Brand Name: MakeMy Trip

Advertisement 1: International trip

Target Group
1. Custom audience>Age: "MakeMyTrip" has 7,053,810 audiences on Facebook, this
means that "MakeMyTrip" facebook ads has many potential audiences. 51.32% of the
people who were interested in "MakeMyTrip" were between the ages of 25 and 34.
And other age groups, like those between 35 and 44, made up 20.92%. Therefore we
are targeting the people of age group 25 to 44. Age is one of the most important
things to think about when trying to reach people in the travel market. People under
45 will be more likely to travel because they have more reasons to do so. Some of
these reasons are a honeymoon, a vacation, visiting a new place, or something else.
On the other hand, older people are less likely to travel because most of them like to
stay at home.

Snapshot 1
2. Demographics>Financial>Income>Household income Top 10-25%: People who
have household income in the top 10-25% bracket are likely to be able to pay for
international travel than people who are in 25%-50% bracket. In this way, when we're
targeting, we make sure that we are paying more attention to people having higher
income level, where our target audience is more likely to be.

Snapshot 2
3. Behaviour>Travel>Frequent International travellers: Since the above campaign
of MakeMy Trip focuses on people who want to travel to Europe, therefore we will be
targeting the people who are frequent international travellers.

Snapshot 3
 Advertisement 2: Hotel Booking
Target group
1. Interests>Entertainment>Films>Bollywood films: The energetic duo of Ranveer
Singh and Alia Bhatt, in new roles that make them more relatable to both individuals
and families. The goal of the campaign is to reach out to consumers with a clear
explanation of the benefits of online hotel booking on MakeMyTrip, whether they are
travelling for business or pleasure, to make sure they have a simple, easy time. With
the help of well-known brand ambassadors, the ad campaign sends a clear message
about the safety and benefits of booking hotels online instead of through any other
method. Therefore we are targeting the audience who love Bollywood movies as it
will be more relatable for the audience who are influenced by these Bollywood
celebrities.

Snapshot 6
2. Interest>Hobbies and activities>Travel>Hotels(Lodging): Traveling can, of
course, help hotels figure out who their guests are. There are important location-based
travel options which we are targeting.

Snapshot 7

3. Demographics>Work>Employees: If you've ever worked a 9-to-5 job, you'll know

how much 9-to-5ers love their time off. The best way for people who work 9 to 5 to
spend their time off is to go on vacation. Therefore we should focus on people who
are interested to take a leave from their daily life and are searching for a stay. So,
we'll have a better chance of reaching out to employees who want to take time off.

Snapshot 8