hype => battage publicitaire, le ‘hype’

Vocabulaire publicité anglais

buzz => le buzz
Anglais => Français
radio spot => spot radio
agency commission => commission d’agence
trailer => bande annonce
advertiser => annonceur
sales => ventes
advertising / advertisement => publicité, annonce publicitaire
product placement => placement produit
advertising media => support publicitaire
campaign => campagne
advertising agency => une agence de pub
consumers => clients
advertising budget => budget de publicité
brand awareness => notoriété de la marque
advertising copy => texte publicitaire
TV commercial => un spot TV
advertising expenditures => investissement media
an item => un article
advertising campaign => campagne publicitaire
bargain => bonne affaire
adman, advertiser => publicitaire
customer => client
age group => tranche d’âge
cost => coût
airtime => espace (tv, radio, cinéma)
competitor => concurrent
annual report => rapport annuel
customer file => compte client
AIDA => Attention, Interest, Desire, Action
customer loyalty => fidélité du client
awareness => notoriété
life cycle => cycle de vie
back cover => quatrième de couv
demand => demande
brand => marque
data => données
billboard => panneau d’affichage
range => une gamme
booklet => brochure
market leader => leader sur le marché
budget => budget
monthly => mensuel
buy one get one free => un acheté un gratuit
market => marché
catalogue => catalogue
target market => marché cible
circulation => diffusion (presse)
a niche => une niche de marché
classified ads => annonces classées
supply => offre
commercial spot => spot
market share => part de marché
commercial => spot publicitaire
une publicité => advertisement
compositoin, audience profile => structure d’audience
questionnaire => un questionnaire
coupon => un bon de réduction
value for money => rapport qualité prix
commercial block, time slot => écran (tv, radio, cinéma)
trend => tendance
copy => exemplaire
best seller => un top des ventes
daily => quotidien
subscription => abonnement
daily reach => taux d’audience cumulée
media buying => achat d’espace
direct mail => publipostage
media buyer => acheteur média
discount => remise
penetration, audience => audience
features => spécificités
people-meters => audimétrie (individu)
roadside signs => panneaux publicitaire le long de la route
passive meters => audimétrie passive
jingle => un jingle
packaging => un emballage
press relations officer => chargé des relations presse sponsoring => parrainage

press release => communiqué de presse housewives => ménagères

prime target => coeur de cible full page => pleine page

programme => émission front cover => première de couverture

peak time => heures d’audience maximale (tv-radio) flyer => prospectus

prime time => heures de grande écoute (tv-radio) point-of-sale advertising => publicité sur le lieu de vente, plv

postering => affichage print => presse

poster => affiche publicity => publicité

press release => communiqué de presse print ad => publicité écrite

packaging => conditionnement, packaging public relations => relations publiques

press conference => conférence de presse public transport => transports en commun

media coverage => couverture médiatique print run => tirage

leaflet => dépliant outdoor advertising => publicité en extérieur

inside front cover => deuxième de couverture (presse) right hand page => recto

economy scale => échelle d’économie community relations => relations extérieures

frequency => répétition medium => support

point-of-purchase display => exposition sur le lieu de vente ratecard => tarif

size => format (presse, affichage) rating => taux d’audience

length => format (tv-radio-cinéma) reach => couverture

household => foyer weekly => hebdomadaire

gross rating point => grp win-win situation => situation gagnant-gagnant

daytime => heures de la journée (tv-radio) word-of-mouth => le bouche à oreille

corporate image => image de l’entreprise

insert => encart

Verbes utiles
inside back cover => troisième de couv

impact => impact to announce => annoncer

readership => lectorat presse to hand out leaflets => distribuer des prospectus

launching => lancement to recall => retirer de la vente

logo => logo to promote => promouvoir

mailshot => mailing to print => imprimer

direct marketing => marketing direct

sample => un échantillon

set-meters => audimétrie (foyer)

sale => vente

share of voice => part de voix

share of spending => part d’investissement

survey => étude

space => espace (presse, affichage)

survey => une enquête

sponsorship => mécénat