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SAMPLE

CONSTRUCTION EQUIPMENT MARKET


(2022-2027)
The study offers:

• A detailed understanding of the current market dynamics and growth opportunities


• An overview of the competitive intelligence, including product portfolio and key recent developments
of major players operating in the market
• Assessment of COVID-19 impact on the market studied

Domain: Automotive Base Year: 2021 Forecast Period: 2022-2027

Industry Reports | Consulting | Intelligence Center


+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com
1
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TABLE OF CONTENTS
5. MARKET SEGMENTATION (MARKET VALUE, MARKET
1. INTRODUCTION
VOLUME GROWTH, AND FORECAST)​
1.1 Study Assumptions and Market Definitions
5.1 By Equipment Type
1.2 Scope of the Study
5.1.1 Cranes
2. RESEARCH METHODOLOGY
5.1.2 Dump Trucks
3. EXECUTIVE SUMMARY
5.1.3 Motor Grader
4. MARKET DYNAMICS
5.1.4 Excavator
4.1 Market Drivers
5.1.5 Bulldozers
4.2 Market Restraints
5.1.6 Loaders (Includes Wheel Loaders, Backhoe
4.3 Industry Attractiveness - Porter's Five Forces Analysis Loaders, and Skid Steer Loaders)
4.3.1 Threat of New Entrants 5.2 By Propulsion Type
4.3.2 Bargaining Power of Consumers 5.2.1 Diesel Engine
4.3.3 Bargaining Power of Suppliers 5.2.2 Electric\Hybrid Engine
4.3.4 Threat of Substitutes

4.3.5 Intensity of Competitive Rivalry

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TABLE OF CONTENTS
5.3 By Geography 5.3.3.4 South Korea
5.3.3.5 Rest of Asia-Pacific
5.3.1 North America
5.3.4 Rest of the World
5.3.1.1 United States
5.3.4.1 South America
5.3.1.2 Canada
5.3.4.2 Middle-East and Africa
5.3.1.3 Rest of North America
6. COMPETITIVE LANDSCAPE
5.3.2 Europe
6.1 Vendor Market Share
5.3.2.1 United Kingdom
6.2 Company Profiles*
5.3.2.2 Germany
6.2.1 Komatsu Ltd
5.3.2.3 France
6.2.2 Volvo Construction Equipment Corporation
5.3.2.4 Rest of Europe
6.2.3 Caterpillar Inc.
5.3.3 Asia-Pacific
6.2.4 Hitachi Construction Machinery Co. Ltd
5.3.3.1 China
6.2.5 Sumitomo Corporation
5.3.3.2 India
6.2.6 Liebherr Group
5.3.3.3 Japan

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TABLE OF CONTENTS
6.2.7 CNH Industrial NV

6.2.8 Doosan Infracore Construction Equipment

6.2.9 Kobelco Construction Machinery Co. Ltd

6.2.10 Deere & Company

6.2.11 Bell Equipment

*List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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1. INTRODUCTION
1.1 Study Assumptions

1.2 Scope of the Study

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1. INTRODUCTION

1.1 STUDY ASSUMPTIONS


STUDY ASSUMPTIONS
◼ The base currency considered is the US dollar (USD). Conversion of other currencies to USD is considered based on the average exchange rate for the respective review
period years. The exchange rate conversion for forecast period is determined according to the base year’s conversion rates.

◼ The base year is identified based on the availability of annual reports and secondary information. The base year considered for this study is 2021.

◼ The review period considered for this study is from 2018 to 2021. The CAGR provided is for the forecast period, 2022-2027.

◼ Market size (revenue and volume) estimations for the forecast years are in real terms.

◼ Vendor market share in terms of revenue for market segments will be provided based on insights garnered from information available on paid and publicly available
sources and industry experts through primary research on best effort basis subject to availability

◼ Distribution of primary interviews conducted is based on the regional share of the market and the presence of key players across region.

◼ As a result of data triangulation through multiple methodologies and approaches, the weighted averages of resulting estimates are considered as the final values.

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2. RESEARCH
METHODOLOGY

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1. INTRODUCTION

1.2 SCOPE OF THE STUDY

BY EQUIPMENT TYPE BY PROPULSION TYPE BY GEOGRAPHY

◼ Cranes ◼ Diesel Engine ◼ North America

◼ Dump Trucks ◼ Electric\Hybrid Engine ◼ Europe

◼ Motor Grader ◼ Asia-Pacific

◼ Excavator ◼ Rest of the World

◼ Bulldozers

◼ Loaders (Includes Wheel


Loaders, Backhoe Loaders, and
Skid Steer Loaders)

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2. RESEARCH
METHODOLOGY

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RESEARCH METHODOLOGY

■ Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research to meet client objectives.

■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.

■ The following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments:

STEP 1 STEP 2 STEP 3


SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY

Decipher the client requirements/ market to


Extensive desk research to identify most relevant secondary information available
be studied

Tailormade research approach for


Contact Mordor’s empaneled experts and identify industry experts across the market
customized reports

Effective use of Mordor’s knowledge


Conduct primaries and surveys to gather qualitative and quantitative insights
repository to gather relevant insights

Confirm the objectives of the assignment with


Triangulate and analyze data to finalize actionable business insights
the client

Finalize report contents and establish a Report delivery with high quality market insights, competitive landscape, etc.,
deliverable format as per the proposed content

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RESEARCH PHASES EXPLAINED

2.1 SECONDARY RESEARCH 2.2 PRIMARY RESEARCH


This phase involves a thorough synthesis of existing publications across the web to ◼ At Mordor, we pool in industry experts across the value chain, to gather first-hand
gather meaningful insights on the current situation of the market, technology insights on the market studied. In addition to these knowledgeable industry veterans
developments, and any other market related information. The sources include, but or retired experts, consultants and freelancers are a call away to collaborate with
are not limited to: Mordor on any assignment that requires real-time industry insights.

◼ Scientific papers, journals, and publications ◼ We are also equipped to conduct market surveys to gather qualitative insights and
the opinion of individuals related to the industry.
◼ Trade information to understand imports, exports, and average traded price of
the commodity, if available
▪ Primary research is used both to validate the data points obtained from secondary
research and to fill the data gaps after secondary research. Data gathered during the
◼ Industry and government websites for blogs, magazines, and other publications primary research phase are useful to arrive at critical insights, both qualitative and
quantitative; these insights can be used to ascertain the following:
◼ Conference proceedings and association publications
• Critical market dynamics (drivers, restraints, future, and regulations) and their
◼ Investor presentations, technical brochures, annual reports, press releases, impact
transcripts of key personnel interviews, and other strategic publications by • Market distribution across various segments
several competitors in the market
• Market entry for new companies and insights on competitive landscape
◼ Product information including technical specifications, approvals, patents, etc.

◼ Public sources (company brochures, filings, government publications, regulatory MODES OF PRIMARY RESEARCH
authority publications, etc.)

◼ Paid sources (D&B Hoovers, Statista, etc.) and Others


Telephonic Email Chat Virtual
Surveys
◼ Other sources, including journals, articles, etc. (for prices and usage patterns) Interviews Interviews Interviews Council

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RESEARCH PHASES EXPLAINED
2.3 DATA TRIANGULATION AND INSIGHT GENERATION
◼ Based on the factors (both endogenous and exogenous in nature) identified and collected during the secondary and primary phases, MI’s in-house subject matter
experts transform the quantitative data extracted and use them to infer critical insights.
◼ The market-size estimations are carried out through ‘bottom-up’ and ‘top-down’ approaches.
◼ MI’s top-down and bottom-up approaches are integrated into its ‘in-house model sheets’, which are used to generate the market estimates and growth rates (depending
upon the historical trends of the respective markets, along with various factors, such as drivers, restraints, and recent developments in the market) of the product
segment in the respective country.

It is a process of combining outcomes from different sources to increase the


validity and reliability of the results. This process also helps in strengthening
DATA
conclusions about findings and reduces the risk of false interpretations. The
TRIANGULATION insights obtained from both secondary and primary researches are analyzed
and validated by the process of data triangulation, to arrive at closer estimates.

REPORT After the data is curated, analysts populate the report. From data and forecast,
WRITING insights are drawn to visualize the entire ecosystem in a single report.

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3. EXECUTIVE
SUMMARY

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3. EXECUTIVE SUMMARY

The Construction Equipment Market was valued at USD XX Million in


CONSTRUCTION EQUIPMENT MARKET 01
Revenue in USD million, 2018-2027 2021 and is expected to grow up to USD XX Million by 2027, registering
a CAGR of XX% during the forecast period (2022 – 2027).
XX%
CAGR With increased demand from large markets like North America and
02
China, the construction equipment market was on the route for steady
growth. China’s one belt – one road initiative put a large emphasis on
increased roadways construction and international road connectivity,
leading to an increased demand for such equipment.

SAMPLE FIGURE
The global construction equipment market witnessed a slowdown in
03 2020 due to the COVID-19 pandemic. With the world coming to a
standstill due to the pandemic, several non-emergency activities,
including the construction sector, have witnessed a steep downfall in
demand for vehicles, leading to reduced sales in 2020 by over 50%
compared to the sales in 2018.

The market is fragmented and is occupied by large-scale international


04 manufacturers like Caterpillar, Volvo Construction Equipment, Komatsu
Ltd. Liebherr International AG, among many other companies providing
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
sales and rental/leasing options to the buyers.

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3. EXECUTIVE SUMMARY

CONSTRUCTION EQUIPMENT MARKET


Sales Volume, in Thousand Units, 2018 - 2027

SAMPLE FIGURE

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

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4. MARKET
DYNAMICS
4.1 Market Drivers

4.2 Market Challenges

4.3 Industry Attractiveness - Porter's Five Forces


Analysis

4.3.1 Bargaining Power of Suppliers

4.3.2 Bargaining Power of Consumers

4.3.3 Threat of New Entrants

4.3.4 Intensity of Competitive Rivalry

4.3.5 Threat of Substitute Products

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4. MARKET DYNAMICS | 4.2 MARKET DRIVERS

INCREASING DEMAND FROM CONSTRUCTION SECTOR


◼ The construction industry is highly dynamic, and numerous factors, such as the overall economy,
budgets, and global economic scenario, are influencing the market’s growth. Volatility in these CONSTRUCTION EQUIPMENT
Construction Equipment Sales Share (%), by Country, Europe, 2021
aspects affects the businesses of construction equipment OEMs, as well as construction rental
equipment. This, in turn, is leading to price fluctuations of new, used, and rental equipment.
4.48%
8.96%
◼ Increasing infrastructure investments across various regions have driven the demand for the
construction equipment market by significant margins. For instance,
11.94% 38.81%
➢ The GCC region has witnessed immense growth in terms of project developments. The
Government of the United Arab Emirates planned the development of a new automotive city
in the west of Abu Dhabi. The work on the first phase of the project has already commenced,
19.40%
which is worth AED 1.6 billion, in terms of infrastructure.
16.42%
◼ In addition, government initiatives and significant support for ongoing developmental projects are
expected to propel the demand for excavators and loaders during the forecast period. For
instance,

➢ In 2020, the United Kingdom government announced total spending of EUR 640 billion(USD
Germany United Kingdom France Italy Russia Poland
825 billion) with a specialized focus on modernization of the infrastructure spending, with the
majority being allocated to the construction of new roads and railway lines.
◼ With similar such developments and increased demand from the construction sector due to
infrastructure developments in various global regions, the demand for equipment is expected to
DETAILED ANALYSIS WILL BE AVAILABLE IN FULL-LENGTH REPORT
be driven significantly.

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5 MARKET
SEGMENTATION
5.1 By Equipment Type

5.2 By Propulsion Type

5.3 By Geography

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5.1 BY EQUIPMENT
TYPE
5.1.1 Cranes

5.1.2 Dump Trucks

5.1.3 Motor Grader

5.1.4 Excavator

5.1.5 Bulldozers

5.1.6 Loaders (Includes Wheel Loaders, Backhoe


Loaders, and Skid Steer Loaders)

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5. MARKET SEGMENTATION

5.1 BY EQUIPMENT TYPE

CONSTRUCTION EQUIPMENT MARKET CONSTRUCTION EQUIPMENT MARKET


Revenue Share (%), by Equipment Type, 2021 Revenue in USD million, by Equipment Type, 2018-2027

CAGR%
Equipment Type 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2021-
2026)

Cranes XX XX XX XX XX XX XX XX XX XX XX

Dump Trucks XX XX XX XX XX XX XX XX XX XX XX
SAMPLE FIGURE

Motor Graders XX XX XX XX XX XX XX XX XX XX XX

Excavators XX XX XX XX XX XX XX XX XX XX XX

Bulldozers XX XX XX XX XX XX XX XX XX XX XX

Cranes Dump Trucks Motor Graders


Loaders XX XX XX XX XX XX XX XX XX XX XX

Excavators Bulldozers Loaders

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

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5. MARKET SEGMENTATION

5.1 BY EQUIPMENT TYPE

CONSTRUCTION EQUIPMENT MARKET CONSTRUCTION EQUIPMENT MARKET


Volume Share (%), by Equipment Type, 2021 Sales Volume, in Thousand Units, by Equipment Type, 2018-2027

Equipment Type 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 CAGR (%)

Cranes XX XX XX XX XX XX XX XX XX XX XX

Dump Trucks XX XX XX XX XX XX XX XX XX XX XX

SAMPLE FIGURE
Motor Graders XX XX XX XX XX XX XX XX XX XX XX

Excavators XX XX XX XX XX XX XX XX XX XX XX

Bulldozers XX XX XX XX XX XX XX XX XX XX XX

Cranes Dump Trucks Motor Graders Loaders XX XX XX XX XX XX XX XX XX XX XX

Excavators Bulldozers Loaders

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

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5. MARKET SEGMENTATION | 5.1 BY EQUIPMENT TYPE

5.1.1 CRANES
◼ The Cranes segment of the market was valued at USD XX million in 2021 and is expected to
reach USD XX million by 2027, registering a CAGR of XX% during the forecast period. CONSTRUCTION EQUIPMENT MARKET

◼ Several crane rental companies in the country are spending heavily in the procurement of the Revenue in USD million, Cranes, 2018-2027

latest technology cranes to enhance their fleet strength. For instance,


➢ In November 2020, Crane rental company Arabian Consolidated Trading (ACT Crane &
Heavy Equipment) announced that it had ordered 16 new Demag cranes.
➢ In November 2020, Tamimi Rentals made an announcement that it had purchased 50 new
SAMPLE FIGURE
Grove rough-terrain cranes to lead its long-term business expansion in oil and gas work.
◼ Global major players are investing in the country to set up their operational facilities to enhance
their presence and support ongoing construction activities. For instance,
➢ In March 2021, Liebherr announced that the company is investing a sum in the high two-
figure millions in WeLog Project. The project includes building work at the Ehingen site, the
restructuring of the material flows, a new building for the Repair Centre South Germany in
the Ehingen suburb of Berg, and the introduction of a new ERP system. This project is
scheduled for conclusion in 2024.
➢ In May 2021, a civil engineering company D&K Spezial Tiefbau received the delivery of a
100-tonne Tadano ATF 100G-4 All Terrain crane. The four-axle ATF 100G-4 has a 51-meter
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
main boom topped by a 10 to 18-meter bi-fold swing away to offer a maximum lift height of
71 meters and a maximum radius of 58 meters. The crane will be used to lift various SOURCE: Mordor Intelligence

materials and machinery into constructions pits along with other lifting tasks.
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5. MARKET SEGMENTATION | 5.1 BY EQUIPMENT TYPE

5.1.1 CRANES
➢ In May 2021, Kran-Maier added a 70-ton Liebherr LTM 1070-4.2 all Terrain crane. The four-
axle LTM 1070-4.2 has a 50-meter main boom and a 9.5 to 16-meter bi-fold swingaway CONSTRUCTION EQUIPMENT MARKET

extension. The crane features a Stage V engine, radio remote controls, and Liebherr’s Volume in Thousand Units, Cranes, 2018-2027

ECOmode and VarioBase outrigger setup systems.


◼ The government and private companies in the country are spending heavily on infrastructure
investment, which is benefitting the segment. For instance,
➢ In October 2019, China Petroleum & Chemical Corporation, Sinopec, delivered the
SAMPLE FIGURE
XGC88000, 4,000-ton crawler crane, at the SABIC UNITE EOEG III project construction site
in Jubail Industrial City, Saudi Arabia.
◼ With the aforementioned trends and developments, it is expected that the segment will grow
with a healthy growth rate during the forecast period.

DETAILED ANALYSIS WILL BE AVAILABLE IN FULL-LENGTH REPORT

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

SOURCE: Mordor Intelligence

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5.3 BY GEOGRAPHY

5.3.1 North America

5.3.2 Europe

5.3.3 Asia-Pacific

5.3.4 Rest of the World

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5.3.3 ASIA-PACIFIC
5.3.3.1 China

5.3.3.2 India

5.3.3.3 Japan

5.3.3.4 South Korea

5.3.3.5 Rest of Asia-Pacific

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5. MARKET SEGMENTATION | 5.3 BY GEOGRAPHY

5.3.3 ASIA-PACIFIC

CONSTRUCTION EQUIPMENT MARKET CONSTRUCTION EQUIPMENT MARKET


Revenue Share (%), by Country, Asia-Pacific, 2021 Revenue in USD million, by Country, Asia-Pacific, 2018-2027

Country 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 CAGR (%)

India XX XX XX XX XX XX XX XX XX XX XX

China XX XX XX XX XX XX XX XX XX XX XX

SAMPLE FIGURE Japan XX XX XX XX XX XX XX XX XX XX XX

South Korea XX XX XX XX XX XX XX XX XX XX XX

Rest of Asia-
XX XX XX XX XX XX XX XX XX XX XX
Pacific

China India

Japan South Korea

Rest of Asia-Pacific

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

27 SAMPLE – CONSTRUCTION EQUIPMENT MARKET


5. MARKET SEGMENTATION | 5.3 BY GEOGRAPHY

5.3.3 ASIA-PACIFIC

CONSTRUCTION EQUIPMENT MARKET CONSTRUCTION EQUIPMENT MARKET


Volume Share (%), by Country, Asia-Pacific, 2021 Sales Volume, in Thousand Units, by Country, Asia-Pacific, 2018-2027

Country 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 CAGR (%)

India XX XX XX XX XX XX XX XX XX XX XX

China XX XX XX XX XX XX XX XX XX XX XX

SAMPLE FIGURE Japan XX XX XX XX XX XX XX XX XX XX XX

South Korea XX XX XX XX XX XX XX XX XX XX XX

Rest of Asia-
XX XX XX XX XX XX XX XX XX XX XX
Pacific

China India

Japan South Korea

Rest of Asia-Pacific

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

28 SAMPLE – CONSTRUCTION EQUIPMENT MARKET


5. MARKET SEGMENTATION | 5.3 BY GEOGRAPHY

5.3.2.1 CHINA
◼ The China segment of the market studied was valued at USD XX million in 2021 and is expected to
reach USD XX million by 2027, registering a CAGR of XX% during the forecast period. CONSTRUCTION EQUIPMENT MARKET
◼ With the extensive road network and infrastructure developments going on in the country, the Revenue in USD million, China, 2018-2027
demand for construction equipment has always remained high over the previous years and is
anticipated to be on an increasing trend during the forecast period.
◼ China, in 2018, registered a total of 250,430-unit sales of heavy-duty construction equipment,
with an exponential projected increase to 297,934-unit sales by 2023.
◼ Owing to the projected increase in demand for heavy-duty construction equipment, several
Chinese homegrown companies have been catering to the market needs. For instance, SAMPLE FIGURE
➢ Sany Group, in Aug 2021, announced that the company has witnessed a decent increase in
demand for construction equipment and has been able to successfully cater to the same. As
of 2020, the company sold over 98,705 excavators accounting for over 15% of the global
market share in the construction equipment market.
◼ With the presence of major heavy equipment manufacturers like Sany, Zoomlion, and XCMG,
among others, the country also catered to the demand from global markets. For instance,
◼ The China Construction Machinery Association showed that China’s 26 excavator manufacturers
sold a total of 223,833 excavators from Jan to Jun 2021, accounting for an increase of 31.1% (Y-o-
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Y), with around 193,700 units just sold domestically.
◼ Due to several such factors and immense trade activity in the country, this segment of the market SOURCE: Mordor Intelligence
DETAILED ANALYSIS WILL BE AVAILABLE IN FULL-LENGTH REPORT
is expected to witness a significant growth rate during the forecast period.
29 SAMPLE – CONSTRUCTION EQUIPMENT MARKET
5. MARKET SEGMENTATION | 5.1 BY EQUIPMENT TYPE

5.1.1 CRANE

CONSTRUCTION EQUIPMENT MARKET


Sales Volume, in Units, China, 2018 - 2027

SAMPLE FIGURE

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

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6. COMPETITIVE
LANDSCAPE
6.1 Vendor Market Share

6.2 Company Profiles

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6.2 COMPANY
PROFILES
6.2.1 Komatsu Ltd

6.2.2 Volvo Construction Equipment Corporation

6.2.3 Caterpillar Inc.

6.2.4 Hitachi Construction Machinery Co. Ltd

6.2.5 Sumitomo Corporation

6.2.6 Liebherr Group

6.2.7 CNH Industrial NV

6.2.8 Doosan Infracore Construction Equipment

6.2.9 Kobelco Construction Machinery Co. Ltd

6.2.10 Deere & Company

6.2.11 Bell Equipment

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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.3 CATERPILLAR INC. – OVERVIEW

◼ Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment,
diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives.

◼ The company operates through the segments: Construction Industries, Resource Industries,
Founded in 1925
Energy and Transportation, Financial Products, and Other operating segments.

◼ The company's products are sold primarily under the brands of Caterpillar CAT, design Peoria, Illinois, the United States
versions of CAT and Caterpillar, EMD, FG Wilson, MaK, MWM, Perkins, Progress Rail, SEM,
and Solar Turbines. https://www.caterpillar.com

◼ Caterpillar is the parent company for companies like Anchor, Hindustan, Hypac, Olympian,
224-551-4000
Perkins, Progress Rail, Solar Turbines, Turbomach, and other subsidiaries.

CATERPILLAR INC.
Annual Revenue in USD Billion, 2019-2020
USD 41.7 Billion ~97,000
Revenue in 2020 Employees 53.8
41.7

180,000+ Machines
25,000+ Forklifts 190+ Countries
250,000+ Trucks Customer Presence
2019 2020
Annual Production Capacity

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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.3 CATERPILLAR INC. – PRODUCTS AND KEY INSIGHTS


PRODUCTS KEY INSIGHTS

◼ Caterpillar’s enterprise strategy focuses on solutions to help the customers


CONSTRUCTION EQUIPMENT
build a better world and deliver profitable growth for its shareholders.
➢ Mini/Small/Medium/Large Excavators
➢ Small/Medium Dozers ◼ The company uses the Operating & Execution (O&E) Model to conduct

➢ Wheel Loaders business for profitable growth by investing in areas with the most potential

➢ Backhoe Loaders to create value.

➢ Motor Graders ◼ With a view to improving customer satisfaction, the company aims to
improve aftersales services value for Machinery, Energy, and Transportation
(ME&T) to USD 28 Billion by 2026.

◼ The company’s ability to maintain a flexible cost structure for its products
while being competitive based on industry volumes and standards is
expected to give Caterpillar an edge over the competitors.

◼ Europe, the Middle East, and Africa together generated a total of USD 9.9
Billion in revenue in 2020.

◼ The company also announced a total of over 3 Billion metric tons of


production volume as of 2020.

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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.3 CATERPILLAR INC. – SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

• Production and distribution • The company has been • Caterpillar expands its business • Regulatory pressures in many
network experiencing a decline in operations through strategic markets can be a major
revenue and profits over the acquisitions to maintain its impediment to growth for
• Focus on R&D. The company
past three years. competitive position in the businesses.
invested USD 1.4 billion in R&D
industry.
activities in 2020. • Slowdown of US market due to • Changing technology in the
high inflation • Strategic agreements with industry.
• Strong brand image as a leading
other players in the region
manufacturer of heavy • Increasing manpower costs
equipment.
• Currency fluctuations

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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.3 CATERPILLAR INC. – KEY DEVELOPMENTS


P Partnership M Merger and Acquisition I Product Innovation E Expansion O Others

Caterpillar reported that the new Cat 90 and 982 Series wheel
loaders delivered premium performance along with increased
productivity due to the Continuous Variable Transmission
JUN 2021 offering high fuel efficiency and low operating costs.
MAR 2021

I O I
MAY 2021 Caterpillar launches New 992 Wheel Loader for heavy mining
that reduces maintenance costs by as much as 10% and offers up
to 48% greater payload-per-fuel efficiency than the earlier model
Caterpillar launches Cat M320, along with the M319 wheeled
992K.
excavator. The M320 offers more swing torque with a longer
wheelbase for stability and extended service intervals.

36 SAMPLE – CONSTRUCTION EQUIPMENT MARKET


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37 SAMPLE – CONSTRUCTION EQUIPMENT MARKET

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