PROJECT WORK

ON

A comparative study on customer preference towards herbal and

chemical cosmetic products

PARUL UNIVERSITY
Parul Institute of Commerce
P.O. Limda, Tal. Waghodia, District Vadodra-391760

Submitted in the partial fulfilment of the requirement for the award of the degree of

Bachelor of Commerce (Hons.)

Batch (2019 – 2022)

Submitted By:
(MITESH BARIA)
Enrolment No: 191633100004

Under the Guidance of:

(DR. JIGNESH VALAND)

Faculty Of Commerce
 Table of Content
SR.NO Content Page no

*** Bonafide Certificate ***

*** Students’ declaration ***

*** Certificate of Originality ***

1 Preface 1

2 Acknowledgement 2

3 Chapter-1: Introduction 3-4

4 Chapter 2: Literature Review 5-11

5 Chapter 3: Research Methodology 12-15

6 Chapter 4: Data Interpretation 16-31

7 Chapter 5: Findings, Suggestions and 32-35

Conclusions

8 Bibliography 36

9 Annexure 37-38
 Bonafede Certificate

Date: 15 March 2022

This is certified that this Project Report entitled "A Study on Consumer's Perspective and
Satisfaction with reference to herbal Products in Vadodara City" which is to be submitted to the
office of the examination registrar of Parul University. This has been prepared by Mr. Mitesh Baria
for the partial fulfilment of the award of Bachelor of Commerce (Honors) degree with specialization
in Marketing in the academic year of 2021-2022 for the evaluation in lieu of the Annual Examination.

(Signature of the Guide) (Signature of Dean)

Dr. Jignesh valand Dr. Ajay Trivedi
Asst professor Dean
Faculty of Commerce. Faculty of Commerce.
Parul University. Parul University
 STUDENT DECLARATION

This is certified that the project "A Study on Consumer's Perspective and Satisfaction with Reference
to herbal Product in Vadodara" under the guidance of Dr. Jignesh Valand in the partial fulfilment for
the award of the degree of Bachelors of Commerce (Honors) from Parul Institute of Commerce, Parul
University, Vadodara is an original work and has not been submitted anywhere else.

Name: Mitesh Baria

Course: B.COM (Hons)

Batch: 2019-2022 Sign:

 CERTIFICATE OF ORIGINALITY

Mitesh Baria (Enrollment No. 191633100004) the undersigned hereby declare that the Project Report
entitled " A comparative study on customer preference towards herbal and chemical cosmetic
products" submitted in partial fulfilment for the award of the Bachelors of Commerce (Honors)
Degree with specialization in Marketing for the academic year 2021 2022 for the evaluation in lieu of
the Annual Examination to be in March 2022 is my own work and has been carried under the guidance
of Dr. Jignesh B. Valand.

The work is an original one and has not been submitted earlier to this University or any other Institute
/ Organization for the fulfilment of the requirement of a course or for award of any Degree / Diploma
/ Certificate. All the sources of information used in this project report have been duly acknowledged
in it.
 PREFACE
This report is prepared to fulfil the requirement of the B. Com program of Parul
University, Parul Institute of Commerce, Vadodara on my project work
“Topic – A comparative study on customer preference towards herbal and
chemical products”.

In every field of education imparted to the student, working as Intern an immense

role in bringing out and exhibiting the qualities which is helpful in implementing
student ‘s knowledge in the practical life. In spite of the theoretical knowledge
gained through classroom study, a person is incomplete if not exposed to the
ground realities of the business world. They may have to face many professional
hurdles after his graduation; these will be difficult to overcome without any
firsthand experience of business.

In this context, Project Work has been designed to prepare students aware of the
happenings of the real business world. A Project Work is a temporary endeavor,
having a defined beginning and end (usually constrained by date, but can be by
funding or deliverables), undertaken to meet unique goals and objectives, usually
to bring about beneficial change or added value.

The temporary nature of projects stands in contrast to business as usual (or

operations), which are repetitive, permanent or semi-permanent functional work
to produce products or services. When it comes to the practical knowledge in
field, there are immense areas to be specialized in. One can go for several
functional areas of company or to study about the process of each Department in
the Firm.

Getting the deep and practical knowledge of this field can be of great help to the
students. This Project Work is based on understanding the “A comparative study
on customer preference towards herbal and chemical cosmetic products”.

We have taken care to deal with the prescribed topics in sufficient depths and in
a very lucid language.
 ACKNOWLEDGEMENT

First of all, we would like to thank the Almighty God for giving us health and
strength to complete our project.
We would like to take the opportunity to thank and express my deep sense of
gratitude to our Institute Dean- PIC, Prof. Ajay Trivedi and my Faculty Mentor
Dr. Jignesh Valand. We are greatly indebted to both of them for providing their
valuable guidance at all stages of the study, their advice, constructive
suggestions, positive and supportive attitude and continuous encouragement,
without which it would have not been possible to complete the project.

We hope that we can build upon the experience and knowledge that we have
gained and make a valuable contribution towards this industry in coming future.
 CHAPTER: 1
INTRODUCTION TO THE STUDY
 INTRODUCTION TO THE STUDY

We all get exposure of toxic chemicals through our everyday routine for instance
through the air, water, food as well as through cosmetics and personal care
products. All of this ends up with our bodies loaded with toxic industrial
chemicals. The increase in social activities and gatherings has multiplied their
demand to many folds. Over the past several years, the cosmetic industry has
shown steady growth in many developing countries. This sudden rise in
popularity of cosmetics has created wide room for research and social surveys.
Cosmetics are formulated by a complex combination of chemical ingredients.
There is a wide list of synthetic compounds present in them, such as sodium lauryl
sulphate, phthalates, nitrosamines, parabens and formaldehyde releasers, heavy
metals, hydroquinone, nanoparticles, benzophenone, mineral oil, colour
pigments, alcohol, ammonium lauryl sulphate and many others.
India is a focus for development of Ayurveda, Unani, Siddha, Homoeopathy and
another natural herbs-based health science. Natural beauty is blessing and
cosmetics help in presenting and increasing the beauty and personality aspects of
human beings. Yes, herbs are one such means. Cosmetics alone are not competent
to take care of skin and others body parts, it requires association of active
ingredients to check the casualty and ageing of the skin.

Herbal cosmetics have improved much popularity among the population. Herbal
cosmetics products claimed to have efficacy and intrinsic acceptability due to
routine use in daily life and avoid the adverse effects which are commonly seen
in synthetic products.
We just taken Himalaya company as over research company.

We have a team of more than 200 physicians and scientists working in our R&D
facility. Our scientists come from disciplines as diverse as analytical chemistry,
formulation and development, phytochemistry, new drug discovery, novel drug
delivery systems, pharmacognosy, preclinical toxicology and pharmacology, in-
vitro mutagenicity, clinical pharmacology and agriculture. This vast and diverse
background of the R&D team gives us unique insights into the world of herbs,
helping us understand, discover and develop breakthrough products of Himalaya
company.
 CHAPTER: 2
LITERATURE REVIEW
Dr. Souren Koner* Prof. Pradip Kumar Mallik (2010) **

Cosmetic products find customers from women segments since time immemorial.
But today, men customers have been displaying inclination towards these
products. This amply suggests beauty consciousness of men segments. Even, men
and women are both becoming automatic customers of retail houses dealing in
cosmetic products. The present paper, as mentioned earlier, focuses specially on
men customers who show huge interest in cosmetic products, both herbal and
non-herbal. to 40 thousand and above 40 thousand have been studied for both
customers preferring herbal and non-herbal products.
shows findings for customers preferring herbal products. shows the results for
age groups and for income groups. The results on ANOVA for both the cases
exhibit significant differences across age and income groups . In fact, with the
increase in age customers become more discerning and mature and justify their
buying behaviour and express satisfaction very objectively compared to
customers belonging to low age groups. projects the results on ANOVA over
customer satisfaction across age and income groups. Both show significant
differences with respect to age and income categories . The explanation is same
as in customers preferring herbal product. So, both types of customers preferring
herbal and non-herbal products have common viewpoints while expressing
customer satisfaction. But, the academic interest still remains whether they
prioritize the factors in justifying customer satisfaction in the same way or not.

Dr. Yash Patel * Prof. Gaurav Suthar (2011) **

Some chemicals are harmful. Toxic chemicals are substances that may be harmful to the
environment or hazardous to your health if inhaled, ingested, or absorbed through the skin.
Chlorine and isopropyl alcohol are examples of some of the toxic chemicals commonly used
in certain industries. But there are many toxic chemicals that occur in nature as well—mercury,
snake venom, arsenic, and ricin from castor beans. Some chemicals, like iron and oxygen, are
necessary for us to live, but at high doses are toxic and can even cause death. Natural medicines
such as herbal and dietary supplements are made up of chemicals, too, just like everything else.
Dr. Suthar parth * Prof. Deepak ahir (2012) **

But it’s important to understand that although many herbal or dietary supplements (and some
prescription drugs) come from natural sources, “natural” does not always mean that it’s a safer
or better option for your health. An herbal supplement may contain dozens of chemical
compounds, and all of its ingredients may not be known. Scientists are studying many of these
products to identify what ingredients may be active and to better understand their effects in the
body.

Dr. Gargi Tadyal * Prof. Deepika surath (2017) **

Natural products and their structural analogues have historically made a major
contribution to pharmacotherapy, especially for cancer and infectious diseases.
Nevertheless, natural products also present challenges for drug discovery, such as
technical barriers to screening, isolation, characterization and optimization, which
contributed to a decline in their pursuit by the pharmaceutical industry from the
1990s onwards. In recent years, several technological and scientific developments
— including improved analytical tools, genome mining and engineering strategies,
and microbial culturing advances — are addressing such challenges and opening up
new opportunities. Consequently, interest in natural products as drug leads is being
revitalized, particularly for tackling antimicrobial resistance. Here, we summarize
recent technological developments that are enabling natural product-based drug
discovery, highlight selected applications and discuss key opportunities

Dr. Sara Huzan * Prof. Shrusti gori (2017) **

The role and contributions of natural products chemistry in advancements of the

physical and biological sciences, its interdisciplinary domains, and emerging of new
avenues by providing novel applications, constructive inputs, thrust, comprehensive
understanding, broad perspective, and a new vision for future is outlined. The
developmental prospects in bio-medical, health, nutrition, and other interrelated
sciences along with some of the emerging trends in the subject area are also
discussed as part of the current review of the basic and core developments,
innovation in techniques, advances in methodology, and possible applications with
their effects on

Dr. Meeraya Jadav * Prof. Drasti Patel (2017) **

The sciences in general and natural products chemistry in particular. The overview
of the progress and ongoing developments in broader areas of the natural products
chemistry discipline, its role and concurrent economic and scientific implications,
contemporary objectives, future prospects as well as impending goals are also
outlined. A look at the natural products chemistry in providing scientific progress in
various disciplines is deliberated upon.
2022 Elsevier B.V. or its licensors or contributors. ScienceDirect ®

After its launch at the turn of the millennium, integrated product and process design
has gradually taken root in research and teaching within chemical and biochemical
engineering. The transition from primarily process design in which the product is
relatively well defined to include product design is primarily driven by economics.
With globalization, any product that can be made by multiple producers would
eventually exert enormous financial pressure to lower product price, resulting in
squeezed profit margin. The only way for a company to survive and prosper is to
invent innovative products. Also, with the rapid advances in computer technology,
emergence of new business models, and requirements in social responsibility and
sustainability, a chemical engineer should and is well positioned to contribute to the
entire product life cycle. This article identifies the technical and non-technical
issues/problems in integrated product and process design, the relationships among
which are captured in a Grand Product Design Model. The methods/techniques and
computer aided tools for the design, analysis, and development of molecular
products, formulated products, functional products, and devices are discussed. Many
of these recent developments have been included in teaching product design to
prepare the new generation of chemical engineers.

Khan AD*1, Alam MN1

Cosmetics are products applied to the body for the purpose of beautifying,
cleansing or improving appearance and enhancing attractive features.

[1] Cosmetics consist of a range of products such as tooth paste, shampoo,

conditioners, mascara, after shave lotion, styling gel, creams, lotions, powders,
perfumes, lipsticks, fingernail and toenail polish, eye and facial make-ups, hair
wavers, hair dyes, hair sprays, deodorants and antiperspirants. The word ‘make
up’ is defined as a cosmetic which refers primarily to coloured products intended
to alter the user’s appearance.

[2] Schneider et al defined skincare products or cosmetics as mixtures of synthetic

or natural chemical compounds used to improve the appearance or smell of the
body.

[3] They are articles intended to be rubbed, poured, sprinkled or sprayed on,
introduced into, or otherwise applied to the human body or any part thereof for
promoting attractiveness, cleansing, beautifying or altering the appearance
without affecting the body structure or function
Dr. M. Nasirullah Memorial Trust

Cosmetology incorporates the most advanced scientific knowledge and

technology including chemistry, pharmacology, molecular biology, genetic/new
materials engineering, immunology, and neurology, etc. Cosmetics are readily
available today in the form of creams, lipstick, perfumes, eye shadows, nail
polishes, hair sprays etc. Other cosmetics like face powder give glow to the skin
after applying the base cream. Cosmetic ingredients/excipients are incorporated
to obtain detergency, wetting, emulsifying, staining and soothing effects. Adverse
reactions of chemicals have effects on environment and humans, particularly
severe in long term. Many cosmetics have therapeutic effects in use. Again,
different population have different profile of cosmetics use. As a consequence of
this increasing application of science to beauty, the line between cosmetic and
medical research is becoming blurred; the laboratories of major cosmetic
companies perform cutting-edge research in areas such as matrix biology,
antioxidants and ageing processes. Proper rules and regulation should be imposed
on their manufacturing, marketing and distributions along with pricing.

Gilbert Ross (2016)

Over the years, some activist groups have targeted cosmetics as possible human
health threats, claiming that cosmetic ingredients are not adequately tested for
safety and may pose risks to consumers. The groups allege that industry practices
related to safety testing are flawed, that there is little government oversight, and
that cosmetics contain cancer-causing chemicals and other toxicants. A critical
review of the scientific data related to these claims indicates the following:
(1) Industry has the primary responsibility to ensure that all ingredients,
preservatives, and formulants used in products are safe for their intended uses.
(2) The U.S. Food and Drug Administration (FDA) has regulatory oversight of
the cosmetic industry. Its authority includes the banning or restriction of
ingredients for safety reasons.
(3) The Cosmetic Ingredient Review (CIR), an independent, scientific review
board, critically evaluates chemical ingredients used in cosmetics and publishes
the results of its findings in the peer-reviewed literature.
(4) Health-related allegations about cosmetic ingredients are generally based on
the results of high-dose laboratory testing in animals and have little relevance for
humans. As true now as when Paracelsus said it in the 16th century, “It is the dose
that makes the poison.”
(5) The health-related allegations involving specific chemicals (e.g., phthalates,
parabens, and 1,3-butadiene) fail to consider important scientific studies and
recent regulatory conclusions about these chemicals, which have found that they
are not hazardous.
(6) Animal and human physiology differ in crucial ways, further invalidating
simplistic attempts to extrapolate rodent testing to human health risks. The
cosmetic industry should be encouraged to publish more of its toxicity studies
and safety evaluations, which would aid in dispelling the uncertainty that some
consumers have about cosmetic safety.
 RATIONALE OF THE STUDY

Read the article and answer the questions given below:

There is good deal of confusion that the term "herbal" actually means "organic".
According to an estimate by the World Health Organization, about 4 billion
people around the world use herbal products for their primary healthcare and
skincare needs. Does this mean that all 4 billion of these people use organic
products? Not at all. People, including several health experts, often say that herbal
and organic means the same thing. However, legally, the two words do not have
the same meaning. Let us look into what herbal and organic truly mean. Herbal
refer to products that are prepared from plants for their medicinal value. These
plants can be grown naturally, using either chemical or organic means. Organic
products on the other hand, mean products or medicines that are prepared and
handing using organic means. They can have ingredients that have animal sources
also. In organic production, there is no use of chemicals during the entire
production, processing and preservation processes. No chemical pesticides,
fertilizers or preservatives are used for making these organic products or their
ingredients.
 CHAPTER: 3
RE.SEARCH METHODOLOGY
The following methods have been followed:
a) The study has been conducted in Burdwan municipality area.
b) In this area there are 15 stores dealing in herbal cosmetics products and 68
stores dealing in both herbal and non-herbal products.
c) Men customers have been interviewed in this purpose. Based on total no of
foot falls of men customers on an average in week days and weekends, it has been
found that approximately 10% of the total foot falls belong to men customers.
This is entirely based on pilot survey on interactions with cosmetic retail owners.
d) Evening hours especially 5 pm to 9 pm are chosen by customers, both men and
women for buying cosmetic products.
e) Over three months men customers approaching different cosmetic retail outlets
have been interviewed with questionnaires. 5 to 7 men customers per day have
been interacted during three month time periods. 2 to 3 customers have agreed to
give their views. Total no. of men customers stands at 236 of which 120
customers prefer non-herbal products and 116 customers prefer herbal products.

The break ups of customers in terms of age and income categories are as follows:
Age: Non-Herbal Group:
Age: 20 to 30 years = 33, 30+ to 40 years = 48, 40+ years = 39 Herbal Group:
Age: 20 to 30 years = 46, 30+ to 40 years = 42, 40+ years = 28

Income: Non-Herbal Group: Rs. 10,000 to 25,000 = 43, Rs.25001 to 40,000 = 46,
Rs.40, 000+ = 31 Herbal Group: Rs. 10,000 to 25,000 = 27, Rs.25001 to 40,000
= 41, Rs.40, 000+ = 48
f) A questionnaire has been prepared to measure customer satisfaction based on
five variables like store environment, shopping convenience, merchandise
category, merchandise quality and Value for money. In this regard a 5-point scale
was prepared with the categories such as very good (5), good (4), neither good
nor bad (3), bad (2) and very bad (1).
g) Preparations of rank order scale over five attributes contributing to customer
satisfaction according to opinions of customers preferring herbal and non-herbal
products irrespective of age and income.
 LIMITATIONS OF THE PROJECT

• Difficulty in meeting with the proprietors due to the pandemic.

• There is limited time available for collecting the information, so we are

unable to gather full information about the business

• As the project is done during covid-19 pandemic, we cannot go out to

collect materials and so the information can be obtained only through
phones.
 OBJECTIVES OF THE STUDY

• To find satisfaction of the consumer.

• To study customers’ satisfaction.

• To know customers preferences on their products.

 CHAPTER -4
ANALYSIS AND INTERPRETATION OF THE DATA
The information collected through questionnaire is analysed as follows:
Table 1.1.
WHICH PRODUCT YOU USE

Chemical 41
herbal 156

Table 1.1 showes that 79.2% people using herbal and 20.8% is using chemical
Table 1.2

REASON FOR BUYING HERBAL PRODUCTS

made from nature 76

it don't have side effects 82

products are cheap 9

none 30

Table 1.2 shows that 41.6% where don’t have any side effects and 38.6% where using
because it is made from nature
Table 1.3

REASON FOR BUYING THE CHEMICAL PRODUCTS

they work faster 56

products are cheaper 22

easy to available 51

none 68

Table 1.3 shows that 34.5% where not using chemical products and 28.4% where using
because it works faster
Table 1.4
HAIR CARE PRODUCTS YOU USE

Chemical 57

Herbal 115

None 25

1.4 shows that 58.4% peoples were using herbal products and only 28.9% where using
chemical products.
Table 1.5

WHICH TYPE OF PRODUCTS DO YOU REFER TO YOUR FRIENDS AND

RELATIVES

Herbal 165
Chemical 26
Both 4
Which I used and I get results 2

Table 1.5show that 83.8% people using herbal products and 13.2% using chemical products
Table 1.6

SINCE HOW LONG HAVE YOU BEEN USING HERBAL PRODUCTS

less than 1 58

yaer1-3years 63

above 3 years 40

none of this 36

Table 1.6 shows that 29.4% people where using herbal products from 1 year and 32% people
where using from 1-3 years
Table1.7

DO YOU PURCHASE COSMETIC PRODUCTS BASED ON RECOMMENDATION

OF SALES PERSON OR BEAUTY PROFESSIONAL?

Often 40

Never 77

Sometimes 80

Table 1.7 shows that 40.6% use often and 39.1% use never
Table 1.8

DO YOU THINK EXPENSIVE HERBAL PRODUCTS ARE BETTER THAN

CHEAPER PRODUCTS?

Yes 88

No 42

may be 67

Table 1.8 shows that 44.7% people where using and 21.3% where not using
Table 1.9

WHAT IS THE PURPOSE OF USING HERBAL PRODUCTS?

Facial care 68

better feeling 53

young looks 14

medical purpose 62

Table 1.9 34.5% where using face care and 31.5% using it for medical purpose
Table 1.10

DO YOU RECOMMEND A COSMETIC BRAND DEPENDING ON YOUR PAST

EXPERIENCE?

Yes 68
No 49

may be 50

Table 1.10 show that 49.7% where refer cosmetic brand depending on your past
Table 1.11

DO QUALITY ADVERTISEMENTS CHANGE YOUR PERCEPTION OF THE

PRODUCT?

Yes 79

No 53

may be 65

Table 1.11 show that 40.1% change on your perception

Table 1.12

DO YOU BUY A COSMETIC PRODUCT AFTER WATCHING ITS

ADVERTISEMENT?

Yes 57

No 74

may be 66

Table 1.12 shows that 33.5% watching after advertisements and 37.6% saying no
Table 1.13

HOW FREQUENTLY DO YOU PURCHASE COSMETIC PRODUCTS?

Daily 28

Weekly 37

Monthly 83

Yearly 49

Table 1.13 show that 42.1% where using it monthly and 24.9% where using it yearly
Table 1.14

WHAT TYPE OF COSMETIC PRODUCTS DO YOU PREFER TO PURCHASE?

HERBAL 1
Chemical 12
Both 81
ayurvedic 103

Table 1.14 shows that 52.3% where using herbal and 41.1% where using chemical
Table 1.15

WHAT DO YOU LOOK AT FIRST WHEN YOU BUY A PRODUCT?

Price 41

Advertisement 16

Packaging 27

brand 113

Table 1.15 shows that 57.4% where using because of brand and 20.8% because of price
 CHAPTER- 5

FINDING,SUGGESTION AND CONCLUSION

 FINDINGS

From the survey we can see that the customers are quite satisfied with
the products which is 58%. According to the research we can see that
people care a lot about the hygiene with a 96.6%, packaging with
25.9%, quality 37.9% and 71.6% taste of a product. Place with a good
view, 12.9% wants the shop to locate in a quiet place and about 5.2%
wanted Also, that majority of the buyers are female which is 50.9%.
like locally sourced ingredients with 21.1%,9.5% likes fairtrade
products, and 39.7%doesn't care much about the ingredientsRs.60-80
and 14.7% are willing to spend Rs.90-120 herbal products.
 SUGGESTIONS

The price can be lower or made more affordable for any customers
without losing its profit.

Free samples of the new products.

Wide promotion on social media platforms.

To mention the expiry date in the products.

To maintain the productivity and cost of the products.

 CONCLUSION

1. Now a days people where using herbal product because of it didn’t

have any side effects and they are totally natural.

2. They never have any effects to human body.

3. We just taken Himalaya global holdings ltd as over research topic

4. Where the people now a days using herbal product because it was
made in India.

5. In case of chemical product people having so much side effects like

skin problems and so many others.
 BIBLIOGRAPHY
1. https://www.betterhealth.vic.gov.au/health/conditionsandtreatments/herbal-medicine
2. https://www.hopkinsmedicine.org/health/wellness-and-prevention/herbal-medicine
3. https://en.m.wikipedia.org
4. https://tigerchef.com
5. https://medlineplus.gov/herbalmedicine.
 ANNEXURE

1.NAME:_____________

2.AGE

a)0-18 b)18-30 c)30-45 d)45-60

3.GENDER

a)Male b)Female c)Other

4.OCCUPATION

a)Business b)Profession c)Employment

5.WHICH PRODUCTS YOU USE?

a)Herbal b)Chemical

6.REASON FOR BYUING HERBAL PRODUCTS

a) It don’t have side effects b)Products are cheap c)Make from natural products
d)None

7.REASON FOR BUYING CHEMICAL PRODUCT

a)They work so fast b)Products are cheaper c)Easily available d)None

8.HAIR CARE PRODUCTS YOU USE

a)Chemical b)Herbal c)None

9.SKIN CARE PRODUCTS YOU USE

a)Herbal b)Chemical c)None

10.WHICH TYPE OF PRODUCTS YOU REFER TO YOUR FRIENDS AND RELATIVES

a)Herbal b)chemical c)None

11.SINCE HOW LONG YOU BEEN USING HERBAL PRODUCTS?

a)Less than 1 year b)1-3 years c)Above 3years d)Not prefer answer
12.DO YOU PURCHASE COSMETIC PRODUCTS BASED ON RECOMMENDATION
OF SALES PERSON OR BEAUTY PROFESSIONAL?

a)Often b)Never c)Sometimes

13.DO YOU THINK EXPENSIVE HERBAL PRODUCTS ARE BETTER THAN

CHEAPER PRODUCTS?

a)Yes b)No c)May be

14.WHAT IS THE PURPOSE OF USING HERBAL PRODUCTS?

a)Facial care b)Better Feeling c)Young looks d)Medical purpose

15.DO YOU RECOMANDED COSMATIC BRAND DEPENDING ON YOUR PAST

EXPERIENCE?

a)Yes b)No c)May be

16.DO QUALITY ADVERTISEMENTS CHANGE YOUR PERCEPTION ABOUT THE

PRODUCT?

a)Yes b)No c)May be

17.DO YOU BUY A COSMETIC PRODUCT AFTER WATHCHING ITS

ADVERTISEMENTS?

a)Yes b)No c)May be

18.HOW FREQUENTLY YOU PURCHASE THE COSMETIC PRODUCTS?

a)Daily b)Weekly c)Monthly d)Yearly

19.WHAT TYPE OF COSMETIC PRODUCTS YOU PREFERRED TO PURCHASE?

a)Ayurvedic b)chemical c)Both

20.WHAT DO YOU LOOK FIRST WHEN YOU BUY A PRODUCTS?

a)Price b)Advertisement c)Packaging d)Brand