Digital Marketing

GROUP ASSIGNMENT

SUBMITTED BY
Group-H

Anushka Gupta – PGFB2114

Shubhangi Sharma – PGFB2149
Muskan Vyas- PGFB2135
Harshit Singh- PGFA2122
Pulkit Sharma- PGFA2141
Shwetank Singh- PGFA2151

UNDER GUIDANCE OF
Prof. Joy Patra

JAIPURIA INSTITUTE OF MANAGEMENT

NOIDA, UTTAR PRADESH
 Links

Website: https://anushkagupta23n.wixsite.com/website-1
Google ad: https://bit.ly/3EtnRTA
LinkedIn: https://www.linkedin.com/company/happytrippytee/
Facebook:

Keyword Competition Indexed value Bid (low range) Bid (high range)
buy tshirt High 100 3.61 21.31
cool tshirt High 100 2.02 12.36
customized tshirts High 100 2.83 15.17
affordable tshirts High 100 1.32 9.53
customized apparel Medium 39 5.39 83.97
customized merchandise High 100 4.32 29.99
tshirts High 100 1.25 9.71
t shirt printing near me High 92 2.41 13.35
custom t shirt printing High 100 3.15 18.55
custom tee shirts High 100 3.43 18.67
personalized t shirts High 100 3.27 17.52
shirt printing near me High 95 2.61 12.33
create your own shirt High 100 2.82 17.31
t shirt design online High 100 2.64 15.99
custom shirt maker High 100 2.84 13.49
buy tshirts online High 100 3.56 24.14
custom merch High 100 2.01 19.38
personalized tee shirts High 100 4.17 23.32
best custom t shirts High 100 3.2 13.87
t shirt printing company High 100 4.52 17.59
design my own t shirt High 100 2.24 13.58
custom t shirt maker High 100 2.98 17.77
 company t shirt design High 100 3.81 15.91
cheap t shirt High 100 1.29 9.39
t shirt maker near me High 93 3.47 11.2
graphic design t shirts High 99 2.15 17.59
customize your own shirt High 93 2.67 53.7
custom tshirt design High 100 2.18 14.17
create custom shirts High 80 2.52 14.39
t shirt maker online High 99 2.49 13.59
personalize shirts High 100 4.86 12.29
tshirts custom High 96 3.71 26.88
shirt design websites High 88 2.98 17.59
custom made t shirts near me High 88 3.2 18.63
order custom t shirts High 100 5.6 25.1
best t shirt printing company High 80 5.53 42.57
create own t shirt High 100 3.2 12.79
make your t shirt High 100 3.55 13.54
customized tshirts High 100 3.79 20.3
cheapest t shirt online High 100 3.32 11.51
Keyword-wise volume, Competition, and Competition Index and Bids (High & Low)

Keywords filtered by volume and Density & SEO difficulty:

Keyword Search Difficulty SEO
Volume difficulty
buy tshirt 1600 100 49
buy tshirts online India 480 100 54 A good search volume of a
Good quality tshirt 2900 89 49 keyword aims for a
minimum volume of 100–1,000 searches per month.
We Tried to take the keywords Between 30% and 70% - Moderate Difficulty Keywords because the
rank for these Keywords is comparatively more realistic and profitable. These will usually have good
search volumes (hence the difficulty), but not so much competition that it's not feasible.
Thus, these are the best when it comes to selecting the right keywords as we have a realistic chance
to compete for these. And, they also have a high search volume, so it is worth the time to target
these.
Google Trend Graphs
The graph compares the relative popularity of the terms on a scale of 0-100 with a line that shows
how the popularity of each term has changed over time. From the above graph, we can analyze that
the keyword “Buy tshirt online” has been performing better than other keywords during specific time
periods or in a particular city or state, whereas the keyword buy tshirt and good quality t shirts are
performing low as compared to the other keywords.
So for the high ranking and results it is better to use “Buy tshirt online”

This a compared breakdown of all the three keywords according to the subregion, this makes it very
easy to see which places prefer one search term over another. From the above geographic
presentation, we can see that Haryana has the highest searches with 84% keyword search of “Buy
tshirt online” and 16% keyword search of “buy tshirt” and then Delhi in 2nd Gujarat at 3rd, and so on.
So accordingly, we can make the strategy and show ads to the highest searching cities to attract
traffic. Lastly, we can also see related search queries for each of the search terms.
This makes it very easy to see which places prefer one search term over another according to the
subregions of a keyword “buy tshirt”. From the above geographic presentation, we can see that
Haryana has the highest searches and then Delhi in 2nd Gujarat at 3rd, and so on. So accordingly, we
can make the strategy and show ads to the highest searching cities to attract traffic. Lastly, we can
also see related search queries for each of the search terms.

This makes it very easy to see which places prefer one search term over another according to the
subregion of a particular keyword called “Buy tshirt online”. From the above geographic
presentation, we can see that Meghalaya has the highest search interest in buying tshirts for men,
then Uttarakhand and then Goa So accordingly, we can make the strategy and show ads to the
highest searching areas to attract traffic. Lastly, we can also see related search queries for each of the
search terms.
Content and keyword ideas:
Keyword | Audience Type
Audience Type Keyword
Buy tshirt
In Market Buy cool print tshirts
Cheap tshirts
Buy white custom tshirt

Audience Type Keyword

Buy Hand-painted tshirt online
Best online shop for customized T-shirts
Intent How can I write on a tshirt

Audience Type Keyword

White Rick & Morty round neck tshirt under 2000
Cotton tshirt with mushroom print
Affinity Coolest T-shirts online in India under 2000

Keyword | USP
USP Keyword
Coolest tshirt online
Quality Best quality tshirt
Best tshirt online unisex

USP Keyword
Persona For teenager
For youngsters

USP Keyword
Valentine’s day
Occasion Birthday
Anniversary

USP Keyword
Most comfortable oversized tshirt
Convenience Tshirt store near me
Free home delivery of tshirt

Keyword by Function
Function Keyword
Product Hand-painted unisex Custom Name Albert Einstein
T-shirt
 Hand-painted Trippy Rick X Sponge Bob unisex T-
shirt

Function Keyword
Hippy Trippy T-shirt
Brand Hippy Trippy unisex Tshirt
White oversized Hippy Trippy T-shirts
Hippy Trippy Freebies

Function Keyword
Hand painted Tshirt
Category Customized Tshirts
Hand painted Tees - Unisex

Keyword type Intent

Tshirts
Generic White Tshirts
Customized Tshirts

Intent Keyword
Keyword type Intent
Commercial buy comfortable oversized tshirt online
Informational How can get custom writing tshirt
Transactional Top reviews on hippy trippy tshirts
Navigational Hippy Trippy customer care number
Instructional Get me unisex oversized white tshirt

How we used this on Website

We have used the Z-pattern layout as our brand pages are not content heavy and Its design mimics
the route the human eye travels when it reads — left to right, zigzagging top to bottom.
We have used the keywords: buy tshirt, hand-painted t-shirt, buy an oversized t-shirt in India
(All the keywords are used w.r.t. keyword volume, density, competition & SEO difficulty)
We have written all the keywords in the search engine optimization setting so that the website comes
in the top searches.
We have tried to use long-tailed Keyword as well as short keywords so that the website ranking gets
high. PFA
We have used the Star Keywords in Product Description and made the design user friendly

Customer will get attracted by seeing the Best Seller and most likely to buy the product.
Offering discounts on purchases attracts customers rapidly. When you tell a consumer he/she can
save money, they listen. Discounts boost shoppers as well as the business. Discounts may enhance
sales and boost a company's image that is why to attract and convert customers from BOFU to
buying the item.
Here we give 15% discounts to first-time customers on their first order if they place it within 48
hours. The code is unique and will expire on its own, which is a smart way to get people to act.

An FAQ page can help people find their way around your site.
A frequently asked questions page with links to related content not only gives your users a more in-
depth look at your site, but it also helps you build internal links, which is a big part of how your site
ranks in search engines that’s why we have created two sets of FAQs. General and Non General
questions and as shown in the screenshot, we attached the link to our social media as well.
We have linked our physical store through google map so that if customer wants to visit it they do
not have to go and search for the same, they just need to click on the map on the website and it will
guide you the exact store.

Now if the customer is facing any query they need not to wait or search anywhere because we have enabled
the “Let’s Chat” Option, through which can connect us and solve their query within 24 hours
At last we have added Promo code option because according to the article shortstack 80% of
shoppers are more likely to buy from a new brand that offers a discount coupon, and that number
goes up to 89 percent for millennials. So, coupon codes are a good way to promote a business.
Here we play on the buyer's mind by making the customer feel like he or she is getting a good deal.

Google Ads
We have created the campaign keeping in mind several points:

 Use high-quality images

 No overlaid logos
 Avoid overlaid text
 Do not overlay buttons
 Make your product the focus of the image
 Avoid collage images
 Avoid digital composite backgrounds

Type of Ad chosen: Display Ad

Reason of choosing Display Ad for my product:

 Display ads help promote businesses when people are online, watching YouTube videos,
checking Gmail, or using mobile devices and apps.
 Our product is more visually appealing. One of the best things about display ads is that they
can include photos and videos. This is great for promoting consumer products like ours,
which depend a lot on how they look.
 To create awareness among those with passive intent: People browsing websites and seeing
display ads aren’t actively searching for a product like a candle or maybe posters. They’re
probably still in the discovery or awareness stage of the marketing funnel, researching their
options with passive intent.
 To make those with passive intent more aware: People who aren't looking for maybe Custom
or hand painted Tshirts, but then while browsing they look at websites and see display ads
They are probably still in the "discovery" or "awareness" stage of the marketing funnel and
are just looking into their options, they intend to open the ad and see the product
 Because of this, the display network is great for making people want things like Hand Painted
Tshirts even if they don't know they need them, instead of answering people's needs like the
search network does.
Steps for Ad Creation:
We have chosen the India, because we are selling all our products to PAN India only.
Language: English
Budget: Keeping in mind that through above analysis of 30 Keywords, Keywords having high
competition with index value ranging between 70-100 the lowest bid of the keyword is 1.9 & high
bid is 40, that is the reason we have set our average daily budget for this campaign is Rs.30

Bidding

 With Manual Cost-Per-Click (CPC) bidding, we can set a maximum price on the cost of
someone clicking on our ads. We can get good value with this bidding method because we
pay only when a viewer is interested enough to click our ad and learn more.

 Reason to choose Conversion: Conversions help optimize our bids based on real-time data
and we are focusing on people who are on the top-of-the-funnel to get them down to the
bottom-of-the-funnel.
Targeting
As our business is all about selling handmade products which is more of an aesthetic side our target
audience are those who are interested in ART and Cool Design of Tshirts which is oversized and
related items or products that are in current tradition and super unique and cool stuffs.
Here We have chosen my audience and Keywords accordingly and all the keywords are used w.r.t.
keyword volume, density, competition, competition index, and their bids (low & high).
Demographics:
Products like Hand painted unisex Tshirts are something that female, male & any other gender of any
age will be interested in buying for maybe gifting it to family or friends or for themselves.
All of our products are very affordable starting from 999
Ads:

 We have uploaded 15 photos of all our Tshirts for display ad so that people when see the ad
they open the website to explore more product and then end up buying it.
 All the Keywords that are used in headlines, long tail headline and description are with
respect to the keyword volume, density, competition, competition index, and their bids (low
& high).
 Long-tail keywords have less competition and, therefore, such keywords are significantly
easier to be ranked for.
 We have used all 5 descriptions, and headlines for better results in ads.
 Used clear and simple text to describe our product and brand.
 Made our description text easy to read and understand.
Ad Extension

 We have used visit site extension because our primary goal was to attract a customer through
display ads and making the customer curious about exploring more products through website
visit.
 Also, in this conversion is recorded when a user visits the website after clicking on one of the
Google Ads location-based ads (within 30 days).
Reasons why We have not used other Extension:

 Location Extensions: This helps people find your location(s), a map to your location, or the
distance to it. We have not used this because there is no physical store.
 Callout Extensions: Our main focus was on conversion from ads to website, so there was no
point using this also this is used to highlight important selling points, sales, or any other key
points about the products, or services. If your website includes useful information like
“online reservations,” these descriptions can be added automatically.
 Call Extensions: This includes a click-to-call phone number in your ad for mobile users. Our
website deals in selling products so for any query they can contact us through the mail and
it’s impossible to deal with callings in such business.
 App Extensions: We do not have an app of Hippy Trippy so no point using this extension.
Well, By providing a download link in your text ad, app extensions make it easy for
interested users to get yours – while allowing you to track downloads based on keywords.

Here is the final Ads Preview:

Google Task Manager

1. First step is to set up your account by entering the name of your company and the location for
which you have made your website.

2. Then you need to enter the container name the contain would the name of your website.
It is needed for the further work of Task Manager.
3. Then you have to choose your target platform. In this case we have chosen WEB.
4. Then after clicking Create. There will be POP which will show terms and conditions. You
need to click on YES.

5. Then there will be another POP UP. It will showcase two Snippets, you need to choose the
upper snippet copy and paste in every part of your webpage.

6. Now everything is done. And the above page will open up, and you can start performing your
Task Manager.