PROBLEM
The crucial problem was
identified by the larger number of
vacant and un-used commercial
premises in Home Hill and
many empty shops and vacant
buildings in the main street.
EXISTING ALTERNATIVES
Burdekin Shire Council has
donated ‘skins’ to cover the
windows of one building in the
main street, to cover up the
empty look of the shop.
POTENTIAL COSTS
• Cleaning costs
• Renovating costs
• Shop fit-outs
• Signage
• Advertising & Marketing
• Utilities
• Internet and Phone
PROPOSED SOLUTION
Creating a business hub that
can be located in one of the
vacant buildings that can be
used as a base to facilitate
temporary or long-term leases
for the remaining empty
buildings. A register of un-
used buildings and interested
tenents, from pop-up shops to
artists, would be managed from
this hub. It could also provide
space for workshops, business
growth training, hot-desks and
networking events.
KEY METRICS
SUCCESS INDICATOR
• Amount of foot traffic in store
• Number of registered landlords
and tenants
• Length of lease agreements
UNIQUE VALUE PROPOSITION
A one-stop shop for all
activities related to the use and
maintenance of vacant buildings
in the CBD, bringing more activity
and action to the quiet main
street.
HIGH LEVEL CONCEPT
Encouraging and nurturing small
businesses, promoting shop local
initiatives and increasing the
economic potential of the town.
POTENTIAL REVENUE STREAMS
• Leasing or rent from tenants
• Advertising from stakeholders
• Sponsorship
• Government Grants
• Donations
• Membership Fees
UNFAIR ADVANTAGE
Impartiality and an emphasis
on helping all parties involved
no matter their political
agendas. A not-for-proftit
venture. No obligations to
council, government, elections,
shareholders or profit-making.
CHANNELS
(COMMUNICATION)
• Local newsletter
• Newspaper
• Social media
• Signage
• Word of mouth
• Networking
• Chamber of Commerce
members
CUSTOMER SEGMENT
• Craft-maker who has started a
home-based business selling
crafts but has taken off on
social media and needs more
space.
• Technician (e.g. plumber)
who has left a job and started
working for themselves and
may need business help.
• School leaver with an idea to
start an online business.
EARLY ADAPTERS
Small to micro businesses
Home-based businesses
Start-ups
Online businesses