PONTIFICIA UNIVERSIDAD JAVERIANA

FACULTAD DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS

DEPARTAMENTO DE ADMINISTRACIÓN DE EMPRESAS
PROGRAMA ACADÉMICO DE EMPRENDIMIENTO

EXECUTIVE SUMMARY OF THE BUSINESS MODEL

PRESENTED BY:
1. Faustine Chostak
2. Eloi Kas
3. Brandon Castro
4. Mateo Solorzano

NAME OF PROJECT
Meetravellers

4 WORDS

GENERAL INFORMATION
The problem that gave rise to the business idea, the description of the opportunity, the description and objectives of the organization
(What business are you in?) must be defined.

Imagine that you want to travel, you have the funds, but you have no one to go with. That is the
problem of many travelers. They turn to platforms that propose to put you in contact with other
travelers, but most of the users fall short as they don't really match with travelers.
There is a real opportunity for our project. Indeed, the objective is to share a fast, secure, and
adapted service for the consumer to optimize their experience. The opportunity is to offer a
service that matches the needs of the customer.
Meetravellers objectives is allows you to meet new travelers looking for partners to travel all
around the world. The profiles are certified and totally secure.

100 words

MARKET SEGMENT AND DESCRIPTION OF THE TARGET MARKET

Briefly describe the characteristics and needs of the different market segments to which the organization's products or services are
directed.
We looked to see if there were any other companies in this sector. We found several competitors but none
of them had 100% of the features we were offering (booking service, meeting people to travel with, with the
same interests, and the possibility to have comments from past travellers).
Furthermore, in our survey we asked our potential clients (mainly from France and Colombia) if they had
ever heard of a similar service, the majority said no, and they were very attracted to the experience. We,
therefore, considered that there was an opportunity to develop a new business in this sector and to place
ourselves at the forefront.

In terms of customer segments, we are mainly targeting young adventurous, and sociable people between
20 and 30 years old, as we consider this age group to be the most open to new experiences, with more
opportunities to travel because of their free time and less responsibility. We do not exclude older age
groups. Women and men are welcome to true the experience by our personalized itineraries. Our goal is to
create friendships and find a soulmate for traveling.

200 Words
VALUE PROPOSITION AND DIFFERENTIATION OF THE IDEA
In this part present the solutions that the company will generate to the customer's problems. They should also make a summary
description of the products or services, highlighting their differential aspects and the value they will deliver to the customer.
Although the traveling market is growing really fast, some of the needs of travelers seem to be unsatisfied.
Some travelers want to travel, they have the time, and the funds but no one to go with and are scared of
traveling by their own in a foreign country. In the article of the GEO, we can read about the dissatisfaction
of the travelers according to the tourist sites you can visit or activities you can do, some tourists are
dissatisfied with the quality/price ratio.
Meetravellers allows you to book a trip with people with the same interests as you in the most convenient
way. Thanks to a form with many questions, Meetraveller will find you the match. Find your traveler
soulmate and ideal trip in the safest way thanks to certified users and personalized trips. Also, we propose
many workshops to get to know your partners of travel in a funny and secure way. Unlike competitors, we
bring together in one service all that the competitors offer in a convenient way with customize site
proposition. Indeed, we make travelers meet the same interests’ traveler, propose personalized itineraries
with the form and make a successful experience thanks to the reliable reviews of certified users.
200 words

MARKET SIZE AND GROWTH RATES

Show market volume and growth rates expected from customers, as well as growth targets over the next 5 years.
For the market volume, we expect to have a growth by every year reaching more and more people, In year
1 we are just focused on the platform development so it won´t be a real growth, but when we start the
commercialization phase, our goal is to reach 10.000 new customers, and 10% of them we expect to get
our premium version, after that, our goal is to have a 30% to 40% growth rates in new customers every
year. So our incomes asswell are expect to have a 30% growth every year.

100 words

FINANCIAL AND FEASIBILITY CONCLUSIONS

Briefly present the financing structure of the project, as well as expected revenues and main financial indicators.
Our financial plan is divided into three phases. In phase 1 and 2, we are going to focus on platform development, so
we won't have any profits. Our capital structure will be divided in 50% from patrimony and 50% from banks
financing. Then in phase 3, the commercialization part begins. In this phase, we expect to start having $ 35.000 in
revenues by the third year, but it is not until the fourth year that we are going to have real incomes for our business.
In this year with an expected revenues of $ 45.500 in combination with the fundings, our balance will start being
positive.
100 words

REQUIRED INVESTMENTS
Briefly explain how much (estimated) investment is necessary for the development of the project. Possible sources of financing and what
this investment is required for.
The initial investment required for our business idea will be $40.000. This will be divided in two. Half of the
money will come from us, the management ($ 20.000), and the other half will come from a loan from a
bank ($ 20.000). With this initial investement, we are executing phases 1 and 2 of our financial plan, that
are focused on the platform development. Starting phase 2, we expect to find some partnerships, with
hotels mainly, in order to get some fundings that will help us to have a better impact on the market and
accelerate our growth as a business. This partnerships will work in win win deals, because we are
proposing to hotels, that they can promote our business with their customers and we aswell can promote
them by including them in the itinerary plans that we offer as an extra service if needed. Finally, we are
going to destine some of our incomes to publicity and advertising in order to expose ourselves to more
people and reach new possible customers.
200 Words