Godrej Consumer Products Limited: Pes University

GODREJ CONSUMER PRODUCTS LIMITED
PES UNIVERSITY
(Established under Karnataka Act no.16 of 2013)
100-ft Ring road, Bengaluru – 560085, Karnataka, India
A Internship Report on
Godrej Consumer products limited
Submitted By
B. Bhavya sree
PES1UG19BB033
Under the guidance of
Internal Guide :
Ms. Pallavi G.S.
Asst. professor
Department of BBA
PES UNIVERSITY
Bangalore 560085
faculty of management studies

department of BBA program
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Dept. of BBA June – July 2021
Faculty of management studies

Department of BBA
Program BBA
CERTIFICATE
This is to certify that the Internship work
Godrej Consumer Products Limited-organizational study
Is a bonafide work carried out by
B.Bhavya sree
SRN-PES1UG19BB033
In partial fulfillment for the completion of internship work in the program of
study BBA under rules and regulations of PES University, Bangalore during the
period August 2021-july 2021. It is certified that all corrections/suggestions
indicated for internal assessment have been incorporated in the report. The
Internship report has been approved as it satisfies the academic requirements in
respect of Internship work.
Signature with date&seal Signature with date&seal signature with date&seal

Internal Guide Chair Person Dean of Faculty
Name of the student : B. Bhavya sree
SRN : PES1UG19BB033
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DECLARATION
I, am B. Bhavya sree, hereby, declare that the dissertation entitled, ‘Godrej

Consumer Products Limited – organizational study’, is an organizational work
done under guidance of Prof.Pallavi.G.S, Assistant professor, PES University
Department of management studies, BBA Department, and is being submitted
in partial fulfillment of the requirements for completion of Internship work in
the program of study BBA in PES University.
PLACE : Bangalore
DATE : NAME AND SIGNATURE OF THE CANDIDATE
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ACKNOWLEDGEMENT
I am personally thankful to my university for giving me the opportunity to do

my organization study at a place GODREJ CONSUMER PRODUCTS
COMPANY Ltd, Bengaluru .It has given me exposure and great knowledge
about various departments. It has truly given me the analytical experience which
helped me to grasp and relate to the theoretical knowledge much better.
I would like to thank Vice Chancellor Dr. J. Surya Prasad, Dean FOM Dr.
Shailshree Haridas.Also,I would like to thank my internal guide Prof.Pallavi
G.S. for guiding me and throwing light on the areas to focus on throughout my
internship journey. Lastly, I would like to thank my parents and friends for
supporting and walking with me through my internship journey.
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Contents of Internship Report

Serial
Number Chapters Page Number
PRELIMINARY PAGES
 Cover Page
 Declaration of the Student
1-5
 Certificate from the College
 Certificate from the Guide
 Acknowledgements
 Table of Contents
 List of Tables
 List of Graphs
1 Introduction
 Introduction to study
 Objectives of the study
6-7
 Need of the study
 Scope of the Study
 Sources of the data
 Limitations of the study
2 Industry Profile 8 - 12
3 Company Profile 13 - 18
4 Swot Analysis 20 - 21
5 Functional Department
1. Finance Department 22 - 32
2. Marketing Department 33 - 38
6 Findings and Suggestions
7 Conclusions 42
8 Learning Experience 41
Bibilography
Annexures
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INTRODUCTION TO THE STUDY
This study is the re-analysis of the qualitative data gathered with respect to
Godrej Group of industries Ltd, which have global significant interests in
consumer goods, Real estate, agriculture, chemicals, and financial services
industry headquartered in INDIA ( Maharashtra ).
Godrej Group of industries is 1 of the most actively traded companies in the

stock market, it has further strengthened its global network and are now one of
the biggest producer of consumer products in the 18 countries.
This analysis can also gives a brief overview of the consumer goods, real
estate, agriculture, chemicals and financial services of godrej group of industries
limited.
OBJECTIVES OF THE STUDY :
 To know how things work practically in corporate world.

 To find out the problems and come up with a suitable solution.
 To know the preferences for the portfolios.
 To find out the preferences of the investors for asset management
company.
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NEED OF THE STUDY :
 This study helps me to have an opportunity to learn.

 This study helps me to build confidence.
 This study helps me to gain experience.
 This study helps me to gain knowledge in marketing strategy and
financial strategy in a company.
SCOPE OF THE STUDY :
I did this study in Godrej Consumer Products Ltd office in Bengaluru at

financial and marketing departments. This report provides the brief description
on financial and marketing departments.
SOURCES OF THE DATA :
 Primary data : Personally collected information data from the

departments.
 Secondary data : From the internet sources.
LIMITATIONS OF THE STUDY :
 Time is an important limitation, not had sufficient time to collect proper

interpretation and analysis.
 Lack of information from the company.
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INDUSTRY PROFILE
GODREJ INDUSTRIES LIMITED
HISTORY:
 FOUNDER : Ardeshir Godrej

 FOUNDED IN : 1897
 Godrej consumers products is the wing of the renowned godrej group
which was initiated in year 1897 by Ardeshir and pirojsha Godrej.
Initially, Godrej group was locks manufacturing company, but now it is
one of the biggest diversified commercial firms in India and the
strongest reliable brand.
 The company also takes pride for being the topper to manufacture soaps
from vegetable oil. Highly appreciated on its product quality, first class
after sales service, Godrej consumer products is truly the leaders in its
own category.
 Ardeshir brother pirojsha laid foundations for a throbbing enterprise at a
sprawling industrial garden township outside Mumbai. It was here that
the godrej industry vision took concrete shape.
INTRODUCTION:
Godrej Group is one of the largest Industry based in Mumbai, India, involved in
various industries that include appliances , machine tools, furniture, health care,
interior solutions, office equipment, food processing, security and industrial
solutions, construction and information technology. Godrej products include
security systems and safes, type writers and word processors, rocket launchers,
refrigerators and furniture, outsourcing services, machine tools and process
equipment, cosmetics and detergents, engineering work stations, medical
diagnostics and Aerospace equipment and chemical, mosquito repellents, car
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perfumes, agri products, material handling euipments like forklift Trucks,
stackers, Tyre handlers, sweeping machines etc.
Traditionally, Vikhroli a suburb to northest of the Mumbai has been Godrej’s

manufacturing base, but by increasing the groups have been moved significant
production facilities away from Mumbai. The godrej group also owns the vast
land in Vikhroli which is occupying 3500 acres of the land on the both sides of
the Vikhroli section of the LBS marg. That makes the godrej group the largest
private land owner in the Mumbai by far such vast land can, in theory, be used
to create at least 1500 acres of the residential floor space, which at the very
modest rates (Rs.10000/sqft), can be sold for USD 16 billion .Thus the godrej
group is placing on an invisible cashpile that is envy of the other Indian
conglomerates.
TYPES OF COMPANIES:
 Godrej Consumer products

 Godrej Industries
 Godrej Agro vet
 Godrej & Boyce
 Godrej hair care
 Godrej properties
 Godrej Efacec
 Godrej Info Tech
 Godrej Limited
 Godrej sara lee
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TYPES OR MODELS:
CONSUMER PRODUCTS:
1. Security equipment
2. Office automation
3. Conferencing solutions
4. Appliances
5. Type writers
6. Vending machines
7. Soaps and personal care
8. Furniture
9. Locks
10.Foods
11.Pest management services
12.Housing
13.Air care
14.Household insecticides
INDUSTRIAL PRODUCTS:
1. Agro products
2. Construction material & services
3. Storage solutions
4. Electrical & electronic tooling
5. It solutions
6. Automated warehousing
7. Material handling equipment process equipment
8. Chemical
9. Medical diagnostics
10.Precision components & systems machine tool service
11.PLM solutions
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EMPLOYMENT:
 The godrej family controls the 6 billion USD revenue
 Godrej group is a 123 year old consumer goods company.
 No. of employees : 28000
 Employee benefits:-
 Support post maternity/adoption
 Work from home and flexible working
 Health and wellness facilities
 Medical benefits
 Part time work
 Uncapped sick leave
 Day care centre
They have established a comprehensive health and safety monitoring system in
all our operating locations for health and safety of the employees.
GROWTH:
 1897-Godrej & Boyce Mfg. company Limited was established 1918-
Godrej soaps limited was incorporated.
 1971-Godrej agrovet ltd began as a animal feeds division of Godrej
soaps.
 1974-Godrej properties ltd, another subsidiary, was established.
 1991-foods business started and Godrej Agrovet ltd was started.
 1994 -Transelektra domestic products was acquired.
 1995 -Transelektra forged a strategic alliance with the Sara lee USA
 1999 -Transelektra was named Godrej sara Lee Ltd.
 2001-Godrej Consumer Products was formed as the result of the
demerger of godrej soaps Ltd. Godrej soaps was renamed as Godrej
Industries ltd.
 2002-Godrej Tea ltd was set up in 2002.
 2003-Godrej entered the BPO Solutions & Services space with Godrej
global solutions ltd.
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 2004- Godrej Haricare ltd was set up to provide a safe healthy
environment to the customers by providing the professional pest
management services.
 2006 -The foods business was merged with the Godrej tea and was
renamed as Godrej beverages & foods ltd.
 2007-Godrej beverages & food ltd formed a J V with the Hershey
company of north America and the company was renamed as Godrej
Hershey foods & beverages ltd.
 2008-Godrej re launched itself with a new colourful logo and fresh
identity music.
CONTRIBUTION TO THE COUNTRY:
Godrej has a philanthropic vision that has built schools, residential complex ,
and a dispensaries for their employees. Trusts established by the Godrej
continue to invest in the education, healthcare.
Godrej is the supporter of the world wildlife fund in India, it has developed a
greenery business campus in the Vikhroli township of Mumbai (India), which
includes 200 acres of mangrove forest and a school for children of Godrej
company employees. 25% percent of the shares of the Godrej holding company
are held in trusts that include the pirojsha godrej foundation, the soonbai
pirojsha Godrej foundation and the Godrej memorial trust.
Through these trusts the Godrej group supports healthcare, education and
environmental substainability that initiatives such has the mangroves, teach for
India, WWF, Smile train and the Godrej memorial hospital . There are 28000 people
working for Godrej ind. They also provide jobs, strengthening the economic health to
country.
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COMPANY PROFILE
INTRODUCTION:
Godrej Consumer Products Ltd is one of the biggest fast moving consumer
goods company in India. GCPL company has five product segments such as
soaps, household Insecticides, hair colors, liquid detergents and air freshners.
The GCPL company has manufacturing facilities at Malanpur in Madhya
Pradesh, Baddi in himachal Pradesh, Guwahati in Assam and Namchi in
Sikkim. The GCPL company has established a strong hold in International
presence through the acquisitions over the years. GCPL company is one of the
largest household insecticide and hair care company in emerging markets. In
household insecticides, it is the leader in India and the largest company in
Indonesia.
GCPL is leader in serving the hair care products for women of African
country, the number one player in hair color in India and saharan Africa, and
among the leading players in the latin America. GCPL is in number two soaps
in the India. GCPL is number one player in air freshners and wet tissues in the
Indonesia.
The GCPL company is one of the largest producer of toilet soaps in the
country with leading brands such as Cinthol and godrej No 1. Fairglow ,India’s
first fairness soap created the marketing history as one of the most successful
innovative vision . The company is also the leading company in the hair color
category in India.
HISTORY:
 FOUNDER : Adi godrej

 FOUNDED IN : 2001
 Chairman of the godrej group : Nadir Godrej
 The Godrej consumer products business was part of erstwhile godrej
soaps ltd and was demerged into Godrej consumer products ltd in april
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2001, pursuant to a scheme of demerger approved by the honorable High
Court of judicature, Mumbai, on 14 march 2001.
 Godrej consumer products ltd was started on November 29, 2000 as a
public company and was promoted by Godrej & Boyce manufacturing
company.
 The liabilities and Assets pertaining to the consumer products business of
Godrej soaps ltd together with the factories present at Malanpur along
with the marketing, selling, distribution and the related facilities have
been transferred to the company with the effect from April 1, 2001.
 During the year 2002 to 03, the company launched its Godrej No.1
ayurvedic soap and Godrej fair glow saffron in the southern markets of
Andhra Pradesh and Karnataka.
GROWTH OF THE COMPANY:
Sales turnover of Godrej Consumer Products Limited between financial year

2015 to 2020
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BRANCHES:
 India
 Sri Lanka
 Bangladesh
 Indonesia
 UK
 Argentina
 Uruguay
 Paraguay
 Bolivia
 Chile
 Africa
COLLABRATION:
Godrej Consumer Products Limited collaborate with :-
 Zomato
 Shop Kirana
 Zoomcar
 Dunzo
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CAPACITY:
Godrej Consumer Products Ltd’s globalization strategy ( called ‘3 by 3’ ) has

been very deliberate. Guided by this strategy over the last decade, GCPL have
created significant value through the M&A and established a strong beachheads
in 3 categories (, hair care, home care and personal care ) in 3 emerging
geographies (, Africa, Asia and Latin America ).
TYPES OF PRODUCTS :
 Cinthol
 Godrej No.1
 Godrej expert hair color
 Good knight
 Hit
 Godrej fair glow
 Aer
 Protek
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DEPARTMENT/ORGANISATIONAL STRUCTURE
Structure of organizational department:
Name of the Category of Name of the committee and position held in

director the director that committee
Audit HR& Nominatio Shareholde
committee compensat n rs
ion committee committee
committee
Mr.Adi Godrej Prometer,E None None None Member
xecutive
Mr.nadir godrej Prometer,N None None None Chairman
on-
Executive
Mr. janshyd Prometer,N None None None Member
godrej on-
Executive
Mr.tanya dubash Prometer,N None None None None
on-
Executive
Ms.nisaba godrej Prometer,N None None None None
on-
Executive
Mr.A.mahendran Executive None None None Member
Mr.Narendra Independent Member Member Member None
Ambwani
Prof.Bala Independent Member Chiarman Chiarman None
Balachandran
Mr.Bharat Doshi Independent Chairman Member Member None
Dr.OMkar Independent Member Member Member None
Goswami
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COMPETITORS:
 Hindustan Unilever limited

 Dabur
 Marico
 Johnson & Johnson
 Unilever
 Protector & gamble
 Loreal
 S. c. Johnson & son Inc
 Wipro

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SWOT Analysis of the company:

Strengths:
 GCPL is one of the popular FMCG business with a large variety of

goods.
 Godrej products are used by over 600 million people every day.The
brand range of business means that it serves several differet customers.
 GCPL has a very good competitive advantage in many categories. GCPL
is the industry pioneer in the group of hair colours,insecticides,soaps,and
liquid detergents.GCPL appeats to be a leading company in the soap
group.
 GCPL have a separate Research and Development Department.GCPL is
investing lot of money on Research and Development of new products.
 GCPL has the strong distribution network of 141 stockists,3170 sub
stockists and 34 C&F Agents.Company has coverage of 6.5 lakh retailers
in whole India.The Sales team of Godrej Consumer Products ltd has
about 250 employees over the country.
Weaknesses:
 One of the major problems faced by GCPL as a brand is increase in the

cost of transport,labour and the other distribution and operating costs of
brand over years.
That naturally affects the pricing of the products.
 A lot of competition means high and more price discounts and therefore
lower margins result in the price struggle. This is the main overall
problem in the market for consumer products.
 GCPL is spending lot of money on technology to increase efficiency
across the world.Investing into techonlogies now is not a good decition
for the company.
 The rural presentation of GCPL is much less due to the lack of awareness
of the importance of the consumer products in rural areas and also to the
co-oparatively high price of products compared to the rural products.
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Opprotunities:
 GCPL joined the worldwide marketplace. GCPL can step global markets
of developed and developing countries to increase GCPL presence and
generate moreand more revenue.
 GCPL is increasing its growth by acquiring local and global companies.
This helps the company’s business presentation.
 Online Marketing and Social Media Marketing is creating a very good
opportunities for the company growth.
 With a rise in buying the power and improving lifestyle, the personal
care sector is projected to develop. There would be a good effect on the
personal care industry due to the increase in demand for personal care
goods.
Threats :
 GCPL security is impaired by the precence of counterfeit goods. In the

Indian market, spurious goods impact a large portion in revenue.
 Competition in its field is so high that brands defend their core strength
and attack the weakness of the competitors. GCPL is also facing intensive
competition from the other brands.
 Changing the prices by competitors can be a major threat to the company
and can directly or indirectly it affect’s the business of GCPL.
 The Government rules and regulations can be one of the major threat and
can directly or indirectly affect the business of GCPL.
 Increases in the minimum wages and prices of imported products in
China and argentina could be serious threat for GCPL.
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In-depth study of Functional Areas
Finance Department :
Sructure :
Godrej Consumer Products Ltd. Capital Structure Analysis
From Class Of Authoriz Issued Paid Up Face Paid Up

Year – Share ed Capital Shares (Nos) Value Capital
To Year Capital (Crores) (Crores)
(Crores)
2019 - Equity 103 102.23 1,02,23,16,3 1 102.23

2020 Share 52
2018 - Equity 103 102.22 1,02,21,66,0 1 102.2

2019 Share 96
2017 - Equity 69 68.14 68,13,29,518 1 68.13

2018 Share
2016 – Equity 41 34.06 34,06,00,816 1 34.06

2017 Share
2015 – Equity 41 34.06 34,05,33,823 1 34.05

2016 Share
2014 – Equity 41 34.05 34,04,46,901 1 34.04

2015 Share
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Organization :
Name of the Director Category of the Director

Mr.Srinivasan Vishwanathan Chief Financial Officer and Cs
Sameer Shah Chief Financial Ofiicer,Investor

Reltions
Tapan Joshi Assistant Vice President –Fiance
Wien Cute Secreteray to Chief Financial Ofiicer
Sandip Halder Chief Finanial Officer –Bangladesh

Opertions
Ravin Mody Head – Finance
Jitendra suransa Assitant Vice President-Global

Finance
Srinivasan Sampath General Manager Cum Deputy
Company Secretary
Suryanarayan Krishnamurthy General Manager Finance
Mehtab Alam Deputy General Manager –Business

Finance
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Financial Department :
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Policies:
 Property, Plant and Equipment

 Good and other Intangible Assets
 Borrowing Costs
 Impairment of non-financial assets
 Assets held for sale
 Financial Instruments
 Derivative financial instruments and hedge accounting
 Inventories
 Cash and cash Eqvivalents
 Employee Benefits
Financial Ratios:
Ratios 2021 2020 2019

DEPT-EQUITY 0.03 0.03 0.00
RATIO
CURRENT 1.14 1.05 0.86
RATIO
ASSET 3.63 3.38 3.73
TURNOVER
RATIO
INVENTORY 9.19 8.60 9.53
TURNOVER
RATIO
DEBTORS 22.25 16.62 18.88
TURNOVER
RATIO
INTEREST 65.25 25.14 23.71
COVERAGE
RATIO
OPERATING 27.21 28.11 28.30
MARGIN(%)
NET PROFIT 19.58 21.55 30.90
MARGIN (%)
ROCE(%) 26.94 27.64 31.64
RETURN ON 21.32 23.47 36.69
NET WORTH(%)
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Particulars Mar'21 Mar'20 Mar'19 Mar'18 Mar'17
Liabilities 12 Months 12 Months 12 Months 12 Months 12 Months
Share Capital 102.25 102.23 102.22 68.13 34.06
Reserves &
6256.93 5025.39 4823.94 4573.46 4339.55
Surplus
Net Worth 6359.18 5127.62 4926.16 4641.59 4373.61
Secured Loan .14 317.33 .00 .00 .00
Unsecured Loan .00 .00 .00 .00 148.97
TOTAL
6359.32 5444.95 4926.16 4641.59 4522.58
LIABILITIES
Assets
Gross Block 1728.14 1630.00 1539.85 1454.50 1367.90
(-) Acc.
338.01 264.73 196.34 140.44 84.40
Depreciation
Balance sheet: Godrej Consumer Products Ltd
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Assets Mar'21 Mar'20 Mar'19 Mar'18 Mar'17
Net Block 1390.13 1365.27 1343.51 1314.06 1283.50
Capital
Work in 37.42 36.70 32.00 52.38 39.35
Progress
Investments 4568.18 3593.18 3424.80 3902.46 3654.91
Inventories 702.83 657.72 615.12 576.25 561.92
Sundry
247.46 305.52 353.18 248.58 209.33
Debtors
Cash and
83.71 85.68 97.24 98.11 98.45
Bank
Loans and
665.86 896.52 798.70 432.24 314.65
Advances
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Assets Mar'21 Mar'20 Mar'19 Mar'18 Mar'17
Total Current Assets 1699.86 1945.44 1864.24 1355.18 1184.35
Current Liabilities 1210.04 1387.44 1643.15 1893.90 1562.86
Provisions 126.23 108.20 95.24 88.59 76.67
Total Current Liabilities 1336.27 1495.64 1738.39 1982.49 1639.53
NET CURRENT ASSETS 363.59 449.80 125.85 -627.31 -455.18
Misc. Expenses .00 .00 .00 .00 .00
TOTAL
6359.32 5444.95 4926.16 4641.59 4522.58
ASSETS(A+B+C+D+E)
Rs(in crores)
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Working Capital Requirement :
 Godrej Consumer Products Ltd is a fast growing consumer goods

company, that manufactures personal care and household products in
India, Asia,Africa,and Sri Lanka and in more other countries.Godrej
Consumer Products Ltd was founded in the tear 1897 and is
headquartered in Mumbai,India.
 GODREJ CONSUMER’S Working Capital is the measure of company’s
efficiency and the operating liquidity. The working capital is usually
calculated by subtracting the Present Liabilities from Current assets. It is
an important indicator of the firm ability to continue its normal operations
without the additional debt obligations of the company.
 Working Capital = Current Assets subtracting Current Liabilities
 GODREJ CONSUMER PRODUCTS has the Working Capital of
10.62B,This is much higher than the Consumer Defensive sector and
higher than the Household and Personal Products industry.
Type of Depreciation :
 Depreciation is the present expense that accounts for the past cost of an
asset that is now providing benefits.
Years 2021 2020 2019 2018 2017

Depreciatio
n [in values 1,681 1,593 1,301 1,106 1,030
INR
Millions]
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Return on Investment :
 ROCE is the measure of a company’s annum pre-tax profit (its

return),relative to the capital employed in the business.
 Godrej Consumer Products ltd has the ROCE of 23percent.
 The company has employed 44 percent more capital in the past 5 years,
and the returns on that capital have remained in stable at 23 percent.If
these values can continue,it wouldn’t surprise everyone if the company
became a multi-bagger.
ROCE of GCPL from last 3 years
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In-depth study of Functional Areas

Marketing Department :
Structure :
Godrej Consumer Products Ltd. Capital Structure Analysis:
From Class Of Authoriz Issued Paid Up Face Paid Up

Year – Share ed Capital Shares (Nos) Value Capital
To Year Capital (Crores) (Crores)
(Crores)
2019 - Equity 103 102.23 1,02,23,16,3 1 102.23

2020 Share 52
2018 - Equity 103 102.22 1,02,21,66,0 1 102.2

2019 Share 96
2017 - Equity 69 68.14 68,13,29,518 1 68.13

2018 Share
2016 – Equity 41 34.06 34,06,00,816 1 34.06

2017 Share
2015 – Equity 41 34.06 34,05,33,823 1 34.05

2016 Share
2014 – Equity 41 34.05 34,04,46,901 1 34.04

2015 Share
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Place :
 Godrej consumer products ltd is headquartered in

Mumbai,Maharashtra,India.
 GCPL operates several manufacturing units in India spread over 7
locations and grouped into 4 operating clusters atMadhya
Pradesh,Guwahati(Assam),Baddi-Thana(Himachal
Pradesh),Pondicherry,Chennai and Sikkim.
 GCPL manufacturing units are located in overall 11 countries.
Departments :
 Homecare category Department
 Personal care Department
 Aircare Department
 Cinthol,Aer,Prokekt Department
 Household Insecticides Department
Products :
 Cinthol
 Godrej No.1
 Godrej expert hair colour
 Good Knight
 Godrej fair glow
 Hit
 Aer
 Protekt
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Volume of Sales :
 Godrej consumer products Ltd (GCPL) reported a 59.13 percent growth

in its consolidated net profit to Rs.365.84 cr fot the fourth quarter at the
end of the March 2021.
 GCPL saw a strong double digit sales increase in personal care and home
care categories.
 Home care was led by personal products, wash and hygine products.
 Indonesia constant products sales growth remained at flat.
 Growth rate continued in Africa, U.S. and Middle East countries.
 Shares of Godrej Consumer company rise as much as 4 persent to Rs.927
compared with a 0.68 persent gain in the Nifty 50 Index.
Competitors :
 HUL
 DABUR
 MARICO
 JOHNSON & JOHNSON
 UNILEVER
 PROCTER & GAMBLE
 L’OREAL
 S.C.JOHNSON & SON
 WIPRO
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Merketing Strategy :
 GCPL spends a lot sum of money when it comes to advertising and

promotional expenses.
 Primary promotional activities include Television, advertisement,
newspaper, magazines, billboard, hoardings and the distribution of Pham
plates in the strategic locations.
 Over the years , GCPL has many famous personalities and Bollywood
stars to play the role of their brand ambassador.
 GCPL has involved in various Corporate Social Responsibility projects,
which provides them to build trust among consumers and Government
enterprises.
 GCPL are also involved in educational activities.
 For consumers who are having trouble to spend easily, GCPL has kept a
very reasonable pricing system which is easy to purchase for them.
4ps(Marketing Mix) :
 Marketing Strategy of the GCPL analyses the brand with marketing mix
framework which covers the 4ps (Product, Price, Place, Promotion).
 Product : Godrej Consumer products is a house of brands, few of them

are good night, HIT, Cinthol, Aer spray etc;
 Price : Consumer products are priced low because the more purchases
comes from these segments and market skimming is done by every
brands.
 Place: GCPL has a presence all over the India and GCPL manufacturing
units are located in the 11 countries.
 Promotion : GCPL spends a lot of money when it comes to the
advertising and promotional expenses.Primary promotional activities
include Television advertisement, newspaper, magazines, billboard,
hoardings and distribution of pham pates in strategic locations.
Page | 36
Promotional activities :
 Advertisement is the a good promotions and GCPL has gone all out for
its promotion, GCPL has seen faces of celebrities like Amir Khan,Hritik
Roshan, Amir Khan and Famous Cricket Players like Dhoni representing
and promoting the brand.
 GCPL not only promotes it’s products on television but also uses Paper
Media like Newspapers and Billboards and pham plates to gain the
attension of consumers.
 Godrej industry is involved in the various Corporate Social
Responsibility projects, which gives GCPL to build trust among
consumer and Government enterprises.
 The catchy tunes and celebrities are awesome collection in the Indian
market for promoting the products successfully.
Disribution Channel :
 GCPL company mainly operates their products through Retailers and

Wholesalers and, thus the channel is widely spread and helps the products
to reach both rural and urban markets easily.
 GCPL have established a strong channel distribution and have a direct
link with all the Distributors under the scheme called Sam - park.
 They also has an official website that their goods can be easily purchased.
GCPL also has tie-ups with other shopping websites that results in quick
sales.
 GCPL website provides its customers an easyway of platform to reach
out to Godrej Properties in case of any enquiry or discuss about any
business deals.
Page | 37
Market Share :
 GCPL which entered the professional hair care market is thinking on

haiving a 25 percent market share in the hair care market next year.
 Sources said that a brand from the GCPL stable current has a miniscule
market share and the space is dominated by the Loreal which has a near
70 percent market share in the salon market.
Sales Turnover :
 The GCPL net sales during the Jan-Mar 2021 rise by 26.87 percent to
Rs.2,705.69cr,against Rs.2,132.69 cr in the year ago period.
 GCPL’S sales grew by 27 percent and Ebitda rise by 21 percent in FY20.
 They saw continues strong growth movement in the ‘household
insecticides’ and ‘hygiene’ categories in 2020 and 2021 years.
 Shares of GCPL company settled at Rs.715.95 apiece on the BSE, up
0.92 percent from the previous close.
Page | 38
Comparative Analysis of GCPL company with competitors in the

industry:
GCPL Comparsion with competitors :
Page | 39
Page | 40
Learning Experience :
Godrej Consumer Products Limited (GCPL) is an Indian Consumer goods
company based in Mumbai, India. GCPL’S products includes hair colourants,
soap,toiletries, and liquid detergents. GCPL is one of the largest producer of
consumer products in 18 countries.GCPL are the Leader in serving products in
like soaps and hair colourants in India,Africa and Indonesia.
Although GCPL is having competition

between its competitors in the industry,GCPL is maintaining good quality and
reasonable prices to its products and GCPL is maintaining its marketing strategy
very good. GCPL’S distributors and sub stockists cover overall 650,000
retailers in India.
Page | 41
CONCLUSION:
Analysis of this project obtained shows that the complete detail about the
company’s various departments.
Godrej Consumer Products Company is watching higher revenue every
year and its brand value is also increasing in so many countries.
I also learnt the marketing strategy and financial strategy of a company
from this project.
REFERENCES :
 Godrej Website
 Wikipedia
 Quora
Page | 42

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Godrej Consumer Products Limited: Pes University

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GODREJ CONSUMER PRODUCTS LIMITED

100-ft Ring road, Bengaluru – 560085, Karnataka, India

Ms. Pallavi G.S.

faculty of management studies

Faculty of management studies

Godrej Consumer Products Limited-organizational study

Is a bonafide work carried out by

Signature with date&seal Signature with date&seal signature with date&seal

Name of the student : B. Bhavya sree

I, am B. Bhavya sree, hereby, declare that the dissertation entitled, ‘Godrej

DATE : NAME AND SIGNATURE OF THE CANDIDATE

I am personally thankful to my university for giving me the opportunity to do

Contents of Internship Report

INTRODUCTION TO THE STUDY

Godrej Group of industries is 1 of the most actively traded companies in the

OBJECTIVES OF THE STUDY :

 To know how things work practically in corporate world.

NEED OF THE STUDY :

 This study helps me to have an opportunity to learn.

SCOPE OF THE STUDY :

I did this study in Godrej Consumer Products Ltd office in Bengaluru at

SOURCES OF THE DATA :

 Primary data : Personally collected information data from the

LIMITATIONS OF THE STUDY :

 Time is an important limitation, not had sufficient time to collect proper

GODREJ INDUSTRIES LIMITED

 FOUNDER : Ardeshir Godrej

Traditionally, Vikhroli a suburb to northest of the Mumbai has been Godrej’s

 Godrej Consumer products

CONTRIBUTION TO THE COUNTRY:

 FOUNDER : Adi godrej

GROWTH OF THE COMPANY:

Sales turnover of Godrej Consumer Products Limited between financial year

Godrej Consumer Products Limited collaborate with :-

Godrej Consumer Products Ltd’s globalization strategy ( called ‘3 by 3’ ) has

Name of the Category of Name of the committee and position held in

 Hindustan Unilever limited

SWOT Analysis of the company:

 GCPL is one of the popular FMCG business with a large variety of

 One of the major problems faced by GCPL as a brand is increase in the

 GCPL security is impaired by the precence of counterfeit goods. In the

In-depth study of Functional Areas

Godrej Consumer Products Ltd. Capital Structure Analysis

From Class Of Authoriz Issued Paid Up Face Paid Up

2019 - Equity 103 102.23 1,02,23,16,3 1 102.23

2018 - Equity 103 102.22 1,02,21,66,0 1 102.2

2017 - Equity 69 68.14 68,13,29,518 1 68.13

2016 – Equity 41 34.06 34,06,00,816 1 34.06

2015 – Equity 41 34.06 34,05,33,823 1 34.05

2014 – Equity 41 34.05 34,04,46,901 1 34.04

Name of the Director Category of the Director

Sameer Shah Chief Financial Ofiicer,Investor

Tapan Joshi Assistant Vice President –Fiance

Wien Cute Secreteray to Chief Financial Ofiicer

Sandip Halder Chief Finanial Officer –Bangladesh

Ravin Mody Head – Finance

Jitendra suransa Assitant Vice President-Global

Suryanarayan Krishnamurthy General Manager Finance

Mehtab Alam Deputy General Manager –Business

 Property, Plant and Equipment

Ratios 2021 2020 2019

Liabilities 12 Months 12 Months 12 Months 12 Months 12 Months

Share Capital 102.25 102.23 102.22 68.13 34.06