VRIO ANALYSIS

The VRIO Analysis of Maruti Suzuki India Limited will look at each of its internal resources one by one to
assess whether these provide sustained competitive advantage

Resources Value Rare Imitation Organizatio Competitiv

n e
Advantage
Track Record Yes Yes Can't be Yes Providing
of Leadership imitated by Strong
Team at competitor Competitive
company s Advantage
name
Distribution Yes, as it No Can be Yes Medium to
and Logistics helps in imitated by Long Term
Costs delivering competitor Competitive
Competitiven lower costs s but it is Advantage
ess difficult
Customer Yes, as Yes, the It is very Going by the Providing
Community customers are firm has difficult to data, there Strong
co-creating able to imitate the is still a lot Competitive
products build a culture and of upside Advantage
special community
relationshi dedication
p with its
customers
Successful Yes, without a No, as Can be One of the Digital
Implementati comprehensiv most of the imitated by leading strategy has
on of Digital e digital firms are competitor player in the become
Strategy strategy it is investing s industry critical in
extremely into the industry
difficult to digitalizing but it can't
compete operations provide
sustainable
competitive
advantage
Brand Yes Yes, Maruti No Maruti Sustainable
awareness Suzuki has Suzuki has Competitive
one of the utilized its Advantage
leading leading
brand in brand
the position in
industry various
segments
Access to Yes No Can be Not been Not
Cheap Capital imitated by totally significant in
competitor exploited creating
s competitive
advantage
Financial Yes No Financial Company
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 Resources instrument has Competitive
s and sustainable Advantage
market financial
liquidity position
are
available to
all the
nearest
competitor
s
Sales Force Yes No Can be Still there is Can provide
and Channel imitated by lot of sustainable
Management competitor potential to competitive
s utilize the advantage.
excellent Potential is
sales force certainly
there.
Ability to Yes, Maruti Yes, as Difficult to To a large Providing
Attract Talent Suzuki talent is imitate extent yes Strong
in Various strategy is critical to Competitive
Local & Global built on firm's Advantage
Markets successful growth
innovation
and
localization of
products
Access to Yes Yes, as Can be Yes Providing
Critical Raw other imitated by Sustainable
Material for competitor competitor Competitive
Successful s have to s Advantage
Execution come to
terms with
firm's
dominant
market
position

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