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    The document discusses 7 qualities of an effective brand name: 1. It is meaningful and communicates the brand's essence. 2. It is distinctive, unique, and easy to remember and pronounce. 3. It positions the brand for future growth and change. 4. It is modular and enables brand extensions. 5. It can be protected through trademarks and domain ownership. 6. It has positive connotations for target markets. 7. It can be visually presented in logos, text, and brand architecture.

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    The document discusses 7 qualities of an effective brand name: 1. It is meaningful and communicates the brand's essence. 2. It is distinctive, unique, and easy to remember and pronounce. 3. It positions the brand for future growth and change. 4. It is modular and enables brand extensions. 5. It can be protected through trademarks and domain ownership. 6. It has positive connotations for target markets. 7. It can be visually presented in logos, text, and brand architecture.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    32 views15 pages

    WK 3

    Uploaded by

    api-488762480
    The document discusses 7 qualities of an effective brand name: 1. It is meaningful and communicates the brand's essence. 2. It is distinctive, unique, and easy to remember and pronounce. 3. It positions the brand for future growth and change. 4. It is modular and enables brand extensions. 5. It can be protected through trademarks and domain ownership. 6. It has positive connotations for target markets. 7. It can be visually presented in logos, text, and brand architecture.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 15

    Visual

    Positive
    Modular
    Distinctive
    Meaningful

    Protectable
    Future-oriented
    7 QUALITIES OF AN EFFECTIVE BRAND NAME

    Wheeler, A. (2017). Designing brand identity : An essential guide for the whole branding team. John Wiley & Sons, Incorporated.
    7 QUALITIES OF AN EFFECTIVE NAME

    Meaningful
    It communicates something about the essence of

    Wheeler, A. (2017). Designing brand identity : An essential guide for the whole branding team. John Wiley & Sons, Incorporated.
    the brand. It supports the image that the company
    wants to convey.
    PORMANTEAU: DURABLE + EXCELLENCE
    7 QUALITIES OF AN EFFECTIVE NAME

    Distinctive
    It is unique, as well as easy to remember,

    Wheeler, A. (2017). Designing brand identity : An essential guide for the whole branding team. John Wiley & Sons, Incorporated.
    pronounce, and spell. It is differentiated from the
    competition. It is easy to share on social
    networks.
    COMPAQ, HP, IBM
    7 QUALITIES OF AN EFFECTIVE NAME

    Future-oriented
    It positions the company for growth, change, and

    Wheeler, A. (2017). Designing brand identity : An essential guide for the whole branding team. John Wiley & Sons, Incorporated.
    success. It has sustainability and preserves
    possibilities. It has long legs.
    VERSATILITY
    Modular

    with ease.
    7 QUALITIES OF AN EFFECTIVE NAME

    It enables a company to build brand extensions

    Wheeler, A. (2017). Designing brand identity : An essential guide for the whole branding team. John Wiley & Sons, Incorporated.
    available.
    Protectable
    7 QUALITIES OF AN EFFECTIVE NAME

    It can be owned and trademarked. A domain is

    Wheeler, A. (2017). Designing brand identity : An essential guide for the whole branding team. John Wiley & Sons, Incorporated.
    URL.HACK
    7 QUALITIES OF AN EFFECTIVE NAME

    Positive
    It has positive connotations in the markets served.

    Wheeler, A. (2017). Designing brand identity : An essential guide for the whole branding team. John Wiley & Sons, Incorporated.
    It has no strong negative connotations.
    PORMANTEAU: SNAPPAPPLE V
    7 QUALITIES OF AN EFFECTIVE NAME

    Visual
    It lends itself well to graphic presentation in a

    Wheeler, A. (2017). Designing brand identity : An essential guide for the whole branding team. John Wiley & Sons, Incorporated.
    logo, in text, and in brand architecture.

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