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SUMMARY OF VRIO MODEL

Is it hard to Is the firm organized


Is it valuable? Is it rare? What is the result?
imitate? around?

V R I O ?
Competitive disadvantage

Competitive parity

Temporary competitive
advantage

Unused competitive advantage

Sustainable
Advantage
VRIO ANALYSIS
FOR BUSINESS
COMPETITIVE
VALUABLE RARITY COSTLY TO IMITATE ORGANIZATION
IMPLICATION

E-commerce Competitive parity

Quality of service Competitive parity

Brand & reputation Sustainable

Distribution stability Competitive

Financial stability Sustainable

Innovation Competitive

Customer service Competitive


INIMITABILIT
FEATURES VALUE RARE ORGANIZED COMPETITIVE IMPLICATIONS ECONOMIC IMPLICATIONS
Y

Unused competitive
Feature 01 Yes No Yes Yes Above normal
Advantage

Sustainable competitive
Feature 02 No No Yes Yes Normal
Advantage

Strong competitive
Feature 03 No Yes Yes - Normal
Advantage

Unused competitive
Feature 04 Yes Yes No Yes Not normal
Advantage

Sustainable competitive
Feature 05 No Yes - No Above normal
Advantage

Strong competitive
Feature 06 Yes No - - Normal
Advantage
DIRECT INDIRECT
Create tangible suggestions for improvement Monitors company development

Reveals potential Creates impact prognosis

Evaluate alternative solutions Improves/strengthens competitive position

Assesses strengths/improves weakness


ADVANTAGES Encourages continuous improvement process

Identifies performance deficits Reviews company strategies

Compares corporate sectors & companies Determines company objectives

Business analysis is systematic and neutral Improves understanding of business processes


PROCESS PERFORMANCE
PRODUCT STRATEGY

BENCHMARKING TYPES

INTERNAL EXTERNAL

Business-oriented benchmarking Competitive benchmarking

Group-oriented benchmarking Industry-oriented benchmarking

Cross-industry benchmarking
BENCHMARKIN
G TIMELINE MONTH 01 MONTH 02 MONTH 03 MONTH 04 MONTH 05 MONTH 06

KICK-OFF MILESTONE 01 MILESTONE 02


project design answered questionnaires benchmark result

Kick-off meetings

Create & send questionnaires

Partner answers questionnaire

Verify data

Review meeting

Visit partners

Final evaluation & interpretation

Final conference
PROCESSES Low Intermediate High

EVALUATION Business perspective Compared to competitors Customer perspectives Process owner perspective

CRITICAL SUCCESS FACTOR 1 2 3 1 2 3 1 2 3 1 2 3

Influence on customer satisfaction

Process competence

Improvement potential

Process differs from market

Dependent on external factors

Product

Supply with resource and energy

Location

Costs

Management qualities

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