CLOUD KITCHEN: THE FUTURE OF

FOOD

Submitted by: Unnati S.Aher (TM2019108)

Guided by: Prof. Subhasis Sen
How does the cloud
Kitchen Model works?
A cloud kitchen is originally a restaurant kitchen that
accept customer’s food order’s only through online food
ordering systems.
They have a master kitchenthat delivers food.
 Cloud Kitchen Market in India
India's food conveyance market is developing immense amounts at a time and is honored at
seventeen billion bucks.

There has been Associate in Nursing increment of around one hundred and fiftieth within
the web-based food conveyance framework in 2017 once contrasted with 2018, the web
based mostly food conveyance framework is honored at three hundred million bucks, out of
that cloud kitchen's market adds to two hundred million bucks.

 Advantages in Cloud Kitchen

Grocery and Staff and chef Delivery Factor Client Acquisition Cost (CAC)
Infrastructure
Minimum staff Lower delivery times as cooking
Saving on Infrastructure required Higher customer
is distributed.
investment retention because of
Reductions in service time ·Emergence of Logistics services better control of
by doing automation in and providers quality & taste
Higher
kitchen
consistency in New Trends in the Delivery Higher contextual
Better quality control of
food cooked. food taste Sector customer data of
Easy Expansion food preferences
 Challenges Faced by Cloud Kitchen:

Late Dependency Absence of Hygiene Your customer Changing

Delivery on Internet human touch is not always Marketing
the same strategies
 Segmentation, Targeting and Positioning:

Married Working
Hostilities Student’s The Foodie’s
couple’s women’s
 Threat of New Entrants

PORTER’S FIVE According to Jaradat (2013), Porter's five competitive forces enable businesses
to design effective strategies that assist them get a competitive advantage over

FORCES their competitors and eventually dominate the market.

As a result, companies on this enterprise need to use a aggressive pricing
strategy, differentiated products, price reduction, innovative distribution
channels, menu growth, promotions and discounts, and stepped forward CRM
to reap a aggressive gain over their competitors.

Bargaining Power of Suppliers

The online food sector obtains raw materials from a variety of sources
cloud kitchens must construct effective supply chains with various vendors and
cultivate loyal suppliers whose company relies on them. Cloud kitchens should
always experiment with food ingredients so that they can switch to a different
one if one becomes too expensive in the future.
 Bargaining Power of Buyers
Putting in a cloud kitchen is inexpensive, a brand new competitor can without problems input the market. As a result,
companies on this enterprise need to use a aggressive pricing strategy, differentiated products, price reduction, innovative
distribution channels, menu growth, promotions and discounts, and stepped forward CRM to reap a aggressive gain over their
competitors.

Rivalry among the Primary activities

The cloud kitchen is the next big thing in the food service industry as several well-known brands are entering the area. Since
the entry barrier is small, it is easy for starters to enter the market.

Threat from Substitute Productss

The threat of a substitute product is high if you offer a different price proposition than the current industry. These threats
can be mitigated by focusing on consumer needs and preferences, increasing customer transaction costs, and shifting the
focus to providing a service rather than just the product.
 How Did they overcome CHALLENGES?
Shared values
Basic prices for cloud
kitchens enhance the
leadership of customized
offers, small tap processing,
reliable and fast delivery,
impressive packaging, and
consistency of quality.
Systems
The cloud kitchen uses processes and
processes that influence day-to-day
operations such as product
development, customer relationship
management, quality improvement,
cost management. It also adopts a
range of programs such as hiring and
selection, training, performance
analysis, quality control etc.
Strategy
Briefly elaborate on what you
want to discuss. Cloud kitchens focus on
many strategies to keep the business
profitable. Strategies used for reusable
packaging, consistency of quality and taste,
reduction of delivery time, provision of
customized products, small tap processing,
comprehensive response system, standard
tracking and optimization.
 Recommendation
Powerful
Customer Loyalty
Promotions

Promise
Accuracy Times
Employees

Competition Labor Costs

 Conclusion
With the pace at which the restaurant industry is growing, cloud kitceh are the next big
thing.
Not only they bring the idea of serving good food but also make it accessible by cutting
the challenge of high rental and investment.
The cloud kitchen concept improves command and control of orders, helping to realize
profits faster.

Cloudy cooking could be in dire need of regular cooking time, and restaurants know that
the fittest will survive fierce competition.
Thank You!!!