Learning

Outcomes

Assess the ethics of Articulate the ethos of Describe the design

persuasion in marketing. designers in relation to and marketing process
their own identity. from inquiry, planning to
execution.
Awareness Advocacy
Awareness Interaction Advocacy
 Advocacy

Evaluation &
Retention
Consideration & Interaction
Decision
Awareness
 Decision
Consideration &

Retention
Evaluation &
Awareness Interaction Advocacy

Touch Points Print AD Website Packaging

TVC E Commerce Forum
Social Media Retail Store Social Media
Newsletter Products ...
... ...
 Decision
Consideration &

Retention
Evaluation &
Awareness Interaction Advocacy

Touch Points Print AD Website Products

TVC E Commerce Forum
Social Media Retail Store Social Media
Newsletter … Packaging
… …

Means A strategic planned journey of costumer experience through marketing.

End Build a sustainable relation between the brand and its costumers.
Message

We go after the cool kids.

We go after the attractive all-American kid with
a great attitude and a lot of friends...

In every school there are the cool and popular

kids, and then there are the not-so-cool kids...

Mike Jeffries, 2006, interview with the online magazine Salon.

The UK luxury consumer has
a strong impulsive purchasing
driver—more pronounced for
female consumers, and for older
generations.

The millennial are markedly

more trend driven and less
defined by routine.

Deloitte LLP 2015

The
Event
The
Promotion
The
Ambience
The
Interior
The
Customer
Service
The
Packaging
 Awareness Interaction Advocacy

Audience Cool Kids

The Idea Lots of friends Attractiveness Great attitude

 Awareness Interaction Advocacy

Audience Cool Kids

The Idea Lots of friends Attractiveness Great attitude

Emotion Curious Connected Belonging

 Awareness Interaction Advocacy

Audience Cool Kids

The Idea Lots of friends Attractiveness Great attitude

Touch Points Social media Print Ad / Images Product

Event Retail Store Packaging

Emotion Curious Connected Belonging

 Awareness Interaction Advocacy

Audience Cool Kids

The Idea Lots of friends Attractiveness Great attitude

Touch Points Social media Print Ad / Images Product

Event Retail Store Packaging

Design
Deliverables

Emotion Curious Connected Belonging

Conform?
https://www.youtube.com/watch?v=O95DBxnXiSo