AMUL

ENTERTAINMENT
Management Kurien Style: MV Kamath

Four decades ago, the then president of India, Dr Rajendra

Prasad, laid the foundation stone of a modern dairy, the
dairy of the Kaira District Cooperative Milk Producer's
Union. The inspiration for the dairy, which came into
existence after a struggle against great odds, was provided
by Sardar Vallabhbhai Patel and Morarji Desai.
Tribhuvandas Patel, with his dedication and integrity, was
the power behind the farmer's organisation.

Varghese Kurien, then hardly 33, gave the professional

management skills and necessary thrust to the cooperative.
Over the years the cooperative prospered. Later, Prime
Minister Lal Bahadur Shastri was to give further impetus to
the dairy cooperatives by inviting Dr Kurien to replicate
what came to be known as the Anand Pattern, after the
township of Anand, in Gujarat.

The fascinating saga of the success of first AMUL and then Operation Flood, which was to
make India a major milk producing country, has been told by M.V. Kamath in all its
complexity. It is an exciting piece of work and a story that has never been told before, rich in
anecdotes and revelations of how India's White Revolution became possible.

M.V. KAMATH, 73, a senior columnist and commentator on a whole range of national and
international issues is an author of over 35 books on diverse subjects such as journalism,
travel, history and culture, biography, politics and philosophy. Starting his career in
journalism, after a brief stint as a chemist, Kamath has successively worked as a reporter in
the Free Press Journal, editor of Free Press Bulletin and Bharat Jyoti, Contributing Editor
United Asia and Sunday Editor of The Times of India.

A former president of the Bombay Union of Journalists, Kamath is a founder-member of the

Foreign Correspondents Association, Washington DC and has covered every important
international gathering between 1953 and 1978. He retired in 1981 as editor of The Illustrated
Weekly of India and currently writes for over a dozen newspapers and journals. He is actively
connected with a number of social and public institutions in Bombay and Karnataka and was
recently nominated as member of the Executive Board of the Manipal Academy of Higher
Education.

The fascinating saga of the success of first AMUL and then Operation Flood, which was to
make India a major milk producing country, has been told by M.V. Kamath in all its
complexity. It is an exciting piece of work and a story that has never been told before, rich in
anecdotes and revelations of how India's White Revolution became possible.
The Amul India Story: Ruth Herediya

"So persevere, if necessary. For success attends only

those who persevere, who see their goal steadily and
aim for it unswervingly... who persevere with
dedication and faith in the cause they are fighting
for..."

The author, Ruth Heredia's connection with Amul

dates back to the inauguration of the Amul Dairy
when, aged four, she presented a bouquet to the
guest of honour, Pandit Jawaharlal Nehru. She and
her family have sampled the taste of Amul
Condensed Milk and Amul Cheese through their
various progressive stages.

Ms Heredia is an occasional writer, and sometimes

lectures on her favourite subjects: music, literature
and history. She has a post graduate degree in
English, has been a librarian, loves animals
(especially dogs), and enjoys a good movie or a
tennis match.

The Amul India Story is a stimulating excursion into a dream that is now reality. Blessed
with the vision of Sardar Vallabhbhai Patel, a patriot, the book traces the birth of a small
movement in Gujarat, the Kaira District Cooperative Milk Producer's Union and its evolution
into a fantastic new paradigm of development. A fast-paced narrative, laced with several
fascinating anecdotes, the book chronicles the daring initiatives and dynamism displayed by a
team of committed individuals - a farmer, Tribhuvandas Patel, a professional manager,
V.Kurien and a technologist, H.M.Dalaya. This is a story of faith, empowerment, and dream
realization, with all the elements that make a story more interesting - passion, humour and the
thrill of anticipation...
The Unfinished Dream: V Kurien

"I consider Verghese Kurien to be one of the world's great

agricultural leaders of this century. This collection of his
speeches, so aptly entitled An Unfinished Dream, can help
to light the way for those who must carry on the battle to
ensure greater food security, prosperity, and peace to the
world. I am honoured to commend this book to those future
hunger fighters..."

Norman E Borlaug
1970 Nobel Peace Prize Laureate

Dr. Verghese Kurien is the Chairman of India's National Dairy Development Board, the
National Cooperative Dairy Federation of India and the Gujarat Cooperative Milk Marketing
Federation. His professional life has been dedicated to empowering the Indian farmer through
cooperatives. The architect of India's White Revolution, "Operation Flood", his work has
been recognised by the award of a Padma Bhushan, the Ramon Magsaysay Prize for
Community Leadership, the Carnegie-Wateler World Peace Prize, and the World Food Prize.

"We must build on the resources represented by our young professionals and by our nation's
farmers. Without their involvement, we cannot succeed. With their involvement, we cannot
fail...

Those of us who are of our country's urban elite often fail to recognise the tremendous
resource that our nation's farmers represent. It is that resource, linked with the professional
manager, that can return India to its position as a surplus producer...

True development involves building the institutional capacity to respond to new and diverse
challenges; to adapt, to innovate and to create newer institutional forms ..."

Verghese Kurien

This book is the story of the pursuit of a dream. A dream in which regardless of origin, place
of birth, occupation, or of language, each Indian has an equal opportunity to share in the
nation's blessings, and to contribute to the nation's progress.

Spanning nearly 40 years from 1955 to 1994, An Unfinished Dream contains speeches of Dr
Verghese Kurien, Chairman of National Dairy Development Board. The speeches are rich in
their arguments, incisive in their views and contain anecdotes that illuminate, inspire and
sometimes amuse. They rise above the din of ideology and partisan rhetoric to provide clear
and refreshing insights on varied subjects - Development, Technology, Operation Flood,
Marketing, and Empowerment of India's Rural Producers.

An Unfinished Dream has three sections:

A Dream, Defending the Dream, and A Dream Renewed.

Each section, while joined by a theme, draws on the past and looks towards the future.