To Study The Consumer Preferences Shopping at Big Bazaar.: Project Report

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TO STUDY THE CONSUMER PREFERENCES

SHOPPING AT BIG BAZAAR.
Project Report
Submitted to
Savitribai Phule Pune University
For the partial fulfillment of the degree
Bachelor of Business
Administration(Marketing)
By
YASH SACHIN ARORA
B. Y. K. (Sinnar) College of Commerce, Nashik - 5

TYBBA Roll No. 21 Seat No.
Year: 2021 – 2022
Guided
(Dr. Mrs. Sushumna A. Kane)
B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

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University Exam Seat No:
Gokhale Education
Society’s
B.Y.K. College of Commerce
Prin. T. A. Kulkarni Vidyanagar, Nashik – 5.
‘NAAC’ Re-accredited with Grade ‘A’ ISO

9001-2015 Certified College
Certificate
This is to certify that Mr.YASH SACHIN ARORA ofTYBBA, Roll No.21 has undertaken and
completed a Project titled“To study the consumer preferences shopping at big bazaar.” as per
the rules of Savitribai Phule Pune University for the year 2020- 2021.
Date: / /2021 Subject Teacher Principal/ Vice Principal
(Dr.Sushumna Kane) (Dr.Ram Kulkarni)
Date: / /2021 Internal Examiner External Examiner

Date:

3
The Zone, College Road,

Vise Mala, Canada Corner,
Nashik, Maharashtra – 422005
Certificate
This is to certify thatMr. YASH SACHIN ARORA studying in T.Y.B.B.A.student of B.Y.K
College of Commerce, Nashik has visited our organization and completed project titled“To
study the consumer preferences shopping at big bazaar.”under my guidance.During this
period, he has acquired sufficient knowledge with reference to the topic. His performance was
satisfactory.
We wish them all the best for his future endeavors.
Mrs. Mansi Patil

HR Representative
Big Bazaar, College Road, Nashik - 05

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ACKNOWLEDGEMENT
I have pleasure in successful completion of this work titled“To study the consumer preferences
shopping at big bazaar.”ThespecialenvironmentatB.Y.K.CollegeofCommerce,Nashikthat always
supportseducational activities, facilitated my work on this project.
I greatly appreciate the motivation and understanding extended for the project work, byMrs. Mansi
Patil (HR Representative), store manager and the staff of the surveyed business unit, who
responded promptly and enthusiastically to my requests for frank comments despite their congested
schedules. I am indebted to all of them, who did the best to bring improvements through their
suggestions.
I thank Principal Dr. Ram Kulkarni, Principal for his encouragement extended for this study. I
am very much thankful to Dr. Mrs. Sushumna Kane for her encouragement and guidance for this
project work. It would not have been possible for me to complete this work without her
suggestion on every part of this work.
I acknowledge the authors; whose works gave me insight and information related to this subject.
I am thankful to Library staff and administrative staff of the BYK College who directly, or
indirectly, have all been helpful in one way or another. I thank my parents who encouraged me
to extend my reach with their help and support; I have been able to complete this work.
Date: Signature
YASH SACHIN ARORA

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Index
Sr.No. Particulars Page No.
A Title Page Not

numbered
B Certificate by College I
C Certificate by Organization II
D Acknowledgement III
E Contents/Index IV
1. Introduction 6
2 Organization Profile 12
3 Product/Service Profile 19
4 Theory related to topic 28
5 Data Analysis & Interpretation 31
6 Findings /Recommendation 44
7 Summary &Conclusion 47
8 Annexure 50
• Questionnaire V
 Bibliography VI
 Other literature to be attached VII
 Executive summary VIII

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1. INTRODUCTION

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1.1 NEED AND IMPORTANCE OF TOPIC CHOSEN:
It is very true that “Customers are king of the market”. Without a customer, a shop, a market or a
business is nothing. So, it is very important to take care of consumer’s behavior. As per the topic of the
report, it talks about the consumer behavior, preference & their choices.
According to survey, it is found that behavior of the consumer’s changes according to the different
situation like products availability, infrastructure of the stores, staffs behavior in the store. E.g. If
infrastructure of the store is well designed, then consumer thinks products will also good.
The research based on review completed on consumer of hypermarket called as Big Bazaar. It is a
place where many varieties of products are available under a single roof which is very convinient for
the consumers. In early days they were facing problems like they had to visit more than one store to
buy the products for them to fulfill their needs & wants. But now consumers get every product under
one roof. So they use this marketing strategy because it saves their time and efforts.
Big Bazaar came into existence in India in 1994. My research is based on the behavior of the
consumers towards the Big Bazaar i.e. are they satisfied with Big Bazaar or not. After the study on
consumer behavior, it is found that consumers can change their decision after entering the store.
Knowing behavior of customers means to increase efficiency increase profits and rectify if there are
any lags. Customers want more variations and changes day by day. They want more technology to use
in marketing. According to survey, it is found that customers likes and dislikes related to products
helps to improve the store.
The reason behind this study is to understand the mindset of consumers while buying any products.
This market research will definitely help to recognize current consumers taste & satisfaction. It also
helps to estimate consumer’s future demands and needs.
1.2 ABOUT THE INDUSTRY AND CURRENT TRENDS

IN THE INDUSTRY IN GENERAL:
Retailing is the distribution process in which products are provided to the consumer for consumption. It
consists sales of merchandise or goods from a location which is fixed, like as a department store.
Retailing also includes the service called subordinated service, such as delivery of products to the
customers. In retailing the retailers are buys the products or the goods from the manufactures or the
importers in a bulk, either through directly or through the wholesalers, and then the retailers sells the
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products in a smaller quantities to the end users for consumption. Retailers are the last step of the
supply chain for delivering the products. The retail sector is categories in two categories which are
called organize category of retailing or the other one is unorganized category of retailing. In India,
majority of retail stores are unorganized. Currently, organized retail sector is increasing day by day
which is good for the nation like India. The retail sector motive is to change the lifestyle of the Indian
customer.
BENEFITS OF RETAIL INDUSTRY:

 Improves efficiency in Retail stores:
 Enhances customer satisfaction.
 Production is more.
 Cost saving
 Strong customer database.
 Reduce paperwork.
 Profit generation.
Retailing and retailers are most important elements in marketing. Various products are sold under
retail.Retailers reported $3.53 trillion sales in last year and is expected to rise by about 12% in 2022.
India has the highest rising retail market in world having 1.2 billion people.
Indian retail groups are Pantaloon, Shoppers Stop, Spencer’s, reliance, Bharti, Birla, Tata Trent,
Lifestyle retail, Future group, Nyssa Retail, etc. India expected revenues of US $ 900 billion by 2022.
India ranked first in the global retail development index in 2017.
Retailing contributes 10% to the GDP and around 8% to the employment for the country India. India
ranked 5th in the field of retail space.
CHALLENGES FACED BY INDIAN RETAIL INDUSTRY:

 One of the major challenges is lack of retail space.
 Difficult to find trained person who have knowledge of how to handle retail sectors.
 Competition among organized retailers and unorganized retailers is very high.
 Government rules and restriction are also creating a burden to the retail sectors.

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 Tax system of government.

 Lack of new technology which adds more value to their retail business.
 Approval of foreign investment is not easy.
1.3 OBJECTIVES OF THE PROJECT:

 To find the factors influencing consumer behavior.
 To study the satisfaction level of consumers at Big Bazaar.
 To find out how customers spent their time, money and thinking while purchasing a product.
 To identify the expectation level of the consumers for future demand.
1.4 RESEARCH METHODOLOGY:
Research is based on the scientific, logical and the systematic way of studying the tools and
techniques are used for the systematic procedure and to collect the data. Most of the data collected by
customers and by website or internet. Systematic Sampling method will be used in this project where
in a group of customers will be asked questions via google forms for the purpose of survey regarding
the consumer choice and behavior in the
1.4.1 SCOPE OF THE STUDY:

1) This project will highlight the techniques and methods used by big bazaar to stay in the cut throat
competition between itself and the other competitors.
2) The main scope of study is to analyze buying behavior of the consumers.
3) This research covered the urban areas of Nashik City.
4) The number of respondents chosen was less due to time constraints.

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1.4.2 METHODS OF DATA COLLECTION:
Primary data: Questionnaire method

Customers of Big Bazaar will be interviewed via
the help of Google forms in order to get a review
of store by the survey thus held. Primary data will
also be collected at Big Bazaar Nashik.
Secondary Data:  Social media

 Official Website
 News articles
 News
 T.V.
 Brochures
 Magazines
 Booklets and manuals
 Internet
Samling method: Systematic Sampling

Systematic sampling method will be used in this
project wherein a number of customers will be
asked questions via google forms for the purpose
of survey regarding the consumer choice and
behaviour in the premium segment of retail
industry particularly in the sector of Big Bazaar.
Sampling size: 45

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1.5 LIMITATIONS OF THE PROJECT:
 The primary data collected via google forms is less accurate as some respondents may provide
misleading information.
 Due to the amid situation of the worldwide pandemic, COVID-19, access to literature was limited
as the sources for primary data collections methods were limited.
 This research focuses on the present trends and data and does not provide the information of future
trends in the brand.
 Complete information about the store, brand and its products, was not provided as the company
and the stores have to maintain secrecy.
 Reaching to the respondents was very difficult.
 Consumer behavior varies from consumer to consumer.

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2. ORGANIZATION PROFILE

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2.1 ABOUT THE ORGANIZATION:
2.1 COMPANY PROFILE

Image 2.1
Source: Primary Data
Future group is one of the India’s leading business houses with multiple businesses spanning across the
consumption space with a turnover of 35,796.92 (2012-2013). Future Group is an Indian private
conglomerate, headquartered in Mumbai. The founder and thepresent CEO of the company is Mr.
Kishore Biyani. The company is known for having a significant prominence in Indian retail and fashion
sectors, with popular supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores like Brand
Factory, Central,etc.and also for having notable presence in integrated foods and FMCG manufacturing
sectors and they have also engaged in the industries like insurance, logistics and media. Future Retail
(initially Pantaloons Retail India Ltd) and Future Lifestyle Fashions, two operating companies of Future
Group, are among the top retail companies listed in BSE with respect to assets and in NSE with respect
to market capitalization. As per the details there are more than 36000 employees in the future group.
Future Group is a corporate group and nearly all of its businesses are managed through its various
operating companies based on the target sectors. For e.g., retail supermarket/hypermarket chains Big
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Bazaar, FBB,Food Bazaar, Food Hall, Hometown etc. are operated through its retail hand, Future Retail
Ltd, while its fashion outlets Brand Factory, Central, Planet Sports etc. are operated via another of its
subsidiaries, Future Lifestyle Fashions. With these many fashion outlets and supermarket, the group
also promotes respectively, its fashion brands like Indigo Nation,Spalding,bare,etc., and FMCGs like
Tasty Treat, Fresh & Pure, Clean Mate, Premium Harvest,etc. It also has operating companies to cater
specifically to internal financial matters and consulting within its group of companies.
The companies which are operating under the Future retail are,
 Big Bazaar
 Easyday
 Food Bazaar
 FBB (Fashion @ Big Bazaar)
 HomeTown
 E Zone
 Foodhall
 Brand Factory
HISTORY:
 2001: Future group establish three Big Bazaar in Kolkata, Bangalore, and Hyderabad between a
gap of 22days.
 2002: Launched Big Bazaar – ICICI Bank card.
 2003: Launched store in Nagpur and also welcomed its 10th million customer at Gurgaon store.
 2004: Big Bazaar got retailer of the year award.
 2005: Big Bazaar introduces a new shopping program which is very unique, the Big Bazaar
Exchange Offer.
 2007: Raise funds for “Save The Children India”. They initiate the campaign called
“Power OF One”.
 2008: Fashion @ Big Bazaar comes. Mahendra Singh Dhoni and Asin were chosen as the brand
ambassadors for Big Bazaar.
 2011: They launched a new logo having the new tag line “Nayein India Ka Bazaar”.
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 2013: Came up with a membership program “Big Bazaar Profit Club” .
Awards and Accolades:
 Big Bazaar wins best retailing shopping destination 2015 -India's favorite Bazaarwas awarded
with the title of 'Best Retail Shopping Destination' for the year 2015at Retail India
 Hat -trick of awards at INTEROP awards 2014 - Business Technology ServicesScores a Hat-
trick Of Awards at INTEROP Awards 2014.
 Best Run Award- 2013 - Future Retail Limited Won the Best Run Award in IT(Technology
Solutions) at SAP ACE 2013
 Golden Spoon Awards- 2012- Most Admired Food and Grocery Retailer of theYear for its
Private Labels in Big Bazaar– Future Group.
 Images Fashion Brands- 2012 - Most Admired Private Label Retailer.
 ET Retail Awards -2012- FedEx Most Trusted Retailer of the Year Award– BigBazaar.
 CISO Award 2012
 Designomics Awards 2011 - Recognizing Businesses that build value throughDesign.
 CNBC Awaaz Consumer Awards- 2010- Most preferred Multi Brand Retail Outlet

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ORGANISATIONAL HIERARCHY
Image 2.2
Kishor Biyani- Managing Director

Source: https://akm-img-a-in.tosshub.com/businesstoday/images/story/201505/kishore-
biyani_660_051815103105.jpg
Image 2.3

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Mr. Rakesh Biyani- CEO-Retail

Source: https://cdn.dnaindia.com/sites/default/files/styles/full/public/2018/05/02/678210-biyanirakesh-
050318.jpg
Image 2.4
Ved Prakash Arya- Independent Director

Source: https://www.track2realty.track2media.com/wp-content/uploads/2011/08/Ved-Prakash-Arya.jpg
Image: 2.5
Mr. Shailesh Hari Bhakti - Independent Director

Source:Google images

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3. PRODUCT/SERVICE PROFILE

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FOOD SECTION
Image 3.1
IMAGE SOURCE: PRIMARY DATA COLLECTED ON SITE.
Image 3.2
 Staples- Pulses
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 Beverages
 Refrigerated
 Products (Frozen
 Veg &Non Veg)
 Dairy Fresh
 Fruits &
 Vegetables
 Bakery
 Serving Delights
 Cooking Delights
This section includes all kinds of food products be it fresh harvest fruits and vegetables or pulses
and ready to cook food like packaged noodles and pasta, food mixes. It also includes an in house
bakery with fresh products refrigerated food and dairy products ,etc.
FASHION SECTION
LADIES FASHION
Image 3.3

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 Western Wear
 Ethnic Wear
 Sleepwear
 Accessories
 Sports Wear
KIDS FASHION
Image 3.4
 Boys & Girls Wear

 Infants Apparels
 Kids Accessories
MEN’S FASHION
Image 3.5

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 Formal Wear
 Occasion Wear
 Casual Wear
 Denim & Tees
 Sleepwear
 Accessories
 Sports Wear
FOOTWEAR
 Men’s
 Ladies
 Kids
This section includes clothes and footwear for men, women and kids.The product range includes
all types of clothes and footwear namely sports wear, lounge wear, night wear, casual wear, etc.

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HOME SECTION
Image 3.6
 Bed
 Curtains
 Carpets
 Bath
 Doormats
 Kitchen Accessories
 LUGGAGE
 TOYS & SPORTS
 STATIONARY
This section includes all home related stuff like furniture, homeware, utilities, etc.

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EXTRA’S:
FOOD COURT:
Image 3.7

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CINEMA:
Image 3.8

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4. THEORY RELATED TO THE TOPIC
Consumer behavior is the study of behavior of consumers that how they select- buy- use- and dispose
the products according to their needs and wants. It refers to all the actions which is shown by the

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consumers during buying the products to disposing the products.
Nature of consumer behavior:

1. Influenced by various factors:
 Consumer behavior is affected by marketing factor like design of the product- pricing range-
advertisement strategy - packaging ideas- positioning and distribution.
 Consumer behavior is influenced by factor like age- gender- income level etc.
 Consumer behavior is also changes due to psychological factors such as buying motives-
perception about the product- motivation etc .
 The behaviour of the consumers also depends on situational factors like physical surroundings
at the time of product chosen.
 The behavior of the consumers also depends on social factors like status- friends- peers etc.1
 Cultural factors also affect the social factors- groups and castes etc.
2. Undergoes a constant change:

It means as people grow- their tastes and preferences also changes .It will not be static .Example: kids
like colorful toys and things but when the same kid becomes adult or teenager- his tastes will
change.
3. Varies from customer to customer:

All consumers thinking differ by each other. For example: some consumer will spend money on
shopping beyond their limits even they have to borrow from friends also. But at the same time
some consumers will not go for shopping even if they have surplus money.
4. Varies from region- area or countries:

Consumers also depend on region to region- area to area and country to country. For example: rural
areas people will spend less and they will be conservative. But urban area people will spend more
money in luxury items and even if they don’t have enough money- they will take help of loans
from banks.

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5. Database of the consumers is important for the marketers:

 Marketers should have a good knowledge on consumer’s status and thinking .so that they can
estimate the demands.
Benefits of Consumers Behavior:

 Saves the company from disaster: Having a knowledge regarding consumer’s behavior the
company will achieve more success and reduce the chances of failure. So if the company has
an idea of their consumers behavior they can also launched new products and saves from
losses.
 Helps to formulating new marketing strategy: It helps the company to formulate right type
of strategies which satisfy their customers so it is very important for the companies to have
ideas of their consumer’s behavior so they can easily make changes according to their
demands and needs.
 Helps in segmentation of the market: It helps the company to segment the market according
to the consumers taste and preference or according to income level. Every consumer have
different perception about buying the products so segmentation of the market plays important
role for the companies.
 Helps in new products development for the company: The study of consumer behavior is
very important before launching any type of products. So it always helps the companies in
choosing right kind of product for launching into the market.
 Helps in reconstructing the products design and packaging: It helps the companies to
reconstruct the products design or packaging according to consumers taste & preference.

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5. DATA ANALYTICS AND INTERPRETATION

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Google form link: -

A survey of Big Bazaar customers:
https://docs.google.com/forms/d/1LW1-EEn682__Bdoq9-tznpdnfteb5XYCcN-iLzkUwSQ/edit?
usp=sharing
Q2.
Table 5.1
Demographics Number of Respondents Percentage of Respondents
18 to 25 23 48.9%
26 to 40 9 20%
41 to 60 13 28.9%
60 and above 1 2.2%
Total 45 100 %
Graph 5.1
Interpretation:
The above chart shows that 48.9% of Respondents age is between 18 to 25- 20% of respondents are of
ages between 26 to 40- 28.9% of respondents are of ages between 41 to 60 and 2.2% of respondents are
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of age 60 and above.
Q3
Table 5.2
Male 24 53.3%
Female 21 46.7%
Total 45 100 %
Graph 5.2
Interpretation:
The chart above illustrates that 53.3% of the respondents are males while 46.6% of the respondents are
females.
Q4
Table 5.3
STUDENT 20 44.4%
SELF EMPLOYED 12 26.7%
PROFESSIONAL 7 15.6%
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HOUSE WIFE 6 13.3%
Total 45 100 %
Graph 5.3
Interpretation:
The chart above shows that 44.4% of respondents are students while 26.7% are self employed whereas
15.6% are professionals and the rest 13.3% of respondents are housewives.
Q5.
Table 5.4
MARRIED 19 43.2%
SINGLE 25 56.8%
Total 44 100 %
Graph 5.4

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Interpretation:
The chart above illustrates that 56.8% of respondents are single whereas 43.2% of them are married.
Q6.
Table 5.5
Demographics Number of Responses for each Percentage of Responses for

category each category
BELOW 20,000 11 23.7%
20,000-50,000 5 10.5%
50,000-80,000 8 18.4%
80,000 AND ABOVE 20 44.7%
NO INCOME 1 2.7%
Total 45 100%
Graph 5.5

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Interpretation:
The above chart shows that 23.7% of respondents earn below 20,000 -10.5% of respondents earn
around 20,000 to 50,000 while 18.4% of respondents earn 50,000 to 80,000 whereas 44.7% earn more
than 80,000 and 2.7% have no income source.
Q7.
Table 5.6
ONCE A WEEK NIL NIL
ONCE IN 15 DAYS 10 22.2%
ONCE IN 30 DAYS 13 28.9%
ONCE IN A COUPLE OF 21 46.7%

MONTHS
HARDLY EVER 1 2.2%
Total 45 100 %
Graph 5.6

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Interpretation:
The above chart shows 22.2% of respondents visit big bazaar once in 15 days whereas 28.9% visit once
in 30 days and a major 46.7% visit once in a couple of months while 2.2% hardly ever visit.
Q8.
Table 5.7

FOOD SECTION 40 89.1%
FASHION SECTION 11 24.4%
HOME SECTION 22 48.9%
Total 73 162.4%
*Total varies as multiple selection option is given for this question.

Graph 5.7

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Interpretation:
The above chart shows that 89.1% of respondents shop from food section 24.4% of respondents shop
from fashion section whereas 48.9% of respondents shop from home section.
Q9.
Table 5.8
NEWSPAPER 14 31.1%
ADVERTISEMENT
FM RADIO CAMPAIGN 11 28.9%
TV ADVERTISEMENT 17 37.8%
FRIENDS\FAMILY 27 60%
Total 69 157.8%
Graph 5.8

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Interpretation:
The above chart illustrates that 31.1% candidates were introduced to big bazaar by newspaper advert
while 28.9% by FM radio campaign whereas 37.8% by television advertisements followed by 60% who
were referred by friends or family.
Q10.
Table 5.9
LOW PRICE 5 11.1%
GOOD QUALITY 23 51.1%
VARIETY OF GOODS 38 82.6%
OFFERS 17 37%
Total 85 181.8%
Graph 5.9

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Interpretation:
The above chart illustrates that 11.1% of respondents shop from big bazaar due to the low price of
goods whereas 51.1% of buyers opt for good quality while 82.6% shop due to a variety of goods and
37.8% buy due to offers given.
Q11.
Table 5.10
YES 40 89.1%
NO 5 8.9%
Total 45 100 %
Graph 5.10

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Interpretation:
In the above chart 89.1% of respondents get a variety of goods in a particular category whereas 8.9% of
respondents do not.
Q12.
Table 5.11

1 1 2.2%
2 1 2.2%
3 17 37.8%
4 19 42.2%
5 7 15.6%
Total 45 100 %
Graph 5.11

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Interpretation:
The above chart shows that 2.2% of respondents rate the store layout as 1 on the scale whereas 2.2%
rate it 2 on the scale while 37.8% rate it 32 on the scale followed by 42.2% who rate it 4 on the scale
and 15.6% rate it 5 on the scale.
Q13
Table 5.12

HIGHLY SATISFIED 10 22.2%
SATISFIED 21 44.4%
NEUTRAL 15 33.3%
DISSATISFIED NIL NIL
HIGHLY DISSATISFIED NIL NIL
Total 46 100 %

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Graph 5.12
Interpretation:
The above graph shows that 22.2% of respondents are highly satisfied with the store layout whereas
44.4% are satisfied with it while the rest 33.3% are neutral.
Q14
Graph 5.13

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YES 43 95.5%
NO 2 4.5%
Total 45 100 %
GRAPH 5.13
Interpretation:
The above graph shows that 95.5% of respondents are satisfied with the service given to them at big
bazaar whereas 4.5% are not satisfied with it.

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6. FINDINGS AND RECOMMENDATIONS

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FINDINGS:
1. Most of the respondents who visit big bazaar are aged from 18 to 60 years.They are the main
driving force of the organization.(Refer table and graph 5.1)
2. Both male and female respondents visit big bazaar frequently for shopping it’s not exclusive to a
particular gender as we get good of all kinds of products which is neutral for both types of buyers.
(Refer table and graph 5.2)
3. Most of the consumers are likely to visit Big Bazaar and the customer base is heterogeneous.(Refer
table and graph 5.3)
4. Generally the customer base likely to visit big bazaar is hitched.(Refer table and graph 5.4)
5. Customers who prefer to shop in Big Bazaar earn a handsome amount and are not hesistant to
spend it get good products.(Refer table and graph 5.5)
6. Most of the consumers visit big bazaar once or twice in a couple of months.(Refer table and graph
5.6)
7. Most of the customers buy food products and home utilities from big bazaar..(Refer table and graph
5.7)
8. Most of the consumers were referred big bazaar by friends or family which means word of mouth
publicity is good..(Refer table and graph 5.8)
9. Customers agreed that they shop from big bazaar due to good quality of products and a variety of
goods available under one roof..(Refer table and graph 5.9 and 5.10)
10. Most of the customers find the store layout to be good.(Refer table and graph 5.11)
11. Customers don’t want to waste their time at the billing counter. They don’t like the long queues at
billing section..(Refer table and graph 5.13)
12. Most customers like the food court and cinema at Big Bazaar.They also like that parking space is
provided for vehicles..(Refer table and graph 5.14)
13. Most of the consumers are satisfied with the quality and service provided at big bazaar..(Refer table
and graph 5.15 and 5.16)

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RECOMMENDATIONS:
1. Big Bazaar should conduct the feedback surveys with their customers and take their suggestions
which help the company to improve their performance.
2. Big Bazaar should also focus more on electronic items with reference of offers.
3. Big Bazaar should create more unique offers to attract customers.
4. A strategy should be developed in which reference person will get some advantage so that word of
mouth will increase.
5. Most of the customers of Big Bazaar are of age group 20-60 years. So company should focus more
on those customers to increase the sales.
6. Big Bazaar should train their staff so they easily convince the potential buyers.
7. Big Bazaar should focus more on customer relationship management (CRM).
8. Big Bazaar should tie-up with international brands because now a days most of the consumers
prefers western type of products. It simply means people are adopting western culture.
9. Apart from focusing on capturing new customers big bazaar should focus on their existing
customers and strengthen their relationship.
10. Big Bazaar should come with an idea which helps to decrease the perception of the consumers
mind i.e. low price = low quality.

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7. SUMMARY AND CONCLUSION

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SUMMARY:
The main objective of every commercial organisation is to earn profits, increase its sale revenue,
analyse the taste and preference of the customers and filling the needs and wants and developing its
business. To achieve these objectives the organization should attract the customer by giving more and
more discounts and offers with better quality. The retail sector is ever-green business sector in the
Indian marketplace; each and every retail company in the market is aggressive themselves. In order to
win the customer sentiment and to retain the customers for longer period of time in this current period
Retail industry is the fast mover to forthcoming sector. In India Big Bazaar plays a valuable role by
promotions, offers, Displays, window shopping etc. triggers the customers to buy the products with no
list in mind, Discounts, offers, combos, variety, low cost tempts the customers to buy the products with
no particular list on mind. This research is a marketing research and prepared with well subjective to
meet the primary objective research. The primary data was collected from the Big Bazaar customers by
using questionnaire with the sample size of 45. Majority of the customers go for preferences purchase
when there is a monetary promotion taking place and they will spend more time to purchase. Most of
the customers will buy Apparels, cosmetic and personal use products on preferences purchase. Most of
the customers are from professional back ground and visit the store once in a month. Customers say that
Big Bazaar provides a variety of products from different brands in all product categories and customers
feel satisfied at Big Bazaar after shopping.

48
CONCLUSION:
 The study concludes that majority of the customers like to purchase goods from Big-Bazaar
because of product quality, discounts, offers, service facility, reasonable prices, etc. which
increases customer satisfaction.
 Customers shop more in the food section at Big-Bazaar over other departments
 Customers feel that Big-Bazaar has a vast variety of products for them.
 Considering the fact that there are a lot of middle class families in India, Big-Bazaar has a huge
impact on them because they are the driving force of the organization.
 The company should come up with promotional strategies and try to attract them.
 Big-Bazaar is now a days known for huge discounts and offers and customers are attracted
towards it. It is one of advantages for Big-Bazaar for getting more customers.

49
8. ANNEXURE

50
QUESTIONNAIRE: A blank copy of the questionnaire (Google form) is attached.

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BIBLIOGRAPHY:
 en.wikipedia.org
 www.economictimes.com
 www.timesofindia.com
 www.futurebazzar.com
 www.futurebrands.co.in

60
OTHER LITERATURE:
THE ORIGINAL TIMELINE CARD IS ATTACHED.

61
EXECUTIVE SUMMARY:
The main objective of every commercial organisation is to earn high profit, increase its sales revenue,
analyse the taste and preference of the customers and filling the needs and wants and developing its
business. To achieve these objectives the organization should attract the customer by giving more and
more discounts and offers with better quality. The retail sector is ever-green business sector in the
Indian marketplace; each and every retail company in the market is aggressive themselves. In order to
win the customer sentiment and to retain the customers for longer period of time in this current period
Retail industry is the fast mover to forthcoming sector. In India Big Bazaar plays a valuable role by
promotions, offers, Displays, window shopping etc. triggers the customers to buy the products with no
list in mind, Discounts, offers, combos, variety, low cost tempts the customers to buy the products with
no particular list on mind. This research is a marketing research and prepared with well subjective to
meet the primary objective research. The primary data was collected from the Big Bazaar customers by
using questionnaire with the sample size of 45. Majority of the customers go for preferences purchase
when there is a monetary promotion taking place and they will spend more time to purchase. Most of
the customers will buy Apparels, cosmetic and personal use products on preferences purchase. Most of
the customers are from professional back ground and visit the store once in a month. Customers say that
Big Bazaar provides a variety of products from different brands in all product categories and customers
feel satisfied at Big Bazaar after shopping.

62
Brochures & Flyers used by Big Bazaar for advertisement:

Source: Google Images

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THANKYOU!

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1

TO STUDY THE CONSUMER PREFERENCES

B. Y. K. (Sinnar) College of Commerce, Nashik - 5

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

University Exam Seat No:

‘NAAC’ Re-accredited with Grade ‘A’ ISO

Date: / /2021 Internal Examiner External Examiner

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

The Zone, College Road,

We wish them all the best for his future endeavors.

Mrs. Mansi Patil

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

YASH SACHIN ARORA

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

Sr.No. Particulars Page No.

A Title Page Not

4 Theory related to topic 28

5 Data Analysis & Interpretation 31

 Other literature to be attached VII

 Executive summary VIII

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

1.1 NEED AND IMPORTANCE OF TOPIC CHOSEN:

1.2 ABOUT THE INDUSTRY AND CURRENT TRENDS

BENEFITS OF RETAIL INDUSTRY:

CHALLENGES FACED BY INDIAN RETAIL INDUSTRY:

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

 Tax system of government.

1.3 OBJECTIVES OF THE PROJECT:

1.4 RESEARCH METHODOLOGY:

1.4.1 SCOPE OF THE STUDY:

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

1.4.2 METHODS OF DATA COLLECTION:

Primary data: Questionnaire method

Secondary Data:  Social media

Samling method: Systematic Sampling

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

1.5 LIMITATIONS OF THE PROJECT:

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

2.1 ABOUT THE ORGANIZATION:

2.1 COMPANY PROFILE

Source: Primary Data

 2013: Came up with a membership program “Big Bazaar Profit Club” .

Awards and Accolades:

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

Kishor Biyani- Managing Director

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

Mr. Rakesh Biyani- CEO-Retail

Ved Prakash Arya- Independent Director

Mr. Shailesh Hari Bhakti - Independent Director

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

IMAGE SOURCE: PRIMARY DATA COLLECTED ON SITE.

IMAGE SOURCE: PRIMARY DATA COLLECTED ON SITE.

IMAGE SOURCE: PRIMARY DATA COLLECTED ON SITE.

IMAGE SOURCE: PRIMARY DATA COLLECTED ON SITE.

 Boys & Girls Wear

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

IMAGE SOURCE: PRIMARY DATA COLLECTED ON SITE.

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)

IMAGE SOURCE: PRIMARY DATA COLLECTED ON SITE.

B.Y.K COLLEGE OF COMMERCE | TYBBA/TYBBA(IB)