VRIO Tool (Core Competency Analysis) Template

COSTLY &
DIFFICULT CORE
RESOURCES VALUABLE? RARE? Organization
TO COMPETENCY
IMITATE?
Financial 　 　 　 　 　
Company’s 　 　 　 　 　
borrowing capacity
Internal funds 　 　 　 　 　
Physical 　 　 　 　 　
Plant 　 　 　 　 　
Equipment 　 　 　 　 　
Assets 　 　 　 　 　
Technology 　 　 　 　 　
Raw materials 　 　 　 　 　
Technological 　 　 　 　 　
Proprietary 　 　 　 　 　
technology
(patents,
copyrights etc.)
Application of 　 　 　 　 　
technology (know-
how)

Human 　 　 　 　 　
Skills, expertise 　 　 　 　 　
Adaptability of 　 　 　 　 　
employees
Commitment and 　 　 　 　 　
loyalty of
employees
Reputation 　 　 　 　 　
Brand ownership 　 　 　 　 　
Relationship with 　 　 　 　 　
customers
1
 COSTLY &
DIFFICULT CORE
RESOURCES VALUABLE? RARE? Organization
TO COMPETENCY
IMITATE?
Products/services 　 　 　 　 　
With community, 　 　 　 　 　
authorities
With suppliers 　 　 　 　 　
With employees 　 　 　 　 　
CAPABILITIES 　 　 　 　 　
Management 　 　 　 　 　
Financial 　 　 　 　 　
management
Strategic control 　 　 　 　 　
Coordination of 　 　 　 　 　
business units
Resource 　 　 　 　 　
management
Partnership 　 　 　 　 　
management
Other 　 　 　 　 　
R&D 　 　 　 　 　
Basic research 　 　 　 　 　
Innovation in new 　 　 　 　 　
products/services
Other 　 　 　 　 　
Marketing 　 　 　 　 　
Responsiveness to 　 　 　 　 　
market trends
Promotion of 　 　 　 　 　
quality
Brand 　 　 　 　 　
management
Other 　 　 　 　 　
Sales 　 　 　 　 　

2
 COSTLY &
DIFFICULT CORE
RESOURCES VALUABLE? RARE? Organization
TO COMPETENCY
IMITATE?
Quality of 　 　 　 　 　
customer service
Effectiveness in 　 　 　 　 　
executing sales
Other 　 　 　 　 　
Information 　 　 　 　 　
management
Information 　 　 　 　 　
system which is
comprehensive
effective 　 　 　 　 　
Other