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Table of Contents
1. Introduction.....................................................................................................................6
1.1 Background of study .................................................................................................6
1.2 Objectives of study ...................................................................................................6
1.2.1 General objective: ..............................................................................................6
1.2.2 Specific objectives .............................................................................................6
1.3 Scope of study ..........................................................................................................6
1.4 Limitation of study .....................................................................................................7
2. Literature review .............................................................................................................7
2.1 Working mechanism of retail stores ..........................................................................7
2.2 Types of retail stores ................................................................................................8
2.2.1 Departmental stores ...........................................................................................8
2.2.2 Speciality stores .................................................................................................8
2.2.3 Supermarkets.....................................................................................................8
2.2.4 Convenience Stores ...........................................................................................9
2.2.5 Discount stores ..................................................................................................9
2.2.6 Warehouse stores ..............................................................................................9
2.3 A brief history and revolution of retail stores .............................................................9
2.3.1 Mom and Pops stores ........................................................................................9
2.3.2 Evolution of departmental stores ..................................................................... 10
2.3.3 Use of first cash register ................................................................................. 10
2.3.4 Credit cards or charge cards ........................................................................... 10
2.3.5 Establishment of shopping malls ..................................................................... 10
2.4 Anthropometry and space planning ....................................................................... 11
2.4.1 Anthropometry ................................................................................................ 11
2.4.2 Space planning and Circulation ...................................................................... 12
2.5 Materials used ....................................................................................................... 14
2.5.1 Ceiling ............................................................................................................. 14
2.5.2 Flooring ........................................................................................................... 16
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2.5.3 Lightings........................................................................................................... 18
2.6 Colour psychology ................................................................................................. 19
3. Case study .................................................................................................................. 21
3.1 National case-study ............................................................................................... 21
3.1.1 The local project Nepal ................................................................................... 21
3.1.2 Sana Hastakala: .............................................................................................. 23
3.1.3 Analysis and findings ...................................................................................... 25
3.2 International case study: ........................................................................................ 26
3.2.1 Banema Store: ................................................................................................ 26
3.2.2 Kanishka Oybek Store: ................................................................................... 28
3.2.3 Analysis and findings ...................................................................................... 31
4. Site Analysis ................................................................................................................ 31
4.1 Findings ................................................................................................................. 32
4.2 Settlement pattern ................................................................................................. 32
4.3 Circulation pattern ................................................................................................. 32
4.4 Solar orientation .................................................................................................... 33
4.5 Site views .............................................................................................................. 33
5. SWOT Analysis ........................................................................................................... 34
5.1 Strength ................................................................................................................. 34
5.2 Weakness .............................................................................................................. 34
5.3 Opportunities ......................................................................................................... 34
5.4 Threats .................................................................................................................. 34
5.5 Climate analysis .................................................................................................... 34
5.5.1 Average temperature: ..................................................................................... 34
5.5.2 Average rainfall ............................................................................................... 35
5.5.3 Average humidity ............................................................................................ 35
5.5.4 Average wind and wind direction..................................................................... 36
5.6 Site justification...................................................................................................... 37
5.7 Landmarks ............................................................................................................. 37
5.8 Building plan .......................................................................................................... 38
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6. Concept ........................................................................................................................ 39
6.1 Modern zen style: .................................................................................................. 39
6.2 Conceptual Sketches............................................................................................. 40
7. Conclusion and findings .............................................................................................. 40
8. References .................................................................................................................. 41
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List of figures:
Figure 1: Handicrafts of Nepal ............................................................................................... 6
Figure 2: Salesways Department store, Lalitpur. (Orgs, 2020) .............................................. 8
Figure 3:Himalayan Cashmere Manufacturing Company (Tripadvisor, 2021) ....................... 8
Figure 4: Bhat bhateni Supermarket, Kalanki (Supermarket, n.d.) ......................................... 8
Figure 5: Big mart (local, n.d.)................................................................................................ 9
Figure 6:Anthropometric data and measurement according to space occupied by occupant
............................................................................................................................................ 11
Figure 7: Anthropometric data of seated customer high table. ............................................. 11
Figure 8:Anthropometry of seated customer counter height ................................................ 12
Figure 9:Main public aisle and secondary public aisle width ................................................ 12
Figure 10: Gypsum ceiling. (Builders, 2018) ........................................................................ 14
Figure 11: Acoustic tiles suspended ceiling. (Builders, 2018) .............................................. 15
Figure 12: Timber ceilings. (Builders, 2018) ........................................................................ 15
Figure 13:PVC Ceilings. (Builders, 2018) ............................................................................ 15
Figure 14: Outdoor space of ’The Local Project Nepal’. (Taylor, 2019) .................................... 21
Figure 15:East view of Local project .................................................................................... 22
Figure 16: West view of Local project .................................................................................. 22
Figure 17: North view of Local project.................................................................................. 22
Figure 18: South view of Local project ................................................................................. 22
Figure 19:East view of Sana Hastakala. .............................................................................. 25
Figure 20:West view of Sana Hastakala .............................................................................. 25
Figure 21: North view of Sana Hastakala............................................................................. 25
Figure 22: South view of Sana Hastakala ............................................................................ 25
Figure 23: Banema Store interior. (Moreira, 2021)............................................................... 26
Figure 24: Floor plan. (Moreira, 2021) ................................................................................. 26
Figure 25: Store's display wall. (Moreira, 2021) ................................................................... 27
Figure 26: Serpentine Module. (Moreira, 2021) ................................................................... 27
Figure 27: Floor plan (Kanishka Oybek store) (Pintos, 2021) .............................................. 29
Figure 28: Settlement around the site. ................................................................................. 32
Figure 29: Vehicular movement during afternoon ................................................................ 32
Figure 30: Solar orientation of site. ...................................................................................... 33
Figure 31:East view of the site. ............................................................................................ 33
Figure 32: West view of the site ........................................................................................... 33
Figure 33: North view of the site. ......................................................................................... 33
Figure 34: South view of the site. ......................................................................................... 33
Figure 35: Kuleshwor Ganeshthan mandir........................................................................... 37
Figure 36: Vayodha hospital, Balkhu, KTM .......................................................................... 37
Figure 37: Waiting lobby in front of reception area............................................................... 38
Figure 38:East view of the building ...................................................................................... 38
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1. Introduction:
1.1 Background of study:
A retailer or a retail store, is a company whose primary source of revenue is retailing. All
activities involved in selling goods or services directly to the final consumer for personal,
non-business consumption are referred to as retailing. The goods in retail shop are sold in
marked up prices. There are different types of retail stores around the world.
Firstly, the establishment of handicraft store helps to promote the culture and lifestyle of
Nepalese people. This also gives an opportunity to people, especially Nepalese women
who are uneducated but have creative skills in handicrafts production to be employed,
independent and improve their livelihood.
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Secondly, this store helps the national and local production industries and producers to be
represented globally when people like us showcase, promote and sell these locally
handmade products to the world in global platform with good marketing and better social
networking.
Lastly, when the products reach out to the global platform inside and outside the country
there is a good amount of economy and people get to know more about Nepalese culture,
arts and crafts.
Nepal being a country with a majority of middle-class family, although people love to buy
these products but as the products are expensive the sales of these products are limited to
the local people and local tourists. However, these products when targeted to the
international tourists has a very good scope.
Lastly, many of these kinds of stores will gradually increase day by day which might cause
a strong competition not only for the stores personally but also in the quality of the products.
2. Literature review:
A literature review may be a comprehensive summary of previous research on a subject.
The literature review surveys scholarly articles, books, and other sources relevant to a
specific area of research.
2.1 Working mechanism of retail stores:
The manufacturers are responsible for the initial step in the retail process. With the use of
tools, techniques, and manpower, manufacturers create items from raw materials. After the
goods are finished being manufactured, they are sold to wholesalers. Wholesalers sell low-
cost items in huge quantities to retailers. Retailers can buy goods from wholesalers or from
manufacturers directly.
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2.2.3 Supermarkets:
One of the most frequent forms of retail outlets is
supermarkets. They are huge, departmentalized,
self- serve supermarkets that specialize in food and
a few non- food items. When compared to consumer
durables, FMCG (Fast moving Consumer Goods)
products are the main focus in such establishments.
In supermarkets, product assortment is quite
important since the products must be exhibited in
such a way that people are drawn to them.
Figure 4: Bhat bhateni Supermarket,
Kalanki (Supermarket, n.d.)
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According to research, this sort of businesses still exists in America. Of the nearly 30 million
small businesses in America, 19% are family owned and 1.2 million are run by a married
couple.
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With more successful and affluent Americans having broader tastes, department shops like
Macy’s (1858), Bloomingdales (1861), and Sears (1886) began shooting up in cities like
New York City and Chicago. These institutions became fixtures of life, influencing:
what people bought
how they furnished their homes
what luxuries they felt they needed.
The stores didn’t just sell items. They also provided demonstrations, lectures, and entertainment
events that appealed to newly wealthy customers trying to find how best to use their income.
The invention of cash register made the retail owners easy to keep track of their sales and
accounting. Later, the advancement of those cashier made the stores resistant to theft as
well. Later POS (point of sale) systems have advanced the register industry even further by
providing computerized cash registers which will keep track of inventory, process credit
cards, and supply multiple connected touch-screen terminals additionally to helping to
manage profit margins.
2.3.4 Credit cards or charge cards:
Credit cards or charge cards began its use in 1920s in American stores. Initially, credit
cards were issued by hotels and business companies and they could be used only within
their companies however in 1950 Diners club card was established that could be used in
multiple establishments.
The first bank to run credit card was the Bank of America in 1958 to withdraw money to shop
so that the people should not run to banks to withdraw the money.
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It is important that the space during which the buyer and owner are involved in various
activities be planned and fully functioning. the planning of the spaces should coordinate
architectural factors, interior designs and merchandising elements as necessary to satisfy
the programmatic needs of the client.
Figure 7: Anthropometric data of seated customer high table. (Time saver standards for interior
design).
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Figure 8:Anthropometry of seated customer counter height. (Time saver standards for interior
design)
Figure 9:Main public aisle and secondary public aisle width (Human dimension and interior
space)
Retail space planning refers to the practice of designing a mercantile establishment layout
during a way that guides customers easily round the premises. This process involves
watching several factors, including product placement, traffic flow and floor plans.
The most commonly used floor plans for retail stores are listed down below:
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product ranges. This layout has got to be thought out, because it can look cluttered and be
difficult to navigate around a store when a free-flow layout isn't implemented properly.
2.5.2 Flooring:
There are various sorts of flooring options as per the planning requirements. Multiple
choices in floorings are available during this modern time for us to settle on from for
aesthetic, economic and simple availability. Here are a number of the kinds of floorings that
are growing popular among users today.
Wooden parquets are also great for insulation, both acoustic and thermal insulation.
Parquetting is used for construction of furniture, cabinets, panelling, parquetting, boat
building, etc. This timber varies in colour from light brown to dark brown. Due to its wooden
texture, it gives a home the feeling of warmth.
2.5.3 Lightings:
Lighting plays a very crucial role in illuminating any space. They can help any space warm
and comfortable or cool. Lighting helps in elevating quality of any space and make use of
alternative source for natural lighting. There are varieties of lighting used in retail stores.
Some of the lightings are listed down below:
3. Case study:
3.1 National case-study:
3.1.1 The local project Nepal:
Location: Jhamsikhel, Lalitpur.
Located inside Café Evoke
premises.
3.1.1.1.1 Zoning:
The entrance of this store is from the east and with entering inside there is reception
area.
The products are displayed in the southern, northern and western sides utilizing the
walls and window spaces.
The products are displayed in show racks and some of them are kept on top of
cabinets.
Some of the clothes are hanged on the hangers and all the local and handmade
products are displayed on top of show racks.
Figure 15:East view of Local project. Figure 16: West view of Local project.
Figure 17: North view of Local project. Figure 18: South view of Local project.
Different varieties of products such as clothes, backpacks, tote bags, essential oils,
essence, ceramics, board games, accessories etc. are on display for sale.
They also sell feminine hygiene products that are locally handmade which
contributes to different NGOs of Nepal.
Sana hastakala are Nepal based retail store and export company that sells Nepalese crafts
and goods around the globe. All their production is from their own production unit and some
of them are from
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small scale producers from all over Nepal. Sana hastakala itself is an opportunity for
underprivileged women to showcase their hard-work and creativity through arts and crafts.
This organisation collaborates with more than 60 producers, projects and organisations and
market them.
3.1.2.1.1 Zoning:
The entrance has access from the northern side.
The first zoning is reception area with entering the main door.
The layout of the store is done in looped layout.
In one of the corners there is space separated to store their spare products.
There are different kinds of handicraft products inside the store such as: side bags,
tote bags,
laptop bags, purses, Mithila art inspired mirrors and photo frames, locally produced
bedsheets and pillow cases, ceramic products, etc.
The northern side has glass curtain wall so that the products are visible from outside
and the people can also do window-shopping.
There is parking space outside the store which can accommodate bikes or scooters.
Figure 19:East view of Sana Hastakala. Figure 20:West view of Sana Hastakala.
Banema concept store was established in the year 2020 by an architectural firm Campos
Costa Arquitetos that is located in Lisboa, Portugal. The total area of this store is 100m²/
1076.39 sq. ft.
This store was specially designed as a materials showroom and a design product store. It
shares a two different activities, products and customers within a single space.
3.2.1.1.1 Floor plan:
3.2.1.1.3 Colour:
The colours utilized in this project, evergreen,
are inspired by nature's beauty, and their
pigment quality produces deep tones capable of
imbuing any project with strength and
personality.
This store has a looped layout without any window. The store is
designed in industrial style with a lot of pipes whereas the
building in which the store is sited has been built from precast
concrete with brutal modernist architectural style. The major
concept was to transfer modernist Tashkent architecture to the
interior of the store, making the exterior of the building and the
interior of the store appear to be one.
3.2.2.1.1 Plan:
The main entrance is situated at the south with a stairway for the access in the interior
space. An accessories area and a checkout counter are located in the store's centre
section. The leather goods section is on the left, and the apparel section, with a small
courtyard, is on the right.
There are mainly 3 types of lighting used inside this store. They are: spotlights, tube-lights
in the interior spaces and wall accent lights in the small courtyard and in the entry way.
4. Site Analysis:
Location: Metro-hall, Kuleshwor road, Kathmandu 351.21 m (1,152.27 ft) from ring-
road.
Approx. site area: 492.99 m² (5,306.52 ft²)
Geographic location: Latitude 27.68796°, Longitude 85.29841°
Altitude: 4320 ft. above sea level.
Settlement pattern: Compact settlement with commercial area.
Structure: Permanent structures.
Orientation: Ring-road access from the south and façade oriented to the west.
4.1 Findings:
The site location is about (351.21 m/1,152.27 ft) north from the main highway. This is
an accessible location both by foot and on vehicles.
There is both pedestrian and vehicular movement around the site.
The site has very busy circulation all day.
The road is about 8.16 m (26.76 ft) wide.
This site area is commercial area.
This site is very suitable to establish retail store that sells local and handicraft
products as there are no such stores around.
Figure 31:East view of the site. Figure 32: West view of the site.
Figure 33: North view of the site. Figure 34: South view of the site.
5. SWOT Analysis:
5.1 Strength:
The site is located inside ring road which is easily accessible.
The site is also visible and is easier to find for first timer too.
It has easy way-finding with the help of landmarks.
5.2 Weakness:
The road in front of the site has busy vehicular movement all day so noise may be a
problem.
There is no provision of parking garage. The vehicles visiting the site are parked on
the sides of the road.
The site is not an ideal location for tourists be it local or international.
5.3 Opportunities:
As the site is located in residential and commercial area the commute way for people
visiting the store is easier.
There are not any well-designed handicraft stores in this area which is plus point for
both the local people and store itself.
5.4 Threats:
There are high possibilities of establishment of similar retail stores around the site.
From April 5 to October 10, the warm season lasts 6.1 months, with an average daily
high temperature of more than 80°F. June is the hottest month in Kathmandu, with
average highs of 83°F and lows of 68°F.
From December 9 to February 11, the cool season lasts 2.1 months, with an average
daily high temperature below 68°F. January is the coldest month in Kathmandu, with
an average low of 38°F and a high of 65°F.
From May 27 to October 6, the hottest part of the year lasts 4.4 months, during
which time the comfort level is muggy, oppressive, or terrible at least 24% of the
time. August has the muggiest days in Kathmandu, with 29.7 days of muggy weather
or worse.
Humid conditions are virtually unheard of on February 15, the least muggy day of the
year.
Over the course of the year, the average hourly wind speed in Kathmandu shows
some seasonal variation.
From February 15 to July 19, the windier period of the year lasts 5.1 months, with
average wind speeds of more than 5.0 miles per hour. April is the windiest month in
Kathmandu, with average hourly wind speeds of 6.2 miles per hour.
From July 19 to February 15, the calmer season lasts 6.9 months. December is the
calmest month in Kathmandu, with an average hourly wind speed of 3.8 miles per
hour.
In Kathmandu, the major average hourly wind direction changes throughout the year.
For 3.1 weeks, from March 30 to April 21, the wind is most commonly from the west,
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with a peak proportion of 35% on March 30. For 5.7 months, from April 21 to October
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is most typically from the south, with a peak proportion of 72 percent on July 12. For
5.6 months, from October 12 to March 30, the wind is most commonly from the
north, with a peak percentage of 51% on January 1.
5.7 Landmarks:
N
RECEPTIO
E
ENTRANC
The total area of the building is 1529.15 sq. ft. The assigned area for our project is 1500-
2000 sq. ft. The building has its façade oriented towards the west. With entering the main
entrance there is an access for the reception area.
The building does not have any internal wall partitions because all the internal partitions
have been done with the display shelves. The flooring finish is glossy tiles, wall finish is
smooth plaster and the ceiling is RCC ceiling. Spotlights, LED lights and pendant lights are
dominant inside the building space.
Figure 37: Waiting lobby in front of reception Figure 38:East view of the building.
area.
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Figure 39:North view of the building. Figure 40:Area behind the reception area.
6. Concept:
6.1 Modern zen style:
Zen is a way of life that elevates simplicity to an
art form through an extremely intimate, brutally
pared- down search for meaning. This minimalist
attitude is embodied in Zen design, which makes
use of natural materials, light and space patterns,
and a near- monastic avoidance of clutter. A Zen
interior is designed to be soothing, meditative,
and visually pleasing. The same principles that
apply to life planning apply to interior design.
Figure 41: Zen
interior.
Wabi-sabi is a Japanese design concept that
mixes natural influences and a neutral palette with
an acceptance of the beauty in everyday life's
imperfections. Wabi-sabi, in contrast to
minimalism, praises the knot in the wood or the
wrinkle in the linen. Zen style comes from
Japanese design style that follows its principle.
Some of the components of Japanese interior
design and Zen philosophy are listed below:
Use of large expansive windows or shoji
that enables abundant natural light inside
Figure 42: wabi-sabi ukrainian shkrub house.
the interior spaces. (diandra, 2021)
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Shoji is a traditional Japanese door, window or partition material that’s made from wooden
frame and lined from paper or translucent sheets.
Abundant use of natural materials like woods, handwoven mats, many indoor plants,
zen garden etc.
This concept follows the wabi-sabi interior design philosophy that implies one to live
with imperfection of the world.
Modern zen is very suitable for the interior setting of handicraft stores as it blends very well
with the concept. Use of natural elements and minimal colour palettes helps to maintain
calm and soothing environment in the store that pleases both the staffs and customers. The
staffs won’t feel the stress and even if they feel such way this concept helps them to be calm
and work smoothly.
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8. References
Builders, S. I. (2018). Sahihi Interior Builders. Retrieved 9 29, 2021, from
https://sahihicinteriors.medium.com/ceilings-fe6109ce4cea
Cojo. (2020). UX Planet. Retrieved 9 30, 2021, from https://uxplanet.org/ux-design-colour-
psychology-theory-accessibility-40c095cc1077
diandra, s. (2021, 12 4). the design story. Retrieved from project of the month: the wabi-sabi
ukrainian shkrub house take cues from japanese philosophy and the ancient era:
https://www.thedesignstory.com/blog/architecture/project-of-the-month-the-wabi-
sabi- ukrainian-shkrub-house-take-cues-from-japanese-philosophy-and-the-ancient-
era
holidify. (n.d.). holidify. Retrieved 9 25, 2021, from
https://www.holidify.com/pages/handicrafts-of- nepal-2036.html
local, H. (n.d.). Hamro local. Retrieved from
https://hamrolocal.com/listing/kathmandu/shopping/big-mart/
MEADOWLARK. (n.d.). MEADOWLARK. Retrieved 9 30, 2021, from
https://www.meadowlarkbuilders.com/blog/lights-camera-action-accent-lighting-
shapes- scene
Moreira, S. (2021). ArchDaily. Retrieved 11 17, 2021, from
https://www.archdaily.com/968681/banema-store-campos-costa-
arquitetos?ad_source=search&ad_medium=projects_tab
Orgs, W. (2020). World Orgs. Retrieved 9 16, 2021, from
https://in.worldorgs.com/catalog/lalitpur/discount-store/saleways-department-store
Pintos, P. (2021). ArchDaily. Retrieved 11 21,
2021, from https://www.archdaily.com/966491/kanishka-oybek-store-arc-
architects?ad_medium=gallery
Supermarket, B.-B. (n.d.). Bhat-Bhateni Supermarket & Departmental store. Retrieved from
https://www.bbsm.com.np/bhat-bhateni-kalanki/
Taylor, J. (2019). The Annapurna express. Retrieved
11 17, 2021, from https://theannapurnaexpress.com/news/the-globalizing-
local-project-1797
Tripadvisor. (2021). Tripadvisor. Retrieved 9 20, 2021, from
https://www.tripadvisor.com/Attraction_Review-g293890-d13526189-Reviews-
Himalayan_Cashmere_Manufacturing_Company-
Kathmandu_Kathmandu_Valley_Bagmati_Zone.html
weatherspark. (2021, 12 4). Weather Spark. Retrieved from Climate and Average Weather
Year Round in Kathmandu : https://weatherspark.com/y/111107/Average-Weather-
in- Kathmandu-Nepal-Year-Round#Sections-Precipitation
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