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A Software-First Approach to High-Speed

Automotive Industry Transformation

I NNOVATE AT T HE SP EED OF S OF T WA RE TO S TAY A H E A D O F T H E CO M P E T IT IO N


Driven partly by connectivity services, new business models could expand automotive revenue pools by about 30%, adding up to
$1.5 trillion by 2030 1. Automotive companies must be forward-thinking to keep up with this rapid change of pace. As the future of
transportation transitions from a standalone, private vehicle model to a shared vehicle economy, innovating at hyperspeed is a must
to expand your customer base.

AU TO M OTIVE INDUS TRY, M EET AOS


Aos, an open source connected services deployment and orchestration platform, enables OEMs and Tier 1 organizations to transform
at the speed of software by making it possible to standardize software development languages, tools and processes to create and
manage cloud applications that run directly in the connected vehicle.
In many ways, Aos is “Kubernetes” for vehicles, as it allows developers to install and run containerized services on a connected
vehicle. Aos does this while also managing the limitations of the vehicle’s computer, including computing power, memory and
network throughput, as well as ensuring safe and secure operations for connected cars.

Monitoring & Control Operation


Microservices Deployment

Aos Cloud

OEM
Microservices Deployment

Service Data Operation

Service Provider Cloud


Service Provider

1
https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/disruptive-trends-that-will-transform-the-auto-industry
SERV I CE E XAMPLE

Git

Frontend

CI/CD pipeline

Vehicle AWS
Aos AWS
Microservice Services

Backend
Aos Core downloads and starts (Autobahn)
OCI container with microservice

VIS service
(Autobahn) Crossbar.io

VIS Simulator Aos Core

Xen

SYSTEM HIGH-LE VE L A RC H I TEC TU RE

DEPLOYMENT CLOUD

Service Discovery
Vehicle
Session
Gateway
Cache
Cache

Vehicle
Vehicle Gateaway Gateaway
Vehicle - Manager
Cloud Channel Service Bus
VEHICLE Cloud -
Vehicle Channel
Backend
Service

Admin
Services Services UI/API
Manager Operational
OEM/Service
Database Provider
Services CDN

OEM/Service
Blob Storage Providers
Integration
U NL O CK NE W BUSIN ES S M OD EL S A N D REVEN U E S T RE A M S W IT H A O S
Aos unlocks new business models and revenue streams for the automotive industry. At any stage of your innovation vision, the
platform enables you to achieve the following core business considerations that are essential to successfully transform the
connected vehicle into a valuable business offering:

CORE BUSINESS CONSIDERATIONS FOR AUTOMOTIVE INDUSTRY TRANSFORMATION

Vehicle OEMs & Platform Owners/Subscribers Connected Car Services

NEW REVENUE STREAMS NEW MARKETS & BUSINESS CASES


Revenue

“According to our base case scenario, global annual industry revenues from
connectivity are expected to increase six-fold from approximately EUR 30 billion in 2014
to approximately EUR 170 billion to 180 billion in 2020,” said McKinsey & Company

END-TO-END CONTROL CLOUD-TO-EDGE APPROACH


Interference

OEMs will have to carefully assess where to open Connected cars have the ability to optimize
Control &

up the car and provide platforms for third-party their own operation and maintenance,
innovations, such as apps and services. The Aos as well as the convenience and comfort of
platform offers the full control of software its passengers and quality of service using
deployment processes in the cloud, as well as onboard sensors and internet connectivity,
the execution processes within the car. even when connectivity is interrupted.

SOFTWARE VEHICLE NO HARDWARE INTEGRATION


Aspects

Integration & Complexity

The vehicle and its capabilities are defined


All hardware complexity is abstracted through
and represented fully by software (i.e. the
standardized APIs. Any safety-related concerns
vehicle’s complexity is expressed through software).
are eliminated by the full isolation of the cloud
Enabling new capabilities and user experience
software. Additionally, without the need of binding
can be as easy as updating software APIs without
to a particular hardware implementation, the
hard boundaries to specific implementations of
complexity of the software is also reduced.
software services and applications.

“A mindset shift from hardware make-or-buy decisions to software is


essential when it comes to car connectivity.”1

RUN-AS-A-SERVICE TIME-TO-MARKET
Time & Effort

Deployment and service management


Up-time and maintenance efforts are minimal
at an extremely high scale is simplified and
because of the SaaS approach, infrastructure-
automated. New services and updates can be
agnostic architecture, automotive-grade scalability
rolled out seamlessly without interfering with
and availability of the solution.
critical elements of the vehicle.

1
https://www.sas.com/images/landingpage/docs/3_McKinsey_John_Newman_Connected_Car_Report.pdf

ABOUT EPAM

EPAM (NYSE: EPAM) proudly serves Fortune 500 and Global 2000 companies, solving our customers’ challenges through innovative,
future-focused technology and services, engineering excellence and deep industry expertise. Our customers are risk-takers and
pioneers who come up with ideas that may change the world – and we help make them a reality.

Are you ready to accelerate at the speed of software and open new revenue streams by integrating new, internet-
connected platforms with unlimited business potential? Contact us today to get the conversation started.

Automotive@EPAM.com

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