Digital Marketing

MCQ Questions
Q1. Out of the following which is most related to SEO on page optimization?

A) Page speed

B) Link Building

C) Blogs

D) Inbound Links

Q2. A man holds a blog site, for which he is planning to generate revenue out of it. Which tool will
help the man to generate revenue?

A) Google Adwords

B) Google Adsense

C) Google Analytics

D) Bing Ads

Q3. If a celebrity involves in promoting your product, What do you call it as?

A) Affliate Marketing

B) Viral Marketing

C) Influencer marketing

D) Viral Marketing

Q4. A man want to track her website visitors based on keyword and location. Which tool will help the
man to track the details.

A) Google Adwords

B) Google Adsense

C) Bing Ads

D) Google Analytics
Q5. Out of the following which is related to SEO Off page optimization?

A) Meta Title

B) Description

C) Link Building

D) Keywords

Q6. What is the best technique/good practices that a SEO agent should use to develop a SEO friendly
website, according to search engines?

A) Black Hat

B) White hat

C) Grey hat

D) All of the above

Q7. What type of marketing method involves sharing of commission on successful sale of product?

A) Influencer marketing

B) Affliate marketing

C) Viral marketing

D) Permission marketing

Q8. Which is not a part of Social Media Marketing(SMM)?

A) Facebook

B) Twitter

C) Google adwords

D) Instagram

Q9. Which of the following is not a type of digital marketing activity?

A) Email Marketing

B) Social Web Marketing

C) Print Advert

D) Viral Marketing
Q10. What does the term “Sandbox” means in SEO?

A) The Box With Paid Ads That Appear When You Perform A Search.

B) This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A
Particular Keyword.

C) A Special Category Of Sites That Are Listed In Kid-safe Searches

D) The First 10 Search Results For A Particular Keyword.

Q11. Which of the following search engines patended the concept of “TrustRank” as a methodology
for ranking websites and pages?

A) Yahoo

B) Google

C) MSN/Bing

D) Teoma

Q12. If a website’s search engine saturation with respect to a particular search engine is 20%, what
does it mean?

A) Only 20% Of The Pages Of The Website Will Be Indexed By The Search Engine

B) 20% Of The Websites Pages Will Never Be Indexed

C) 20% Of The Webpages Of The Website Have Been Indexed By The Search Engine

D) The Website Ranks In The First 20% Of All Websites Indexed By The Search Engine For Its Most
Important Search Terms

Q13. What is Anchor Text?

A)  It Is The Main Body Of Text On A Particular Web Page

B) It Is The Text Within The Left Or Top Panel Of A Web Page

C) It Is The Visible Text That Is Hyper Linked To Another Page

D) It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The
Page
Q14. SEO Stands for ___________.

A) Search Entry Optimization

B) Search Engine Operation

C) None of these

D) Search Engine Optimization

Q15. Search engine optimization is the process of ___________ of a website or a web page in a search
engine's search results.

A) None of these

B) Generating cached files

C) Affecting the visibility

D) Getting Meta tags

Q16. SEO is to improve the volume and ___________ to a web site from search engines.

A) Quality of traffic

B) Look and feel

C) Advertisement

D) None of these

Q17. What is the term for optimization strategies that are in an unknown area of
reputability/validity?

A) Red Hat Techniques

B) Grey Hat Techniques

C) Silver Hat Techniques

D) Shady Hat Techniques

Q18. What is the generally accepted difference between SEO and SEM?

A) SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search

B) SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search
Marketing

C) No Difference, Theyre Synonymous

D) SEO Tends To Be A West Coast Term, SEM Is More East Coast.

Q19. Which of the following is the least important area in which to include your keywords?

A) Meta Keywords

B) Meta Description

C) Title

D) Body Text

Q20. Which of the following tactics can harm your search rankings?

A) Using text that is the same color as your page’s background

B) Linking to your site from other websites

C) Adding navigation links to your page’s template

D) All of these

Q21. What the largest page size that google spider will crawl?

A) 100 KB

B) 1000 KB

C) 2 GB

D) No Set Limit Exists - Google May Crawl Very Large Pages If It Believes Them To Be Worthwhile

Q22. How much time period is required to get a Google page ranking?

A) 2 week

B) 1 week

C) 2 months

D) More than 3 months

Q23. A Hallway Page is used to:

A) Attract visitors straight onto the Hallway Page from the search engines

B) Organizes the Doorway Pages

C) Guides people navigate to different Doorway Pages

D) Enables search engine bots to index the Doorway Pages

Q24. Which of the below options are called as appropriate Keyword Density?

A) 0.1-3%

B) 7-9.5%

C) 3-4%

D) 01-0.1%

Q25. Which of the following search engines offers a list of the top 50 most searched keywords?

A) AOL

B) Yahoo

C) Google

D) Lycos

Q26. Which of the following free tools could help you identify which city in the world has the largest
search for the keyword – “Infinity War”?

A) Google Home

B) Alexa

C) Google Trends

D) WordTracker

Q27. If a website’s search engines get saturated with respect to a particular search engine by 20%,
what is it exactly?

A) 20% of the web pages of the website have been indexed by the search engine

B) 20% of the website’s pages will never be indexed

C) Only 20% of the pages of the website will be indexed by the search engine
D) The website ranks in the first 20% of all websites indexed by the search engine for its most
important search terms

Q28. The number of characters recommended for Title Tag?

A) 120

B) 250

C) 70

D) 80

Q29. Which of the following tactics can harm your search rankings?

A) Adding navigation links to your page’s template

B) Using text that is the same color as your page’s background

C) Linking to your site from other websites

Q30. What do the acronyms PA, DA, and PR stand for?

A) Personal authority, domain authority, parked rename

B) Page authority, domain age, page rank

C) Page authority, domain authority, page rank

Q31.  Which of these factors will affect your ranking for local-focused queries?

A) A crawlable, correctly formatted address on your website

B) The number of Facebook fans you have in the area

C) The location of your website’s server

Q32. Which on-page element carries the most weight for SEO?

A) The meta keywords tag

B) The title tag

C) The headers (H1, H2, H3, etc)

Q33. Which form of redirect/meta tag will transfer the most authority to the directed page?

A) Canonical

B) 302
C) 301

Q34. Of the following website functions, which is the most important?

A) Having free reports, downloads, etc

B) Describing the services your company provides

C) Capturing email addresses of visitors

D) Having contact information on every page

Q35. The best way to promote a business with social media is

A) To advertise your company, services and products

B) To collect as many contacts as possible

C) Offer a lot of helpful and free information

D) Invite potential clients to visit your website

Q36. On page search engine optimization refers to

A) Programming keywords into a website

B) Evaluating each page of a website for design

C) The amount of links coming into your website

D) The number of search engine sites a website is submitted to

Q37. The best way to improve search engine ranking is with

A) Video

B) A blog

C) Having at least 500 words of text per page

D) Using a lot of graphics per page

Q38. The main objective of branding is which of the following?

A) To have potential customers recognize your logo and marketing materials

B) To earn trust from your customers

C) Promotional materials that match and coordinate

D) Having a unique tag line

Q39. Site-Targeted Campaigns Do Not Offer The Ability To______.

A) Expand Your Ad To Fill All Space Reserved For Ads On A Page

B) Pay On A Cost-Per-Thousand Impressions (CPM) Basis

C) Include More Characters In Text Ads

D) Choose Which Sites You Want Your Ad To Appear On

Q40. A visitor clicks on an AdWords ad and purchases a blue widget. The next day they return by
typing the website address into their browser address bar, and then make another purchase (this time
a green widget). How are the conversions measured in AdWords?

A) 1 conversion (one-per-click) and 2 conversions (many-per-click)

B) 2 conversions (one-per-click) and 1 conversions (many-per-click)

C) 0 conversions (one-per-click) and 2 conversions (many-per-click)

D) 1 conversion (one-per-click) and 1 conversions (many-per-click)

Q41. What best defines the Bounce Rate?

A) Percentage pf visitors leaving when they don't like your website

B) Percentage of Single Page Visits on your website

C) Percentage of visitor not returning to your website ever

D) Percentage of new visitors on your website

Q42. Objective of any marketing strategy is to bring the customers quickly to the _________.

A) Separation stage

B) Exploration stage

C) Familiarity stage

D) Commitment stage

Q43. Responsinator.com does the following analysis

A) Website

B) Domain History
C) IP Reputation

D) None of these

Q44. Option to demote a link is found in

A) Google Analytics

B) Google Adwords

C) Google Webmaster

D) Google Tag Manager

Q45. A SAFE score on spam score content checker should be

A) Anything above 5

B) More than 20

C) Higher the better

D) Less than 5

Q46. An online retail company is based in the United States but ships to customers all over the world.
If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting
option should be refined?

A) Language targeting

B) Demographic targeting

C) Ad scheduling

D) Regional targeting

Q47. When you upload some random image on a brand’s Facebook page downloaded from Google,
what implications can it have for you

A) Risk of image being not relevant to your audience

B) Risk of leading to offensive content

C) Risk of leading to copyrights infringement

D) None of these

Q48. A company "A" is receiving good traffic on its blog and their blog posts are very interesting and
engaging. They want suggestions on the ways to increase user subscriptions. What do you propose?
A) Run Google ads to get more targeted traffic.

B) Insert Subscription form in the blog posts.

C) Insert Pop-ups on loading the blog pages.

D) Insert "Top of the Page" pattern

Q49. ‘You may leave few customers unanswered on social media’. This statement is:

A) Can’t Say

B) false

C) true

D) Neutral

Q50. This is a term for the number of times that users click on links in a message or on a Web site --
it's much higher for legitimate marketing e-mails than for spam.

A) Click through Rate

B) personalization

C) spamming

D) spoofing

Q51. What is the right way to handle negative criticism on social media

A) Listen to their complaints, address & resolve their queries quickly

B) Ignore the complaints of the users

C) Be aggressive and ban those who complaint against your brand

D) Bribe the users who are complaining to shut up

Q52. How many dashboards can you create in Google Analytics?

A) 12.0

B) Unlimited

C) 20.0

D) 10.0

Q53. What type of conversation gets higher attention from customers

A) Neutral

B) Positive

C) None of these

D) Negative

Q54. In which of the following cases, life cycle emails will not work?

A) Product Activation

B) Increasing the percentage of traffic and converting to leads

C) Handing Shopping cart abandonment

D) Increasing referral revenue from existing customers

Q55. Which of these is not one of basic building blocks of Google Analytics

A) Reporting

B) Customization

C) Configuration

D) Collection

Q56. Which continent has the highest number of internet users?

A) Asia

B) South America

C) Australia

D) Europe

Q57. Google analytics can determine a) Which website the users are coming from b) Which website
users go to after bouncing from your site.

A) Yes / No

B) Yes / Yes

C) No / Yes

D) No / No

Q58. On site optimization is

A) changes done on the website to improve SEO rank

B) None of these

C) activities carried out to improve crawler activity to improve indexing and thus improve ranking

D) both

Q59. Millions of people blog on Wordpress to share their ideas and views on their topic of interest
with the world. Does it mean that Wordpress is a Social Media platform:

A) Partially correct

B) Right

C) None of these

D) Wrong

Q60. What checks are done during the Authentication Process

A) All of these

B) Sender ID

C) DKIM & DMARC

D) SPF records

Q61. Select the average size of your email template before executing a campaign

A) 1KB

B) 18KB

C) 1GB

D) 18MB

Q62. For a website selling IT training courses, Which Is an Effective Negative Keyword?

A) Python

B) CCNA

C) Services

D) Java
Q63. Text is Better than HTML | Wednesday is a Good Day for Email Campaigns | What would you
follow?

A) None of these

B) Rely on others Gut Feelings

C) Rely on your own evaluations based on how your customers react

D) Stick to other

Q64. Which of the channels can be used for audience aggregation?

A) Setting up new Community site

B) Search Engine

C) Online Portal in relevant domain

D) Existing Discussion Forms on the web

Q65. What is organic traffic?

A) Visitors coming from natural search results

B) Visitors coming from Social Media websites

C) Visitors coming from Emails

D) Visitors coming from your affiliate websites

Q66. Spammers use this to make it look like you sent spam to yourself -- knowing that most people
can

A) Personalized emails

B) none of these

C) self sending spam

D) spoofing

Q67. Google Analytics can help

A) To know visitor's behavior on your site

B) To know where people go to from your site

C) To know how much you are spending on your site

D) To know the search ranking of your website

Q68. Where can we source email IDs of businesses

A) Google

B) All of these

C) Linkedin

D) Python program

Q69. A company sells heavy machinery & turbines to Airplane manufacturers. Which of the following
social media platforms do you think are apt for them to build their brand

A) Facebook

B) All of these

C) Twitter

D) LinkedIn & YouTube

Q70. Which of the following statement is true about "Top of the Page" pattern?

A) Attention is short as the eye moves to more meaty areas

B) Better for Generating Leads than Building Audience

C) New visitors are more likely to be converted

D) Do not get noticed easily

Q71. What type of media is social media

A) Where editorial content dominates

B) Where publisher content dominates

C) Where user generated content dominates

D) None of these

Q72. To make best seo friendly website, what is important

A) Only content

B) Flash content

C) Full of images
D) Content + Images

Q73. Is social media a mass media now

A) Maybe

B) Yes

C) No

D) Can’t be Said

Q74. What are bots?

A) Computer programs

B) Search Engines

C) Visitors who don't purchase anything on the website

D) Website hackers

Q75. An advertiser has shoe shops with multiple locations (one in London and one in Birmingham).
They link their AdWords campaign to their local business center. Which address will show under their
advert?

A) Whichever location was added first to the local business center

B) The one closest to the user

C) The one with the highest CPC

D) Neither

Q76. This is a program used to detect unwanted messages. A frequent problem is that they may also
prevent delivery of some legitimate messages

A) Spam Filter

B) none of these

C) opt in

D) personalization

Q77. Why Nestle got embroiled in negative criticism on social media

A) They did not reply to the users complaints

B) None of these
C) They abused the users on social media

D) They refused to apologize, deleted & banned the users who were protesting

Q78. An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across
the Google Display Network. If both keywords and placements are added to the ad group, they would
work together to:

A) Restrict the ads to specific sites and show them only when the content of a that site's page is
relevant to the keywords.

B) Impact the time of day that the ads are eligible to show.

C) Impact search results and cost-per-click (CPC) on the Google Display Network.

D) Determine the target return on investment (ROI) for a given ad group.

Q79. You Can Edit Your______ After You Have Completed The Ad words Account Creation Process.

A) Keywords

B) Method Of Billing (Post pay Versus Prepay)

C) Payment Currency

D) Ad words Account Time Zone

Q80. Canonical means

A) None of These

B) website having different content on same url

C) website having same content on two different url

D) both

Q81. Why is it important that you maintain one unfiltered view when using filters with your
analytics account?

A) Since raw data cannot be reprocessed, maintaining an unfiltered view ensures that the original
data can always be accessed

B) Without one unfiltered profile, you will not be able to use a filter for multiple views

C) There is no reason to maintain an unfiltered view

D) You can only use predefined filters with unfiltered views

Q82. A Company "A" is generating 1000s of relevant leads every day. Due to huge sales cost, they are
running in losses. What would you recommend to the company to take care of this problem?

A) Ask users to fill the form only if they are clear on buying the product.

B) Use "captcha" in the lead capture form, to increase relevancy

C) Send a series of emails to all leads and ask sales team to do the follow-up based on response on the
emailers

D) Try to make incentive base sales compensation.

Q83. Which of the following UTM parameters should be used to capture promo code of a campaign?

A) utm_medium

B) utm_tem

C) utm_campaign

D) utm_source

Q84. Which distribution channel has the highest reach?

A) Twitter

B) Email

C) Whats' App

D) Facebook

Q85. Google Universal Analytics tracking code looks like "UA-xxxxxx-yy"

A) "xxxxx" represents Account ID "yy" represents Property ID

B) "xxxxx" represents Account ID "yy" represents View ID

C) "xxxxx" represents View ID "yy" represents Account ID

D) "xxxxx" represents property ID "yy" represents View ID

Q86. If The Daily Budget For Your Campaign Is Less Than The Recommended Amount, What May
Occur?

A) Your Ads May Show Intermittently Throughout The Day

B) Your Ads Will Show Only When A User Searches On Your Top- Performing Keyword

C) Your Ads Will Stop Showing Until You Increase Your Daily Budget
D) Your Ads May Be Shown In A Lower Position

Q87. If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only
$0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad -
assuming your ad is similar in all other aspects?

A) 0.51

B) 1.0

C) 1.01

D) 0.5

Q88. You are a blogger who blogs about various travel locations in the world. How would you
measure success of your blog?

A) All of these

B) Frequency and recency of visitors

C) Pages / visit

D) Time spent on a web page

Q89. What is the impact of poor landing page quality on an ad group?

A) The ads in the ad group will be disapproved due to low Quality Score

B) The entire campaign will be paused

C) The keywords in the ad group will be paused

D) The keywords in the ad group will have a lower Quality Score

Q90. What is the default session time for Google Analytics? Can this be changed?

A) 30 min / No

B) 45 min / Yes

C) 30 min / Yes

D) 2 min / No

Q91. When sampling occurs in Google Analytics?

A) When more than 500,000 sessions are collected for a report

B) Always
C) When more than 100,000 sessions are collected in a report

D) Never

Q92. Which of the following Audience reports would you use to see how your site performance differs
between desktop, smartphone and tablet users?

A) Engagement reports

B) Mobile reports

C) Browser & OS reports

D) Frequency & Recency reports

Q93. Does Google analytics provides Raw Data?

A) Provides raw data

B) After 24 hours

C) Real Time

D) Never

Q94. Your client wants to target French & English speaking people around the world using only one
campaign. Which Targeting option can they use on Facebook?

A) Target Country: France and Target languages English and French.

B) Target all countries & Target Languages: French & English

C) Target countries: United Kingdom and the United States. Target languages French and English.

D) Not Possible on Facebook

Q95. Valid request was made by the user but the server failed to complete the request.

A) 500s

B) None of these

C) 404s

D) 200s

Q96. A user visits your website and subscribes to your newsletter, which you are tracking as a Goal.
The user's colleague then immediately subscribes to the same newsletter using the same computer
and browser. How many conversions will be recorded in Google Analytics?
A) 1.0

B) Can

C) 2.0

D) 0.0

Q97. Length of title characters that Google displays on search results

A) 120.0

B) 75+

C) 50-60

D) 150.0

Q98. Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

A) It depends on business objectives and KPIs

B) True. No additional implementation is required since Goals are tracked automatically.

C) There are no KPI trackers in Google Analytics

D) False. You must set up your goals once you identify the KPIs you want to track.

Q99. A newspaper website has incorporated ‘Facebook Sharing Widget’ and a ‘Commenting Tool’.
That has enabled users to share their views in public. Now can we say that it is social media

A) Partially Correct

B) Yes

C) No

D) Maybe

Q100. Which of the following can be achieved through Drip Email Marketing?

A) Build Trust

B) Sell opportunity

C) Familiarize with your product or service

D) All of these