G12 ABM CULMINATING ACTIVIYT -DRAFTING BUSINESS PLAN/IMMERSION

2nd sem sy 2021-2022

Week 7-8
POST-TEST-1
Name :ANGELICA AMAN Grade : 12 Strand :ABM Campus :PASIG date: ______
TOPIC : MARKETING PLAN (Based on your OWN Business plan )

Instruction : 60 (less 3 pts if theres any incomplete idea)

a. In reference to your OWN individual business plan, Prepare an outline
draft of your MARKETING PLAN by ANSWERING the table below
briefly (must be specific ) (30 pts)

b. Also, List down the 10 points that must be included in writing the
Marketing Plan .(30pts)

OFF RAM / ON RAM

***SAVE A COPY OF THIS. You will be needing this draft when you start writing the business
plan….
*** Pls. note that BUSINESS PLAN TEMPLATE and GUIDELINES WILL BE PROVIDED.
***The Business Plan must be “TYPE WRITTEN” and in PARAGRAPH FORM ….

a. Marketing Plan (30 PTS)

1. TARGET MARKET (CUSTOMER ) Our target customers are the residents of villagers

2. PRODUCT Purified and mineral water

3. PRICE PET BOTTLES

250 mL- PHP 10.00

330 mL- PHP 15.00

500 mL- PHP 20.00

5 GALLONS SLIM & ROUND TYPE

ROUND TYPE- PHP 25.00

SLIM TYPE- PHP 30.00

4. PLACE ( DISTRIBUTION ) By calling our station to order, we will deliver the product

to your house

5. PROMOTION To spread word about your outlet, offer fliers in crowded

areas in your neighborhood like markets and churches. If
 WEEK 7-8 G12 ABM IMMERSION / BUSINESS PLAN FEBRUARY
2ND SEM SY 2021-2022
more people know about your outlet, then there is a
greater chance to get more clients.

6. PEOPLE (SALES TEAM) Business Owner, Managers, Bookkeeper, Administrative

assistant, technical assistant, Front liner, and delivery man

7. WHY CUSTOMER WILL BUY YOUR Because of cleanliness of our station and just our shop but

PRODUCT ? also our water and their containers. We will make sure

that we will serve them with a smile in our faces, and We

ensured that our facility is easy to find, and we have map out

plans to develop a wide supply network for offices and

manufacturing plants all around Sto Niño – Marikina City and

neighboring cities.

B. ENUMERATE THE TEN (10) POINTS THAT MUST BE

INCLUDED IN Writing a MARKETING PLAN (30 PTS.)

1. Start with a description of the business, including mission statement and overall intent. Include
goals, the organization of the business, the product or services provide with branding, and the target
market.
2. Outline results of maker research, including identification of target market customer,
demographic and profiles, market influence, economy, competition, customer satisfaction and
identification of strengths and weaknesses the business may face.
3. Set pricing based on business and manufacturing costs, break-even point, profit analysis,
competitive pricing and the amount buyers are willing to pay.
4. Include profits of your target market, including demographics, their habits, qualities valued by
customers, potential customers not being currently reached, ways to reach these customers and any
changes might want.
5. Analyze the competition based on talking to their customers, visiting their business, and checking
out their websites. Find out about their products, branding, advertising, and marketing. Pinpoint how your
product or services differs.
6. State goals that create a defined marketing direction. Plan aims that outline specific action that
will achieve goals. Be as specific and realistic as possible and describe how you will measure attainment
of aims and goals.
7. Make plan to put objectives in action to attain goals. For example, if your goal to increase product
reorders by 25 percent in the next year, make an objective to conduct clients by phone or email within one
month of sales, offering a return- order discount.
8. Define your company’s distribution method such as direct sales, wholesale, print, mail
telemarketing, advertising, networking, internet, marketing or a direct sales force.
9. Create a marketing budget, such as a specific percentage of revenue or a particular portion of
your annual budget. Every product or services needs a budget. Determine how many products or services
you will need to sell to make a profit.

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 WEEK 7-8 G12 ABM IMMERSION / BUSINESS PLAN FEBRUARY
2ND SEM SY 2021-2022
10. Analyze the success of marketing efforts to determine what is working and what is not working.
How many sales occurred? Are buyers happy? How many sales calls were necessary to make sale?

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