Mary Rose Becker-Willett

16625 Redmond Way #M174, Redmond, Washington 98052

Phone: (425) 233-4739 Email: mbeda14a@westpost.net LinkedIn.com/in/maryrosebecke
r
Objective: Seeking a Marketing or Communications executive role with an innovati
ve company where my leadership and skills can be leveraged for organizational gr
owth, profit and results.
* Planning, Strategy & Execution * Corporate Communications * Change Management
* Leadership & Team Development * Integrated, Social Marketing * Creative Proble
m Solving
* Product & Partner Marketing * Public & Analyst Relations * P & L Management
PROFESSIONAL EXPERIENCE
Microsoft Corporation, Redmond, Washington 1998-2010
Worldwide leader in software, services, and solutions that help people and busin
esses realize their full potential.
Director of Communications & Analytics, Sales, Marketing & Services Group (SMSG)
, 2007-2010
Responsible for leading Marketing Communications and Business Operations team of
14 in Readiness division. Managed 90M budget supporting 45K worldwide field sal
es and marketing professionals. Led and delivered integrated strategy to include
: Branding, Analytics, Scorecard Management, Digital Marketing, Communication Pr
ograms, Social Media, Newsletters, Sales Collateral, Events, Videos, Training, S
peaking Engagements, Public Relations and Intranet/extranet programs. Managed al
l agencies of record. Operated in role as Chief of Staff for 20 months, supporti
ng General Manager and Corporate Vice-President.
* Landed 13 consecutive quarters of financial accountability within 1% of budget
. Recognized as best practice for Operations Division. Reduced 2M in training co
sts through vendor management consolidation, while increasing service offering o
f 25%.
* Built 3-year BI platform strategy and plan. Improved operational efficiencies
and eliminated reporting churn by 20%.
* Reinvented brand strategy and value proposition in first 30 days. Created new
visual identity and brand. Received high recognition from COO and senior executi
ves, and Gold Star Award for Marketing Communications Excellence. Increased Mic
rosoft's industry position from 10 to 8 in Training Magazine's Top 125 Company l
ist.
* Built new marketing organization and integrated communications plan. Created F
ront Row Access Speaker Series Program with 14 industry thought leaders. Achiev
ed 4.3/5.0 NSAT YOY. Delivered highest scores for COO Wireside Chat with Dr. Ste
phen Covey.
* Produced award-winning training program of 5 strategic courses, focused on clo
ud computing, key launch products and corporate initiatives. Scored 10 points hi
gher NSAT than all other courses built in division. Created social media plan t
o drive sales community dialogue and collaboration. Received Silver Operations
Award for Outstanding Training Innovation.
* Delivered keynote speech on Microsoft strategy to 200 CLOs & industry analysts
, achieving high scores of 4.3/5.0.
* Improved Work Health Index across all categories driving YOY scores from 79 to
93, achieving highest score out of all senior leaders. Received Outstanding Ma
nager Award out of 1500 employees in Leadership role.
* Built first annual, branded Operations Program and Event for Global Sales & Ma
rketing Conference, supporting 13K sales and marketing professionals. Received S
ilver Operations award for outstanding team performance.
Chief of Staff, Entertainment and Devices Division, Mobile Business, 2005-2007
Responsible for CVP support, business planning, sales and marketing operations,
forecasting, budgeting and executive communications. Managed 300M P & L.
* Established first landed revenue process to align sales, quotas and compensati
on for Field and OEMs in 100 countries.
* Led strategic planning efforts, business reviews and created executive present
ations, communication, and customer briefings for executive team. Received Gold
Star Award for excellence in Strategic Communications.
* Created and executed Field Sales and Marketing Summits to educate and motivate
team, drive sales. Built training materials for worldwide sales force.
Group Marketing Manager, Entertainment and Devices Division, Mobile Business, 20
02-2005
Responsible for Enterprise, Mobile Operator, Partner and Developer Marketing Pla
ns, WW Smartphone Launch, Go-to-Market Campaigns, and budget management. Company
spokesperson. Managed team of 6 and all agencies of record.
* Drove first US category launch for PocketPC and Smartphone with AT & T and Mot
orola, achieving #2 device on Amazon, #3 at Best Buy and sell out in AT & T stor
es nationwide. Achieved PC Magazine cover story "Best of the Year" with 5 out o
f 5 stars.
* Exceeded sell-through rates over 75K units in first month. Led 3GSM World Con
gress and CTIA industry trade show strategy and plan. Hosted 30 C-level executi
ves and drove Steve Ballmer, CEO roundtable event.
* Built strategy presentations and go-to-market plans (advertising, direct marke
ting, events) with 6 major Mobile Operators and OEM partners: A T & T, T-Mobile,
Orange, Cingular, Nextel & Motorola.
* Built first Mobile Industry Partner Program at Microsoft and Executive Advisor
y Council for 10K business partners. Built C-level executive relationships. Dro
ve revenue and services model to self fund project for 5M as a best practice. Cr
eatively packaged services including branding, promotions, websites, technical s
upport, white papers, consulting services and launch previews. Completed over 5
0 press releases, case studies. Received 10+ positive, tier one press articles w
ith Wall Street Journal, CNET and Infoweek. Exceeded 4.5/5.0 NSAT expectations f
or partner community.
Group Product Manager, Macintosh Business Unit, Entertainment and Devices Divisi
on, 2000-2002
Responsible for business and worldwide product launch plans for Office 10/OSX, O
ffice 2001. Plans included: branding, advertising, retail packaging, channel pr
omotions and training, PR, AR, marketing research, direct and digital marketing,
user groups to support 300M business. Served as launch spokesperson. Managed
12 product managers, McCann-Erickson and Waggener Edstrom agencies.
* Generated broadcast segments in 24 cities with over 15M impressions including
CNN, Bloomberg and CBS. Drove demand and built digital campaigns for top 7 Mac s
ites resulting in 3.4M impressions. Secured 63 + stories in targeted press.
* Led and participated in consumer PR tour and secured premier coverage in Parad
e Magazine, Time Digital, Entertainment Weekly, Fortune and NY Times. Secured f
eature story on www.apple.com with over 1M impressions on launch day. Received
Gold Award in the Industrial Designers Society of America and Business Week's In
dustrial Design Excellence Awards for Packaging Innovation. Drove Cost of Goods
Sold (COGS) down $2/unit.
* Collaborated with Apple executives and built MacWorld event plan. Won "Best of
Show" award in New York and San Francisco. Launched new branding and advertisi
ng campaigns, packaging and direct marketing programs, videos, demos.
Public Relations Manager, Enterprise Customer Unit, 1998 - 2000
Responsible for enterprise image and public relations plan for: Partners, Licens
ing, Services, Global Events. Reported to CVP and GM with $5B division P & L res
ponsibility. Managed agency of record and 1M PR budget.
* Led and executed PR plan and press conference for Bill Gates' CEO Summit, targ
eting top 200 CEOs in Fortune 500. Extensive media and broadcast coverage with
over 50 articles around the world.
* Established worldwide virtual communications team and directed public and anal
yst relations with over 100 subsidiaries and 10 PR agencies of record. Consolid
ated budget and agencies for unified messaging and cost efficiencies across 3 re
gions. Received Outstanding Achievement Award within first 4 months for Excelle
nce in Communications.
Bustin and Company, Dallas, Texas 1997-19
98
Business Development and Management consulting firm focused on Fortune 500 compa
nies
Vice-President, Business to Business and Technology Practice
Responsible for business planning, strategy and execution for client companies,
including: start-ups, IPO's, Fortune 500 and 1000.
* Acquired and managed two largest accounts in firm. Prosoft I-Net Solutions In
c, Whole Village Technologies, NEC America, Trammel Crow International, TIG Insu
rance, Mensa, DDB Needham/Tracy Locke Partners.
* Pursued new business opportunities, negotiated contracts and designed scope of
work for retained clients. Built business, marketing and PR plans for C-level
executives. Managed 13 Director level and staff professionals.
Micrografx, Inc., Richardson, Texas 1994-1997
Leading graphics software company, focused on enterprise and consumer markets
Senior Director of Global Marketing
Responsible for global marketing plan, corporate image and brand strategies for
over 50 graphics software products in 12 countries and 6 languages. Led adverti
sing, packaging, PR/AR, reseller training, trade shows, direct mail, telesales,
and customer service. Managed agencies of record and outside creative partnersh
ips. Managed eight direct reports.
* Built marketing plans for enterprise, retail, and OEM segments for 80M busines
s. Managed 12 Field teams in 3 regions.
* Co-marketed consumer marketing programs with strategic alliances such as Micro
soft, Canon, and American Greetings.
* Drove Chili for Children, a corporate philanthropic program, at Comdex industr
y event. Worked with John Walsh and National Center for Missing and Exploited C
hildren on joint press conferences, industry events, press coverage and publicit
y.
EDUCATION
Texas Tech University, Bachelor of Business Administration, Lubbock, Texas, Dean
's List

REFERENCES AVAILABLE UPON REQUEST