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Dhtima Dlulm

Page
S taplaim abou Sv' big data
Avohe 6 vh lata

a) Noume
he ame i q Daa itoo Telolod to a size

hch enatumodd
tVolume io a huge amoumt adato
ze s olata
the valuw d daita ,
ii ocetermime veume b data
a cuucial H ha
lays vey cmudenod aoa

kang tham tt io Actualy


o VOy a p a t c u l o data
meana whether
Bo Data Ohi ota
om
O ett
ro

be
cenaidorac ao Bi
adually olota
dlata
the volum bftha
dopendo pon
Micasauy
mth Bi Data t i o
wwil olaaling
ivHeno
a ohoadhdeuntic Voume
+o cmaido

Velacit
accumulatton
the i g obeed O
Nelsoidy eko to
data im om ou

Data velecidy data eu


mebike phones
i n Bla n e t w o e 0 4 a l _ m e d u a

ete amd cmtimusu o odata.


horO o a manai ve
i
detemuma tthe botential data that st
ouo hot

Jhio
The odata n gemestated amd puCoAed to meot the

dmomdo. wth
wtk Hh
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doalig
iv amplinq data com

8L kvelocty

c Vavuoty
that o sttwad,
i eo to Matuwta data
atucdued Qmo nst uucturnd dalo
Aemi
i t alo
baseally the avud'val a) datofrom mud
tiVauiety io outsidle aw
Omo ousid
inoido amo aOn
both
SeUe tinat a dlwwerud Am-duustuwd
am be
enterprue
amd umutsuctwtod.
baaicaluy avntai
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Shi data i baaisaly
data dala
temonaly arel&b to
dutwtod
gomuacd data
kongt amd emnt
the
tha hao
dolirod

data data
Jhis d
Jhis ata iw aaically
in lbaucally a mi
ami

data:
semi- otuctutod o}Vlata
a ferm
genexally
tv
gamiued data otuctuwe
ouctwe
to e ormal
domotcenom
that
data veken to
data his data basucalluy
Ungtuuctuwtad
o data that
data t9emnally ve atrudtue
umbranmuk ed tolumun
and
into the u o
dowom fit Maalky. ol RDBMS
a) e
Veratuu:
imemintmoioo amo umnontaimty m
telcno to
nvhich v awailable Aomome-
data that i data
omd a u a l y Omd atcuay c
Ume qet mess
dicult to cmbuol

aloo vasuable becauso t e multi tud


13 Data multpl diupasata
muultiple diupatata
odlumemaoms eauulluma u n
ta
AsUNco
data tyfes amd

e) Value comi
nccountthu
into
Atonhavtng the AV data
dlata
The
Value Tho
Volue bula sh
bulk
mereV mhèh Stamdo e Aembamy , unlas
UmLers
ne to the embam
ms valu uano 2otd to the
hasmg
aometumg wetul
om int
eu but
moe
r i m P oSTan

D a t a in itanl-
o valuable to
Valuuable
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unto
mvetod
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Hemce you cad
normaion
edhact 5VA
5Vo ,

V the
ite mot
impostamd oall
about vawous
Momtion amd desoi be brely
R applicahiom a a n BDA

a aa aofolsus:
ha applicatono & Bi
) fage:4
acking customo2pemdinq habik, Aheppia.
behawio nap
h a to keo
keas
mmomagemomk eam
eam
dn big details
sture
h a b t , Ahsppin
ptrblumg
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DMOduc
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e t ned
behavioun-
bebhaview
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ctoa usestnein
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t e htor to
Yelated data so that tu Pcuticular ukd
duntomer to buy i wit
pautioular
dr deblt cand
a
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b o d u c b yui
lioceumt r Cashbatk
Auatomot Mendina
acomumemdalion By ackma
retails &frae
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Y O e m m e n d a N o m
tohe Customd
a
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ata abeut tho
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o t ue
le ctte
odd wsug
deremt 9toad amd erit
erit
t h e balbi road, at entou
Camoxa
ko bt beaide the i t e vebucl
dluwico placeo
pountothe , PS
build_ a Amat
w cam

c l auch d a t a
ane
f amalgi no dataamalysis.
d dAuo üvYna Co Page: 6
o dotta amalysis helt to düve
hauut humam (ndprbrelotuen. Vauiow

cata obtaumed om Ca Comed Ov AMDO lacoo


datd the on Que belng analyzed Cmo makug
auiou calculaluor aslon a takim Outemahtadly

Vnul peroonalaosiplumd oolBi data omolyj

hseuvide
he lps viutual teonal amigtarmb too to
te mALUEN vatious uOskiono aAkod y ww

thoir Lecal
us tool tocks the lecotbien ethe UseA
to g uaokin
um amd otbo dota relaled
AADm
odota DHetde
wked mA amakaim all u c h

am amA W

Ga esci be HowdJoucmg amaluke mnimung


advamtauge Cmo duodvamdag n
A eucaousomg iathe pracice eebtaumina moodaol
ARUCODidaanr
, crtent by aicita chrdbuikutiono
toima Lnxge u tu ama ebocial pom te
uom t e
enme Cr/nurrily Moher tham o m adihma
upplit

Advamday wHDusolsAUMCIMA
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O umd
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e:
Vast ramge Av w d e hugo dueai ntoin
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losumg with all kivdo d k o w n t
lLou o difexond
cemmostuon.
wh
Paammo lets Que ao rehsoducblo
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uno
oou mve k o l
Aakaen
ham
a
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bitgs be epected
om be
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bia teuwauds
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above
mme h e r o u g
he
value beth a ahmte
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ating
ampurd etme

ixd vamtages: b houwig tutrng


twng
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aContidentualijy is ho ma
ama

Lange gKoLLÞ
by a
cumod bvand/poduct.
tohe
much
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met hawe

cam be dilfueult
bctweam taaty
bormmunucaie

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du to m u dliieultto
to gurantoa
quromtee
m b v e dibeult
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cJeCeveage mbs mamcgo
thetoore eauwe bug d e n t i f t c a l o n .

com
ad
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depemds
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amd mot Cub
bugs kound Aos impart
iduntt momy mdll,
-

b amol
may eok ou lottime ad elhert
f a m dovote a
athor
ant bugs
tuwo onge dobilitaBhing bus
ome 0a
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to fmdma
Ad DeAcndbe the Vauos
4) hhat dbyou meam by NoCQL?
a)
a)

NoNoSgL data toe


tyh a mA
m ec
chho
ammi
u sm
A m
Oa
databaoe pegutde
Ans A moSQL data that in
modelud

eAtvaqe amd etsie val' o Yelatuom


relatons
Uaso

hamhe
t aJar
tallar
tm meamo bthe Ahom doriolmy mhih
im tolatienal databaaD ind ave

mak typi
docuin
database
base to we , th
t hee
rr to
mto
data actero ead
acleo
lead
allousing
y merethe
olatabbaa
mo L
Aeluctima a
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a )aadLaced Aom- Atuctwrod data
aommi-stuctwad data
stuctuted ano
btavage
)torage 3
velumne ddat
e) g e
aohitectw
dAcooyuiwtemonth Aale ou
RmioLnouwit
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Omd a l twwe sreamming
0Mo un y oNoSL datobaa
gxe
decumarnd database _gtor
o ocmmendatabans :
KML documomts, ndooumomtF
dlata in JON, BCoN o
dalabao dooumoto cam be moteod .Pand en m
amo etsieved
ima
Mocummonty cam be otoaod io
data baao ebjort UAad
that in much dloa0 to the
Jes ramaiatilon iorequd
abplicatcno hieh
macno

to ue t e dlacta im am applimtim
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fage:9
bocauao
dvc wtt doveloPera
Adv ti WBeummtmt databao0 ae pobulo docum.en
hur
haue t e lueibilty fo ewa
thoy
Hhay obblication Ahatfug
eodool fo sult theia
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aplication ayi'ron
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heir
atuuckuxoo a ,
thaux data
Chomae sUe iwme

bKey Value stoves Je aimplea a N SQL


olada element
elemant
data
store.
atove. e y
wedy
value
databae b a ky
- afav
e y vyalue
alue
Stne
o a O m o aa
m tthe database
atlibute
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am a
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a ey-value

value m a Denwe, tuwo o u m n s


:he

Teloiona databa
wi only
amd tta vale
(euch ao state)
kyor t t ai btute
rame

C e l u r m 0nemte databaais
oColumma
Stove gomized aD a At
A Columm
wamdt to
runamalyhics
that whem me
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meamo
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mumbo
on a omalla
houtcmaumumg
tons Celumms dreety
data Kelummarl
with he wwamt e
momery tHe vaue
tte vaue da
Com Ouuckhy 09g Yeg vate
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the way
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it veuy i u l Fr amto
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Ceumm
be tMg
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o hebTio
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imd
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o

age:1
: A grath
datobaoe fecudes on a
draph Watakases
eumamk
e l o m a m t s . tach e
t a c lumnt
elomamts .

beturtom lata
olata
h commectiora betueem
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as
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mks
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e akionaips

allool
ate
elomat
elomments
c o m m a cA
i of
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lata ba , aeddiveth r
rvee
b b
ls bohr a l
oaph Ataed diretly.
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d
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almized to captute
b olmized
oada e lementy
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olata
betwren
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A 9aoph Comackioo a0Ascotad mith joim
oimu
the A6Aeiatrd
nuith
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heod
The
etcommung
molivddks
n SL Aocial
muultst tabs detudusn ,
uo
mclude au
Uat c0otn
and kusuradge qapho- Tt amd Tramafiveual

Lompa betwesm

amalyis
tha compamu
ma Hreuall umaide
amalzed
amd data
7naight

Tnte fieualk
domai
unaide e Combamy
purmoudy kept
Data
S h a v e d O 0 s tha dvwwnu
>Imaight io
Fivewal
domaim
ttumed m uble
Aalyze data
dvan Page.:10
dupry chaum havt evslued to cmect multiple oompanuo
00mpan

-to sraato en&m0w


Omd emable thomm to 0ollahoate
VMT
evdcuotomen
vio Comooto ke CPFR,
Valuueto the
in wltmomina o ai'mulo Jwmd
Deciaun CLmce
etc.
focolloborate
M mag
endebuLAOD a begmmiug
heat
e valuu haim. J imstowce, mthe
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,uch conaA UMMO 9uiaut, inaigt
CO indusly
em data Omd inaight
eneatd by collabtoadimg
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phorhao
dhcaltu wawcadhor r i d o ,
em th
Om mamuactuwro
oug
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doliveimg tha duugx and the w t u th e


wittuio
6 cempamies
mled
mecoaily tNa
Thus b n domamdsuppy
yalue @ham
.tor eiammpla
cbaditional socLal madLoa
Aempamy

where aetilo amd a


inatunces comoumoN

Ahan imaigity om
Comcome taqefhe. to doe 8h Tu
both playos.
behavieuw that wll benehi
kimg thuo a ktap wthwr
cOmpamios o
wLBvePMbgsoive Jvoluwmes 00- data
langevolwmUs
lueraging the
amo woyki'ng o data, ocation data locaBhion
data,
tuetrewaluch a Locia
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be notvey belre
Xong bere
etc.In other wods , it will wall
wtim tWe tve
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We a l this tund the mmae
Lslonger a
o
dfeontiator.
aMaltics
tHaMa wowall
Lm ivba -toiwlo amo fumchional silo baad
ertotday Ampamo
we dbuvg
e douya intya fiveurall amalytics
analytsoday thay tay l be
awrauUomanso
ith data winte do imter
Cwmpomin to
inaigo with etho
ellab osatng
n
paw beluweo
Page: 11
ueukaMatios abwell oveagimg tha puue
olomaim gpaas to do dranva u s a onates
v me
amd ramD- xowall analuics
NN inl iewall muwth Gutido
a mo
itsut ib ohallomges. doatly meHOOADO
maAaratio
Aotuiall The iamaluen
tp
T tualk math0O
amalyticol
auomeMd en
utlma addiuena oganixaion
YquuTemon y. Jurthor
d t e h m e lay
Qmd . Ond a m
olloboralin
Ove Bten limuud b4 a on
inkeumatum
he par
ubpvietasu
CUe nolame m
mbekfive {e03 data
motly dbien by
L a b oraum o a t lmiuk
that umiu
orondauturmo
oremdadumo
ouema
aid obpretay
pivacy amo
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epptunulus tos
thetrmaifen
ummaratiom. wle d'n oloan thad
PoxDdug
to at eanu
to into amd tampeunl

emd ad som femt t


wt tol t wll
to qO
cmtune

awmedl aunidbe r diounwmo stlhnto to


wu be a kuy
dive diTyhve valu etiine
Paqe: 13

Poo: 12

A
Page: 13
Irtwz Fivoun THOM Hveuall

nablos Awita bycakttough


enge
mivaigh Tmaumal Data io N

Valun haum a stuong dforoniod or gam


Healt inswtameo +haumaoyChamae. Lauge velumts B
ug Makt datla uside fu ourall
health Cae waughh pUutoun
Cuorovmo Now data expaimo
Heud dota th 0onauma wnaglvabl oblunnd
C e m g u m w AMal imderactusm
Value huo bpliewo?
loitaids freunll)t
Owtaids tha valuu
chaim &ocal fad data
aliokabtam data (witun firewall)
vchmgine t Ratailo
eharoval maghta amo Custom rise elastii ty
0utcema- Houd oA_the Puie ats data (stifreunll)
hat th empeitue pHuce(eksidedata)
uateme h e a
naly bsught -had i tha anaitivity
to pie
Chomae othe iYeave

amd Tvan Aowura analufc


inder trowall
Value eham fr

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