Supporting Statement – REED Company

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 Introduction
Reed Specialist Recruiting, the world's biggest family-owned recruitment firm, offers
permanent, temporary, and contract recruitment services and employs 2,200 people in 91
locations across the UK. The recruiting sector in the United Kingdom is a fiercely competitive
and rapidly expanding market, drawing a slew of new entrants that can provide customized
rewards and perks to their employees. The Company's services are provided through an
online platform that allows job seekers to search for and apply for various positions, as well
as employers to post job openings. Job eligibility checks, work history verification,
reference, credit checks, sanctions, and ID checks are among the screening and
compliance services it provides. By providing choice, flexibility, and an exceptional
customer experience, we want to become the first choice supplier of office supplies in
the UK and Ireland. The Mission is to surpass the expectations of its customers,
suppliers, and workers to realize the Vision (Duval-Couetil, Shartrand, & Reed, 2016).

Section #1 Situation Analysis

a) SWOT analysis
 Strengths

The firm has been able to attain a high level of customer satisfaction among current
customers and strong brand equity among future consumers thanks to its specialized
customer relationship management department. Reed's, Inc. has developed a
reputation for successfully entering new markets. The growth has allowed the company
to diversify its income streams and reduce economic cycle risk in the areas it serves.
Through mergers and acquisitions, have a proven track record of successfully merging
complementary businesses. In recent years, it has effectively merged many technology
firms to simplify operations and establish a trustworthy supply chain (Reed &
Fronmueller, 2019).

 Weakness

In comparison to its competitors, it is not particularly effective at anticipating product

demand, resulting in a greater percentage of missed chances. Reed's, Inc. is not very
effective at demand forecasting, therefore it ends up holding more inventory both in-
house and in a channel. This is one of the reasons why the day's inventory is high
compared to its rivals. Because the organization's structure is only consistent with the
current business strategy, growth into neighboring product areas is limited. The
product's marketing leaves a lot to be desired.

 Opportunities

The firm has put a lot of money into the internet platform in the last few years. Reed's,
Inc. has gained a new sales channel as a result of its investment. In the next years, the
firm can capitalize on this potential by better understanding its customers and
addressing their requirements using big data analytics. After years of recession and a
sluggish growth rate in the sector, economic recovery and increase in consumer
spending provide a chance for Reed's, Inc. to gain new customers and market share
(Goloshchapova, Goloshchapova, Poon, Pritchard, & Reed, 2019).
 Threats
A shortage of competent workers in some worldwide areas poses a risk to Reed's, Inc.'s
ability to maintain consistent profit growth in such regions. Local distributors' growing
power poses a danger in some areas, as the competition pays local distributors larger
margins. The traditional physical infrastructure-driven supply chain paradigm may be
threatened by changing customer buying behavior through internet channels.

b) Customers
More than 7,000,000 job seekers visit reed.co.uk each month to look for work, with over
160,000 applications being submitted per day. A glance at reed.co.uk to see what jobs
are available from thousands of recruiters around the UK and abroad. Customer
successes are actual testimonials from consumers of reed.co.uk. Customer success
stories are based on how reed.co.uk is satisfying their recruiting needs, and they
include a wide spectrum of businesses' ideas and opinions on the services we offer.
Following a time of rapid growth, Ticketmaster has a wide range of job openings to fill.
This implies that if they want to discover the greatest match for their jobs, they need to
have access to a diverse pool of applicants.

c) Competitors
“The top competitors in Reed's competitive set are Totaljobs, Totaljobs, CWJobs,
Indeed, Caterer, LinkedIn, CV-Library, Jobsite, Magnamic, Monster”.
 Competitor analysis
Totaljobs is regarded as one of Reed's main rivals. Totaljobs is based in London,
England, and was formed in 1999. Totaljobs competes in the Employment Agencies
business like Reed. In comparison to Reed, Totaljobs produces $63.2 million less
revenue. Reed's main rival is Totaljobs. Totaljobs was established in 1999 and is based
in London, England. Totaljobs competes in the Employment Agencies industry
alongside Reed. Reed has 251 more workers than Totaljobs. Reed's main competitor is
CWJobs. CWJobs was formed in 2001 in London, England. Employee Training is a
business that CWJobs is in. CWJobs earns $71 million less revenue than Reed (Yunis,
Jung, & Chen, 2013).
 Competitive advantage
Reed's, Inc. has developed a reputation for successfully entering new markets. The
growth has allowed the company to diversify its income streams and reduce economic
cycle risk in the areas it serves. Through mergers and acquisitions, I have a proven
track record of successfully merging complementary businesses. In recent years, it has
effectively merged many technology firms to simplify operations and establish a
trustworthy supply chain. Reed's, Inc. has developed a dependable distribution network
that can reach the majority of its prospective market over time. Reed's, Inc. has
excellent free cash flows, giving it the resources it needs to develop into new projects.
 Strategy analysis

The team produced a marketing plan for the upcoming REED financial year after
researching best practices and mapping out the material and channels they would utilize.
The team collaborated with Reward Gateway to build a new benefits platform called
"Reward Hub" to convey new benefits, enhancements to existing benefits, and contests to
promote participation (Koushik & Reed, 2018).

d) Collaborators

Reed in Partnership aims to positively improve individuals and communities. We help

people, their families, and the communities in which they live thrive, even when they
face adversity. People start working, improve their health, develop their skills, and reach
their full potential with our assistance. Reed in Partnership has been developing a
service that provides increased assistance for job seekers in collaboration with the
Department of Work and Pensions (DWP) and our delivery partners. The influence of
the Covid-19 epidemic on jobs and employment sectors is still being felt, therefore
assistance for people searching for work is more vital than ever.

 VIRO framework

Valuable – The process of identifying, recruiting, interviewing, choosing, and

employing, and onboarding personnel is referred to as recruitment. Many businesses
use recruitment tools to find excellent employees more quickly and effectively. In most
cases, recruiting is done in combination with, or even as part of, Employee Relations.

Rare – Human resources are scarce: According to the firm's RBV, human resources
must be scarce (or unique) to be considered a source of long-term competitive
advantage. Human resources are seen to have the ability to be transferrable across
technology, goods, and markets, avoiding obsolescence.

Costly to Imitate – The majority of sectors are currently under threat of upheaval. A
New Wave of Competitors - it appears that the key distinction is tough to duplicate. On a
larger scale, product copying can take two forms: duplication of the company's products
and competitors developing replacement items that undermine the current industry
structure.

Organization- It assesses how well a firm has been able to capitalize on a valuable,
scarce, and difficult-to-replicate resource in the marketplace. A product's exploitation
level study may be done from two angles. The company can fully harness the
resource's potential, or does it still have a lot of room for growth. The amount of
exploitation is frequently determined by the firm's executive team and execution
strategy. As a result, the amount of exploitation is a suitable gauge for evaluating the
organization's human resource quality. Capabilities emerge or grow over time as a
company takes measures to use its strategic assets (Armentrout, R. W., & Haykin,
2017).

e) Climate analysis

 PEST analysis

Political factors: In the realm of recruiting, various issues may be discussed, including

health, education, a country's stability, employment, and so forth. When talking to
applicants about relocating, keep in mind that they may have a family to consider in
addition to the work role. It is critical to be informed of any risks that a country may face
to empathize with a candidate's worries and to be aware of any developments that may
impact the recruiting process. It's also crucial to understand a country's strengths and
possibilities so you can tell candidates about the advantages accessible (Poplawska,
Labib, & Reed, 2015).

Economic factors: For both firms and applicants, these are extremely essential. They
can have an impact on the overall earnings of the firm as well as the overall worth of
pay offered to employees. Exchange rates, inflation, interest, and tax, all of which have
a direct impact on business profit and candidate compensation, are essential to
consider since they may influence a candidate's choice to take a position.

Social factors: These factors are crucial when contemplating relocation since they
have a direct influence on the candidate's lifestyle. Cultural and social differences must
be researched and understood to ensure that the applicant is completely aware of the
setting in which they will live and work. If this isn't completely understood and accepted,
the candidate's position in the job may be jeopardized.

Technical factor: Technological advances in a country are crucial to comprehend since

they indicate whether or not a company can continue to function in the same manner as
before, as well as whether or not it can compete in the local market. Knowledge,
expertise, network coverage, and availability are all technological variables to consider.
Some nations are far ahead of others, which provides possibilities for new projects while
also posing the risk of falling behind when they arrive. On a personal level, it's important
to know what technology they already have and if they'll lose out or acquire new
technical advances (Martinat, Dvorak, Frantal, & Klusacek, 2016).

Section#2

REED’S Risk Assessment in china

China is a large and powerful economy. Despite the industry's slow growth, the market's
scale makes participation viable for retail behemoths. A shortage of competent workers
in some worldwide areas poses a risk to Reed's, Inc.'s ability to maintain consistent
profit growth in such regions. Local distributors' growing power poses a danger in some
areas, as the competition pays local distributors larger margins. The traditional physical
infrastructure-driven supply chain paradigm may be threatened by changing customer
buying behavior through internet channels. Natural disasters like floods, droughts, and
storms are also major issues, given China's vulnerability to such events. “A lack of
competent employees in key worldwide markets affects REED's profits growth in
several locations. Because the firm operates in several countries, it is subject to
currency swings, which are exacerbated by the unpredictability of the political situation
in many of the world's markets” (Jenks, Seidel, & Cornely, 2020)

 Political risk assessment

Uncertainty regarding global economic growth: In the preceding five years, global
wealth has decreased. The financial crisis of 2007/2008, as well as political uncertainty,
have hindered global economic progress. Waste management businesses have been
attempting to resume their operations but have been unable to do so due to a lack of
funding.

 Campaign against goods and their impact

Exporting to a new market might be tough. While negotiating the Chinese market can be
difficult, the business climate has improved, as has market access. In 2018, the UK was
left with no choice but to openly criticize China, with our allies around the world, for
failing to follow through on its promise not to conduct or support commercial data
internet in 2018. The United Kingdom opposes and defends copyright infringement and
talents in the United Kingdom.

 Labour benefits legislation and impact

As the Chinese labor market has changed rapidly owing to economic development and
urbanization, millions of employees - ostensibly at the core of the political establishment
- have become vulnerable. Salaries were not paid in full or even at all, contract workers
were denied basic labor rights, and contractors' freedom to change employment was
constrained by strict competition conditions and "bonds" fees.

 Influence of Civil Wars

Disputes and political unrest may be related to a higher risk of a systemic financial
disaster. Dissensions on multiple platforms may lead to banking crises. Economic
activity is down, bank lending is up, bank deposits and liquidity are down, and fiscal
sources are down. According to the research, tensions are harming the financial
sector's efficiency, and the company's ability to help banking and payment operations is
worsening.

 Influence of Inflation

The low inflation rate stabilizes the market and allows Reed's, Inc. clients to obtain
loans at a cheaper interest rate. The market development will erode rivals' advantages,
allowing Reed's, Inc. to become more competitive in comparison to its competitors.

 Currency devaluation

Devaluations are used to restrict consumer spending and investment in the economy
when the government's capacity to maintain the currency rate is questioned.

 Influence of Violence

Violence harms many elements of life. Civil wars have far-reaching consequences.
People are scared of traveling to crime-ridden areas, and some want to get out as
quickly as possible. It also tarnishes the area's reputation and reduces the number of
customers and frequency of visits (Sirotina, 2016).

 Effects of Augmented Taxation

The recent economic downturn and the financial crisis have highlighted the necessity of
understanding how unexpected regulatory changes in the waste management industry
affect the real economy. Increased budget revenues were aided by a long-term decline
in GDP, higher loan interest rates, and reduced credit, deposit, and waste management
capital volumes.

 Impact of Covid-19

COVID-19 is having an impact on how many of us perform our jobs, whether it's working
from home or being put on furlough. We at reed.co.uk are dedicated to assisting
#KeepBritainWorking — Frontline personnel who may be exposed to COVID 19 have
been subjected to risk evaluations. The control approaches identified in these were
used to build the procedure and guide papers. The implementation and efficacy of these
processes are monitored by regular crew monitoring and a series of blog audits. In light
of the emergence of new virus strains, the COVID secure risk assessment has been
updated to ensure that measures are as effective as possible (Reed C. R., 2020).
 Section#3

a) Web of culture

The corporate culture of REED Corporation determines how management services are

provided.  Reed is a recruiting target employer, where the finest consultants, client
business partners, and executives want to help us achieve our mission of enhancing
people's lives through work. This will get you access to a wide range of benefits,
including once-in-a-lifetime vacations, additional end-of-year bonuses, and prize
drawings where you might win a luxury automobile. The best thing is that all of these
perks are available on an annual basis, allowing high-achievers to take advantage of
the year after year. In terms of staff, for example, the corporate culture supports the
promotion of high-quality goods, which is consistent with REED's goal and values
(Reed, Gonzalez, & Johnson, 2020). The business is still capable of dealing with
unanticipated industry changes. Businesses can deal with difficulties in the global
management industry thanks to REED corporate culture. This business culture has
aided us in becoming the undisputed leader in the UK for innovative and sustainable
solutions.

b) Managerial Implication-Strategic Drift-Historical Analysis-Cultural Web

 Managerial Implication

In 2021, REED performed a materiality assessment with the twin aim of identifying and
influencing our sustainability reporting methods, as well as identifying significant
categories of Environmental, Economic, and Governance challenges and opportunities.
The Sustainability Accounting Standards Board's (SASB) globally accepted reporting
standards, industry trends, and investor perspectives all affected how the key
stakeholders ranked the most critical "ESG concerns" to them. This increases efficiency
while also removing inconsistencies. REED's expansion strategy and rigorous methods
are consistent with the efficacy of activities in this rational decision sector (Reed, 2020).

 Strategic Drift

Drift Professional Recruitment is an accountancy and finance recruitment firm that is

managed independently. We assist customers ranging from SMEs to blue-chip
companies, and we recruit at all levels throughout the industry, mainly in the London
and Surrey areas. Drift Specialist Recruitment takes pride in not being like every other
recruiter; we care about giving our candidates good experience and developing long-
term connections. Our goal is to provide a flexible, personalized service from start to
finish, suited to the specific needs of our customers and applicants (Reed, 2020).

 Historical analysis

Corporate culture was also required to establish a long-term strategy and competitive
advantages in a market. An organization's cultural components include stories, images,
and organizational structures. REED's corporate culture benefits from taking risks to
drive market developments and ensures worldwide competitiveness. It becomes easier
to develop new or innovative items as a result of this. REED also helps the company's
strategic advantage, which is a positive. As an example, quality provides appealing
goods as one of the cultural qualities to retain the brand's client base (Arvidsson &
Coudounaris, 2020).

 Ethics, Sustainability, Corporate Governance, and CSR

The Code confirms REED's five ethical values: honest business activity, honesty, legal
following, and equal treatment of others. Always keep the information you get
confidential and do not use it for personal gain. Ascertain that competition is genuine,
equitable, and transparent. Accept no bribes or gifts, except for low-value items such as
business diaries or calendars. The CSR and biodiversity initiatives include key
stakeholders. REED also allows its employees to spend time with their families. As a
result, the company has been recognized as a responsible corporate citizen, one of the
most ethical businesses, and one of the best places to work for women.
  Sustainability Assessment

Implementing the Sustainability Plan and Power Improvement Delivery Plan in

collaboration with internal colleagues and external partners to help my client become a
sector leader in sustainable housing. Support the formation of a 'Sustainability Delivery
Project Group,' which will serve as the accountable body for implementing our plan.
Support in developing programs to match their unique needs and objectives as part of
the delivery plan. To create and achieve our priorities, we must develop and manage
connections with partners and organizations. Create success metrics that will allow you
to track your progress against the Sustainable Strategy and execution plan (Anzuoni,
Field, & Mazor, 2020).

Balance Scorecard

Moving on to financial views, the REED Balanced Scorecard strategy's biggest benefit
is that it encourages measures that increase shareholder value while still preserving a
strong financial basis. It is willing to provide business assessments and
recommendations for various working units and solutions to assist in corporate decision-
making. The measure includes cross-functional business alliances, firm management
changes, and cash savings and maximization. Customer perspective: Develop a
competency as a provider of computer programs and new technologies so that society
may operate successfully and efficiently. Its mission is to find and develop new markets
and also operate in any acceptable market area. In addition, the company decided to
invest an additional £100 million. The firm states, "We needed to be able to invest and
take advantage of the growth opportunities that we believe to develop as a result of the
crisis." By utilizing metrics to give insight into new technologies and working with clients
to build solutions for customers. Internal perspective: establishing goals and objectives
for REED and society to build a clean, friendly, and ethical work environment utilizing
the Comprehensive Uniform Code (Paramita, 2020).

 Market Entering Strategies

In a foreign nation or territory, such as China, REED entry techniques can involve things
like thorough study about the target region's culture and establishing an atmosphere
that reflects that culture's value. As a result, it's important to develop an effective
communication plan and use social media to reach out to the right people. Before
beginning operations in China, REED will employ brand recognition, promotions, and
unique deals to attract more consumers.

Conclusion

Reed's, Inc. has developed a dependable distribution network that can reach the
majority of its prospective market over time. Product innovation is a successful track
record of producing new products. Reed's, Inc. has high free cash flow, which allows the
firm to grow into new initiatives with resources on hand. Reed's, Inc. has spent time and
money developing a solid brand portfolio. If the company wishes to branch out into other
product categories, this brand portfolio may be quite beneficial. With its dedicated
customer relationship management department, the company has been able to achieve
high levels of customer satisfaction and strong brand equity among current customers.
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