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Introduction to B2B business models in tourism

What is Business to Business (B2B)?

Business to Business (B2B or B to B) is the method of doing commerce where

businesses trade and transact with other businesses rather than end customers.
These businesses use the traded offering to step up their offering or to resell it to
make profits.

Types of B2B Models

With B2B being a large and complex model, it can be classified into popular and
mainstream types

Product-based B2B Model

The product-based B2B model is a type of B2B model where the business
sells physical products to other businesses. This business may act as a supplier and
sell your customized products to various other businesses.

Service-based B2B Model

A company with a service-based B2B model functions exactly as the name

suggests – it helps provide other businesses with services of its own.

Software-based B2B Model

Software-based B2B companies can come under either “product” or “service”

based B2B model. While the latter deals in providing services from other people,
the former provides software solutions to them. This warrants a separate model for
software since there are a lot of products and services provided as software-based
tools to other businesses.

B2B Ecommerce

B2B ecommerce is the selling and buying of goods between businesses through the
use of online marketplaces. E-commerce is a major field of the B2B model and it
works really works well, be it servicing customers or businesses. The B2B
ecommerce field can be divided into three different sub-models. 
Role of B2B:
• Easily find customers
A B2B e-commerce website with public category pages is an effective way
to reach new B2B customers. By setting up an e-commerce site, you can use digital
marketing strategies like SEO, SEM to increase your reach.
• Effective information management
The B2B e-commerce model provides better manageability for both
suppliers and customers. Going digital means you can use a business management
software. This will give you data about your customers' shopping behavior. You
will be able to use this information to create a better shopping experience for your
customers.
• Rapid data analysis
Conventional B2B e-commerce platforms will provide features for
businesses to access sales figures. With these metrics, you can make better
business decisions.

Potential of B2B:
-B2b is the business model of the future
-B2B has a big market to grow.
In the era of extremely strong internet development, almost all the problems we
ask and need are available online. Therefore, this is a very reasonable environment
for B2B to develop quickly and has the potential to be a large market for tourism
investors. With business software, hotel businesses can bring their tourism
products to the world by B2B.

Challenge of B2B:
- There is a lot of competition from other companies
- B2B need the right and susinable development path
It is very difficult to attract sustainable customers. Need clear, coherent and
effective policies to impress customers and investors. Having to compete with
other companies is inevitable, so it takes good and experienced sales people to
improve their product marketing capabilities so that they can strengthen and
develop the company.