Hands-on Exercise No.1 DigiSkills.pk 2.

0 Batch-01
E-Commerce Management

Tasks:
1) Define the business-to-business (B2B) model and provide screenshots of two websites as
examples of B2B models (2.5 Marks).

Ans) Business-to-business (B2B) model, a business sells its product or service to another
business. Sometimes the buyer is the end-user, but often the buyer resells to the consumer.
Samsung, for example, is one of Apple's largest suppliers in the production of the iPhone. Apple
also holds B2B relationships with firms like Intel, Panasonic, and semiconductor producer
Micron Technology. B2B transactions are also the backbone of the automobile industry.
E.g Alibaba, Amazon, General motors, etc.
2) Define the business-to-consumer (B2C) model and provide screenshots of two websites as
examples of B2C models (2.5 Marks).

Ans) Business-to-consumer (B2C) model, a company sells to their end-user directly. The B2C
model is the most common business model.  It refers to the selling of products and services by a
business directly to the end consumer. The idea of B2C was first leveraged by Michael Aldrich in
1979, who used television as the primary medium to reach out to his consumers.
3) Define consumer-to-business (C2B) model and provide screenshots of two websites as
examples of C2B models (2.5 Marks).

Ans) Consumer-to-business (C2B) allows individuals to sell goods and services to companies.
4) Define consumer-to-consumer (C2C) model and provide screenshots of two websites as
examples of C2C models (2.5 Marks)

Ans) Consumer-to-consumer (C2C) is also called online marketplaces connecting consumers to

exchange goods and services and typically make their own money by charging transaction or
listing fees.