Summer Training Report

ON

A STUDY ON HUMAN RESOURCE’S OF SUVIDHA

FOUNDTION

Submitted in partial fulfillment of the requirements for the award of the

degree of

Bachelor of Business Administration (BBA)

To
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI

Submitted To: Submitted by:

Mr.Himanshu Matta Pranjal Mehta
(Project Guide) 06421101719
Batch: 2019-2022

Institute of Information Technology & Management,

New Delhi – 110058
2021-2022

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 Certificate
I , Ms Pranjal Mehta, Roll No. 06421101719 certify that the Summer Training
Report (Paper Code BBA-311 entitled “A STUDY ON HUMAN RESOURCE’S
OF SUVIDHA FOUNDATION ” is done by me and it is an authentic work
carried out by me at SUVIDHA FOUNDATION. The matter embodied in this has
not been submitted earlier for the award of any degree or diploma to the best of my
knowledge and belief.

Signature of the Student

Date:

Certified that the Summer Training Report (Paper Code BBA-311) entitled “A
STUDY ON HUMAN RESOURCE’S OF SUVIDHA FOUNDATION” done
by Ms. Pranjal Mehta, Roll No. 06421101719 , is completed under my guidance.

Signature of the Guide

Date:
Name of the Guide: Himanshu Matta
Designation: Assistant Professor

Countersigned
Director/Project Coordinator

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Page 3
Acknowledgement

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I had been very fortunate to get the opportunity to work with Suvidha
Foundation, a NGO that is the flagship in providing quality education and believe
in women empowerment. I hereby take this opportunity to express my profound
gratitude towards Suvidha Foundation, for allowing me to perform my Summer
Internship in their esteemed organization.

I would like to extend my deepest regards and gratefulness to Mr. Ashwin,

manager of the organization, my project guide at Suvidha Foundation who
continuously guided me through-out the course of the project. I am also grateful to
Mr. Himanshu Matta whose exemplary guidance, monitoring and constant
encouragement throughout the course of this study made the successful completion
of this project possible.

I would also like to express my sincere gratitude to my College’s Faculty Mentor

who timely guided me in going forward in the project and assisted me in the
successful completion of the project.

Signature of the Student PRANJAL MEHTA

06421101719

Institute of Information Technology & Management, New Delhi

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 Assignment No: BBA/311/06421101719

SUMMER TRAINING & REPORT WRITING: BBA SEMESTER V

Background : University Scheme

As per the syllabi of BBA (Paper No BBA-311 comprising of six credits) students
of Semester IV are to carry out summer training in a firm or company for the
duration of Eieght Weeks and to submit a report within Two Weeks of the
commencement of Fifth Semester.

Objectives

The academic objectives for summer training and report writing are:

(a) Work & gain knowledge of real business environment,

(b) Analyse how theoretical concepts taught are applied/not applied in real
situations,

(c) Analyse best practices of a company/industry in different functional areas,

(d) Enhance analytical & application abilities of students, and

(e) Develop skills in technical report writing through data collection, data analysis,
data presentation and draw lessons cogently vis-à-vis a given firm or company.

Scope of Summer Training & Report Writing

The Company/firm where you will be doing your summer training is “SUVIDHA
FOUNDATION”. The report of the summer training is to be compiled under the

following chapters as per details given in Academic Circular 4/2008(Revised):

(a) Profile of the Firm/Company

(b) SWOT Analysis of the Company

(c) Functional Analysis of Key Functional Areas of the Company

(d) Conclusions, Suggestions & Recommendations

(e) Lessons Learnt

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Each student is to collect material on the aspects as mentioned above in Academic
Circular 4/2008 (Revised) related to the Company, compile and arrange it in
cogent manner . One copy of the report is to be submitted to the respective guide as
per the schedule given in the following paragraph.

FORMAT FOR COMPILATION

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The report is to be compiled and submitted as per the format laid down in
Academic Circular 4/2008 (Revised). All students are to strictly adhere format.

SUBMISSION

Final report completed in all respects is to be submitted to be guide as per the

schedule given above.

CAUTION: This report is independent work to be conducted by each student

individually. Any previous work or borrowed work will be summarily
rejected and in all cases of rejection the work is to be repeated afresh.

Assignment Prepared by : Project Coordinator :

Pranjal Mehta Dr. Jyoti Bhambhani

Guide Name :

Mr.Himanshu Matta

Countersigned

Prof. (Dr.) Sudhir K.Sharma

Director

Note : This Assignment Directive shall form part of the dissertation

CONTENTS

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S.NO. TOPIC PAGE NO.

1. Certificate 2

2. Letter of Recommendation

2. Acknowledgement 4

3. Assignment Directive 5-7

4. Table Of Abbreviations 9

5. Executive Summary 10

6. Chapter-1: Profile of Suvidha Foundation 11-24

7. Chapter-2: SWOT Analysis of Suvidha Foundation 25-28

8. Chapter-3: Functional Analysis of the Company 29-36

9. Chapter-4: Conclusions, Suggestions & Recommendations 37-42

10. References/Bibliography 43

TABLE OF ABBREVIATIONS

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S.No. Abbreviated Name Full Name

1 NGO Non-Government Organization

2 NPO Non-Profit Organization

3 HR Human Resource

4 COVID-19 Corona virus Disease of 2019

5 Org Organisation

6 B2C Business-To-Consumer

EXECUTIVE SUMMARY

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This report is based on my 2 months long internship programme at Suvidha
Foundation from July 22, 2021 to September22, 2021 as a HR intern.

The topic of my report is “A STUDY ON HUMAN RESOURCE’S OF

SUVIDHA FOUNDATION”. The report includes four chapters. Chapter 1
includes the profile of the company, vision and mission of the company, product
range of the company, quality policy, company associates, services and workshops
provided by the company. Chapter 2 includes SWOT Analysis of the company,
USP of company. Chapter 3 includes Functional Analysis of the Company.
Chapter 4 includes my experience in the company and the challenges I faced
during the internship, the conclusion of the study, recommendations and
suggestions.

As a part of my internship programme, I got the opportunity to work with such an

esteemed organisation. During this period, I’ve learnt about the organisation and
it’s working environment. The positive environment of the organisation helped and
inspired me to work on this topic.

CHAPTER – 1

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PROFILE OF THE COMPANY

INTRODUCTION
SUVIDHA FOUNDATION

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Suvidha Mahila Mandal is a non-profit organization working to impart education
among the financially challenged sections to help them realize parity in education
and strength of little minds in building a promising future. The organization has
provisions of student internships, student mentorship and the scope to volunteer.
Through these programmes, the organization aims to achieve the vision of
imparting innovative education that stays with the students forever and equip them
for the unforeseen future.
1.1 PROFILE OF THE COMPANY

WEBSITE https://suvidhafoundationedutech.org/

PHONE 7020044091

COMPANY SIZE 50+ Employees

HEADQUARTERS
Nagpur, Maharashtra

TYPE NGO

FOUNDED 1995

SPECIALTIES Free Education, Women Empowerment, and

Education to Under Privileged

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We stand for women empowerment: It is pretty obvious that
there exists gender-based differences in our society and these
can act as constraints to the development of any society.
Therefore, we are really working hard to involve more and
more girls from the rural areas to engage in the educational
programmes. Various vocational training programs are also
held from time to time to train them for their empowerment.

Education: In order to fulfill our mission of providing quality

education to the less privileged, we have been running
workshops. We are leaving no stones unturned to develop the
over-all personality of the children. We are working on
holistically developing the curriculum for the maximum
benefits to the children. Expenses other than tuition fees are
born by us to motivate the students to continue pursuing
irrespective of their socio-economic conditions.

1.2 WHY SHOULD YOU DONATE?

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“We make a living by what we get. We make a life by what we give.” – Winston
Churchill

Covid-19 Relief Amidst this lockdown, we have helped and impacted the life of
around 1000 daily wage laborers and migrants. We have pooled the resources of
the donors to provide them with food and other materials of basic necessities

Our programmes are curated to encourage innovation and to teach exceptional

approach because no problem is identical. No child is born equal but can certainly
aspire to be one because we believe once we inspire one, the inspiration can
motivate all to dream beyond the barriers of finance and help build a better,
brighter society ahead for everyone. To realize this vision, the children need you.
They need your contribution to make a real change and you can contribute to bring
that change now.
Donate for the cause you truly care

1.3 TEAM

1.4 COMPANY’s VISION & MISSION

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VISION
Our vision is to build Next Generation Entrepreneur, by providing them a Skill-
Based Education.

MISSION
To inspire students, help them innovate and let them integrate to build the next
generation humankind.

1.5 PROGRAMS OF THE COMPANY

STUDENT INTERNSHIP

“Tell me and I forget, teach me and I may remember, involve me and I learn.” ―
Benjamin Franklin

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What truly helps us grow is going beyond our comfort zone and expanding our
boundaries of experiences and explorations. Internships are an excellent way to do
so. The integration of real-life application of knowledge with theoretical
understanding in Internships helps us knowing our true calling besides building
industry-relevant skills most effectively. So what are you waiting for. Apply now
to find your own true calling.

STUDENT MENTORSHIP

“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” –
John Crosby
Although mentorship can play a pivotal role in the success of a developer’s career,
there is a severe mentorship deficit within the technical industry. This can be
mostly attributed to developers not knowing who to ask or where to start. We must
streamline the process of finding a mentor in the technical industry in order to
promote growth through a developer’s career.

STUDENT SCHOLARSHIP

A scholarship is an award of financial aid for a student to further their education at

a private elementary or secondary school, or a private or public post-secondary
college, university, or other academic institution.We provide scholarships to
students who have the potential to reach new level of heights and help them reach
them by providing all the help they need.

WORKSHOP

Every student deserves the chance to explore, advance, and succeed in the world of
coding.

Our objective is very clear towards kids development by teaching them

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programming languages, block coding, python coding, etc., and opening a new
world of opportunities with fun and creativity for them. We provide free coding
workshops for Grade 1 - 12 students, and we help teachers get to grip on
programming too. We teach the fundamentals of coding and real-world
programming skills with practical to kids. In our workshop, we teach all the basic
concepts of app, game, and website development to kids

WOMEN EMPOWERMENT

In this era technology is booming at par and this is what has inspired us to take
education to next level by providing classes with a perfect blend of face to face
interaction of student and teacher through online platform. And the best part is, not
to leave anyone behind, we are providing many skill building classes for all the
girls who want to learn and unlearn. Especially those who can’t afford education..
so the classes such as coding and many more will be provided free of cost.

1.6 COMPANY’S PARTNER

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CodeKaroYaaro is an online coding school presenting specially designed courses
for kids from 6 to 15 years of age. Gone are the days when one out of a few fifty
people knew about computers. Nowadays, everything is no less than a rat race and
technology has become one of the prerequisites to move ahead in life. It is high
time to educate and familiarize kids with the concepts that drive the latest
technology. You must have undoubtedly heard how programming initiates new
innovations in the technical domain. What better way for our children to
understand why and how the technology around them operates than by learning to
code and adapting to the technology around them.
Objective is to encourage kids to learn computer fundamentals through coding
to develop their problem solving and critical thinking ability. Today, coding has
become an extremely useful skill to possess. A child who learns how to code will
have an advantage in terms of employment opportunities available to them in the
future, no matter which industry they decide to enter. Just like learning a language,
or to play a musical instrument, children need motivation. We are here to develop
curiosity among kids for coding. Usually seeing results along the way is enough to
cultivate this, and this is what happens when children learn to code. This is why
programming is being taught in schools but what about those who don't get this
opportunity. Well in that case you should allow us to help you.

1.7 QUALITY POLICY

Suvidha Foundation is a non-profit organization that works in the field of
providing free education and empowering women.

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From this perspective, Suvidha Foundation is committed to Quality policy in order
to provide Quality services to the people:

 Provides legal awareness/counseling/aid to victims of domestic

violence/abuse, and their rehabilitation through vocational training in
Computer Application, Education. The Centre is to bring about social,
economic and legal empowerment of underprivileged women.
 learning centers- where children are taught foundational concepts, activity-
based learning, functional skill sets like computer literacy, coding and value
education.

 Adopting project management, monitoring, analysis and evaluation

methodologies to ensure effective implementation of the projects/activities
and achievement of the objectives set for them.

1.8 OBJECTIVE OF STUDY

There have been some objectives set forward in doing this report so that it can be
determined what tasks have to be done, to get an insight of services offered by the

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company and how are the services marketed/delivered to the people. Following are
the objectives of the research study:

 Want to be good in Human Resource Management that help in effectiveness

of the practice.

 To use professional approaches and techniques for staffing the organization

and its program/project to ensure the availability of the required staff and put
them on job

 Processing most systematic and professional approach of managing human

resource for better organization performance.

 To help the organization attain its goals by providing well-trained and well-
motivated employees.

1.9 RESEARCH METHODOLOGY AND DATA COLLECTION

Research Methodology is the systematic theoretical analysis of the methods
applied to a field of study.

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In this project both primary and secondary data have been used for data collection.

Primary Sources:

Primary data is a data which is collected afresh and for the first time and thus
happened to be original in character.

 Interview with assistant manager & HR-In Charge

 Operations manager and some other employees

Secondary Sources:

Secondary data are those which have already been collected by someone else and
which have already passed through the statistical process.

 Company source
 Internet
 Social Network Sites

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 CHAPTER – 2
SWOT ANALYSIS

SWOT ANALYSIS OF THE COMPANY

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework
used to evaluate a company's competitive position and to develop strategic

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planning. SWOT analysis assesses internal and external factors, as well as current
and future potential.

A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look

at the strengths and weaknesses of an organization, initiatives, or within its
industry. The organization needs to keep the analysis accurate by avoiding pre-
conceived beliefs or gray areas and instead focusing on real-life contexts.
Companies should use it as a guide and not necessarily as a prescription.

SWOT Analysis mainly stands for:

S – STRENGTH

W – WEAKNESS

O – OPPORTUNITIES

T – THREATS

2.1 INTERNAL FACTORS

STRENGTHS
The strengths of a company are the most important building blocks required for
growth to take place. The following are a few of the most prevalent strengths

 Strong Mission and Vision

 Less complex administrative structure

 Volunteer staff in many roles

 Flexibility of approach, no rigid guidelines

 Use of local resources

 efficient delivery of services at substantially lower costs

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WEAKNESS

Weaknesses stop an organization from performing at its optimum level. They are
areas where the business needs to improve to remain competitive

 Lack of community awareness

 Weak Human resources policies

 Under-staff

 Accountability & transparency

 operations are small in scale

OPPORTUNITIES

In an organization opportunities are positive external environmental factors. An

organization should explore all possible opportunities available to it. These
opportunities are intended to improve the organization by making improvements.

 Grant may be from a government or private agency or group

 Support from donors and other organizations

 Developing links with business community

 Tax exempt

THREATS

An organization’s threats are negative external factors. An organization should

explore all possible threats available to it and analyze all the factors that have the
potential to harm an organization

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 Other more established NGOs

 Lack of funding

CHAPTER -3
FUNCTIONAL ANALYSIS OF THE
COMPANY

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3.1 ANALYSING THE DIFFERENT DEPARTMENTS IN
SUVIDHA FOUNDTION

I. CONTENT WRITING:
Content writing is the process of planning, writing and editing web content,
typically for digital marketing purposes. It can include writing blog posts
and articles, scripts for videos and podcasts, as well as content for specific
platforms, such as Twitter, Instagram, Facebook etc.

ROLES AND RESPONSIBILITIES:

 Develop engaging content for Company’s website and blogs.

 Managing and content writing for social media handles.
 Regular coordination with the team for other gaps and requirements.
 Proofreading the content written by any other member in the team.

KEY SKILLS:

 Effective communication skills.

 English proficiency (Spoken/Written)
 Blogging
 Creative writing
 Ability to meet deadlines.

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 II. GRAPHIC DESIGN:
Graphic design is a craft where professionals create visual content to communicate
messages. By applying visual hierarchy and page layout techniques, designers use
typography and pictures to meet users’ specific needs and focus on the logic of
displaying elements in interactive designs, to optimize the user experience
ROLES AND RESPONSIBILITIES:

 Working on creative ideas for product marketing.

 Engaging in graphics and designing.
 Working on making videos.
 Must be well- known about how to use Adobe photoshop, Adobe etc.

KEY SKILLS:

 Adobe Photoshop
 MS-Power Point
 Adobe Premiere Pro
 Video Editing
 Image Processing

III. PUBLIC RELATIONS & COLLABORATION

PR is assisting businesses in identifying and collaborating with relevant
associations and/or curate events with media partnerships, to highlight the positive
'brand values' among target consumers.

ROLES AND RESPONSIBILITIES:

 Support the company's PR strategy and execute it in different phases

 Communicate and build relationships with principals
 Perform research and market analysis activities
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  Create and curate engaging content

KEY SKILLS:

 Good Communication Skills

 Creative
 Presentation skills.
IV. BUSINESS DEVELOPMENT :
A business development associate helps companies to boost growth and sales.
They conduct market research, develop business strategies, build client
relationships, and identify new business opportunities. Business development
associates find work in a variety of industries from marketing to information
technology.

ROLES AND RESPONSIBILITIES:

 Build Client Relations

 Achieve the given target by the manager
 Promote Company Products
 Conduct Market Research

KEY SKILLS:

 Good Communication Skills

 Interpersonal skills and ability to build rapport with clients.
 Good listening and problem-solving skills.

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  Critical thinking skills.
 Ability to identify potential leads.

V. SOCIAL MEDIA MARKETING:

Social media marketing is the use of social media platforms to connect with your
audience to build your brand, increase sales, and drive website traffic. This
involves publishing great content on your social media profiles, listening to and
engaging your followers, analyzing your results, and running social media
advertisement.

ROLES AND RESPONSIBILITIES:

 Promote our NGO and our sponsors on various social media platforms
 Work on Facebook/Instagram/LinkedIn promotions.
 Creates marketing and social media campaigns and strategies

KEY SKILLS:

 Excellent Communication
 Creativity 
 Writing Ability
 Project Management
 Marketing 
 Flexibility
 Relationship Building 

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 3.2 HUMAN RESOURCE MANAGEMENT
Human Resource Management is a strategic approach to the employment,
development and wellbeing of the people working in an organization. Human
resources management involves all management decisions and actions that affect
the relationship between the organization and its employees – in other words, its
human resources.
To understand HRM, the functions of HRM must be taken into consideration. The
functions of HRM are managerial, operative and advisory.

Managerial functions include:

 Planning: The planning function of HRM ensures the best fit between
employees and jobs while avoiding manpower shortages or surpluses for the
organization. There are four key steps of the HRP process: Analyzing present
human resource supply, forecasting human resource demand, balancing projected
the human resource demand with supply, and aligning the first three steps to the
organizational goals.

 Organizing: Organizing is the function of HRM that involves developing an

organizational structure to ensure the accomplishment of the organizational goals.
The structure is usually represented by an organization chart, which provides a
graphic representation of the chain of command within an organization.

 Directing: This includes activating employees at different levels and making

them contribute maximum towards organizational goal. Tapping maximum
potentialities of an employee via constant motivation and command is a prime
focus for this function of HRM.

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 Controlling: Post planning, organizing and directing, performance of an
employee is to be evaluated, verified and compared with organizational goals. If
performance is found to be deviating from the plan, control measures are to be
taken.

HRM STRATEGIES:

1. CREATE AWARENESS

The first step in the strategic HRM process is to analyze the current organizational
goals and objectives or start afresh by building them from scratch. Creating
awareness about your organizational goals and strategies begins by interacting with
each department and helping them understand their contribution to the overall
mission. 

2. FORMULATE ORGANIZATIONAL GOALS

Step two in strategic Human Resource Management is to formulate and plan

organizational goals and objectives. This step is critical as it outlines what the
organization wants to achieve in the future. In this step, values and culture play a
key role; they must be in sync with the mission statement and strategy. If managers
or leaders have differences in their attitude or expectations, internal conflicts may
not be desirable. Thus, it is imperative to communicate the values and mission of
the organization with all.

3. ANALYZE THE EXTERNAL FACTORS THAT MAY AFFECT YOUR

BUSINESS

Once organizational goals get finalized, it is time to understand the several factors
that may impact the objective. First, start by analyzing the external factors that may
affect the business.

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 The external factors that you must analyze are:

1. Current demands and expectations

2. Future expectations from your organization’s products or services
3. Competitive analysis
4. Industry trends

4. ANALYZE THE INTERNAL ENVIRONMENT AND RESOURCES

The understanding of internal resources and processes defines strategic Human

Resource Management. Evaluating an organization’s current capabilities enables
HR to understand its present and future requirements, including resources and
other allocations. With such insights, they can create an actionable plan for the
organization. 

5.IDENTIFY THE RISKS AND STRATEGIC OPPORTUNITIES

While internal and external analysis helps understand and prepare for risks that
may arise, risk analysis is different altogether. Identifying risks and strategic
opportunities help create an ideal and agile Human Resource strategy tailored to its
need. Use the findings from the internal and external analysis to help in this stage.

6.PERFORM A GAP ANALYSIS

Once you’ve identified the risks and opportunities, the next step is to notice and
highlight your strategy gaps. Gap analysis points out the strengths and weaknesses
of the organization. This allows businesses to allocate their resources in an
effective and optimum manner. 

7. DEVELOP ALTERNATIVE STRATEGIES

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Despite a thorough understanding of external risks, several problems are
unforeseen, such as the Coronavirus pandemic. Creating alternative strategies is all
about ensuring the organization has a plan to adapt to its surroundings. The threats
to organizations posed due to changing markets, financial inadequacies, high-speed
modernization, or new technology’s emergence are equally unprecedented; a
business must maintain a dynamic approach to overcome them. 

8. IMPLEMENT A STRATEGIC HRM

The success of strategic Human Resource Management depends equally on its

implementation. After analysis and forecasting, it’s time to start implementing and
educating current workers on the new strategy. To achieve the utmost benefits
from your Human Resource Management strategy, you can:
 Focus on hiring: Depending on the new requirements, start focusing on hiring
resources with the future-ready skill-sets to help steer the organization from
being agile and ready for future needs.

 Revise onboarding and training to align with the new focus : Recreate
onboarding and training processes to align with the new objectives and ensure
that new hires understand the revised ethos. 

 Organize training and gradually shift organizational values to the new

culture: Training is an excellent option for moving existing employees’ thought
processes to adopt new values.

9. MEASURE & CONTROL PROCESSES

Finally, once you’ve implemented a strategic HRM, measuring the success or

tracking its progress is equally important. Create the necessary checks and evaluate
progress periodically to help manage and control strategic Human Resource
Management processes. 

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 CHAPTER - 4
LESSON LEARNT
1.1 EXPERIENCE
Throughout the course of my 8 week intership at Edu4sure, I worked with the
marketing and promotions team. Based on my eight weeks as an intern, I realized
that I was successful to gather a lot of significant learning experiences which
would be helpful in my future career. Throughout my experiences, I was able to
gain a better understanding of how to market your product and services.The
Marketing department of Edu4sure offered me opportunities, not only to learn but
also to exhibit my skills as a Marketing team member.

One of the most important things I took away from the internship is to handle work
pressure, time management and the new found knowledge, which includes
knowing how to fulfill tasks relevant to my desired career path. Not only that, but I
also spent time sharpening and enhancing the skills I already possessed.

After my internship, I’ve enhanced my communication skills and expressing my

thoughts over a topic by being polite and expressing myself gently.

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 4.2 PRACTICAL KNOWLEDGE

REGULAR ACTIVITIES-
 Blog promotion
 Blog commenting
 Image sharing
 Video sharing
 Classified ads

SPECIAL ACTIVITES-
 Query handling
 Content creation
 Client dealing
 Managing excel data
 Social media Campaign

OTHER ACTIVITIES-
 Transferable skills
 Discovering my interest

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 Abridging list of workplace

4.3 CHALLENGES
 There is not much work for interns.
 Due to the Covid-19 outbreak, interns were not able to experience the
real corporate culture as it was work from home internship.

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 4.4 SUGGESTIONS AND RECOMMENDATIONS
 Increase Budget on Social Media Marketing:
One of the number one failures of brands not doing well on social media
according to a research by Nielsen's is the reason of low budget allocated
where on average only 1.2 % of the total communication and promotion
budget is allocated to digital social media communication.
 Hire the right people:
With a small business looking to grow, it's important to have the right
employees in the company who aren’t afraid to roll up their sleeves. They
have to be dedicated to the mission. Hiring the absolute best people you can
is a surefire way to ensure fast growth. It’s all about having the right team.
 Increase Effectiveness of Brand Pages on Social Media:
Most brand pages are too focused on posting and communicating products
and services to peoples newsfeed where the social media user will get
annoyed at a particular time and un-follow or unlike the page. It's always
better for the brand page to promote non-brand communication like humor,
tips and other benefitting message of the user than only blatantly posting and
communicating product and service benefit. The best method to use is a
mixture of product and lifestyle, humor and tips communication from brands
than product and service promotion.

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  Focus on your customer experience:
Customers' perceptions of your business can really make or break a business.
Deliver quality experiences and products, and they'll quickly sing your
praises on social media. Fast growth depends on making your current and
potential customers happy with their experience.

4.5 CONCLUSION
As a part of academic requirement, I have been assigned to complete my internship
report on Edu4sure under the guidance of Mr.Himanshu Matta .

It was an absolute worthwhile experience working at Edu4sure. The friendly

welcoming staff and the space they have created for a trainee/intern allowed me
with ample opportunities to learn and know myself as a worker. This experience
brought out my strength and also the areas I needed to improvise. It added more
confidence to my professional approach, built a stronger positive attitude and
taught me how to work in team as well as an intern lead.

On completion of this internship period, I came to know the marketing techniques

of Edu4sure are overall good as compared to other competitors in the
market. The company needs to focus more on pricing strategy keeping in
mind the quality of product to attract more customers. It can come up with
new product versions by introducing new products in the existing market which
will again add a competitive advantage to the company. An effective marketing
techniques help to generate products and services with the best probabilities for
generating greater revenue. It is because the marketing strategy begins with

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marketplace exploration taking into concern the target customers, competition in
the market and the changes that might be there.

REFRENCES/BIBLIOGRAPHY
The following are the links from which I have taken references for making this
Summer Training Project on EDU4SURE.

 https://edu4sure.com/
 https://www.google.co.in/

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