PROJECT REPORT ON

BUSINESS AND SUSTAINABLE GOAL: RESPONDING TO THE NEW

NORMAL

SUBMITTED BY
Anushka Gupta
PGFB2114
PGDM Sec B

JAIPURIA INSTITUTE OF MANAGEMENT

NOIDA, UTTAR PRADESH
The panel discussion of International Conference which was held on 4th & 5th March, 2022 on
“Business Management and Sustainable Development Goals: Responding to the New Normal"
revolved around the sustainable development and about Green Washing that how to create awareness
among the consumers.
Introduction
Dr. Amandeep Dhir started the panel discussion by explaining about green washing. Greenwashing
is the technique of creating a false image or presenting misleading information about how a
company's products are better for the environment. Greenwashing is defined as making an
unfounded claim in order to mislead customers into believing that a company's products are
ecologically beneficial.
Issues of sustainability in the new normal

Green Washing Social Media Activism

Companies have attempted to capitalise on Social networks have been characterised as a

people's growing awareness of sustainability part of the strategies of political campaigns, as
and climate challenges. it allows political leaders to establish
bidirectional communication with citizens.

Following are a few key points that were raised by the panelists:
• How does business affect the environment?
• What is the social impact of business?
• How can both be dealt with by applying government policies?
Key takeaways from the panel discussion:
1. Sustainable development goal: Dr. Shailini Talwar talked about the 2030 Agenda for
Sustainable Development aim to eradicate poverty and hunger, realise all people's human
rights, promote gender equality and the empowerment of all women and girls, and safeguard
the planet's and its natural resources' long-term protection.
2. Legislative regulations: There are a lot of nations where legislative laws are a loophole,
which means that businesses may develop methods to get around these regulations.
3. Customer awareness: As customers become more aware of the environmental effect of their
purchasing habits, sales of 'environmentally friendly' goods and services are growing.
Businesses in a variety of industries are keen to capitalise on this growing market by actively
advertising their "green" credentials. This incentive raises the likelihood of 'greenwashing'
claims, with recent research indicating that over 60% of sustainability claims made by some
fashion firms are 'unsubstantiated' and ‘misleading.'
4. Linear economy- A linear economy is one that is founded on the 'take-make-dispose'
principle. The linear economic strategy entails the process of collecting raw materials,
transforming them into completed items, and distributing them to customers until they are
collected as trash.
5. Circular economy- The circular economy is a production and consumption paradigm that
promotes the reuse, repair, refurbishment, and recycling of existing resources and goods for
as long as feasible.