluation against the Evaluation against organisational

type customer profile requirements
Example: Fits the customer profile. Within budget.
Promotional Activity X The customer uses this channel of Useful to achieve X objective.
communication. Already in use in the organisation.
Customer influencers’ would use this Fits with the brand.
channel. Compliant.
Effective source of information for the Discount to be agreed on with the Managing
target customer. Director.
Advertising
Media
announcements
Product launches Christmas promotion: get 2 This will boost our sales and help us
for 1 offer achieve our objective.
Web pages and The uni clothing website For the project's operation, it was
websites will be utilized in decided to conduct the majority
conjunction with the of advertising via social media in
brand's official social order to reach our target
media sites. Our project's customer, since it is a large
target audience is medium that enables us to reach
university students, which a larger audience at a cheap
is why the goods are sold cost.
via real-world pictures of
customers who share their
experiences on instagram,

Promotional activity Evaluation against the Evaluation against organisational
type customer profile requirements
facebook, and other social
media platforms.
Special offers Additionally to our social Our product offer will run for one
media channels, a 5% month. Online post promotions
discount will be given to will be redeemable just once; a
customers who share their customer database will be
tales and status updates maintained for future planning.
on social media.
Online promotions Conforms to the ideal persona No-cost or low-cost results
(e.g. Linked in, Twitter, Daily use targets the age range This brand's social media platforms
Facebook, etc.)
for whom we are seeking for were already aware of it. As a result, it
an easy-to-reach client. is trustworthy.
Recognized by a large number
of consumers
Selection of Social media is the ideal It was chosen to handle social
preferred promotional strategy media as the primary source of
promotional activity since it enables not only advertising since it is less
and reason for university students but expensive than other forms of
selection also their friends and media, as well as the flayers
(30-50 words) family to learn about our because they would only be
goods, thus expanding the utilized for ten days.
market.
C. Promotional Plan
Plan the two promotional activities according to the marketing needs of the organisation.
Use Template 2 and follow the instructions.
Template 2 -Promotional Plan

Beanie Promotional Activity 1 <Add>
Objectives The primary goal of social media promotion is to increase our reach
to our target consumers. Additionally, we have seen a significant
What are the increase in sales of our new eco-friendly product.
objectives of
promotional activities?
Marketing In addition to being 100% Australian made, the beanies we sell are
Message organic and developed for sustainable agriculture. They also seek to
assist new businesses. As a result, public participation is critical to
(summary)
effecting change.
Product By purchasing a new beanie, you contribute to a thriving local
characteristics market while also contributing to the education of young people
interested in entrepreneurial initiatives. Our product will have 10
What does the product

look like? What are the different colors and high-quality with simple features.
features and benefits?
(summary)
Outline Promotional activities are tracked using a calendar; additionally, the
data of our buyers is stored for future promotions. Because this is a
Provide a summary of low-cost item, new images will be generated for our social media
the promotional
activity, describe it.
platforms to keep the page's advertising current and to enable us to
(50-100 words) see our products prominently.
Schedule Milestone Timeline
Market research 1 week
(6 milestones)
Product study 1 week
Set advertising 1 week
Create pamphlets and 1 week

online pages to promote
the new product.
Advertising 2 weeks
Sales 2 weeks
Budget Cost Item Estimated cost

(4 key costs)
Advertising on $600
instagrams news feed
Spare money $1300

Photoshop $100
Paying influencers $500
Total $2500
Resources Human Resources Employee recruitment, performance
monitoring, payments.
List:
 Human

Resources Physical resources Stands, posters, skinners, table, chairs.
 Physical
resources
 Marketing
Material
 Tecnology
Marketing Material For stands, web, office supplies.
Technology Computers, graphic design applications,

licenses
Evaluation Following the completion of the work plan, a timetable will be

created to track the project's actions until completion. Processes will
Determine how you'll be monitored, as well as staff performance..
measure results or
success.
(30-50 words)
T-shirts Promotional Activity 1 <Add>

Objectives The goal is to capitalize on our new customers, to raise awareness
of the design of our shirts, and to execute the concept of designing
What are the shirts using photos.
objectives of
promotional activities?
Marketing T-shirts can help shape the futures of young people by enabling us
Message to increase our sales and support the emergence of new student
initiatives.
(summary)
Product The shirts are manufactured entirely of cotton and are an

characteristics environmentally sustainable product that benefits not just students
but also Australian employees. Moreover, the shirts will have several
What does the product
look like? What are the
different colors with simple features.
features and benefits?
(summary)
Outline A schedule of events will be created to continue our promotional
efforts. Additionally, we're using social media to market the shirts in
Provide a summary of conjunction with the beanies. The goods will continue to be
the promotional
activity, describe it.
affordable to the general people.
(50-100 words)
Schedule Milestone Timeline
Market research 1 week
(6 milestones)
New ideas to implement in 2 weeks
the t-shirt (pictures)

T-shirts Promotional Activity 1 <Add>
Advertising 1 week
Web pages 1 week
Promotion 2 weeks
Sales 3 weeks
Budget Cost Item Estimated cost

(4 key costs) Human resources $400
Materials $600
Advertising $200
Facility $500
Total $1.700
Resources Human Resources Employee recruitment, performance monitoring,
payments.
List:
 Human
Resources
 Physical Physical resources Stands, posters, skinners, table, chairs.
resources
 Marketing
Material
 Tecnology
Marketing Material For stands, web, office supplies.
Technology Computers, graphic design applications, licenses
Evaluation Following the completion of the work plan, a timetable will be

created to track the project's actions until completion.
Determine how you'll
measure results or
success.
(30-50 words)
D. Consultation
Schedule a time with the trainer and assessor in week 3 of class and consult with the Managing
Director (played by the trainer and assessor) to:
 Confirm that the two marketing activities meet organisational requirements and are fit for purpose
 Confirm overall promotional objectives
 Confirm that timelines and costs for promotion of activities are realistic and consistent with budget
resources

 Discuss how the Managing Director could facilitate the implementation of the promotional activities
(for example by allowing the recruitment of additional personnel, approving the purchase of a
software/application or approving the use of office space to deliver one of the activities etc..)
Duration of the Role-Play: 5 minutes
The trainer and assessor will validate the consultation and provide feedback on the marking sheet.
If you are absent from class, it is your responsibility to make alternative arrangements with the trainer
and assessor to perform the Role-Play.
 Summarise the content of the consultation in the space provided below.

 List any changes agreed on with the Managing Director.
 Finalise the promotional plan based on the changes agreed on with the Managing Director.
Please be aware that the trainer and assessor will check that the changes have been made to the
promotional plan when marking your assessment.
(30-50 words)
After receiving input from our instructor, it was decided that the product would
be produced in an eco-friendly manner; furthermore, it is meant to reach a
broad audience, since it is a basic product with limited variation. Our primary
target audience is the same university students and their friends who may
contact us through social media. We jumbled the beanie and t-shirt plans
somewhat. Moreover, we want the shirts to boost project sales by 50% over the
following six months. As a result of the teachers' advice, we included a
Christmas promotion such as get two for the price of one to our strategy.
Likewise, with the beaine, now that Christmas is approaching, I am planning to
launch a campaign for it as well.
Task 2.2 Coordinate promotional activities
A. Meet with the team
Schedule a time with the trainer and assessor in week 4 of class and consult with staff at Uni Street
Clothing (Role-Play):

 Present the promotional activities (Prepare a brief PowerPoint presentation with 3-4 slides)
 Ask feedback on the planned activities.
 Prepare the personnel to facilitate the achievement of promotional goals
 Agree on roles and responsibilities for the delivery of promotional services as set in the
promotional plan
 Build rapport with the Uni Street Clothing team to maintain positive work relationships
A group of classmates will play the employees (team working on the promotional activities with you)
at Street Uni Clothing.
Duration: 10 minutes
Note: submit the PowerPoint with your assessment.
The trainer and assessor will evaluate your performance during the presentation and provide feedback
on the marking sheet.
If you are absent from class, it is your responsibility to make alternative arrangements with the trainer
and assessor to perform the Role-Play.
B. Reflection
Reflect on the meeting with the team and address the following:
 Why was it important to meet with the team?

 What feedback did they provide on the planned activities?
 What information did you provide the team with?
 Provide an example of how you used this opportunity to build rapport with the team.
(50-100 words)
Document your reflection in the space provided below.
To begin, I can state that the ability to share ideas via the discussion of subjects was
critical to cooperation. We made things more comprehensible by assisting one another.
They were important in establishing the appropriate age range for product usage and in
choosing the appropriate ads for product marketing. Additionally, they conducted study
on this topic. I was responsible for developing promotional strategies. I also spoke with
the local government and assisted in the introduction of new goods. While working with
the team, I used my leadership skills by sharing ideas and allowing everyone to have a
voice in the issue, and we worked as a team. We collaborated on ideas. By expressing
remarks on the topic, everyone, including myself, felt engaged.

C. Establish relationships with target groups
Address the following:
1. Write an email to the local council to invite them to the launch of the new product and to help to
enhance the positive image of the organisation.
Use Template 3 to write the email. The text of the email should be in grammatically correct
English, written in an appropriate (polite, business-like) style.
(50-100 words)
Template 3 -Email
Email to city council

To: Melbourne city council
Cc: Relevant Stakeholders
Bcc:
Subject: The Launch of new product
Date email is sent: 17/10/2021
Attachments: Important details regarding new product
Dear Melbourne City Council,
I am writing to inform you about the upcoming launch of a new product.
We are delighted to announce the launch of our new product.
Our new product is now available! What distinguishes the product are the following: Beanie
- Street Uniform Clothing
• Cotton (from sustainable cotton farming)
• Made in Australia
• Ten various colors
• 20% of proceeds benefit Street University Services
The attached is a detailed document describing the new product.
The event will take place at the Street Uni Clothing Company Launch Venue on Saturday,
December 12th at 1pm EST.

As such, we would be honored to have you participate in this launch.
Best wishes,
2. Write a brief press release for the local paper to announce one of the promotional activities. The
press release should help to enhance the positive image of the organisation.
(30-60 words)
Affordably priced and made entirely in Australia, the Beanie will soon meet you. This
ambitious project, which cost $ 2000 and was produced by Australian students, was
created on a shoestring budget. Their objective is to maintain a simple and peaceful
demeanor, and their ideals include autonomy, environmental awareness, and social
concerns. Music and photography are two of her passions.
They created ten distinct colors and used 100% cotton. Additionally, 20% of sales
benefits Street University Services. Let's show our support and contribute to the
growth of Australian made.
3. Develop a strategy to ask one of the suppliers you identified for the promotional activities, to
sponsor Street Uni Clothing (co-branding) and provide their services/products in kind.
(30-50 words)
Street Uni Clothing strategie for the launching of the new beanie, is to be sponsored
by the influencers who will be part of the announcements activites. This will
essentially transfer over the audience base and helps solidify the brand image in the
ayer of the new and old customers. The Street Uno clothing would like to collaborate

with you on some promotional initiatives. Which is why we may advertise the fact
that we can give your followers a 10% discount in exchange for supporting the
Street University Services. Additionally, we may create a color that you choose,
which you can sell and contribute to Street University Services in the same way as
we do.
Appendix 1 – The Street University
About
Overview
'The Street University is a youth development project

created by the Ted Noffs Foundation which provides
various community-based services and interactive
spaces for people aged 12 – 25. Our aim is to help
them realise their dreams, harness their potential and
to create positive outcomes for their lives and their
community.
The Street University's trained directors, mentors and

facilitators use a multifaceted range of youth work,
counselling and community development techniques
to combine progressive approaches to social work with
grassroots community participation. We experiment
with the artistic and social potential made possible by a
uniquely Australian multi-ethnic, inter-faith, socially diverse culture.
Operating in this multicultural environment, Street University opens up dynamic and democratic
spaces for marginalised and displaced cultures. Programs specialise in channelling young people away
from personally destructive and anti-social behaviours to improved self-esteem, inter-communal co-
operation and social engagement. Our services involve parents, schools, local councils and businesses,
the state government and community and religious groups and leaders.
The Street University uses the commonality of cultural settings that are familiar and attractive to
young people to guide, support and transform their interests into vocational and educational success.'

Source: https://noffs.org.au/street-uni/about-us/about-street-uni/
History
The Street University grew out of The Ted Noffs Foundation based on the
pioneering work of the Reverend Ted Noffs and The Wayside Chapel in Kings
Cross, Sydney, Australia.
'During the youth revolt of the 1960s, Noffs was attracted to what he saw as
the life-affirming side of the movement. Although aware of the problem of
drug abuse and the alienation of youth, he believed that they were "...a part
of the paraphernalia behind the revolution, the symbolism behind the revolt."
Noffs sought fairness and equality for all. With a focus on the practical, he raised funding from both
government and business to set up facilities for the disadvantaged; in many cases these projects were
the first of their kind in Australia.'
Source: https://en.wikipedia.org/wiki/Ted_Noffs
Noffs Foundation History
Founded in 1964, the Foundation for Aboriginal Affairs sought to assist Aboriginal people migrating to
Sydney to find jobs and housing. Formed in association with Charles Perkins, Ken Brindle, Ted
Noffs and Bill Geddes,
Source: https://dictionaryofsydney.org/entry/foundation_for_aboriginal_affairs
Originally named The Wayside Foundation, Noffs Foundation was founded in 1970 by the Reverend
Ted Noffs and his wife Margaret Noffs.
During their remarkable careers of pioneering initiatives for

young people, the Noffs established Sydney's first crisis centre in
1968, set up the first Drug Referral Centre in Sydney in 1967, co-
founded the Aboriginal Affairs Foundation in 1962 and co-
founded Lifeline in 1963.
Ted's son, Wesley and his wife Amanda Noffs took over the
foundation after Ted suffered a stroke.
They renamed the organisation, The Ted Noffs Foundation.

Wesley and Amanda worked alongside academics to create the
country's first drug and alcohol rehabilitation centre for adolescents known as PALM. The community
and government immediately supported the idea and the work of Noffs Foundation spread across
Australia.

Fast Forward
The Noffs Foundation's current CEO, Matt Noffs, the grandson

of Ted Noffs, and his partner Naomi Noffs have not only kept
the family legacy alive, but have built on the original dream to
offer an innovative range of services that cover vital treatment
services for at-risk young people, growing into new areas -
Moree, Blue Mountains, West Moreton and Western Sydney.
'Our exciting new outreach will be engaging hundreds of young
people across New South Wales and Queensland.'
Source: Noffs Annual Report 2017.
Street University Services
The Street University offers young people a variety of services and programs specifically designed to
guide, support and transform their interests into vocational and educational success delivered amidst
familiar cultural settings. The programs are both traditional learning opportunities (employment
workshop), and creative/performance workshops that are aimed at building both creative skills and
self-esteem for the participants. These include:
 Employment workshop
 Artist development & recording
 Breaking workshop
 Beat making & sound engineering
 Street garden
 Street cooking
 Street art workshops
The Street Uni Clothing social enterprise.
Social Enterprise Definition
Social enterprises are businesses that trade to intentionally tackle social problems, improve
communities, provide people access to employment and training, or help the environment.
Source: http://www.socialtraders.com.au/about-social-enterprise/what-is-a-social-enterprise/social-
enterprise-definition/

Street Uni Clothing is an entrepreneur program that aims to equip young people with the skills and
practical experience required to start their own small
business ventures. They specialise custom tee printing using
a vinyl transfer process. Materials are precision cut and heat
pressed on 100% cotton T-shirts sourced from local and
international suppliers.
The values of Street Uni Clothing align very closely to the vision of The Street University: "The
Street University is an urban learning facility. Street University serves to empower young
people to find their own solutions through a holistic and multifaceted approach to
education, creative expression and career pathways."
Source: https://www.facebook.com/pg/StreetUniClothing/about/?ref=page_internal
Street Uni social marketing
Social media is an essential component of Street Uni's marketing and fund-raising.

There are a number of locations for Street Uni's, and each one has a dedicated
Facebook page. Sites include:
The Street University Liverpool, The Street University Mt Druitt, The Street University
Canberra, The Street University Queensland

The Street Uni's also uses Instagram to offer videos of performances from participants from various
programs.
https://www.instagram.com/street_uni_clothing/
https://www.instagram.com/streetuniclothing/
https://www.instagram.com/explore/tags/streetuniclothing/
https://www.facebook.com/StreetUniClothing/

Marketing Street Uni Clothing
The Street Uni Clothing's marketing strategy uses both traditional media but emphasises social media
to both promote the brand and sell products.
The Facebook page features all traditional sections of a business page including general
information, an online store, featured pics, videos and reviews as well as a section for upcoming
events and a community link. There is also a location map as well as contact details.
The Instagram page features a number of posts, including hashtags.
The Instagram page features videos mainly around performance and a

number of interviews from participants, educators and Noffs Foundation
identities.
Visit: https://www.youtube.com/user/StreetUniMountDruitt/videos
Other marketing
The Street Uni also runs a website to both promote the brand and sell products.
Visit: http://www.streetuniclothing.com/ (this link is advertised on the FB page but is not currently in
use)
https://noffs.org.au/street-uni/blog/the-street-university-clothing/
Data & Analytics
The Street Uni Clothing company has access to data and analytics from Facebook and Google but at
this stage, does not focus on these indicators or lacks the expertise – it doesn't retain a partnership
with an analytics provider.

Marketing and communication
Media planning and procurement policy and procedure
Purpose The purpose of this policy is to ensure the acquisition of media for
marketing and advertising purposes is carried out consistently, fairly
and transparently and in accordance with the business requirements.
Scope The scope of this policy covers the media for marketing and advertising
purposes by employees and contractors of STREET UNIVERSITY
CLOTHING
Resources Specific principles for the implementation of this policy are available
below.
Responsibility Responsibility for the implementation of this policy rests with

employees and management of STREET UNIVERSITY CLOTHING with
responsibility for purchasing media.
Relevant legislation STREET UNIVERSITY CLOTHING will adhere and comply with:
etc.
 Australian consumer Law and marketing communications
 Australia's do not call register for telemarketing
 Privacy legislation in Australia
 Anti- spam legislation
 Advertising standard regulation in Australia
 Intellectual property in Australia: Trademarks, patents, and
copyright
Updated/ 2018. STREET UNIVERSITY CLOTHING Directors

authorised
Relevant Legislation and Regulations
 Australian consumer Law and marketing communications
 Australia's do not call register for telemarketing
 Privacy legislation in Australia
 Anti- spam legislation

 Advertising standard regulation in Australia
 Privacy Act 1998 (Cwlth)
 Equal Opportunity Act 2010 (Vic)
 Competition and Consumer Act 2010 (Cwlth)
 Work Health and Safety Act 2011
 Australian Privacy Principles (APPs)
 IP Australia
https://www.ipaustralia.gov.au/
 Australian Competition and Consumer Commission
https://www.accc.gov.au/business/advertising-promoting-your-business
Advertising Codes and Regulations
 Advertising & Selling: ACCC (Australian Competition and Consumer Commission)
 eMarketing: Internet Industry Spam Code of Practice

Ethics: AANA (Australian Association of National Advertisers)
 Ethics: The Communications Council Code of Ethics at Work

Federal Government: Guidelines for Departments & Agencies
 Media Codes: For TV, Radio, Print, outdoor & Cinema
 Online Behavioral Advertising: Best Practice Guideline for Online Behavioural Advertising
 Social Media and Online: Commentary Code of Conduct
Principles governing procurement of media process
1. Probity and ethical behaviour
The principle of probity and ethical behaviour governs the conduct of all procurement activities.
Employees who have authority to procure goods and services must comply with the standards of
integrity, probity, professional conduct and ethical behaviour. Employees or directors must not seek to
benefit from supplier practices that may be dishonest or unethical.
2. Value for money
Value for money is the core principle underpinning procurement. Contracted organisations must be
cost effective and efficient in the use of resources whilst upholding the highest standards of probity

and integrity. In general, a competitive process carried out in an open, objective and transparent
manner can achieve best value for money in procurement.
3. Non-discrimination
This procurement policy is non-discriminatory. All potential contracted suppliers should have the same
opportunities to compete for business and must be treated equitably based on their suitability for the
intended purpose.
4. Risk management
Risk management involves the systematic identification, analysis, treatment and, where possible, the
implementation of appropriate risk mitigation strategies. It is integral to efficiency and effectiveness to
proactively identify, evaluate, and manage risks arising out of procurement related activities. The risks
associated with media procurement activity must be managed in accordance with the organisation's
risk management policy.
5. Responsible financial management
The principle of responsible financial management must be applied to all procurement activities.
Factors that must be considered include:
 the availability of funds within an existing approved budget
 staff approving the expenditure of funds strictly within their delegations
 measures to contain costs of the media procurement without compromising any procurement
principles.
6. Procurement planning
In order to achieve value for money, each media procurement process must be well planned and
conducted in accordance with the principles contained in this document and comply with all of the
organisation's policies and relevant legal and regulatory requirements.
When planning appropriate media procurement processes consideration should be given to adopting
an approach, which:
 encourages competition
 ensures that rules do not operate to limit competition by discriminating against particular
suppliers
 recognises any industry regulation and licensing requirements
 secures and maintains contractual and related documentation for the procurement which best
protects the organisation

7. Buy Australian made/support for Australian industry
Employees who are involved in media procurement activities must make a conscious effort to
maximise opportunities for Australian media and media suppliers to provide products where there is
practicable and economic value. In making a value for money judgment between locally made and
overseas sourced goods, employees are to take into account:
 whole of life costs associated with the good or service
 that the initial purchase price may not be a reliable indicator of value
 the record of performance and delivery of local media suppliers
 the flexibility, convenience and capacity of local media suppliers for follow on orders
8. Pre-registered list of preferred media suppliers
STREET UNIVERSITY CLOTHING shall maintain a pre-registered list of preferred media suppliers,
following a request for expressions of interest and an evaluation of the submissions. Media suppliers
can request to be evaluated for inclusion on the existing pre-register list at any time.
All purchases under $2,000 may be made from preferred media suppliers without undertaking a
competitive process. Purchases above $2,000 where a preferred media supplier exists should include a
competitive process if practicable.
This list is reviewed at regular intervals with admission of interested parties on a rolling basis. Care
should be taken to ensure that such lists are used in an open and non-discriminatory manner. STREET
UNIVERSITY CLOTHING encourages new contractors to provide information on their experience,
expertise, capabilities, pricing, fees, and current availability. It is in the interest of the organisation
that the pool of potential suppliers is actively maintained and updated. Employees should be
encouraged to provide reports of their experiences in working with each contractor/consultant to
assist future decisions concerning commissioning suitable contractors and consultants.
9. Avoid conflict of interest
Employees and directors are required to be free of interests or relationships in all aspects of the media
procurement process.
Employees and directors are not permitted to personally gain from any aspect of a media procurement
process.
Employees and directors shall ensure that to the best of their knowledge, information and belief, that
at the date of engaging a contractor no conflict of interest exists or is likely to arise in the
performance of the contractor's obligations under their contract.
Should employees or directors become aware of potential conflicts of interest during the contract
period, they must advise the directors immediately.

Prior to any situation arising with potential for a conflict of interest, complete disclosure shall be made
to the directors to allow sufficient time for a review.
10. Report collusive tendering
Employees should be aware of anti-competitive practices such as collusive tendering. Any evidence of
suspected collusion in tendering should be brought to the attention of the directors.
11. Competitive process
It is a basic principle of procurement that a competitive process should be used unless there are
justifiable circumstances. For purchases under $2,000, the list of preferred media suppliers may be
used. The type of competitive process can vary depending on the size and characteristics of the
contract to be awarded.
12. Direct invitation (selective or restricted tendering)
A process of direct sourcing to tender may be used. This may involve:
 an invitation to organisations deemed appropriately qualified for a particular product or service

(this may be appropriate for specialised requirements in markets where there is a limited
number of media suppliers or marketing and media service providers)
 An invitation to tender to organisations on BIG WAVE RIDERS's pre-registered list of preferred

media suppliers if applicable.
13. Evaluation and contract award
For projects being awarded, consideration will be given not only to the most economically
advantageous tender, but also to the track record of the tender respondent and the degree of
confidence that the panel has in the quality if the bid. It will be the normal practice to have the
evaluation of tenders carried out by a team with the requisite competency.
Appendix 2 – Marketing Plan -excerpt
Executive summary
The Street University Clothing offers young people a variety of services and programs specifically
designed to guide, support and transform their interests into vocational and educational success
delivered amidst familiar cultural settings.
Current Marketing Situation
Industry analysis + Competition

The Street University Clothing is a social enterprise operating in a challenging environment for youth
at risk from a variety of factors including substance abuse, family issues and education and
employment opportunities. Other 'profit for purpose' organisations includes The Salvation Army,
Mission Australia, Headspace, PCYC.
The programs are both traditional learning opportunities (employment workshop), and
creative/performance workshops that are aimed at building both creative skills and self-esteem for the
participants.
Competition comes from other not for profit organisations vying to raise funds from donors – these
include The Salvation Army, Mission Australia, Headspace, World Vision, Fred Hollows Foundation.
NOTE: not all these organisations operate social enterprises.
Consumer profile (Individuals + businesses + organizations)
The Street University Clothing consumer profile includes 3 major segments that each have unique
needs and wants as well as other factors such as lifestyle. These are:
Individuals (Changing the world)
Individuals who purchase Street University Clothing would profile as socially conscious, healthy and
active and creative/innovative in their tastes in clothing. They would possibly be inter-generational
(from Baby Boomers to Gen Z) and be employed in the creative industries or at least have an interest
in art and 'new' music. They may see themselves as world changers. They would have some
disposable income and be familiar with social media. They may or may not have religious (or faith)
beliefs as Ted Noffs is non-denominational.
Businesses (Getting what they need and helping people)
Businesses who purchase Street University Clothing would also profile as socially conscious and
creative/innovative who may need to develop a promotional line of clothing for sale or for specific
marketing purposes such as events or social media. They would also possibly be inter-generational
(from Baby Boomers to Gen Z) and be running businesses with 50 or less employees. They want to
give back to society and would choose a social enterprise to do that.
Buyer Behaviour
Both individuals and businesses who purchase Street University Clothing would be active on social
media, have a social conscious and would be comfortable using technology to browse, source and
purchase clothing online.
Marketing objectives
The marketing objectives for Street Uni Clothing are quite broad with one SMART objective around
projected sales, and are as follows:

 To build the brand
 To achieve sales of circa $A200, 000.00 by end of 2020
 To attract donors
Environmental analysis
Political
Social programs are increasingly being out-sourced by governments who offer funding to
organisations to deliver support and assistance to at-risk individuals. Funding for social enterprises is a
way for the government to assist these profit for purpose organisations to 'grow' their own resources
instead of relying on taxpayer funding.
Economic
The Australian economy is currently in a strong position taking its lead from the record highs from the
US. However, this may not last in an 'unstable' global environment where problems are coming out of
the middle east, North Korea, Europe and the UK (Brexit), as well as the US itself. There are wars
raging in some parts of the globe.
Social
Socially, potential buyers of street university clothing would be digitally savvy and be frequent users of
social media. They would be socially conscious and care about a range of issues, including social
support programs, and the environment and would be active on forums and use reviews to choose
suppliers. They would also be 'individualists' in their image choices for clothing.
Technological
Technologically the world is undergoing a revolution in digital technology and the Internet of Things.
This has had an impact on how social enterprises market and sell their products and services.
The Street Uni Marketing Team roles
Social Marketing Implementation
As the Street Uni has scarce resources, marketing

implementation in regards to both creating and
uploading content is done quite haphazardly. A
social marketing calendar is yet to be developed.

As previously mentioned, there is no dedicated marketing team for The Street Uni Clothing social
enterprise. Marketing team roles are shared by a number of Youth Workers, counsellors and
coordinators involved in the enterprise who also have other jobs to do. They were chosen because of
their familiarity and creativity around social media.
There is also no planned 'content calendar' and content is developed and uploaded as required.
Team meetings to discuss the marketing are held via Skype as marketing teamers are spread across
the organisation's sites and not necessarily situated at the Street Uni Clothing centre in Liverpool,
NSW. There is no formal structure or set dates for these meetings as this is yet to be fully
developed.
Team member Marketing Role Timeframe

Sam A: Social media content producer As required
Youth worker
Aya C: Social media placement/upload As required
Clinical & Training Support

Coordinator
Bobby K: Social media placement/upload As required
Adolescent & Family Counsellor
Evaluation
Evaluation of the marketing strategy and tactics will be via a marketing audit that will be undertaken
at a 6-month period to gauge the effectiveness. This will be a formal process using an audit plan,
which is yet to be developed.
Controls
Control involves measurement, evaluation, and monitoring. Resources for marketing at the Street Uni
are scarce and costly, so it is important to control marketing and make adjustments were necessary to
include developing and uploading content.
Marketing Budget (excerpt)
The marketing budget for Street Uni Clothing is a case study scenario excerpt only* and focuses on
digital marketing and traditional events (one planned for June) around a 6-month timeframe operating
budget from January to June 2017. The total budget allocation is $25,000 for this period.

*It is important to note that this is a not for profit organisation with scarce resources. This budget
doesn't take into account wages for internal marketing personnel who manage marketing while
working in other areas of the organisation. There is no formal marketing department.
Item (Action programs) Totals

Website
Web Development
January February March April May June
$2,000 $2,000 $4,000
Photographers and video producers
$3,000 $2,000 $5,000
Social media marketing
Content Development
Writers, Photographers and Video producers
$4,000 $2,000 $6,000
Other promotions
Events
January February March April May June
$4,000 $4,000
Total $19,000
marketing
expenditur
e
Sales Budget 6 months actual (case study scenario excerpt)
Actual sales for the same period in the previous year.
Average unit sale price

Individual custom designed T-shirts = average unit price $25.00
Corporate custom-designed T-shirts = average unit price $25.00 (minimum order 10 units.)
January Februar March April May June Total Revenue

y units
Individual 60 60 60 70 80 80 410 $10,250
custom
designed T-
shirts
Corporate 300 400 400 400 500 500 2500 $62,500
custom
designed T-
shirts
Total $70,250
Sales Forecast 6 months projected (case study scenario excerpt)
A projected sales forecast was developed based on sales for the same period in the previous year.
Average unit sale price
Individual custom designed T-shirts = average unit price $25.00
Corporate custom-designed T-shirts = average unit price $25.00 (minimum order 10 units.)
January February March April May June Total Revenue

units
Individual 120 120 120 120 120 120 720 $18,000
custom
designed
T-shirts
Corporate 500 500 500 500 500 500 3000 $75,000
custom
designed
T-shirts
Total $93,000
*Disclaimer: This case study is scenario-based and although it contains actual information on the
organisation, components such as the marketing plan excerpt; details of the marketing team and the

budgets have been created specifically for training and assessment purposes. Actual documents,
plans, budgets and other operational details cannot be accessed, as they are 'commercial in
confidence".


Assessment Task 2 - BSBMKG413

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Assessment Task 2 - BSBMKG413

Uploaded by

Copyright:

Available Formats

Assessment

BSBMKG413 - Promote products and services V2 2020 Page 1

------OFFICE USE ONLY-----

◻ Student requested reasonable adjustment for the assessment

BSBMKG413 - Promote products and services V2 2020 Page 2

 Customer persona x 2 in Task 2.1A

The student participated in the Role-Play ☐ ☐ ☐

 Confirmed that the two marketing activities

 Presented the promotional activities

BSBMKG413 - Promote products and services V2 2020 Page 3

This is evidenced by:

This is evidenced by:

BSBMKG413 - Promote products and services V2 2020 Page 4

This is evidenced by:

This is evidenced by:

BSBMKG413 - Promote products and services V2 2020 Page 5

This is evidenced by:

This is evidenced by:

Task Outcome: Satisfactory ☐ Not Yet Satisfactory ☐

BSBMKG413 - Promote products and services V2 2020 Page 6

BSBMKG413 - Promote products and services V2 2020 Page 7

Task summary and instructions

To complete this task, please refer to :

o Appendix 1 – The Street University

This task comprises of product-based assessment methods, and direct

It has been designed to evaluate your ability to:

 Identify the context for the promotional activities Identify and

You are required to address the following:

BSBMKG413 - Promote products and services V2 2020 Page 8

o Develop customer persona

Specifications You must deliver/participate in:

 Consultation with the Managing Director (Role-Play) in week 3

You must submit to GOALS

Resources and • Computer with Internet access

BSBMKG413 - Promote products and services V2 2020 Page 9

• Scenario for assessment document

Re-submission You will be provided feedback on your performance by the Assessor.

BSBMKG413 - Promote products and services V2 2020 Page 10

Director asked you to plan two promotional activities.

5. Assess promotional activities and select two.

7. Consult with the managing director about the plans.

BSBMKG413 - Promote products and services V2 2020 Page 11

Note: submit the PowerPoint with your assessment.

9. Reflect on the meeting with the team.

10. Establish relationships with target groups:

Complete the following activities:

 Launch a new product: Street Uni Clothing Beanie

BSBMKG413 - Promote products and services V2 2020 Page 12

(Images above are samples only from google search).

Timeline for planning and implementation: 2 months.

Timelines for planning and implementation: 3 months.

BSBMKG413 - Promote products and services V2 2020 Page 13

 Web pages and websites

 Online promotions (e.g. Linked in, Twitter, Facebook, etc.)

Contingency budget: $500.00.

Task 2.1 Plan promotional activities

 Relevant legislation and regulations

Develop a plan for promotional activities:

 Profile the target market (customer profile)

BSBMKG413 - Promote products and services V2 2020 Page 14

Address the following:

Template 1 -Customer Persona

Occupation: Advertising and marketing Goals: comprehending ever-changing markets

Objections to the sale: seeks to boost the Sources of Information